Marketing Glossary
The Basics of Consent and Preferences: 7 Tenets to Keep in Mind [Ebook]
In marketing, consent is paramount, ensuring ethical engagement and respect for individual privacy. Obtaining explicit consent builds trust, fosters transparency, and cultivates lasting relationships with consumers.
Digital Marketing Depot has published a new ebook titled ‘The Basics of Consent and Preferences: 7 Tenets to Keep in Mind’.
The DMD team says, “In the digital landscape, the line between engagement and annoyance is thin. Discover the power of consent and preferences in shaping seamless, positive customer experiences. Learn how to empower your customers with control over their data while enhancing engagement and loyalty with this eBook.
Picture this scenario: a potential customer visits your website, intrigued by your products, submits their email for a discount, only to find their inbox flooded with unwanted, annoying, irrelevant emails. With a robust consent and preference management solution, you can avoid such pitfalls and ensure transparency, giving visitors control over their communication preferences.
Dive into OneTrust’s eBook to learn how to navigate the nuances of consent, collect customer preferences, improve digital experiences, and foster happier customers and increased engagement.
Download now and turn annoyed visitors into engaged customers, driving repeat purchases and enhanced brand loyalty, with our comprehensive guide to consent and preference management.”
The Basics of Consent and Preferences: 7 Tenets to Keep in Mind
Think Spiderwebs, Not Funnels: A Modern Approach to SEO, April 9 [Webinar]
SEO (Search Engine Optimization) is crucial for businesses to improve online visibility and attract organic traffic by ranking higher in search engine results pages (SERPs), ultimately enhancing brand visibility and driving potential customers to their websites.
Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels: A Modern Approach to SEO’ on Tuesday, April 9, 2024, at 1.00 pm EDT.
The DMD team says, “The traditional marketing funnel has long been the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet.
With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—it’s time to embrace a new framework that better aligns with the way modern consumers engage with content – the spiderweb.
Join DemandJump’s Chief Solution Officer Ryan Brock in this session and learn:
– Why the waste present at the top of most funnels leads to poor organic traffic outcomes
– What industry-leading marketers and researchers like Gartner are saying about the modern buyer’s journey
– How to shift your thinking around your organic content strategy to create the kind of networked Pillar content that drives positive user experience and fast page-one rankings”.
Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success
Tarantula crawls your site to find SEO problems and more #ad
Tarantula is an all-new app that has just been introduced The Jeet Group, led by Cyril Gupta.If you want better rankings from SEO, this is something to investigate.
Tarantula SEO Spider is the solution to your SEO audit requirements. With this app, you can do a complete site audit of your website, your clients’ websites, and even your competition.
It’s the first-ever SEO crawler driven by AI.
On your website (or any website) it will find broken links, redirects, and duplicates in order to fix them and rank your site better.
It also gives you headings, titles, descriptions and other data, and tells you what you can adjust for better rankings.
In short, it gives you everything you need to get for a great SEO audit of your site or your clients.
✓ Things like internal and external links to your site.
✓ It can validate your sitemaps or even create sitemaps.
✓ It can give you compelling insights for technical SEO.
This information (if you act on it) can improve your website or blog’s future success.
You can even export the data to CSVs and analyze it yourself or pass the report to the client.
Tarantula is the first and only AI-enabled crawler. It can:
💠 Find true keywords with AI
Find the keywords your website or any competitor’s page is targeting using AI.
💠 Rewrite pages using AI
Like an article on the competitor’s website and want to have something similar? Rewrite it with one click using Tarantula and you have something similar to post on your website.
It’s also great for competitor analysis. You can discover:
➤ How your competitor’s website is structured
➤ The topics they are targeting
➤ The strengths and the weaknesses of their website.
Tarantula SEO Spider leaves nothing it finds hidden.
Lifetime Offer Live Now
Tarantula launch sale is now underway, and you can get it for a one-time price. All updates included forever!
Yes, that’s right. You won’t have to pay for Tarantula SEO Spider ever again.
The Jeet Group updates their software often to make them better and better. When you get in during the launch, you protect yourself from recurring payments and future price rises.
If you want traffic from rankings then Tarantula is the simplest and most affordable tool to have for site audits.
This is the year of traffic and SEO because all other sources (i.e., paid traffic) are becoming more and more expensive, becoming priced out of the reach of smaller marketers like us.
Luckily, SEO or organic traffic is still the best and the most affordable traffic source out there. The key to grabbing it is making sure you have the right SEO strategy. That’s why Tarantula was created.
One more thing: remember, it’s the only SEO Crawler with AI. That’s important because with Tarantula SEO Crawler’s AI integration, you can find the true keywords targeted by any webpage.
And it comes with a 30 Day Refund Guarantee. Treat your Tarantula purchase like a 30 day free trial. If any time during the next 30 days of your purchase you are not absolutely delighted by Tarantula, just let us know and they will refund all of your money.
No hassles at all.
So get Tarantula SEO Spider now.
As with many software products these days, this one is structured as a basic version along with optional enhancements. You can buy them individually, or you can save significant expense by investing in the Tarantula Bundle that includes the various upgrades along with the basic version as a package.
If you want to just get your feet wet in SEO, you should get the basic version here: Tarantula.
The AI Strategy That Increased Our Email Conversion Rate By 82% [Podcast]
The HubSpot team says, “How can an AI generated personal email raise your conversion rate dramatically? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into some real life Ai experiments. Learn more on how artificial intelligence can segment audiences and personalize content, the intricate process of feeding Ai with data to craft highly engaging emails, and the rapid test-and-learn approach that transformed HubSpot’s email conversion rates into a case study of success.”
The State of Creators, Agencies, and Influencers [Podcast]
Convince & Convert has published the latest episode of the Social Pros Podcast ‘The State of Creators, Agencies, and Influencers’ featuring Jun Poekert.
The Convince & Convert team says, “Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators.
Enable Social Teams to Act Fast and Get Ahead of Trends
For influencers/creators and agencies to work in harmony, both sides may need to evolve in one way or another. This is one of the top takeaways from Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, in this episode of Social Pros.”
The ins & outs of starting SEO from scratch [Podcast]
Implementing SEO (Search Engine Optimization) for business is essential for improving online visibility, attracting organic traffic, and ultimately driving growth and revenue.
The latest The SERP’s Up SEO podcast episode is titled ‘The ins & outs of starting SEO from scratch’.
The SERP’s Up team says, “How do you build an SEO strategy from scratch? How should SEO differ for specific business models?
Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.
Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively.”
The Growth Strategy That Grew Hubspot To +$30 Billion [Podcast]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Growth Strategy That Grew Hubspot To +$30 Billion’.
The HubSpot team says, “How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting up your funnel, how to optimize it, lead scoring, how to implement it with your sales team, and how AI is going to transform the efficiency of your marketing demand funnel.”
The great balance between evergreen & trending content for SEO & beyond [Podcast]
The latest The SERP’s Up SEO podcast episode is titled ‘The great balance between evergreen & trending content for SEO & beyond ‘.
The SERP’s Up team says, “Evergreen content or trending topics? Which has the biggest impact on your organic traffic strategy?
Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically.
Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO.
Plus, take a trip over to the top of the SERP to investigate the latest “emerging” SERP feature.”
The great balance between evergreen & trending content for SEO & beyond
Top SEO Tips for 2024 [Video]
In 2024, SEO may shift from just ranking websites on search engines to creating a broad online presence. This means that visibility and reputation across digital platforms will be important for SEO success.
MOZ has published the latest episode of the Whiteboard Friday video ‘Top SEO Tips for 2024 featuring Crystal Carter.
The MOZ team says, “It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.”
The 5 Best Practices of Leading Marketing Teams [White Paper]
Digital Marketing Depot has published a new white paper titled ‘The 5 Best Practices of Leading Marketing Teams’.
The DMD team says, “These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them.