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Wednesday, May 29, 2024

Archive for the 'Customer Data Strategies' Category

Reminder- How To Power Next Best Action with First-Party Customer Data, May 9 [Webinar]

This is a reminder for the MarTech webinar to be held on May 9, 2023.  MarTech is hosting a webinar ‘How To Power Next Best Action with First-Party Customer Data’ on Tuesday, May 9, 2023. The MarTech team says, “In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint. Join industry experts from Databricks & Snowplow to learn: The importance of personalized experiences in today’s competitive landscape How to... [...]

How To Power Next Best Action with First-Party Customer Data, May 9 [Webinar]

To stand out in today’s highly competitive market, marketers know that personalized experiences are the key to customer engagement and loyalty. MarTech is hosting a webinar ‘How To Power Next Best Action with First-Party Customer Data’ on Tuesday, May 9, 2023. The MarTech team says, “In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of your first-party data and create personalized experiences that captivate your customers at every touchpoint. Join industry experts from Databricks & Snowplow to learn: The importance... [...]

Reminder- Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP, January 26 [Webinar]

This is a reminder for the Adweek webinar to be held on January 26, 2023.  Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis and measurement How identity... [...]

Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP, January 26 [Webinar]

Despite having first-party data at their fingertips, many brands struggle to shine a light on their customers. Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis... [...]

Three strategies to improve data and AI integration

Data is one of the key elements to help you enhance your possibility of achieving success in marketing domain. It helps you rightly understand the customers and rightly target them. Integrating the data with Artificial Intelligence helps you achieve even better results. ReadWrite contributor Brad Anderson has shared three strategies to improve data and AI integration. Anderson says, “Because AI can analyze customers’ behavior in real time, it can prompt automated systems to respond rapidly enough to influence consumer behavior favorably. This has important applications not only in retail,... [...]

‘Customer Data Strategies & Identity Resolution: Best Practices’ Webinar 1.00 pm EST

Digital Marketing Depot is hosting a webinar on ‘Customer Data Strategies & Identity Resolution: Best Practices’ on Thursday, April 26 at 1.00 pm EST. The DMD team says, “Join our experts as we discuss data best practices that will solidify your customer data foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization, and fuel more relevant customer relationship marketing strategies. Attend this webinar and learn: Tactics to build 360◦ customer profiles from pieces of data. Identity-proofing... [...]

‘Customer Data Strategies & Identity Resolution: Best Practices’ Webinar April 26

Digital Marketing Depot is hosting a webinar on ‘Customer Data Strategies & Identity Resolution: Best Practices’ on Thursday, April 26 at 1.00 pm EST. The DMD team says, “Join our experts as we discuss data best practices that will solidify your customer data foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization, and fuel more relevant customer relationship marketing strategies. Attend this webinar and learn: Tactics to build 360◦ customer profiles from pieces of data. Identity-proofing... [...]


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