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Friday, May 24, 2024

Archive for the 'Google News' Category

Checklist On Recovering From A Google Update

Google search updates are crucial for maintaining the relevance and accuracy of search results, and improving user experience by delivering the most pertinent information. Regular updates also help combat spam and enhance the visibility of high-quality content, supporting fair and effective online searches. Search Engine Journal contributor Dan Taylog has published a checklist on recovering from a Google update. He says, “Google updates have evolved over the years, in line with how Google itself has evolved as an information finder, classifier, and retrieval system. As a result, how we talk... [...]

Content Strategy for Startups: The Ultimate 8-Stage Roadmap [Video]

A well-crafted content strategy serves as the roadmap for engaging and resonating with your audience, ensuring consistent messaging and brand alignment. It not only drives traffic but also fosters meaningful connections, ultimately enhancing brand loyalty and conversion rates. MOZ has published the latest episode of the Whiteboard Friday video ‘Content Strategy for Startups: The Ultimate 8-Stage Roadmap’ featuring Yagmer Simsek. Capper says, “Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.” MOZ  [...]

Reminder- Surviving and Thriving in the New Google, May 14 [Webinar]

This is a reminder for the DMD webinar to be held on May 14, 2024. March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14, 2024, at 1.00 pm EDT. The DMD team says, “Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape.... [...]

What to do about Google’s reddit habit? [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘What to do about Google’s reddit habit?’. The SERP’s Up team says, “How should Google address the growing presence of Reddit on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back to discuss why Reddit is ranking at the top of so many SERPs and the problems it presents. They also survey the wider SEO community for solutions Google should implement to bring balance back to the SERP. Founder of Foundation Marketing, Ross Simmonds, joins the show to discuss the future of Reddit and how marketers can... [...]

Google Pauses Its Post-Cookie Plans — Again [Video]

Content Marketing Institute has published a new video ‘Google Pauses Its Post-Cookie Plans — Again’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. Google has backed off its schedule for killing third-party cookies after the U.K. Competition and Market Authority raised more concerns about the Privacy Sandbox solution. Despite the extended timeline, media companies are still pushing forward their plans to secure first-party data. Should marketers follow their lead? Robert Rose says marketers can slow their roll... [...]

What Is Google Clamping Down On? Spring 2024 Updates [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google Clamping Down On? Spring 2024 Updates’ featuring Tom Capper. Capper says, “Happy Friday, Moz fans. Today, I want to talk to you about the spring 2024 Google updates and, what I think Google might have been trying to achieve with these updates and also what they say that they’re achieving, which can be slightly different. So, back on March 5, Google announced two updates — a core update and what they’re calling a spam update. Now, obviously, I should mention, I should caveat, Google... [...]

Can We Beat the Stock Market Using Google This Way [Video]

Ahrefs has published a new video ‘Can We Beat the Stock Market Using Google This Way’. The Ahrefs team says, “In this thought experiment we see if a company’s Google traffic could actually guide us to better stock picks than traditional investment strategies. We built a unique portfolio from the top 100 websites with the most Google traffic and compare its performance against the giants of the investment world. Watch to find out more.” Ahrefs  [...]

GA4 for SEO: 5 Reports for Organic Traffic and Lead Generation [Video]

GA4, Google’s latest analytics iteration, revolutionizes SEO insights by providing enhanced tracking capabilities and deeper data granularity, empowering marketers to optimize strategies with precision and agility. Its advanced features, including predictive metrics and AI-driven insights, pave the way for proactive SEO tactics, ensuring sustained visibility and growth in the digital landscape. Orbit Media Studios has published a new video ‘GA4 for SEO: 5 Reports for Organic Traffic and Lead Generation’ featuring Andy Crestodina. This video covers: How to track changes to topline... [...]

Seven Strategies to Improve Your Google Rankings

Improving Google rankings requires a strategic blend of high-quality content creation, meticulous keyword optimization, and a strong backlink profile, ensuring your website earns trust and authority in the eyes of search algorithms. Consistent monitoring, adaptation to algorithm updates, and user-centric design further fortify your position atop search results, fostering sustainable online visibility and organic traffic growth. Orbit Media Studios founder Andy Crestodina has published an article featuring seven steps to improve your Google rankings. He says, “If you use data to find a page... [...]

How to measure landing page success with GA4 explorations [Video]

A well-crafted landing page is the digital handshake of your brand, inviting visitors to explore and engage. It’s the pivotal moment where curiosity meets conversion, shaping the trajectory of user experience and business success. Orbit Media Studios has published a new video ‘How to measure landing page success with GA4 explorations’ featuring Andy Crestodina. This video covers: How to set up a GA4 exploration Selecting your Dimensions (Landing page + query string, Session medium, Device category) Selecting your Metrics (Sessions, Session conversion rates) Building the report... [...]

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