Marketing Glossary
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration [Guide]
Large-scale site migration involves moving a website’s content, structure, or platform while preserving SEO and user experience. Careful planning ensures minimal downtime, ranking retention, and smooth transitions.
Search Engine Journal has InMotion Hosting have published ‘The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration’.
The SEJ team says, “Let’s walk through a migration plan that works. One that’ll future-proof your site without disrupting your rankings or overburdening your team.
Step 1: Set Your Performance Goals & Audit Your Environment
Establish Performance Benchmarks
Before you touch a single line of code, you need benchmarks. Think of these as your “before” pictures in a website makeover.
If you skip this step, you’ll regret it later. How will you know if your migration was successful if you don’t know where you started?
Gather your current page speed numbers, uptime percentages, and server response times. These will serve as proof that the migration was worth it.”
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration [Guide]
The Ultimate CTV Start-Up Kit [Guide]
CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results.
Digital Marketing Depot has published ‘The Ultimate CTV Start-Up Kit’.
The DMD team says, “The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t easy to master for performance marketers, however. Strategic measurement shifts, reporting to the C suite, and a full grasp of the CTV ecosystem have all proven challenging for platform newcomers.
Teaching AI to Speak Your Brand Language – Insights from HubSpot
Teaching AI to speak your brand language involves training models with tone, style, and vocabulary that reflect your brand’s identity. This ensures consistency across all customer touchpoints, from ads to emails.
HubSpot contributor Erin Pennings has published an article featuring useful strategies to
She says, “For starters, I don’t believe that there is a single “best” AI platform for copywriting. It really comes down to personal preference.
ChatGPT was the clear winner among the people I spoke with for this article, with Claude and DeepSeek close behind.
If you’re already using HubSpot, Breeze AI and AI Content Assistant now includes brand voice capabilities too. The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows.
Personally, I prefer ChatGPT. It’s where I’ve spent the most time, I’m comfortable with the platform, and most importantly, I know how to engineer prompts and give feedback that gets good results. Plus, since I’m already paying for it, it makes sense to focus there.”
The Expert-Reviewed Guide to Automotive SEO [Guide]
Automotive SEO focuses on optimizing dealership and auto-related websites to rank higher in local and organic search results. It helps attract buyers by targeting vehicle-specific keywords, locations, and intent-driven searches.
Ahrefs has published ‘The Expert-Reviewed Guide to Automotive SEO’.
Mateusz Makosiewicz says, “The automotive industry covers a lot of ground: dealerships, repair shops, auto parts sellers, manufacturers, and more. While I’ve focused on SEO tactics that apply universally across most automotive businesses, I’ll call out specific strategies where needed. If you’re looking for in-depth guidance tailored to your business type, I’ll point you to more focused resources along the way.
What is automotive SEO, really?
Think of automotive SEO as making sure you show up when people search for cars or auto services online. It’s different from regular SEO because car shopping is… well, it’s pretty unique.
Here’s what makes it special:
- People search locally first. When someone needs a car or repair work, they’re usually thinking “near me” from the get-go. They want something close to home.”
The State Of AI in Marketing [Report]
AI’s role in marketing by 2025 has evolved from experimental to essential—marketers now rely on AI for dynamic, data-driven personalization, predictive campaign optimization, and real-time ad buying, all while requiring human oversight to maintain creativity and trust
Search Engine Journal has published a new report, ‘The State Of AI in Marketing’.
The SEJ team says, “With 83.2% of marketers already using the tools found in this guide, we can definitively say: AI is no longer a future trend.
Inside The State Of AI in Marketing Report, You’ll Learn To:
- Maximize AI ROI by understanding and focusing on where AI performs best.
- Choose smarter AI tools with insights into which platforms marketers trust and use most.
- Streamline workflows by adopting top-performing strategies where AI is actually providing real value.
- Overcome AI adoption hurdles by understanding the largest barriers (hint: it’s not job loss.)
- Implement actionable AI strategies right now, based on what’s working across the industry.”
Top AI Tips for Marketers [Podcast]
AI empowers marketers to analyze data faster, automate campaigns, and predict customer behavior with greater accuracy. It enhances personalization, boosts ROI, and streamlines decision-making across marketing channels.
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Top AI Tips for Marketers’.
The DMI team says, “In this clip from the DMI podcast, Jim Lecinski – professor at Northwestern-Kellogg – shares some super practical advice for a marketers at any level of their career: Junior marketers – How to excel at your current role while expanding your strategic contributions Mid-level marketers – Why you need to get your hands dirty with AI tools, not just hear about them Senior marketers & CMOs – Your responsibility in shaping your organization’s AI roadmap”.
The Best B2C Marketing Strategies for 2025 [Video]
This video covers the following:
- Quiz-driven customer acquisition strategies that transform browsers into buyers
- The AI-powered product discovery revolution and why your visibility depends on third-party content sites rather than your own website
- Email marketing automation sequences that generate complete ROI within weeks
- Digital PR strategies for AI visibility
- Advanced search advertising tactics including Ichigo Inc’s brilliant dual-brand strategy.
The Data Reveals: What It Takes To Win In AI Search, July 16 [Webinar]
AI Search leverages artificial intelligence to deliver more accurate, context-aware, and personalized search results. It enhances user experience by understanding intent, predicting queries, and refining results in real time.
Search Engine Journal is hosting a webinar, ‘The Data Reveals: What It Takes To Win In AI Search’ on Wednesday, July 16, 2025, at 2.00 pm ET.
The SEJ team says, “Join us as we dive into what modern brands are doing and how their AEO, GEO, and SEO strategies are directly affecting their visibility on the AI SERP.
You’ll learn:
- Data-backed insights on what drives visibility and performance in AI search
- A proven framework to drive results in AI search, and why this approach works
- Purpose-built content strategies for driving success in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
In this data-packed marketing webinar, Mark Traphagan, VP of Product Marketing and Training, and Tania German, VP of Marketing at seoClarity, share what the data actually reveals about brand visibility in AI search.”
The Next Wave of AI in Marketing [Podcast]
AI in marketing enhances decision-making by analyzing vast datasets to uncover customer insights and predict behavior. It enables personalized campaigns, automation, and real-time engagement across channels.
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘The Next Wave of AI in Marketing’.
The DMI team says, “In this episode of the DMI podcast, host Will Francis speaks with Jim Lecinski, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how artificial intelligence is reshaping marketing — from reducing cycle times and boosting productivity to transforming how marketers plan, execute, and measure campaigns. Jim demystifies emerging tools like AI agents, custom GPTs, and reasoning engines, and shares why marketers need to lead AI strategy rather than passively adopt it. He also offers great advice for how marketers can make the most of AI at junior, middle, and senior levels of a career”.
