Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Behavioral Economics: How Understanding the Brain Can Build Your Business’ featuring Melina Palmer . The SME team says, “Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? Explore how understanding the brain can help your business.” https://www.youtube.com/watch?v=DAuBcvV_oEA Social Media Examiner          [...]

Behavioral marketing is a strategy that uses data to target consumers based on their online habits and preferences. The goal is to promote and sell products based on how users interact with a brand’s ads, website, emails, social media pages, and chatbots. HubSpot contributor Olivia Deng has published an article featuring four behavioral targeting tools marketers can use. She says, “If you’re a marketer, you want to avoid scrolling and unsubscribes at all costs. If your email goes unopened because your messaging missed your target, was the content you created within it even worth it? To... [...]

During the 12 days of the Content Sparks marketing courses sale, in addition to the main product of the day, a bonus was usually included at no extra cost. You only got the bonus if you invested in the complete (“Blaze”) course of the day. These bonuses were no throw-away products, but products that could also be a major value any business. Some were even robust enough to be a “done for you” course in themselves. Throughout the sale, you probably saw some bonuses that looked right for your marketing, although you didn’t want to invest the capital to get the product... [...]

Kissmetrics is hosting a webinar on ‘Getting started with behavioral marketing’ on Thursday, November 16 at 10.00 am PT. The Kissmetrics team says, “In this webinar, Kelsey Cohen, Director of Marketing and Communications at FarmLogs, will walk you through her tried and true methodology for implementing a successful behavioral marketing strategy that she’s used across all types of businesses including SaaS, B2B, event, and e-commerce companies. You’ll learn: How meaningful goals can focus and align your analytics, content, and marketing strategy How to map and optimize... [...]

Kissmetrics is hosting a webinar on ‘Getting started with behavioral marketing’ on Thursday, November 16 at 10.00 am PT. The Kissmetrics team says, “In this webinar, Kelsey Cohen, Director of Marketing and Communications at FarmLogs, will walk you through her tried and true methodology for implementing a successful behavioral marketing strategy that she’s used across all types of businesses including SaaS, B2B, event, and e-commerce companies. You’ll learn: How meaningful goals can focus and align your analytics, content, and marketing strategy How to map and optimize... [...]