Ryan Harris says, “If you’re a marketer for a North American company, chances are high that you send commercial email to consumer or business recipients in Canada. You may be aware, then, that new commercial email regulations are being introduced as law in Canada. Called the Canadian Anti-Spam Law, the legislation is designed to deter spammers from targeting Canadian consumers and to provide Canadian law enforcement officials with more effective methods for combating malicious senders. At the core of the new legislation is what Canada defines as “commercial electronic message,”... [...]

Sonia Simone says, “There’s a new piece of legislation in Canada — known as CASL — that has some content marketers rattled. It goes into effect on Tuesday, July 1, and it’s a wide-reaching attempt to regulate electronic communication (email, but also texts and social media conversations) that’s commercial in nature. As usual when you’re talking about change on the web, there’s a lot of flutter and noise around the issue. But if you’ve been following email marketing best practices, it isn’t as scary as it might seem”. What You Need to Know About Canada’s New Anti-Spam... [...]

Brandon Olson says, “A few months ago, I shared four key takeaways from some mobile marketing research we conducted with 60 Second Marketer. Since then, we have been busy digging into the details and I’m happy to introduce this year’s complete Mobile Marketing Research Report. Click here to download the full report The report identifies trends in mobile marketing among small, mid-size and large companies. The report also features a Quick Start Action Plan that gives younine steps to get the most from your mobile marketing campaigns”. 9 Steps to Get the Most from Your Mobile Marketing... [...]

The latest ‘Aweber’ blog post is titled “What You Need to Know About Canada’s Anti-Spam Law (CASL)”. Andrea Carter says, “Canada’s new spam law, better known as CASL, is set to take effect on July 1, 2014. Similar to CAN-SPAM here in the U.S., Canada’s upcoming legislation is a way for regulators to help consumers dodge unwanted and unsolicited emails. The good news is AWeber customers need not worry”. What You Need to Know About Canada’s Anti-Spam Law (CASL) Aweber Blog  [...]

The latest article on HubSpot blog is titled “A Guide to the New Canadian Anti-Spam Legislation (CASL)”. Corey Eridon says, “In late 2013, the new Canadian Anti-Spam Legislation (CASL) was passed, which goes into effect July 1, 2014. CASL is more demanding than the U.S. anti-spam law, “CAN-SPAM” — it’s actually more comparable to laws in EU member states like Ireland and Germany. This post will provide you with coverage of some of the highlights of the new legislation. However, I would like to stress that I am not a lawyer. In fact, I’d like to... [...]

Experian is hosting a webinar with Shawn Brown and Alex Krylov on Thursday, January 30 at 4.00 pm ET. The topic of the webinar is “Ask the Expert – Preparing for Canada’s Anti-Spam Law (CASL)”. Experian team says, “As the new Canada Anti-Spam Law (CASL) will finally come into full force starting July 1, 2014, many questions have been raised around the true impact CASL may have on organizations’ ongoing marketing efforts. Do all of your North American marketing campaigns need to fall in line with CASL? Do you need to re-permission your lists by the end of June? How do... [...]

Experian is hosting a webinar with Shawn Brown and Alex Krylov on Thursday, January 30 at 4.00 pm ET. The topic of the webinar is “Ask the Expert – Preparing for Canada’s Anti-Spam Law (CASL)”. Experian team says, “As the new Canada Anti-Spam Law (CASL) will finally come into full force starting July 1, 2014, many questions have been raised around the true impact CASL may have on organizations’ ongoing marketing efforts. Do all of your North American marketing campaigns need to fall in line with CASL? Do you need to re-permission your lists by the end of June? How do... [...]