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Wednesday, May 18, 2022

Marketing Glossary

Your Guide to Content Development Process

Content development is a continuous process that demands creativity and originality. Content creation can be tough without a defined and robust content development process.

Ahrefs contributor Himanshu Gupta has published an article highlighting seven effective steps for a robust content development process.

He says, “While there’s no one-size-fits-all model, I’ve narrowed the process down to seven important steps that anyone can build upon to create a content development process for themselves. Let’s get into it.

1. Understanding your market

It’s simple. To create content that truly resonates with your target audience, you need to know them well. There’s no other way around it.

If you’ve done any market research before, you should already have a lot of information about your target customers. Here are a few ways you can use it further to generate content ideas:

Analyzing your competitors’ top content

By analyzing the top content of your competitors, you can quickly understand what type of content and topics your target audience is most interested in reading about.”

7 Effective Steps for a Robust Content Development Process


Your Step-by-Step Guide To Calculating Event ROI, May 5 [Webinar]

Online events help not only in promoting your products and services but could also be used to generate direct revenue i.e. paid events.

Banzai is hosting a webinar ‘Your Step-by-Step Guide To Calculating Event ROI’ on Thursday, May 5, 2022, at 2.00 pm ET.

The Banzai team says, “The strongest tool in your content arsenal is the one that allows two-way conversations with your audience. There’s no riddle here, the answer is events.

But even though events provide immense value, it can be hard to track and prove it.

You need tools, a goal, and above all, our step-by-step guide to calculating event ROI.

Join Ashley Levesque, Banzai’s VP of Marketing for this event in partnership with MarketingProfs, to get the insight you need to become an event pipeline hero.”

Your Step-by-Step Guide To Calculating Event ROI


YouTube Advertising: How to Run Your First Ad [Video]

Social Media Examiner has published a new video ‘YouTube Advertising: How to Run Your First Ad’ featuring Allie Bloyd.

The SME team says, “Want to start running ads on YouTube? Not sure how to get started? In this video, expert@Allie Bloydprovides a complete step-by-step tutorial for setting up and launching your very first YouTube ad. You’ll discover the basics, like how to set up your YouTube channel and Google Ads account, as well as how to link your accounts to track performance. You’ll also learn how to set up a new campaign from start to finish, including choosing proper targeting and how to track your conversions. Plus, you’ll learn one important myth about YouTube placement ads that may impact your campaign choices.”

Social Media Examiner

Your Guide to Using Instagram Reels Ads

Instagram has created a new pool of opportunities for businesses and marketers to grow their businesses. Newly launched features like Reels also allow you to advertise and meet your ROI target.

Social Media Examiner’s Corinna Keefe has published a comprehensive guide on getting started with Instagram Reels.

She says, ” Instagram is pushing this format hard. It’s redesigned the app interface so that reels are front and center, appearing in the home feed, profile pages, and the Explore tab. It’s also added numerous features to help creators and brands monetize reels, such as the new Collab tag.

Here’s how to create your first Instagram Reels campaign.

#1: Create an Instagram Reels Campaign and Choose an Objective

First things first: You need to fire up your desktop and log into Facebook Ads Manager. You can access this by going directly to the Ads Manager URL, or by choosing Ads Manager from the left-hand menu in your Facebook news feed.

Here’s a quick reminder of where you can create different types of Instagram ads:

  • Feed posts can be promoted in the Instagram app, boosted in the Facebook Ad Center, or created in Facebook Business Suite.
  • Stories can be promoted in the Instagram app.”

Instagram Reels Ads: How to Get Started

Social Media Examiner

YouTube’s Future, Analytics Updates, and More [Video]

Social Media Examiner has published a new video ‘YouTube’s Future, Analytics Updates, and More’ featuring Michael Stelzner and Jessica Stansberry.

The video covers the following:

  • The Future of YouTube
  • YouTube’s Plans for Podcasting
  • YouTube’s Plans for Creator Support
  • YouTube’s Plans for Shorts
  • YouTube’s Plans for Commerce
  • YouTube’s Plans for NFTs
  • YouTube Analytics Updates: Similar Videos
  • YouTube Analytics Updates: Videos Contributing to Audience Growth Card
  • YouTube Analytics Updates: Shorts Remix Card
  • YouTube Brand Connect MediaKit
  • Downloadable YouTube Channel Member List
  • YouTube Shorts Grid.

Social Media Examiner

Your Guide to Building Content Briefs

The content brief provides a list of requirements and recommendations that help guide a writer as they create a piece of content.

Content Harmony’s Osman Husain has published a guide titled ‘How To Build Amazing Content Briefs’.

He says, “A well-structured content brief keeps all stakeholders aligned on expectations; writers know key requirements like the target word count, key sub-topics, title, and keywords to use. It should also provide clarity on the audience and content goals.

So with that in mind, how do you actually start the process of writing a content brief and make sure it’s valuable for your writer? Let’s dive in.

1. Make sure you cover Brand, Audience, & SEO Requirements

If you think about the goals of content marketing, our priorities for our content are to:

  1. Serve the brand – we need to see a return from creating the content
  2. Serve the audience – we need to make the content valuable for the audience
  3. Serve the search engine – we need to make sure the content includes certain things to rank well and earn traffic.”

How To Build Amazing Content Briefs

Content Harmony

Your Guide to Managing a PPC Campaign

The term PPC stands for pay-per-click. PPC campaigns are a form of search engine marketing where a company builds an ad with targeted keywords and then pays for it by the click.

HubSpot contributor Matthew Wainwright has published an article on managing PPC campaigns.

He says, “We’ve created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. Once you do that, you’ll be better positioned to maximize the return on your PPC investment. The template is broken down into two sections: Ads Planner and Ads Results.

Ads Planner Template

In this section of the template, you’ll record all of your ad campaign information. In the first 3 columns on the left-hand side, input your campaign name, keywords, and negative keywords (keywords you don’t want ads shown for).

HubSpot Ads Planner TemplateThe next section to right will hold all of your ad variations. There’s room for multiple headlines, descriptions, and URL paths to help you keep track of all of the ads you’re running.”

How to Perfectly Manage a PPC Campaign [Template]

Your Guide to Selling Digital Products Online

Digital products typically have much higher profit margins than physical products. When it comes to digital products there are several things you don’t have to care about.

Blogging Wizard’s Adam Connell has published an article highlighting 12 best digital products to sell online.

He says, “Digital products are intangible goods that can be stored electronically and sold online repeatedly.

They typically take the form of downloadable content and media files.

We’re talking about things like ebooks, PDFs, music and video files, templates, etc.

12 types of digital products to sell

There are many different types of digital products that can be sold online. To help you to narrow down your options, we’ve listed some of the most lucrative digital product categories below, alongside examples of successful sellers in that niche.

1. Ebooks (and audiobooks)

There’s a lot of money to be made selling ebooks. They’re one of the top information products that consumers like to spend their hard-earned cash on.

The market has grown substantially in the last few years, with the number of ebook units sold rising from 170 million to 191 million from 2019 to 2020 alone. And with sales still soaring, now’s the perfect time to write your own and claim your share of the pie.”

12 Best Digital Products To Sell Online

Blogging Wizard

YT Titan: YouTube marketing training for expert results #ad

YT Titan YouTube TrainingThe doors just opened on YT Titan. You can now get this detailed training teaching you how to build authority YouTube channels you can use to rank your affiliate linkrs or your own products.

As you may be aware, Google treats YouTube videos kindly. If you rank in YouTube, you will typically rank in Google, too. So with YT Titan, you discover how to rank in both.

This course is a series of 24 videos that teach you how to build an authority YouTube channel from scratch.

Here’s what you will discover:
➤ How to create & optimize an affiliate YouTube channel from scratch
➤ How to rank videos at the top of YouTube and Google
➤ How to find “hidden” buyer keywords that convert like crazy
➤ How to properly optimize videos to get conversions
➤ The types of thumbnails you should be making to get more exposure
➤ Proof you don’t need to show your face on camera to earn big.

And not only that…

YT Titan has proven results over and over again, because:
✓ The training is easy to follow and step-by-step.
✓ Anyone can do it.
✓ They made it very affordable. (Just $97)
✓ It’s completely beginner-friendly.

The nice thing about marketing on YouTube is that you don’t need a website, hosting, or email list (all of which cost money) for your marketing to be effective. Build an authority YouTube channel and attract traffic there.

Anyone can market on YouTube, and it costs nothing to have a YouTube channel. That way, you are getting completely marketing, including free traffic since millions of people come to YouTube anyway.

Many people get discouraged, thinking it’s extremely difficult to rank their videos on YouTube and Google. Maybe you are one of them. But it’s too soon to give up.

If you’ve been wondering how some affiliates earn serious income on YouTube, YT Titan can show you.

Some people never get started because they think affiliate marketing is too hard, and YouTube requires lots of technical know-how. But, fortunately, they are wrong.

YT Titan busts these myths and shows you just how easy it is to build long-term authority YouTube channels to earn massive commissions from affiliate marketing.

This new training is on sale now. The creators say that the launch pricing available now is only available for a limited time. Get your copy here: YT Titan.

By the way, they offer a 30-day money-back guarantee if you aren’t completely satisfied with the course. But they will ask you to show proof that you followed the steps in the training.

Your Guide to Building a YouTube Ad Sequence

YouTube video ad sequencing lets marketers show ads on YouTube in an order based on the most compelling and memorable story structures.

Social Media Examiner contributor Anna Sonnenberg has published an article highlighting the important steps to build a YouTube ad sequence.

She says, “YouTube ad sequences offer a valuable opportunity to connect with your target audience. Here are a few ways your business can leverage this tool—and why you should consider using it.

Deliver Your Brand’s Message in Order

If you’ve set up solid targeting parameters and built YouTube remarketing audiences, then you can feel relatively confident that your video campaigns are successfully reaching your target audience. But unless you run a lot of one-off, short-term campaigns, you can’t always control exactly when your audience sees most of your ads.

YouTube video ad sequencing gives you much more control than you get from running a standard video ad campaign. That’s because Google Ads treats each video in a sequence as a required step. In other words, users must view step one before seeing step two, and so on.”

How to Build a YouTube Ad Sequence

Social Media Examiner