Content Marketing Institute has published ‘The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships’. The CMI team says, “Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long viewers spend with their content, or what else their audience watches across platforms? From upper funnel activations to lower-level conversions, Tubular Labs helps you... [...]

Search Engine Journal contributor Vahan Petrosyan has published ‘A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples’. He says, “What wasn’t possible with UA is now possible with GA4. Separate specific groups of users and compare their behavior to the rest of the data with this guide. Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to measuring screen views compared to Universal Analytics. Instead of measuring... [...]

MOZ has published a new episode of the Whiteboard Friday video ‘GA4 Audiences: Not Just for Ads!’ featuring Dana DiTomaso. The MOZ team says, “There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they’re better. One of those features is Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well.” MOZ  [...]

Google PageRank helps a website rank higher, and the algorithm is based on the concept that a page is deemed to be important if other important pages link to it. Search Engine Journal contributor Dixon Jones has published an article explaining Google PageRank for SEO beginners. He says, “PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from PageRank, there’s no denying that it has long been a pervasive concept in the industry. Every SEO pro should have a good grasp of what PageRank was – and... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy. George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you. That’s a common thing to say, for sure, but it’s particularly important to keep in mind when getting into B2B influencer marketing and communities. In the latest episode of Marketing Smarts, Demandbase’s Justin Levy emphasizes the importance of partnerships over transactions—an... [...]

Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet. Hootsuite has published a new video ‘Creating an Influencer Marketing Program’ featuring information on how to create an Influencer Marketing Program. The Hootsuite team says, “Working with influencers isn’t just hiring them to post about your content. You’ll need to create a program that outlines agreements and expectations between yourself and the influencer. A successful influencer program should include: platforms... [...]

Google has announced Bard, an experimental Google chatbot that is powered by the LaMDA large language model. The company describes Bard as: “Meet Bard: your creative and helpful collaborator, here to supercharge your imagination, boost your productivity, and bring your ideas to life.” Search Engine Journal contributor Roger Montti has published an article answernig seven questions about Google Bard. He says, “The name ‘Bard’ is purely marketing-driven, as there are no algorithms named Bard, but we do know that the chatbot is powered by LaMDA. Here is everything we know about... [...]

Watch this Semrush video ‘How to rank #1 on Google ahead of your biggest competitors’ to discover how you can achieve higher search engine ranking. The Semrush team says, “Pastreez, a small, online family business watched their online rankings soar within 6 months of launch with the help of these SEO strategies: Perform market research to understand buyer intent and difficulty behind target keywords Analyze competition to see how target keywords are working for them Implement on-page optimization to ensure top keyword performance Earned quality backlinks to show authority in... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose influencers accordingly. “Nano and micro influencers are smaller influencers, they have smaller audiences, but they’re hypertargeted and focused,” Mike explains. “They are talking to... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How to Migrate to Google Analytics 4’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week’s episode, our panel discusses how to migrate to Google Analytics 4, including: Steps to migrate to Google... [...]