It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience... [...]

To protect your rankings during a website relaunch, implement 301 redirects for all old URLs, maintain consistent content quality and structure, and promptly address any technical issues to ensure a seamless transition without compromising your hard-earned search engine visibility. Orbit Media Studios founder Andy Crestodina has published an article featuring 13 steps to protect your rankings while relaunching a website. He says, “Relaunching a high ranking website is a little scary. Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings,... [...]

This is a reminder for the SEJ webinar to be held on April 24, 2024.  In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources, intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Search Engine Journal is hosting a webinar ‘Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises’ on Wednesday, April 24, 2023, at 2.00 pm ET. The SEJ team says, “Join us live on this... [...]

In 2024, link building emphasizes quality over quantity, focusing on building relationships, earning editorial placements, and leveraging strategic partnerships to acquire authoritative backlinks, aligning with search engine algorithms’ evolving emphasis on relevance and credibility for sustainable SEO success. Search Engine Journal is hosting a webinar ‘Link Building in 2024: What Works, What Doesn’t, and What’s Next?’ on Wednesday, May 22, 2024, at 2.00 pm ET. The SEJ team says, “Getting quality backlinks is one of the hardest parts of SEO, and Google... [...]

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET. The SEJ team says, “Join experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: What the death of... [...]

This is a reminder for the SEJ webinar to be held on April 17, 2024.  In 2024, PPC marketing continues to evolve, integrating advanced AI algorithms for hyper-targeted ad placements and maximizing ROI. Brands leverage real-time data analytics to refine campaign strategies, ensuring relevance and effectiveness in capturing audience attention. Search Engine Journal is hosting a webinar ‘2024’s Top PPC Tactics: Triple Your Google Ads Local Leads’ on Wednesday, April 17, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we unlock the secret to Redesign’s time-tested... [...]

In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources, intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Search Engine Journal is hosting a webinar ‘Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises’ on Wednesday, April 24, 2023, at 2.00 pm ET. The SEJ team says, “Join us live on this exclusive webinar, where we will delve into a two-pronged strategy of driving... [...]

This is a reminder for the SEJ webinar to be held on April 10, 2024.  Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore a comprehensive approach for measuring the... [...]

This is a reminder for the SEJ’s webinar to be held on March 27, 2024.  Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue. Search Engine Journal is hosting a webinar ‘Holistic Website Health & Technical Tips for SEO Success’ on Wednesday, March 27, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we’ll discuss the key areas of website health you need to focus on in 2024, and provide actionable tips for how to get the... [...]

In 2024, PPC marketing continues to evolve, integrating advanced AI algorithms for hyper-targeted ad placements and maximizing ROI. Brands leverage real-time data analytics to refine campaign strategies, ensuring relevance and effectiveness in capturing audience attention. Search Engine Journal is hosting a webinar ‘2024’s Top PPC Tactics: Triple Your Google Ads Local Leads’ on Wednesday, April 17, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we unlock the secret to Redesign’s time-tested Google Ads strategies that have skyrocketed their lead gen strategy.... [...]