Marketing Glossary
The Future of Content Marketing: A 2025 Guide [Guide]
Content marketing in 2025 is highly personalized, AI-powered, and focused on interactive experiences to boost engagement. Brands prioritize value-driven, multimedia content to build trust, enhance SEO, and drive meaningful customer relationships.
Neil Patel has published ‘The Future of Content Marketing: A 2025 Guide’.
He says, “In this article, I discuss the future of content creation, the four content marketing trends I think are shaping the industry right now, and four predictions I think will come true over the next year.
Key Takeaways
- 58.5 percent of all US-based searches in Google are “zero-click” searches. This makes it more important than ever to rank as a zero-click search (for example, through a featured snippet or AI overview).
- AI will continue to be a content marketing trend in 2025, but the way people use it will diversify. People will continue to use AI for content generation, but also to streamline workflows and analyze datasets.
- Search everywhere optimization will become more prominent, with brands having to think about how people discover their content across multiple platforms.”
Tips to Create Budget-Friendly Promotional Video Content
Promotional videos are essential for capturing audience attention, boosting engagement, and effectively conveying brand messages. They enhance marketing efforts by making content more shareable, memorable, and persuasive across digital platforms.
HubSpot contributor Erica Santiago has published an article featuring useful tips to create budget-friendly promotion video content.
She says, “Like many consumers, I spend an obscene amount of hours scrolling through videos on apps like TikTok and Instagram.
The most persuasive promo videos I’ve come across are compelling enough to stop my scroll dead in its tracks, and they all have at least some of the following in common:
- A catchy hook
- A clear problem and solution
- Emotional appeal
- Humor
When crafting a persuasive promotional video, think about how you can immediately grab your audience and pull them away from their infinite scrolling. Then, present a problem your target audience often experiences and market your brand as the solution.
Finally, include emotional appeal or humor to create a genuine connection between your audience and your brand, product, or service. One of my favorite recent promo videos comes from Scrub Daddy.”
Think Spiderwebs, Not Funnels For Remarkable SEO Results, February 20 [Webinar]
The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture.
Search Engine Land is hosting a webinar ‘Think Spiderwebs, Not Funnels For Remarkable SEO Results’ on Thursday, February 20, 2025, at 10.00 am EST.
The SEL team says, “With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb.
During this session, you will learn:
- Why the waste present at the top of most funnels leads to poor organic traffic outcomes
- What industry-leading marketers and researchers like Gartner are saying about the modern buyer’s journey
- How to shift your thinking around your organic content strategy to create the kind of networked Pillar content that drives positive user experience and fast page one rankings”.
The Gen AI Decision Maker’s Guide for Marketing [Guide]
Generative AI is transforming marketing by enabling hyper-personalized content, automating campaigns, and enhancing customer engagement at scale. It drives efficiency, creativity, and data-driven decision-making, giving brands a competitive edge.
Content Marketing Institute has published ‘The Gen AI Decision Maker’s Guide for Marketing’.
The CMI team says, “The integration of gen AI is no longer an option for marketing teams but a necessity. Those who have adopted a “wait and watch” approach are already falling behind. As you navigate this new terrain, the challenge lies in equipping your teams with the right technology to experiment with, optimize, and then standardize gen AI usage across your entire marketing department. Only then will you reap the benefits of gen AI at scale.
On your path to gen AI adoption, you’ll need to get buy-in on your investment, have a clear picture of how you’ll use gen AI, and understand the risks and considerations for gen AI broadly and specifically to different solutions. We’re breaking down everything you need to make a smart gen AI investment that scales with your marketing team’s needs. Download this guide to:
- Get a clear vision of how to use gen AI
- Build the best case to bring gen AI to your marketing team
- Select the right solution that delivers on your specific needs securely”.
Tips to optimize content for AI search and agents
AI optimization enhances performance, efficiency, and accuracy by fine-tuning algorithms, data processing, and decision-making. This leads to faster insights, reduced costs, and improved user experiences across various applications.
Search Engine Land contributor Jed White has published an article featuring useful tips to optimize your content for AI search and agents.
He says, “Many people ask how to optimize websites for AI search and agents instead of traditional SEO.
Through building Andi, an AI search engine, we’ve learned key differences in approach.
From the AI side, we process 30–50 million pages daily to find quality content for search, summarization, and question-answering.
But accessing and extracting useful information isn’t always easy.
Here’s what we’ve learned about making content truly AI-friendly.
Speed and simplicity are critical
- Many AI systems have tight timeouts (1-5 seconds) for retrieving content.
- Assume long content may be truncated or dropped completely after the timeout.”
AI optimization: How to optimize your content for AI search and agents
Tell Stories That the C-Suite Wants To Hear [Video]
Content Marketing Institute has published a new video ‘Tell Stories That the C-Suite Wants To Hear’.
The CMI team says, “Thad Kahlow and Rashmi Vittal, executives of the BOL Agency, shared that true story from their client’s during their presentation, Insights and Metrics That Matter: Speak the Language of the CMO, at the Content Marketing World conference.”
The State of CTV, February 20 [Webinar]
The Adweek team says, “As inconsistent data and measurement cause advertisers to question the value of their CTV budgets, it’s imperative to minimize media waste and drive customer journey continuity. Learn how brands and agencies can unlock the full potential of the CTV space with Adobe Advertising leaders. You’ll find out:
- Insights from CTV market research conducted by Adobe Advertising
- The latest tips and technology to expand your CPA and ROAS playbook to CTV
- How top brands yield greater results from their paid media investment”.
The Forrester Wave: Content Platforms, Q1 2025 [Report]
Forrester has published a new report ‘The Forrester Wave™: Content Platforms, Q1 2025’.
Cheryl McKinnon says, “The Forrester Wave: Content Platforms, Q1 2025 is now live! We looked at 12 key vendors and evaluated them on 24 criteria. Four leaders emerged, followed by five strong Performers and three contenders. To learn more about these vendors and how they serve their target markets, see the full report.
Get Ready For A More Intelligent Approach To Content Management
The enterprise content management market has undergone a significant transformation and today is exemplified by AI-enabled cloud content platforms. Generic document management doesn’t cut it. Technical leaders and the business roles they support want flexible, extensible platforms on which to design and deploy a range of content-rich apps. Content platforms are a foundational component of an overall digital workplace, integrating with key productivity suites and essential enterprise applications.”