Ben Davis says, “Google’s unabridged Page Quality rating guidelines were released in November 2015. Whilst some outlets covered this at the time, I thought I’d do so in purely practical terms. So, here’s a very simple checklist, based on Google’s approximation of highest and lowest quality content. It by no means covers everything in the guidelines, but references those bits that caught my eye. 1. Improve your 404 (page not found) message The Google guidelines give many examples of low, medium and high quality pages. One of the examples of a medium quality page was... [...]