Marketing Glossary
The rise of AI, post-quantum, and record-breaking DDoS attacks [Report]
Cloudflare has published a new report, ‘The 2025 Cloudflare Radar Year in Review: The rise of AI, post-quantum, and record-breaking DDoS attacks’.
David Belson says, “The 2025 Cloudflare Radar Year in Review is here: our sixth annual review of the Internet trends and patterns we observed throughout the year, based on Cloudflare’s expansive network view.
Our view is unique, due to Cloudflare’s global network, which has a presence in 330 cities in over 125 countries/regions, handling over 81 million HTTP requests per second on average, with more than 129 million HTTP requests per second at peak on behalf of millions of customer Web properties, in addition to responding to approximately 67 million (authoritative + resolver) DNS queries per second. Cloudflare Radar uses the data generated by these Web and DNS services, combined with other complementary data sets, to provide near-real time insights into traffic, bots, security, connectivity, and DNS patterns and trends that we observe across the Internet.
Our Radar Year in Review takes that observability and, instead of a real-time view, offers a look back at 2025: incorporating interactive charts, graphs, and maps that allow you to explore and compare selected trends and measurements year-over-year and across geographies, as well as share and embed Year in Review graphs.”
Thoughts on SEO & SEO for AI, part 1 [Podcast]
The GSC team says, “In this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things interact with each other and what he thinks website owners should look for in their content creation and how Google’s principles align with the way people use AI and search engines to navigate the web.”
The 8 Trends I’m Betting My Entire Marketing Strategy On in 2026 [Video]
In this video, you’ll learn:
- Why sending traffic off-platform is killing your reach—and how to fix it
- How “Search Everywhere Optimization” will replace Google-only SEO
- The rise of AI slop and why hallucinations are silently destroying marketing teams
- How ChatGPT, Perplexity & Gemini are becoming full discovery engines
- Why digital PR is the new SEO—and how to build authority for AI ranking systems.
The B2B Content Marketing Playbook: What Works, What Doesn’t, and What to Ignore [Guide]
B2B content marketing focuses on educating and informing decision-makers through valuable, insight-driven content that addresses complex business challenges. By building authority and trust across longer sales cycles, it supports lead nurturing, relationship building, and informed purchasing decisions.
Neil Patel has published a new guide, ‘The B2B Content Marketing Playbook: What Works, What Doesn’t, and What to Ignore’.
He says, “B2B buyers don’t make quick decisions. They loop in teammates, check with finance, compare options, and delay until they’re confident. Your job is to help them move forward with valuable content that speaks to their goals, challenges, and objections.
That’s why the best B2B content marketing strategy doesn’t focus on quantity. It focuses on helping potential customers make better decisions.
You’ll need different types of content at each stage of the funnel:
- Educational blog posts that address early questions
- Product-focused webinars with real use cases
- Case studies that show measurable outcomes
- Email sequences that nurture and qualify
- LinkedIn posts that meet your target audience where they scroll”.
The B2B Content Marketing Playbook: What Works, What Doesn’t, and What to Ignore
The Creative Shift Redefining CTV Advertising, January 22 [Webinar]
The Adweek team says, “In this session, TripleLift and TelevisaUnivision reveal how enhanced, viewer-first formats are transforming performance, unlocking new monetization opportunities, and making CTV activation easier than ever.
We’ll share what’s working now, why in-show and in-break innovation matters, and how simple creative assets can power high-performing experiences, from pause ads to social-inspired units.
You’ll leave with a clear guide to driving real outcomes on CTV in 2026.
What You’ll Learn:
– How advertisers can activate quickly with minimal assets
– How publishers unlock new revenue through enhanced CTV experiences
– The trends shaping CTV’s next era, from retail media to AI-driven creative tools
– Why creative-led, consumer-preferred formats enhance and extend the impact of standard CTV spots”.
The 8 Trends I’m Betting My Entire Marketing Strategy On in 2026 [Video]
In this video, you’ll learn:
- Why sending traffic off-platform is killing your reach—and how to fix it
- How “Search Everywhere Optimization” will replace Google-only SEO
- The rise of AI slop and why hallucinations are silently destroying marketing teams
- How ChatGPT, Perplexity & Gemini are becoming full discovery engines
- Why digital PR is the new SEO—and how to build authority for AI ranking systems.
The Google Update That’s Changing SEO (and No One Noticed) [Video]
This video covers the following:
- The subtle shift inside Google’s AI Overviews that triggered the spike
- Why this change reduces friction in the buying journey and accelerates the conversion funnel
- How brands can use GEO to position themselves to benefit from this new behavior
- Where Google is pulling information from (and why most marketers aren’t looking there yet)
- What smart SEOs are doing right now to get their products included in these emerging trend.
The 2026 State of AI Search: How Modern Brands Stay Visible [Report]
The state of AI Search reflects a major shift from keyword-based results to intent-driven, conversational, and multimodal responses. Search engines increasingly rely on LLMs to provide synthesized answers, making authoritative, structured, and user-focused content more important than ever.
AirOps has published a new report, ‘The 2026 State of AI Search: How Modern Brands Stay Visible’.
Oshen Davidson says, “The way people discover information has shifted with the rise of the answer-first web. Instead of scanning a list of links, millions now ask AI assistants for direct answers. That changed how categories form, how options are evaluated, and how brands earn visibility in search.
AI search does not behave like a traditional results page. There is no fixed ranking, no predictable position drops, and no stable “page one.” Visibility moves according to signals that update in real time. Brands drift in and out of answers based on freshness, authority, community validation, and how clearly their content can be interpreted as relevant and trustworthy.
Understanding these patterns gives teams an advantage. This report brings together research from AirOps and Kevin Indig to map the signals that mattered most in 2025 and show where brands need to invest to stay visible and competitive.
Fresh, Up-to-Date Content Drives Visibility in AI Search
AI models prioritize fresh, accurate content when generating answers. Models treat recency as a key signal of trust, especially when users compare options or make decisions. Maintaining fresh, up-to-date content is now non-negotiable for earning visibility in AI search.”
The AI Search Playbook from Marketing Week and Google
AI Search in 2025 focuses on intent-driven, conversational results that combine text, voice, and visual understanding for more accurate answers. Businesses must optimize for structured data and high-quality, context-rich content to stay visible in AI-powered search ecosystems.
Marketing Week, in partnership with Google, has published ‘The AI Search Playbook’.
The MW team says, “The AI Search Playbook is a strategic guide to the biggest questions in AI-powered Search, and how brands and agencies can unlock growth together. As people ask more complex questions through voice and images, and explore features like AI Overviews, AI Mode, Circle to Search and Google Lens, Search is evolving beyond keywords to multimodal discovery. Drawing on insights from Google experts, brands and agency leaders, the manual explores visibility in AI-powered results, uncovering unseen demand, proving ROI, and adapting to Gen Z and Gen Alpha discovery. With practical frameworks, real-world case studies and actionable toolkits, it helps marketers move from awareness to advantage—turning curiosity into measurable, future-proofed growth.”
