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Thursday, February 9, 2023

Archive for the 'Lead Generation' Category

Reminder- How to Build a High-Converting Lead Magnet, January 18 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on January 18, 2023.  MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable webinar, and learn... [...]

Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way [Guide]

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. HubSpot has published ‘Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way’ featuring useful ways to use inbound marketing for generating leads. Lindsay Kolowich Cox says, “When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural. Lead generation falls within the second stage of the inbound marketing methodology.... [...]

How to Build a High-Converting Lead Magnet, January 18 [Webinar]

Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable... [...]

Generate Better Leads with These Form Conversion Optimization Tips

Form conversion occurs when a visitor successfully submits a form on your website. This form can be for a newsletter, special offer, or to make a purchase. HubSpot contributor Diana Urban has published an article featuring 10 form conversion optimization tips to generate better leads. She says, “If you want to transform your underperforming lead-generation forms, you’ll need to give both your webpage and the form itself a refresh. Start with these 10 tips to optimize form conversion. 1. Move your form above the fold. Conversion forms should be above the fold on your landing page.... [...]

Improve B2B Marketing Funnel with These Lead Gen Tools

A B2B marketing funnel is a blueprint that shows businesses how their customers interact with their brand from the first encounter. MarketingProfs contributor Benjamin Boman has published an article featuring six lead generation tools to improve ROI on your B2B marketing funnel. He says, ” Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as possible. One concrete way to do so is to see how you can reduce the amount of waste of potential leads... [...]

Lead Scoring Best-Practices That Lead to Better Alignment and More Sales, September 22 [Webinar]

Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s what we marketers think. And so communications between Sales and Marketing break down, finger-pointing begins, and company revenue suffers. MarketingProfs is hosting a webinar ‘Lead Scoring Best-Practices That Lead to Better Alignment and More Sales’ on Thursday, September 22, 2022, at 2.00 pm ET. The MarketingProfs team says, “Scoring may actually be the most effective tool you have to better connect and align Sales and Marketing to better drive revenue.... [...]

Lead Scoring Best-Practices That Lead to Better Alignment and More Sales, September 22 [Webinar]

Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s what we marketers think. And so communications between Sales and Marketing break down, finger-pointing begins, and company revenue suffers. MarketingProfs is hosting a webinar ‘Lead Scoring Best-Practices That Lead to Better Alignment and More Sales’ on Thursday, September 22, 2022, at 2.00 pm ET. The MarketingProfs team says, “Scoring may actually be the most effective tool you have to better connect and align Sales and Marketing to better drive revenue.... [...]

White Label Assessments for Lead Generation #ad

Your site needs leads; our site needs leads; all marketers need leads. White Label Assessments for Lead Generation provides leads by giving targeted clients a valuable service. If you sell to other online marketers, or to any business, for that matter, they are often wondering what services they need. you can help them decide with an assessment of their needs. The new White Label Assessments for Lead Generation package (which is just launched by Content Sparks) makes building the assessment simple. Suppose you offer a free checklist they can use to assess their business’s current fitness... [...]

How to Create Instant Leads

Lead generation is the process of gaining the interest of potential customers in order to increase future sales. It is a crucial part of the sales process of any business. Copyblogger’s Tim Stoddart has published an article featuring 20 call to action examples for generating instant leads. He says, “While your exact copy will depend entirely on your audience and style of business blogging, here are 20 stellar call to action examples to inspire you. From B2B to B2C, there’s a mix of everything on this list. Homepages and landing pages I Will Teach You To Be Rich Ramit Sethi... [...]

Lead Generation Friday Forum, June 10

Lead generation can be expensive, time-consuming, and frustrating… but it’s an absolute necessity. When you do it right, your business can be boosted. MarketingProfs is hosting ‘Lead Generation Friday Forum’ on Friday, June 10, 2022. This forum will feature three sessions: Lead Generation Best-Practices (Learned From 500+ Website Redesigns) Top 3 Ways to Tell If Your ABM Partner Is Outsourcing Your Lead Gen (And Why You Should Care) How to Create Epic Lead Magnets Your Customers Can’t Ignore. Lead Generation Friday Forum MarketingProfs  [...]