With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Search Engine Land is hosting a webinar ‘Tracking Growth from Organic Search’ on Thursday, September 15, 2022. The SEL team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices... [...]
Archive for the 'Paid Search Trends' Category
By understanding consumer behavior and paid search trends, you can drive more traffic and grow your sales. Similarweb is hosting a webinar ‘Paid Search: Uncovering Industry and Keyword Trends’ on Tuesday, June 14, 2022. The Merkle team says, “The data experts at Similarweb are going live for an exclusive webinar on June 14. Join for a breakdown of paid search trends in the U.S. and worldwide, so you can make data-driven decisions and stay ahead of the pack. Join to learn: ● The fastest-growing industries in paid search traffic ● Top performing keywords and PPC spend data ●... [...]
By understanding consumer behavior and paid search trends, you can drive more traffic and grow your sales. Similarweb is hosting a webinar ‘Paid Search: Uncovering Industry and Keyword Trends’ on Tuesday, June 14, 2022. The Merkle team says, “The data experts at Similarweb are going live for an exclusive webinar on June 14. Join for a breakdown of paid search trends in the U.S. and worldwide, so you can make data-driven decisions and stay ahead of the pack. Join to learn: ● The fastest-growing industries in paid search traffic ● Top performing keywords and PPC spend data ●... [...]
Merkle, a performance marketing agency specializing in data-based marketing solutions, has reported 2017 paid search trends in its Digital Marketing Report for Q1. The following are the key stats: Spending on Google AdWords increased 21% YOY in Q1 2017 Tablet bids have declined Spending on Google Adwords phone increased by 21%. To discover more findings, visit Search Engine Land. Merkle’s Digital Marketing Report for 2017-Q1 [...]
The latest article on ‘MarketingProfs’ is titled “Paid Search Trends: CPCs Rise, Bing’s Market Share Falls in Q4”. Ayaz Nanji says, “The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency. The analysis, based on data from US advertisers who ran paid search campaigns in 4Q13, found overall CPC increased 27.6% year over year (from $1.04 to $1.33) and 5.8% quarter over quarter (from $1.25 to $1.33). Overall paid search spend also increased year over year (YOY), by 37.4%,... [...]