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Sunday, March 3, 2024

Archive for the 'Demand Generation' Category

Reminder- The 2024 State of Demand Generation, February 20 [Webinar]

This is a reminder for the eMarketer and Insider Intelligence webinar to be held on February 20, 2024. Digitalzone recently surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and today’s demand generation landscape. eMarketer and Insider Intelligence are hosting a webinar ‘The 2024 State of Demand Generation’ on Tuesday, February 20, 2024, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Digitalzone, to uncover the findings and emerging trends. You’ll find out how top... [...]

The 2024 State of Demand Generation, February 20 [Webinar]

Digitalzone recently surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and today’s demand generation landscape. eMarketer and Insider Intelligence are hosting a webinar ‘The 2024 State of Demand Generation’ on Wednesday, February 21, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Digitalzone, to uncover the findings and emerging trends. You’ll find out how top marketers: Interact with third-party vendors Use data to enhance demand generation strategies Measure... [...]

Reminder- Take the Guesswork Out of Your 2024 Demand Generation Plan, January 24 [Webinar]

This is a reminder for the Adweek webinar to be held on January 24, 2024.  Demand generation is both a science and an art—but too often it can feel like a game of guess-and-check. Adweek is hosting a webinar ‘Take the Guesswork Out of Your 2024 Demand Generation Plan’ on Wednesday, January 24, 2023, at 1.00 pm EST. The Adweek team says, “Discover how to leverage the power of data to make smarter demand gen plans from Drew Flowerday, Digitalzone’s director of digital marketing. You’ll find out: Strategies to measure and forecast your lead and revenue goals Real-world case... [...]

Take the Guesswork Out of Your 2024 Demand Generation Plan, January 24 [Webinar]

Demand generation is both a science and an art—but too often it can feel like a game of guess-and-check. Adweek is hosting a webinar ‘Take the Guesswork Out of Your 2024 Demand Generation Plan’ on Wednesday, January 24, 2023, at 1.00 pm EST. The Adweek team says, “Discover how to leverage the power of data to make smarter demand gen plans from Drew Flowerday, Digitalzone’s director of digital marketing. You’ll find out: Strategies to measure and forecast your lead and revenue goals Real-world case studies demonstrating the power of data-driven demand gen How to communicate... [...]

Demand Generation Strategy [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Demand Generation Strategy: How to Get Buyers to Line Up to Work With You’ featuring Phillip Ilic. The SME team says, “Need more clients and customers? Looking for a framework you can model to fit your own business? Discover a strategy to generate demand for your products and services.” Social Media Examiner  [...]

Six Killer Mistakes That Ruin Your Demand Generation Results [E-book]

MarketingProfs has published a new e-book ‘Six Killer Mistakes That Ruin Your Demand Generation Results’ featuring the mistakes that may harm your demand generation efforts. The MarketingProfs team says, “What’s so special about demand generation? It: Can be almost entirely automated to increase productivity Allows for sales to focus their efforts on successfully closing deals Covers the entire buyers’ journey from prospect to lifelong customer Provides deep datasets to support decision-making and strategizing Puts the wants and needs of the customer/prospect first Ensures... [...]

Reminder – Master Your Demand Generation Nurture, October 26 [Webinar]

This is a reminder for a MarketingProfs webinar to be held on October 26.  Demand generation focuses on targeted marketing programs to drive awareness and interest in a company’s products and/or services. MarketingProfs is hosting a webinar ‘How to Land Your Holiday Emails in the Inbox’ on Wednesday, October 26, 2022, at 12.00 pm ET. The MarketingProfs team says, “In this free webinar with demand gen expert and bestselling author Kenda Macdonald, you’ll discover how to avoid costly demand gen mistakes, unpack nurture psychology, and get the know-how to make your... [...]

Master Your Demand Generation Nurture, October 26 [Webinar]

Demand generation is a marketing strategy focused on building reliable brand awareness and interest, resulting in high-quality leads. MarketingProfs is hosting a webinar ‘Master Your Demand Generation Nurture’ on Wednesday, October 26, 2022, at 12.00 pm ET. The MarketingProfs team says, “In this free webinar with demand gen expert and bestselling author Kenda Macdonald, you’ll discover how to avoid costly demand gen mistakes, unpack nurture psychology, and get the know-how to make your nurture best-in-class. You’ll learn: The 3 different types of nurture you should... [...]

Six Killer Mistakes That Ruin Your Demand Generation Results [Report]

Demand generation is a marketing strategy focused on building reliable brand awareness and interest, resulting in high-quality leads. MarketingProfs has published a new report ‘Six Killer Mistakes That Ruin Your Demand Generation Results’ to help you improve demand generation. The MarketingProfs team says, “This e-book shares the top 6 Demand Generation mistakes we see regularly. Understanding what these look like will help you to identify whether you are making them too. If so, don’t panic, we’ve also included some helpful exercises to flesh out exactly where it’s... [...]

Creating Successful Demand Generation Campaigns

Demand generation process helps you to bring in elements of education and brand storytelling. It helps you to inform more and more people about your products and services. Sprout Social contributor Sarah Aboulhosn has shared a comprehensive article on building and measure successful demand generation campaigns. Aboulhosn says, “We see the terms demand generation, lead generation and inbound marketing used interchangeably, but these strategies actually have very different focuses. Demand generation vs. lead generation vs. inbound marketing Demand generation differs from lead generation in... [...]


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