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Saturday, October 24, 2020

Marketing Glossary

Tips to Measure the Value of Your Subscribers

Your subscribers and followers create hope for your business to make more sales. By staying connected with them, you can continue to expand your brand.

Content Marketing Institute contributor Robert Rose has shared some useful tips to help you measure the value of your subscribers.

He says, ”

As Drucker himself said, “It is the customer who determines what a business is. For it is the customer (alone) who, through being willing to pay for a good or for a service, converts economic resources into wealth, things into goods.

Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. They can include things like time, attention, referral, personal data, and brand loyalty, all of which can be converted into wealth for the business.

Media companies understand this. As one television executive stated almost 20 years ago in the book Audience Economics, “I can’t think of another business that makes one product, but sells a different product. We make programs and put them on the air. We are not selling the programs; we are selling the people that watch the programs.”

If you watched the recent documentary The Social Dilemma, you have another understanding of how relevant this model is in today’s digital marketplace”.

How to Measure the Value of Your Subscribers

The SEO’s Guide to Google’s Core Web Vitals

DeepCrawl has published ‘The SEO’s Guide to Google’s Core Web Vitals’.

This comprehensive guide covers the following:

Norledge says, “At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed, responsiveness, and the visual stability of a page.

These scores are set to be rolled into the core algorithm in 2021 and become a ranking signal. The SEO community has had a few months to get their head around these scores and it’s only going to become a bigger focus as we get closer to 2021.

This post will cover how SEOs can effectively audit, and provide insights to developers on how to improve these metrics”.

The SEO’s Guide to Google’s Core Web Vitals


Three Ways to Create a Strong Live Video Strategy

A YouTube of Facebook live video strategy can help you to reach your audience in real-time and promote your products and services. It also enables you to stay in close touch with them.

Social Media Examiner’s Luria Petrucci has shared an article highlighting three useful ways to create a live video strategy for Facebook and YouTube.

She says, “Live video can help you grow your audience, business, and revenue. But just because the social media algorithms love live video and prioritize it, live streaming isn’t a magic pill. You need to develop a live video content strategy that’s unique to you to get results.

Here’s the secret: Intention. It’s truly as simple as that. Instead of just going live, you need to know the intention behind the live content you’re creating. In other words, ask yourself, “What’s my goal for this particular live stream?”

You need to be clear on two things:

  • The goal while you’re live
  • The goal for the replay itself

Now let’s look at three intentions or goals that you may want to consider for your live video”.

Live Video Strategy: How to Improve Your Facebook and YouTube Results

Social Media Examiner

Today’s Groove-a-Thon Schedule #ad

Mike Filsaime‘s multi-day 24/7 webinar, Groove-a-Thon, continues through Monday, offering expert training in marketing online. As we mentioned before, he is offering a life-time license for his GrooveFunnels™ tools to all who attend any of his training.

There will be a lot of useful information shared today. As you will see below, the sessions will share techniques for many aspects of electronic marketing, such as podcasting, list building, and more. Filsaime has just released a suite of tools that assist in many facets of online marketing. When you sample his suite of tools by using GrooveFunnels™, he hopes you will be motivated to try the other tools in the suite.

Today’s Schedule

12:00-2:00 AM EST Simon Leung with John Chong
(Live Events & Ecommerce)

2:00-4:00 AM EST Simon Leung with Genecia Alluora
(Entrepreneurship & Podcasting)

4:00-6:00 AM EST Simon Leung with Ais Sarah
(Live Webinar Business)

6:00-8:00 AM EST David Lemon with Bertrand @ Youzign
(How to Build an Entire Brand from Scratch)

8:00-11:00 AM EST David Lemon
(Building a Full Hybrid Website for a Dropshipping Business)

11:00 AM-12:00 PM EST CoachDeb Interview with Mike Filsaime & Joel Thieren from GVO
(List Building Versus Trust)

12:00-1:00 PM EST CoachDeb Interview with Alex Jeffreys
(The Simple “One Day Funnel” That Sold 1000 Customers and $1.5m Sales – from Home in Quarantine)

1:00-2:00 PM EST CoachDeb with Adam Davies
(How I Grew a 6 Figure Business in 90 days using Facebook and Instagram Advertising)

2:00-4:00 PM Simone Blum & David Congreave with Don-Alan Rekow from Printegrity and Saber Mountain Publishing
(Groove Magazine)

4:00-5:00 PM Chelsey Luikart with Gloria MacDonald
(Gloria MacDonald’s Road Map to Success)

5:00-6:00 PM CoachDeb with Mike Filsaime & Mike Jones
(How To Run a 14-Day LIVE Stream and Build a Studio & Team to Manage it in Under 24 hours)

6:00-7:00 PM CoachDeb with Donna Fox & Simone Blum
(How To Pull Off a 14-Day LIVE Production with a Global Team)

7:00-8:00 PM Verushka with Rory Stern
(A Look Over The Shoulder As We Set Up Live Campaigns)

8:00-9:00 PM Verushka Interviews Noah St. John, Speaker + Special Guest Appearance
(Power Habits & Marketing Online)

9:00-10:00 PM Verushka with Michael Mann, Speaker
(Changing the World by Building Awesome Companies)

10:00-11:00 PM Verushka Interviews CoachDeb, Producer for Groove-A-Thon
(How To Organize 336 Squirrels & Not Lose Your Mind In The Process)

11:00 PM-12:00 AM EST Simon Leung with Ernesto Verdugo
(Professional Live Streaming Secrets)

The Ultimate Guide to Webinars

By hosting webinars, you can enhance your online reach and convert more customers. With effective webinars, you can establish your presence in the market as well as generate more leads.

Search Engine Journal’s Danny Goodwin has published ‘The Ultimate Guide to Webinars’. This guide features 41 tips to help you organize successful webinars.

Goodwin says, “Worried about being ignored or abandoned by your audience?

Follow these tips to make sure it doesn’t happen.

Webinar Strategy

1. Know Your Attendees

Ask yourself:

  • Who will be attending?
  • What challenges/problems are they facing?
  • What are their goals?

Answering these questions will help you plan a webinar that’s laser-focused on improving your attendees’ lives.

For instance, Teachable does a great job with their webinars because they know that their audience:

  • Is composed of people dreaming of creating their own profitable online courses”.

The Ultimate Guide to Webinars: 41 Tips for Successful Webinars

Search Engine Journal

Top 5 Podcast Strategies [Video]

Podcast publishing is a great way to reach more people online and promote your products and services. With regular publishing, you can also establish yourself as an authority in your domain.

Entrepreneur magazine has published a new video ‘Top 5 Podcast Strategies’ featuring James McKinney.

The Entrepreneur team says, “There are more than one million podcasts in Apple Podcasts. But simply hitting “record” and starting a podcast will not lead to long-term success or being ranked highly on the Apple Podcast charts. In this video, “Startup Story” creator and host James McKinney unpacks the five strategies that helped his podcast appear on the Apple Podcast charts after just two months.

With Spotify’s acquisition of “The Joe Rogan Experience,” podcasting has become more popular than ever. That said, less than 50 percent of the 1.1 million podcasts on the Apple Podcast platform have released new episodes in the last 90 days. While there might be many factors leading to this, poor execution is undeniably one of them.

Employing these strategies won’t guarantee a successful podcasting journey, but they will provide you the clarity you need to ensure your show starts in the right direction”.

Watch the video here.




The Biggest Challenges Marketers Face Today [Podcast]

Marketing is a creative task. On your path to promote and sell your products, you are ought to face several hurdles and you need to find the ways to get through them.

eMarketer has published a new podcast episode ‘The Biggest Challenges Marketers Face Today’ featuring Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan.

The eMarketer team says, “eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan discuss the biggest challenges facing marketers today, and how to tackle them. They then talk about Apple delaying its major privacy update, Snapchat running ads inside “Minis,” ecommerce marketers’ reliance on Facebook ads, and a new job title that came out of the pandemic”.

The Biggest Challenges Marketers Face Today


Topic Clusters: Everything You Need to Know

Topic clusters help you to organize and present your blog content to the visitors. The clusters contain the topic and sub-topics of your blog for informing your audience what you have to offer them and secondly, to persuade the search engines.

SEMrush contributor Connor Lahey has published a step-by-step guide to help you understand and use topic clusters.

Lahey says, “Regardless of your organization’s industry, you can boost your digital media marketing efforts by delivering thoroughly thought-out content. In this next section, we’ll cover the steps you will need to create topic clusters.

Step 1: Decide On Your Core Topic

To begin, you should start by deciding on the core topic. Whether your business publishes blogs about health and well-being or computer software, you can use this strategy to create a curated topic plan. Whatever topic you choose, they should fit into topics that are core to your business. In doing so, you showcase the value that your business can provide to potential clients.

This step is essential, as it will be used to create your pillar page. From there, the content can be broken down into subtopics, which form your topic cluster pages. For example, if your business provides student loans, you might consider a pillar page that discusses the need for student loans and other options for paying for higher education. Your cluster pages should then break down into the fine details of student loan options that your business provides”.

What Are Topic Clusters and How Do They Work?


Two Ways to Find Missing Search Terms for Google Ads

By building effective Google advertisements, you can grow the chances of conversions.

PPC Hero contributor Khushboo Aulakh has shared an article highlighting two ways to find missing search terms for Google ads.

She says, ”

Google Ads reduced visibility for search terms in September. Most advertisers are reporting a 20% drop in the number of search terms being reported.

There are two workarounds to this, and if you have auto-tagging enabled in your Google Ads account, you can find the missing search terms in Google Analytics. Here’s how:

Using vLookup to compare queries in Google Ads vs. Google Analytics

In your Google Ads account, go to Search Campaigns > Search Terms. You’ll notice the total search terms reported.

search terms metric totals in google ads

Make sure the date ranges are the same for your Google Ads and Google Analytics views. In Google Analytics, go to Acquisition > All Traffic > Source/Medium. Click on google / cpc”.

How to Find Missing Search Terms for Google Ads

Top-Performing Content Types for YouTube [Video]

Neil Patel has published a video ‘Top-Performing Content Types for YouTube (The MASTER LIST)’  as a part of his YouTube Unlocked series.

Patel says, “Today’s another day of YouTube Unlocked, where we teach you how to go from 0 to 100,000 subscribers on YouTube. And today’s lesson is about content types”.

Watch the video here.

Neil Patel’s Blog