Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’. The video covers the following: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns. The GSC team says, “Want to use Google Trends to create successful marketing and sales strategies? In this video, Daniel Waisberg and Omri Weisman show how Google Trends can help you understand overall vertical trends, benchmark against competitors, analyze... [...]

Convince & Convert has published the latest episode of the Social Pros podcast titled ‘Building Ideal Customer Profiles for Social Media Success’. The Convince & Convert team says, “A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Search Reliability’. The GSC team says, “In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search.”  [...]

Watch the CNBC Television video ‘Google’s new AI podcast tool goes viral’.    [...]

This is a reminder for the SEJ webinar to be held on October 2, 2024. For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful. Search Engine Journal is hosting a webinar ‘Brands Rule Google: Why Building a Brand Is Key To SEO’ on Wednesday, October 2, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we tackle the challenge of competing with dominant brands in Google search results. We’ll explain why big brands... [...]

Ahrefs has published a new video ‘The Google Update That Crushed His Business Overnight’. The Ahrefs team says, “In this video, we dive into the story of Jake Boley, a fitness expert whose website lost 95% of its traffic after a sudden Google algorithm update. We’ll explore the steps and strategies he can take to bounce back from this unexpected downturn. If you’re an online business owner, SEO enthusiast, or simply curious about surviving the unpredictable world of Google updates, this video provides valuable insights and actionable tips to help protect your website.... [...]

Google Search Central has published the latest episode of the ‘Google Trends for SEO’. The GSC team says, “Discover how Google Trends can help you create high quality content that people are interested in. In this video, Daniel Waisberg and Hadas Jacobi discuss using Google Trends for keyword research, staying updated on rising search terms, developing a content calendar, and also some Video SEO ideas. ”  [...]

A strong Influencer Marketing Strategy is crucial for amplifying brand reach and building authentic connections with target audiences. It leverages trusted voices to drive engagement and convert followers into loyal customers. HubSpot contributor Ramona Sukhraj has published an article featuring six steps to creating a strong influencer marketing strategy. She says, “This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, this power of influencer marketing strategies is not one you can ignore. According... [...]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘How do I know if my SEO is doing a good job?’. The GSC team says, “In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn’t happening doesn’t mean they’re not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive... [...]

Ahrefs has published a new video ‘I Paid Zero Star Fiverr Freelancers to Rank #1 On Google’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s Google rankings. From initial keyword research through content creation and link building, each step of the SEO process is handled by freelancers with zero ratings on Fiverr.” Ahrefs  [...]