MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unleashing the Power of Pillar-Based Marketing’ featuring Ryan Brock. George B. Thomas says, “Pillar pages and topic clusters are common topics in Web content marketing, so you may think you know what to expect in a discussion about pillar-based marketing. However, in Marketing Smarts Episode 560, guest Ryan Brock lays down some pretty controversial statements about his content strategy. At least, controversial to practitioners of traditional SEO. “Search volume does not matter,” he says. “I... [...]

Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place. Semrush contributor Margarita Loktionova has published ‘Building High-Performing Content Pillars: Your Ultimate Guide’ to help you improve content marketing. She says, “We’ll dive into some prime examples of pillar content from the web that successfully incorporate cluster content into their framework. But first, we must understand... [...]