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Saturday, January 28, 2023

Marketing Glossary

This is What Your Marketing Mindset Should ALWAYS Be [Video]

A marketing mindset is all about being creative and understanding your customer. It’s about seeing the world through your customer’s eyes and understanding what they want, even before they know it themselves.

Neil Patel has published a new video ‘This is What Your Marketing Mindset Should ALWAYS Be’ on leveraging user-generated content.

He says, “Look, I’ve been in digital marketing for a really long time, over 20 years and I’ve seen so many trends come and even go, but do you know what’s been a constant the entire time I’ve been in the game?”

Neil Patel’s Blog

Tell a More Engaging Brand Story: Get Your Message Heard With Better Data, February 7 [Webinar]

Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations.

Adweek is hosting a webinar ‘Tell a More Engaging Brand Story: Get Your Message Heard With Better Data’ on Tuesday, February 7, 2023, at 1.00 pm EST.

The Adweek team says, “Discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate. You’ll find out:

  • Why adding “color” to your first-party data is critical to success
  • The three key signals needed to uplevel your consumer
  • Ways to boost your marketing efficiencies and cost savings today.”

Tell a More Engaging Brand Story

Adweek

The Attention Economy—How Time Affects Your B2B Marketing Efforts [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder.

George B. Thomas says, “That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have podcasts and webinars, not to mention all of the binge opportunities….but we still have 24 hours in the day,” he explains.” You have to choose, what’s worth my time, what is going to deliver value to me.”

In Episode 529 of Marketing Smarts, Doug and host George B. Thomas get into content, attention, and the appeal of “choose your own adventure.” Prospects are presented with so much noise, after all—what’s going to get them to listen?

“There’s so much out there, so much noise, just give me what I want,” says Doug. “Don’t waste my time. Get me to what I need and let’s make it a good relationship for both of us.”

That’s the attention economy, and you know you’ve got it right, Doug says, when time becomes irrelevant.”

The Attention Economy—How Time Affects Your B2B Marketing Efforts

MarketingProfs

Three Steps to Measure Social Media Marketing ROI

Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment on these campaigns — including money, time, and effort.

HubSpot contributor Marcus Andrews has published an article featuring three useful steps to measure social media marketing ROI.

He says, “One of the most popular and data-driven ways to measure social media marketing ROI is through paid advertising. The problem arises, though, when there isn’t a sound strategy in place to yield a positive return on investment.

How does this happen? Typically, social media marketers build an AdWords campaign to rank for important search terms. The campaign drives clicks, traffic, and leads, but ultimately the ad spend outweighs the impact of the ads which is bad news for ROI.

These marketers end up learning a really expensive lesson, one that could be easily prevented by following these simple steps:

1. Develop a Budget.

Ads aren’t right for everyone. Some industries have extremely high competition with astronomical CPCs. Some products have too low of an average sales price for the economics to work.”

How to Measure Social Media Marketing ROI [with Expert Advice]

HubSpot

The State of Technical SEO Report 2023 [Report]

Aira has published ‘The State of Technical SEO Report 2023′.

The Aira team says, “After the success of our report in 2022, we’re thrilled to join forces again and launch the 2023 version of the report. This year, we received insights from over 500 SEOs and once again, have experts exclusively from the Women in Tech SEO Community who have shared their thoughts on the results.

We’ve split the report into a range of sections which we hope will make it easier for you to read and digest. Some questions have been asked across in-house SEOs, agencies and freelancers, allowing for a direct comparison between the answers. Given that this is our second report, we’ve also highlighted some areas where we’ve been able to compare differences in the answers compared to last year’s report.

As we kick off 2023, we’re continuing to see a difficult economic outlook across many countries and this may well lead to some challenges for a range of companies. Many are also still dealing with the aftermath of the pandemic, perhaps leading to tighter budgets and more pressure to hit targets.”

The State of Technical SEO Report 2023

Aira

TurboLists: 10x faster, 10x more engaging and 10x more profitable #ad

TurboLists List Building SoftwareTurboLists has just been launched to help you build better lists.

Ram Rawat, the creator of this new system, says we don’t need to worry about unresponsive mailing lists any longer…

because there is a brand new, barely known method, still in its early stages, that TurboLists takes advantage of.

Early beta testers are using it to build large “Turbo” email lists and bring in daily sales with just a few minutes of work each day.

This “1-CLICK” subscribe method lets you easily add 1,000s of REAL, verified leads to your list from Facebook, Google, Amazon, Twitter, and Yahoo…

without having to pay for expensive ads, create complicated funnels, or do any selling.

Here’s a full demo video of TurboLists: TurboLists Demo.

This is totally different from anything you have seen before, and it really works like a champion.

And the best part? These are highly-engaged leads that actually open your emails, click on your links, and buy from you.

This can be a game-changer if you have been struggling online.

It has just launched for a low one-time price, but the price becomes monthly soon so make sure to get in now before the price goes up.

Included, when you invest in TurboLists, is a collection of related bonuses that will enhance your list building success:
➤ List Building On A Budget
➤ Email Monetizer
➤ X-treme List Build Plugin
➤ Traffic Machine
➤ 10k Blueprint
➤ List Building Profit Kit
➤ Lead Book Generator
➤ Product Creation Formula
➤ Sales Funnel Mastery
➤ List Building With Stories

(Use Code: “TURBORAM” & Get $4 Off On The Complete Funnel)
==> Click here to know more about “TurboLists” now: TurboLists.

The MarTech Conference, March 28-29

The MarTech Conference will be held online on March 28-29, 2023.

The MarTech team says, “Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy.

A delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general.

The right technology is critical, from data management solutions to automated execution, all aided by AI. So is strategy – understanding customer perspective, addressing pain points, and satisfying privacy requirements, for starters.

Discover the tools, technologies, solutions, and strategies that can help you unlock this essential component of your customer’s expectations: Attend MarTech, online March 28-29, for FREE.”

The MarTech Conference

TikTok Posting Tips for 2023

When it comes to social media marketing, you need to observe the follower’s behavior. For the best result, you need to publish the content when they are likely to engage.

Social Media Today has shared useful tips for TikTok publishing schedule.

Andrew Hutchinson says, “Here are some key tips to help you maximize your TikTok marketing approach in 2023.

Content approach

The key to successful TikTok marketing is creating content that aligns with organic posts in user feeds. TikTok users are on the platform for entertainment, and they don’t have to sit through ads like they would on traditional TV. If you don’t grab attention, and give them a reason to keep watching, they’ll scroll on by – so you need to create eye-catching videos that are similar in style to other content in the app.

But that doesn’t mean you need to latch onto the latest trend, or show yourself dancing to the latest trending track.

Ads are still ads, you just need to be conscious of how you’re framing them – because again, overt promotions repurposed from other apps or mediums likely won’t work.”

Planning for 2023: TikTok Posting Tips

Social Media Today

The Best Way to Use WordPress [Video]

WordPress is one of the best content management systems available. It helps us easily publish and manage our content.

Watch Neil Patel’s latest video ‘The Best Way to Use WordPress’ to improve WordPress performance.

He says, “The best way to use WordPress. WordPress is an amazing resource. Millions of people all over the world use it to create, build out, and manage their personal, or even professional, websites. In fact, as of 2022, there were more than 455 million websites hosted on WordPress. But, want to know an amazing way to take your site to the next level?”

Neil Patel’s Blog

Three Ways to Evolve Your Link Building in 2023 [Video]

Watch the latest MOZ Whiteboard Friday video ‘Three Ways to Evolve Your Link Building in 2023’ featuring Paddy Moogan.

The MOZ team says, “Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what you currently do.”

MOZ