The value of a visitor to your website may be large if they become a regular, loyal follower. If they value your content, they may return many times and buy multiple items. That’s why one of the most important Key Performance Indicators (“KPIs”) for a marketer is “the lifetime value of a customer”. Maximizing that lifetime value should be your goal, and in most cases, it’s more important than the value of their first purchase. If they only visit once, the value of that first purchase is the lifetime value. Customer retention is the necessary precondition for... [...]

Customer acquisition and retention are utmost important things for the brands. With different strategies and most importantly good customer service you can retain your customers. Kinsta’s Brian Jackson has shared five tips to help brands improve their customer retention. Jackson says, “With the help of Cognizant, a consultancy and professional services powerhouse, one insurance company netted a 180% ROI by deploying targeted customer retention programs. This one is even more staggering: Menchie’s Frozen Yogurt saw a 5300% ROIthrough a customer retention campaign. How do you replicate... [...]

Customer retention is a key in today’s competitive marketing environment. Providing offers and services that appeal the customers is a task that needs your attention. Business.com writer Larry Alton has shared five ways that can help you keep your customers coming back. Alton says, “There are hundreds of ways to generate repeat business, but if you’re looking for quick, simple and effective, the following five strategies will serve you well. 1. Start a loyalty program One of the classic ways to encourage repeat business is to start a loyalty program. You can get as complex as... [...]