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Thursday, February 9, 2023

Archive for the 'Paid Search Marketing' Category

Paid Search Tactics That Will Give You Brand Dominance in 2023, January 10 [Webinar]

This is a reminder for the MarTech webinar to be held on January 10, 2023.  In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance in 2023’ on Tuesday, January 10, 2023. The MarTech team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an... [...]

Paid Search Tactics That Will Give You Brand Dominance in 2023, January 10 [Webinar]

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance in 2023’ on Tuesday, January 10, 2023. The MarTech team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an engaging session on how you can protect your brand in a competitive search landscape.... [...]

Skyrocket Your Results with Organic and Paid Search Harmony, September 20 [Webinar]

The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP. Digital Marketing Depot is hosting a webinar ‘Skyrocket Your Results with Organic and Paid Search Harmony’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The DMD team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs by: Not riding those Lone Rangers (sole bidder of brand term + organic position #1) Adopting new search term opportunities... [...]

How Google Paid Search Automation Has Changed the Game for Marketers, September 15 [Webinar]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks... [...]

How Google Paid Search Automation Has Changed the Game for Marketers, September 15 [Webinar]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks... [...]

Skyrocket Your Results With Organic and Paid Search Harmony, September 20 [Webinar]

The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP. Digital Marketing Depot is hosting a webinar ‘Skyrocket Your Results With Organic and Paid Search Harmony’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The DMD team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs by: Not riding those Lone Rangers (sole bidder of brand term + organic position #1) Adopting new search term opportunities... [...]

How Google Paid Search Automation Has Changed the Game for Marketers, September 15 [Webinar]

Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Search Engine Land is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022. The SEL team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices to enable automation effectively. How to transition to value-based automation – wherein you optimize for... [...]

Improving Paid Search Performance

Paid search advertising is a proven digital marketing tactic for businesses. It helps drive more traffic to your site from the search engines and helps ensure that this traffic is relevant. Search Engine Land contributor Melissa Liu has published an article sharing four ways to boost your paid search performance. She says, “PPC practitioners know the standard types of optimizations. Still, as the industry plunges into automation, developing new optimization levers is becoming increasingly difficult. Want to make your clients happy? Here are four ways you can boost your paid search performance. 1.... [...]

Killer Paid Search Tactics That Every Marketer Needs to Know, October 14 [Webinar]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. Search Engine Land is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Thursday, October 13, 2021. The SEL team says, “In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate... [...]

WhatsMyRank: WP plugin unlocks your site’s rank on Google #ad

Whether you monetize your sites with Adsense or Amazon or e-commerce, you know that your Google rankings are extremely important. Whatever you do online, your site’s rank for relevant keywords in Google is key to your long-term success. If your site is built on WordPress, WhatsMyRank automatically updates you daily. Ankur Shukla has released this new WordPress plugin that makes sure you always know where you stand. You select the keywords that are important to you. You can also select which Google site (Google.com or one of the country-specific Google sites) you are interested in. You can... [...]