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Tuesday, January 19, 2021

Marketing Glossary

The Ultimate Guide to Google Ads [Guide]

IMPACT has published ‘The Ultimate Guide to Google Ads: How to Create Revenue-Generating Google Ads‘. 

It is authored by Dan Baum, Paid Media Specialist, IMPACT and Jason Linde, Paid Media Specialist, IMPACT.

This guide answers the following questions:

  • What the heck are Google Ads? Is that different from PPC?
  • Are Google Ads right for my business?
  • What are the different types of Google Ads available to me?
  • What are the rookie mistakes everyone makes, and how do I avoid them?
  • How do I make the most of my Google Ads budget?
  • How do we generate a lot of revenue from our Google Ads campaigns?

The Ultimate Guide to Google Ads


The SEO Content Creation Process [Guide]

Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO.

She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders from the beginning–including SEO–everyone works together better and creates an overall better product.

Take the following steps to establish a repeatable process for success.

Step 1: SEO Team Structure

It all starts with bringing your SEOs and designers into the fold from the beginning. Before even kicking off a project, it’s essential to define your team, establish each member’s contributions and determine who your key stakeholders are.

We recommend the following team structure to ensure all the appropriate perspectives are represented:

  • SEO experts provide keyword research and help you ideate with the customer’s voice, questions and needs top of mind. They provide insights for meta descriptions and H tags”.

The SEO Content Creation Process: A How to Guide


The Evolution of SEO [Video]

MOZ has published a new video ‘The Evolution of SEO’ featuring Moz VP Product, Rob Ousbey.

The MOZ team says, “Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we’re sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.

Editor’s Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here“.

Watch the video here.


The Beginner’s Guide to Facebook Ads [Video]

Neil Patel has launched another online course called ‘Facebook Unlocked’.

He has released the second video titled ‘The Beginner’s Guide to Facebook Ads’.

He says, “Today I’m going to be teaching you about Facebook ads.

I would first recommend that you check out the Facebook Ad Library where you can put in any of your competitors pages and you can see the ads that are working for them really well. This will give you ideas of where to start”.

Watch the video here.

Neil Patel’s Blog

The Top 25 Moz Blog Posts of 2020

Morgan McMurray has published an article compiling the Top 25 Moz Blog Posts of 2020.

She says, “Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.

We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times.

So without further ado, here are the best Moz Blog posts of 2020”.

They’re Simply the Best: The Top 25 Moz Blog Posts of 2020


The Biggest SEO Trends of 2021, According to 42 Experts [E-book]

Search Engine Journal has published a new e-book titled ‘The Biggest SEO Trends of 2021, According to 42 Experts’.

It covers the most important trends you need to know next year, according to 42 of today’s top SEO professionals.

The SEJ team says, “In The Biggest SEO Trends of 2021, According to 42 Experts, learn how the following SEO outlooks will influence the way we do SEO in 2021:

  • Focus on user + search intent
  • Customer analytics, retention, and lifetime value
  • Brand SERP optimization, knowledge graphs, and entities
  • Core Web Vitals and page experience optimization
  • All SEO is mobile SEO
  • Assess, adopt and execute
  • More automation
  • SERP layout and functionality changes
  • Long-form content
  • SEO scalability”.

The Biggest SEO Trends of 2021, According to 42 Experts

Search Engine Journal

The Diminishing Value of Organic [Video]

Search Engine Land contributor Barry Schwartz has published a new video ‘The Diminishing Value of Organic’ featuring Joe Beccalori.

Barry says, “In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results page, the value of organic search has diminished and now you need to blend your organic search efforts with other forms of digital marketing in order to get your best bang for your SEO buck.

At the start of the video we also spent some time about his history and how he may see things differently as a business owner versus being an employee.

It was a fun look back at the SEO space over the years and this is only part one of a two part video series”.

Watch the video here.

Search Engine Land

The Definitive Guide To SEO In 2021 [Guide]

Backlinko has published a new guide called ‘The Definitive Guide To SEO In 2021’.

This guide covers the following:

Chapter 1 Core Web Vitals

Chapter 2 Google Passage Ranking

Chapter 3 Optimize for Featured Snippets

Chapter 4 The Rise of Visual Search

Chapter 5 Domain Authority 2.0

Chapter 6 Video Continues to Surge

Chapter 7 Master Search Intent

Chapter 8 Combat Decreasing CTRs

Bonus Chapter Quick SEO Tips for 2021.

The Backlinko team says, ”

This is the ultimate guide to search engine optimization in 2021.

And let me be clear about something:

This is NOT your average “SEO in 2021” predictions post.

Yes, I’ll cover the most important SEO trends this year.

But you’re also going to see new strategies that are working great right now.

So if you’re looking to improve your SEO next year, you’ll love this updated guide”.

The Definitive Guide To SEO In 2021

The Art of Selling Your Business [Podcast]

Jeff Bullas has published a new podcast episode ‘The Art of Selling Your Business’ to help marketers understand how they can sell their business.

He says, “This podcast is about the stories of entrepreneurs. To shine a light on what inspired them to start and what they learned along the way. In essence, to find out their secret sauce for success.

The journey of entrepreneurs is often the hero’s journey with both the joy and pain that comes with starting and running a business.

So what can you expect to hear when you listen to each episode?

We will be talking to the CEO’s, CMO’s and founders of businesses that are succeeding in this digital world. We will dive into their stories and find out how they grow their businesses.

  • We will find out why they started their businesses. What and who inspired them?
  • Who are their mentors and resources (Eg. books) that have supported them on the journey
  • What have been their biggest obstacles and challenges
  • What has been the one thing they have learned by being an entrepreneur”.

The Art of Selling Your Business

Jeff Bullas’ Blog

Top 5 SEO Mistakes [Guide]

Search Engine Watch has published a new guide ‘Top 5 SEO Mistakes’ highlighting the five most common SEO mistakes.

The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long term benefits of digital marketing.

This whitepaper will help you understand the list of top 5 SEO mistakes including:

  • The right way to do keyword research
  • The different types of keywords
  • The use of effective tools”.

Top 5 SEO Mistakes

Search Engine Watch