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Wednesday, February 8, 2023

Archive for the 'Google News' Category

Do This Before Google’s Next Algorithm Update [Video]

Google continues to update its search algorithm to provide a better user experience. By coping with the algorithm changes, you can continue to get your share of web traffic. Neil Patel has published a new video ‘Do This Before Google’s Next Algorithm Update’ sharing some useful insights. He says, “Nervous about Google’s seemingly constant algorithm updates? You’re not the only one – but there’s a ton that you can do to stay ahead of the curve.” Neil Patel’s Blog  [...]

How to Find Influencers to Promote Your Small Business in 2023 [Video]

HubSpot has published a new video ‘How to Find Influencers to Promote Your Small Business in 2023’ sharing useful tips to find the right influencers for your business. The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer. In this video, learn how to find and work with nano and micro-influencers to get your message out there – for a fraction of the cost of working with celebrities or bigger influencers.” HubSpot  [...]

Portent Highlights Google’s Search Quality Evaluator Guidelines

Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results. Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023. He says, “The SQRG is written for regular people who have signed up for the Quality Rater Program as a part-time job, not digital marketers. It contains instructions for researching the websites and authors for the rated pages, examples of how to score various pages, and guidance for specific types of content. The Search Quality Rater... [...]

Advanced Google Analytics 4 (GA4) Tips & Tricks [Guide]

MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4. It covers the following: 1. User identity a. Blended reporting identity b. Observed reporting identity c. Device-based reporting identity d. The importance of Google Signals 2. Google Optimize a. Testing with Google Optimize and GA4 3. Attribution a. Attribution scopes b. Finding the data from your data-driven attribution model 4. Exploration a. How to avoid confusion with attribution 5. Standard... [...]

Google Search News (Dec ‘22) – Search Essentials, ranking systems, and more! [Video]

Google Search Central has published the latest video episode of ‘Google Search News (Dec ‘22) – Search Essentials, ranking systems, and more!’ featuring John Mueller and Lizzi Sassman. In this December episode of Google Search News, John Mueller and Lizzi Sassman go over recent updates and announcements in Google Search. They cover: Search Essentials Site names Ranking systems SEO community news.  [...]

Understanding Google Analytics 4 [Guide]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Joe Hall of Hall Analysis has published a comprehensive guide ‘Understanding Google Analytics 4’. He says, “Universal Analytics is now replaced by GA4, and GA4 is designed to provide a more comprehensive understanding of customer behavior across devices and channels, and it uses machine learning to generate insights and predictions about user behavior. The main difference between Universal Analytics and Google Analytics 4 (GA4) is the way data is collected... [...]

HubSpot Highlights 31 Influencer Marketing Statistics

Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. HubSpot contributor Erin Rodrigue has published a detailed guide featuring 31 influencer marketing statistics you should know in 2023. It includes the following: The Influencer Marketing Landscape Influencer Marketing Effectiveness Micro Influencer Stats Influencer Marketing on Instagram Influencer Marketing on TikTok Influencer Marketing on YouTube Influencer Marketing on Facebook Influencer Marketing Budgets 31 Influencer... [...]

Google Analytics 4 Overview [Video]

The Google Marketing Platform team has published a new video featuring the Google Analytics 4 overview. Jesal Shah, head of industry for Google Marketing Platform shares the latest innovations in Google Analytics. Learn how marketing measurement has changed and how Analytics has evolved to help marketers adapt to those changes.  [...]

Your Guide to Google E-E-A-T

The team Google E-E-A-T refers to Experience, Expertise, Authoritativeness, And Trust. Erik Emanuelli has published a comprehensive guide explaining Google E-E-A-T. He says, “Google E-E-A-T is the recent update to the quality rater guidelines. The most important change consists of the letter E added to the start of the popular acronym E-A-T (expertise, authoritativeness, and trustworthiness). The introduction of the “first-hand experience” is designed to help raters better understand how Google defines high-quality content. This guide will discuss what this means for your website... [...]

Barry Schwartz Talks All Things Google – UI, Algorithms and AI Spam [Video]

Near Media has published a new video featuring Barry Schwartz on UI, Algorithms and AI Spam. The Near Media team says, “In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear: Google UI changes and Universal Search Why Google makes SERP design changes Major algorithm updates in 2021 and 2022 Helpful content update, spam and product review updates Is Google really trying to make search better? How the SERP has become... [...]