Marketing Glossary
The New SEO Playbook (2025) [Video]
Neil Patel has published a new video, ‘The New SEO Playbook (2025)’.
He says, “You might not see it in your analytics, but there’s a wave of traffic quietly heading your way and it’s coming from AI tools like ChatGPT, Gemini, and Perplexity. These aren’t just browsers. They’re decision-makers. And if your brand isn’t showing up in their answers, you’re not just missing views, you’re missing ready-to-buy customers. In this video, you’ll learn why AI-driven traffic converts better than anything else online, how to position your content for AI visibility, and why the window to act is closing fast. This isn’t about going viral, it’s about being the answer when it matters most.”
Technical SEO for GenAI: How Bots See, Crawl & Rank Your Brand, August 26 [Webinar]
Technical SEO for GenAI ensures websites are optimized for AI-driven search engines by focusing on structured data, crawlability, and semantic content. It enables GenAI models to interpret, index, and surface web pages accurately in conversational search results.
Digital Marketing Depot is hosting a webinar, ‘Technical SEO for GenAI: How Bots See, Crawl & Rank Your Brand’ on Tuesday, August 26, 2025, at 1.00 am EDT.
The DMD team says, “In this session, we’ll unpack what it means to be GenAI-visible, showing how Semrush’s new Enterprise Site Intelligence solution empowers brands to monitor, govern and optimize their digital presence for both users and bots. We’ll demo how GenAI bots interact with JavaScript, what happens when critical resources break and deep dive into how mobile UX features like tap targets can affect crawlability and visibility.
Key takeaways:
- How LLM bots crawl sites differently from search engines
- How to identify JavaScript rendering issues, broken scripts, and crawl gaps
- How Site Intelligence tracks overlapping tap targets, page speed, and Core Web Vitals
- The new technical SEO KPIs for AI and multimodal search
- Real examples of how hidden technical issues block GenAI visibility”.
Technical SEO for GenAI: How Bots See, Crawl & Rank Your Brand
The New Rules of SEO (2025) [Video]
Neil Patel has published a new video, ‘The New Rules of SEO (2025)’.
He says, “If your traffic looks fine but conversions are flat… you might be stuck in what I call The Google Trap. You’re optimizing for visibility while customers are deciding in totally different places. This isn’t about doing more. It’s about showing up where decisions actually happen. You’ll learn why 73% of modern “search” happens outside of Google, how consumers now make decisions across TikTok, Reddit, ChatGPT, Amazon and more, what “Search Everywhere Optimization” really means and how to do it, the key difference between visibility and validation, and why being trusted on 1-2 platforms beats being visible on 10.”
The MarTech Copywriting Formula That Gets Buyers to Act
MarTech contributor Moni Oloyede has published an article featuring a 3-step copywriting formula that makes buyers take action.
She says, “If you want conversions, stop pitching like it’s 2012. Forget the old formula — who we are, what we do, how we help, now buy. Here’s a new formula for B2B messaging that drives results.
1. Lead with: ‘What do I get?’
When someone lands on your page or reads your ad, they’re thinking, “What’s in it for me?” If they can’t answer that in five seconds or less, they’re gone. The first thing they need to see is how their life gets better. Ask yourself:
- What will they be able to do now that they couldn’t before? Example: “Launch a campaign in 3 clicks, no dev team needed.”
- How will it make them look? Example: “Your CMO will think you hired an agency.”
- Will they be seen as elite? Example: “Join the 2% of marketers who build demand without ad spend.”
Paint a picture that makes them the hero.”
The Genius Marketing Strategy In Ryan Trahan’s 50 States Challenge [Video]
Ahrefs has published a new video, ‘The Genius Marketing Strategy In Ryan Trahan’s 50 States Challenge’.
The Ahrefs team says, “Ryan Trahan’s 50 states in 50 days fundraiser for St. Jude’s is one of the most viral philanthropic campaigns YouTube has ever seen and it’s become a strategy brands need to study. In this video, we unpack how a $100K donation from Lectric eBikes evolved into a viral masterstroke that’s putting them in front of million of viewers without ever buying a traditional ad slot. You’ll learn the 4-part marketing framework behind Lectric’s unexpected rise and how you can do it to get your brand mentioned more in Google’s AI overviews, ChatGPT, Reddit, and other social media networks. We dig deep into how generosity + creator partnerships are influencing not just audiences, but the very algorithms behind modern discovery”.
The essential SEO tutorial for thriving in the age of AI-driven search [Guide]
HubSpot has published a new guide, ‘
Osama Zahid says, “You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started.
To understand where we’re headed, let’s first take a quick look back. The traditional SEO playbook focuses on targeting keywords, climbing search rankings, driving traffic, and converting that traffic into leads or sales. Here’s how it works.
Key Words to Know
Understanding the foundational SEO vocabulary is important. Let’s dive into a few key terms:
- Search Engine Optimization optimizes your website to provide the high-quality information searchers look for. Good SEO also helps you rank higher in search results for specific keywords. That gets you in front of a bigger audience.
- On-page SEO improves search rankings. On-page elements include keywords used in your content or back-end elements like site structure.”
The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions [Ebook]
The future of search is shifting toward AI-driven, conversational, and intent-based results that understand context and user needs. It will prioritize personalized, voice, and visual search experiences, delivering faster and more relevant answers.
Search Engine Journal has published a new ebook, ‘The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions’.
The SEJ team says, “Inside “The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions,” you’ll learn to:
- Rethink your SEO and content strategy for human conversational intent, not just keyword volume.
- Use AI and voice data for SERP visibility to personalize and predict campaign outcomes.
- Align PPC with conversion intelligence to avoid wasted ad spend.
- Track the entire customer journey, including offline and call-based conversions.
- Rebuild your organic momentum using real buyer insights, backed by data, not guesses.
The marketers who win next year are rethinking strategy this year.”
The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions
Search Engine Journal
The Future Of Search [Ebook]
Search Engine Journal has published a new ebook ‘The Future Of Search’.
The SEJ team says, “This ebook helps you rethink your organic traffic strategy from the ground up, pulling insights directly from search signal shifts, smarter attribution models, and conversation data.
Inside “The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions,” you’ll learn to:
- Rethink your SEO and content strategy for human conversational intent, not just keyword volume.
- Use AI and voice data for SERP visibility to personalize and predict campaign outcomes.
- Align PPC with conversion intelligence to avoid wasted ad spend.
- Track the entire customer journey, including offline and call-based conversions.
- Rebuild your organic momentum using real buyer insights, backed by data, not guesses.”
