Annie Pilon says, “Good news for small retailers: The ideal millennial retail experience is not a giant superstore full of endless product permutations. Instead, millennials value simplicity, quality and authenticity, according to the 10 Trends Millennial Retail report from Kelton. A carefully curated store with products that appeal to their tastes will spark millennial spending, according to Kelton, which aims to identify trends before they happen. Here are five trends any retail business targeting millennials needs to be aware of, and how you can do to take advantage of them. Millennial... [...]