Return To Home Page
Main Site Navigation
Search This Site
Wednesday, February 1, 2023

Archive for the 'LinkedIn Advertising' Category

How to Create Effective LinkedIn Ads by Yourself [Guide]

Watch HubSpot’s video ‘How to Create Effective LinkedIn Ads by Yourself’ to create effective LinkedIn advertisements In this video, you will learn how to create effective LinkedIn Ads by yourself using its powerful Ads platform, and how to optimize and test your LinkedIn ads. In addition to HubSpot Academy’s social media professor, Crystal King, walking you through the process, you’ll hear advice from Ty Heath at LinkedIn’s B2B Institute. HubSpot  [...]

LinkedIn Single Image Ad Retargeting [Guide]

LinkedIn ad retargeting allows you to build audiences of LinkedIn members who visited a page on your website, engaged with a single image ad, and viewed a video ad. Search Engine Journal contributor Tim Jensen has published ‘A Guide to LinkedIn Single Image Ad Retargeting’. Citing the benefits of engagement-based retargeting, he says, “You’ve likely heard the acronyms from the progression toward a cookieless web – for example, GDPR, CCPA, and ITP. Remember FLoC? Pixel-based retargeting audiences continue to become less reliable as mobile OS and... [...]

How to Run ads on Linkedin [Video]

HubSpot has published a new video ‘How to Run ads on Linkedin (In 5 Easy Steps)’ to help you take advantage of LinkedIn advertising. The HubSpot team says, “In this video HubSpot, will show you How to run LinkedIn Ads in 5 easy steps. LinkedIn is one of the best places to advertise your business. It has a high level of trustworthiness, and people are more likely to click on ads there than anywhere else. From finding your target audience to choosing a campaign objective. Watch and learn how to run ads on LinkedIn in five easy steps!” HubSpot  [...]

LinkedIn Ad Retargeting: What Marketers Need to Know [Podcast]

Social Media Examiner has published a new podcast ‘LinkedIn Ad Retargeting: What Marketers Need to Know’ featuring AJ Wilcox. Michael Stelzner says, “Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at scale. He’s also author of the book, LinkedIn Ads Demystified,... [...]

LinkedIn Ads Strategies, Myths & Advertising Opportunities [Podcast]

Search Engine Journal has published a new podcast episode ‘LinkedIn Ads Strategies, Myths & Advertising Opportunities’ featuring AJ Wilcox, Andrea Cruz, and Mark Saltarelli. Christine Zirnheld says, “Tune in to a special “Marketing O’Talk” edition of Marketing O’Clock on Tuesday, October 13 at 11 a.m. ET to learn actionable strategies you can use to improve performance in your LinkedIn Ads campaigns. Christine “Shep” Zirnheld is joined by three LinkedIn Ads experts for the most valuable 55 minutes any LinkedIn Ads advertiser will watch”. LinkedIn... [...]

‘New Lead-Generating Features on LinkedIn Advertising’ Webinar July 16 [Webinar]

By advertising on LinkedIn you get the opportunity to reach a professional audience. With the right targeting strategies you can get your desired ROI from your LinkedIn advertising efforts. Brainlabs is hosting a webinar ‘New Lead-Generating Features on LinkedIn Advertising’ on Thursday, July 16, 2020 at 1.00 pm ET. The Brainlabs team says, “Whether you tried LinkedIn a few times or you’re an avid LinkedIn advertiser, you may have missed some of the newest features on the platform – LinkedIn has stepped up its game. If you’re feeling the need to expand your audience,... [...]

Everything You Need to Know about LinkedIn Message Ads

LinkedIn Message Ads are intuitive, self-service ad formats that enable you to easily create, manage, and optimize customized promotional campaigns. You can use this ad format to reach  a premium professional audience and drive high-quality leads to your business. PPC Hero contributor Noah Lewchenko has published a comprehensive article on LinkedIn Message Ads. Lewchenko says, “Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has... [...]

‘New Lead-Generating Features on LinkedIn Advertising’ Webinar July 16 [Webinar]

By advertising on LinkedIn you get the opportunity to reach a professional audience. With the right targeting strategies you can get your desired ROI from your LinkedIn advertising efforts. Brainlabs is hosting a webinar ‘New Lead-Generating Features on LinkedIn Advertising’ on Thursday, July 16, 2020 at 1.00 pm ET. The Brainlabs team says, “Whether you tried LinkedIn a few times or you’re an avid LinkedIn advertiser, you may have missed some of the newest features on the platform – LinkedIn has stepped up its game. If you’re feeling the need to expand your audience,... [...]

Using LinkedIn Text Ads: The Budget Friendly Option [Video]

LinkedIn Text Ads enable you to easily create, manage, and optimize customized campaigns. With Text Ads, you can target a premium professional audience and drive high-quality leads to your business. Social Media Examiner’s new video ‘Using LinkedIn Text Ads: The Budget Friendly Option’ provides some useful information on using Liked Text Ads. The SME team says, “Looking for an economical way to use LinkedIn ads, but don’t know where to start? Worried the costs are too high? Learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn Text Ads. Ready... [...]

Beginner’s Guide to LinkedIn Advertising

LinkedIn’a sponsored content, text ads, sponsored InMail and video ads can help you to reach your target audience on its network. Search Engine Journal’s Ashley Segura has published a guide to advertising on LinkedIn. Segura says, “LinkedIn used to be extremely limited with its advertising options, leaving hardly any room for advertisers to really accomplish their goals. That has since changed and will continue to change going forward, adding more freedom for advertisers. Nowadays with LinkedIn ads, you get to create ads based on what you need to achieve. With... [...]