Many local businesses aren’t taking advantage of the power of Facebook for reaching nearly everyone they want to sell to. That power has many nuances, from ► individual posts that mention the company, to ► purchased ads, to ► groups tailored for people who like a company’s products, to ► tracking pixels that show your ads repeatedly. This last feature is particularly powerful. It lets a company get its ad in front of potential customers over and over again. That’s where new software can help a marketing consultant. Pixel Scout was just released, and it’s being received... [...]

‘Facebook Pixel’, a piece of code that enables Facebook advertisers to measure, optimize and build audiences for their ad campaigns, has received an upgrade. According to Faceboook, with the new update, ‘Facebook Pixel’ allows advertisers to measure the results of the ads and enhances the relevence of the ads. The Facebook team says, “The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery. The additional information sent through... [...]