MarketingProfs has published a new e-book ‘Six Killer Mistakes That Ruin Your Demand Generation Results’ featuring the mistakes that may harm your demand generation efforts. The MarketingProfs team says, “What’s so special about demand generation? It: Can be almost entirely automated to increase productivity Allows for sales to focus their efforts on successfully closing deals Covers the entire buyers’ journey from prospect to lifelong customer Provides deep datasets to support decision-making and strategizing Puts the wants and needs of the customer/prospect first Ensures... [...]

This is a reminder for a MarketingProfs webinar to be held on October 26.  Demand generation focuses on targeted marketing programs to drive awareness and interest in a company’s products and/or services. MarketingProfs is hosting a webinar ‘How to Land Your Holiday Emails in the Inbox’ on Wednesday, October 26, 2022, at 12.00 pm ET. The MarketingProfs team says, “In this free webinar with demand gen expert and bestselling author Kenda Macdonald, you’ll discover how to avoid costly demand gen mistakes, unpack nurture psychology, and get the know-how to make your... [...]

Demand generation is a marketing strategy focused on building reliable brand awareness and interest, resulting in high-quality leads. MarketingProfs is hosting a webinar ‘Master Your Demand Generation Nurture’ on Wednesday, October 26, 2022, at 12.00 pm ET. The MarketingProfs team says, “In this free webinar with demand gen expert and bestselling author Kenda Macdonald, you’ll discover how to avoid costly demand gen mistakes, unpack nurture psychology, and get the know-how to make your nurture best-in-class. You’ll learn: The 3 different types of nurture you should... [...]

Demand generation is a marketing strategy focused on building reliable brand awareness and interest, resulting in high-quality leads. MarketingProfs has published a new report ‘Six Killer Mistakes That Ruin Your Demand Generation Results’ to help you improve demand generation. The MarketingProfs team says, “This e-book shares the top 6 Demand Generation mistakes we see regularly. Understanding what these look like will help you to identify whether you are making them too. If so, don’t panic, we’ve also included some helpful exercises to flesh out exactly where it’s... [...]

Demand generation process helps you to bring in elements of education and brand storytelling. It helps you to inform more and more people about your products and services. Sprout Social contributor Sarah Aboulhosn has shared a comprehensive article on building and measure successful demand generation campaigns. Aboulhosn says, “We see the terms demand generation, lead generation and inbound marketing used interchangeably, but these strategies actually have very different focuses. Demand generation vs. lead generation vs. inbound marketing Demand generation differs from lead generation in... [...]