Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. MarketingProfs is hosting a webinar ‘Foundational ABM Building Blocks’ on Thursday, June 20, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing... [...]

Privacy-Centric Targeting focuses on delivering personalized advertisements while safeguarding user data, using techniques that avoid intrusive tracking methods. It aims to balance effective marketing strategies with respect for consumer privacy and compliance with data protection regulations. Adweek is hosting a webinar ‘Privacy-Centric Targeting Strategies That Deliver’ on Thursday, June 27, 2024, at 1.00 pm ET. The Adweek team says, “Explore how to leverage cutting-edge technologies and strategies to deliver impactful results while prioritizing user privacy with experts from... [...]

ChatGPT prompts are specific instructions or queries provided to the AI model to generate responses or content. These prompts can vary widely, from asking for creative writing assistance to seeking solutions for complex problems, leveraging the model’s ability to understand and generate human-like text based on the input it receives. Digital Marketing Institute has published a new guide ’10 ChatGPT Prompts for Digital Marketers ‘. The DMD team says, “In the rapidly evolving digital landscape, artificial intelligence (AI) tools, particularly language models like ChatGPT,... [...]

MarTech’s latest publication of the “Enterprise Account-Based Marketing Tools: A Marketer’s Guide” examines the market for ABM platforms and the considerations involved in implementation. The 53-page report reviews the growing market for ABM platforms, plus the latest trends, opportunities and challenges. The DMD team says, “In this report you will learn:  What factors are driving the use of ABM tools. What capabilities are provided by ABM tools. How the boom in AI and machine learning is affecting ABM software. Whether your company needs an ABM platform? Who the... [...]

Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on a set of target accounts within a market. HubSpot has published ‘The Ultimate Guide to Account-Based Marketing (ABM)’ explaining how to identify and reach high-value customers with the most effective account-based marketing (ABM) tactics and software. Kristen Baker says, “ABM helps your business work and communicate with high-value accounts as if they’re individual markets. By doing this — along with personalizing the buyer’s journey and tailoring all communications, content,... [...]

This is a reminder for the MarketingProfs webinar to be held on February 9, 2023.  MarketingProfs is hosting a webinar ‘Account-Based Marketing for Existing Customers? Yes, Here’s Why (And How to Do It)’ on Thursday, February 9, 2023, at 2.00 pm ET. The MarketingProfs team says, “At a time when customer lifetime value (CLV) matters most, you need to keep the personalization train running… and that’s where an ABM program for customers can help keep you on track. Join Drift for this free webinar. You’ll learn how to: Differentiate your prospects’... [...]

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites. But all too often, once those prospects become customers… personalization becomes a thing of the past and they get the same site experience as everyone else. MarketingProfs is hosting a webinar ‘Account-Based Marketing for Existing Customers? Yes, Here’s Why (And How to Do It)’ on Thursday, February 9, 2023, at 2.00 pm ET. The MarketingProfs team says, “At a time when customer lifetime value (CLV) matters most, you need to keep the personalization train running…... [...]

This is a reminder for Content Marketing Institute’s webinar scheduled on October 12.  S.C.A.L.E. framework, developed by award-winning ABM agency Hunter & Bard, helps scale-ups and enterprises use ABM successfully for their large enterprise sales. Content Marketing Institute is hosting a webinar ‘How to S.C.A.L.E. Your Account-Based Marketing Results’ on Wednesday, October 12, 2022, at 2.00 pm ET. The CMI team says, “Join us for a detailed discussion with Shira Abel, Hunter & Bard CEO, to learn how to apply the S.C.A.L.E. framework to get better results from your... [...]

S.C.A.L.E. framework, developed by award-winning ABM agency Hunter & Bard, helps scale-ups and enterprises use ABM successfully for their large enterprise sales. Content Marketing Institute is hosting a webinar ‘How to S.C.A.L.E. Your Account-Based Marketing Results’ on Wednesday, October 12, 2022, at 2.00 pm ET. The CMI team says, “Join us for a detailed discussion with Shira Abel, Hunter & Bard CEO, to learn how to apply the S.C.A.L.E. framework to get better results from your ABM efforts. You’ll learn how to: Secure ABM program goals Choose strategic accounts Advance... [...]

Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The MarketingProfs team says, “If you’re selling to engineers within a massive organization, for example, there’s a better than average chance—unless they’ve just changed jobs or they’re on the hunt for a new one—you won’t... [...]