If you need to discover how to retain and re-engage your customers for increased loyalty and repeat sales, check out the latest sale from Content Sparks: Keep Your Customers For Life As with all the courses on sale (only through tomorrow), this one can help your own business, but is also designed for you to teach to other businesses, under your own name (there will be no mention of Content Sparks in your student materials or presentation slides), to build your expert credentials and to create a revenue stream for you. Keeping customers long-term is every business’s goal so Keep Your Customers... [...]

Customer is the king. By keeping your customers happy you can scale new heights in your business. eMarketer is hosting a webinar on ‘The Peloton Effect—Underestimating Customer Sentiment’ on Wednesday, February 19, 2020 at 2.00 pm ET. eMarketer team says, “eMarketer is pleased to moderate a live Tech-Talk Webinar featuring Anne-Queline Keller, senior solutions marketing manager for retail and manufacturing at Alteryx. She’ll discuss how to use customer sentiment analysis in your next retail campaign, and will be joined by Data Meaning’s Andrew Kim, senior manager,... [...]

Customer is one of the most essential parts of the business. And customer loyalty is the biggest asset that make the business perfect. Entrepreneur contributor Rashan Dixon has shared three strategies to create loyal customer base. On creating a strong community, Dixon says: When you shift toward a customer engagement focus, you don’t just communicate — you converse. People generally prefer to have those conversations online, either on social media or on forums with like-minded individuals. Create these forums and social media communities to give your customers a platform through... [...]

Customer acquisition and retention are the most important things that an organization seeks to achieve. Communication plays the vital role in doing so. Business 2 Community columnist Katie Sweet has shared four ways you can use personalized emails to improve customer loyalty. Katie says, “In this blog post, I’ll describe four main ways you can use personalized emails to improve customer success and customer loyalty. 1. Personalize at open time to reflect recent information First and foremost, each email you send should be as tailored to the individual as possible. What does... [...]

MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Building Better Customer Experiences’. The MOZ team says, “Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week’s episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely... [...]

Winning your customers’ hearts should be the ultimate goal of any company. It is something that tells other people how your brand is proving valuable for others. Entrepreneur contributor Jim Joseph has shared four tips to help brands earn and keep your customers’ trust. Joseph says, “Your duty to prevent fake news and data infringement is even greater. You owe safety, privacy, and accuracy to your customers, just as much if not more than Facebook does. So, what do you do about it? Be careful about exaggerating what you do. It is so easy to get caught up in our own marketing messages... [...]

Retaining your e-commerce clients is very important to keep your business growing. It is also important to enhance your presence in the market since they are the key drivers in getting new customers. WordStream team has offered five marketing strategies that can help you retain more customers. The WordStream team says, “Consumers always remember an exceptionally positive experience. They also never forget a bad one. Having a great customer experience at all stages of the funnel is non-negotiable. In fact, according to Defaqto Research, 55% of consumers would pay more for a better customer... [...]

Communication is the backbone of any organization and it plays very important role in connecting the company with customers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. Entrepreneur contributor Mike Taylor has posted an article offering four ways to enhancing communication with the customers. On establishing the first impression, Taylor says, “We’ve all heard that first impressions are everything, and business is no different. In fact, first impressions are even more important for businesses because prospects can easily... [...]

Melissa Eggleston says, “In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. The superstar’s wholesome image unraveled publicly as one mistress after another came forth. Soon his marriage was lost, sponsorships gone, and fans bewildered. We were left wondering: Who was the real Tiger Woods anyway? Was everything we thought about him just a sham? Woods didn’t need a consultant to help him with his brand. He needed a therapist. He stated this... [...]

Eric Siu says, “Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. That’s because people often think of marketing as synonymous with acquisition – the act of attracting customers to your business. Keeping customers, or retention, should be equally if not more important than acquisition. According to Bain & Company, it costs seven times more to attract new customers than it does to keep them. Additionally, if you retain just 5 percent of your customers annually, you can generate up to 125 percent more profits. Retention strategies... [...]