Marketing Glossary
YouTube Shorts Surpass 200 Billion Daily Views [Report]
Search Engine Journal contributor Matt G. Southern has published an article reporting that YouTube received 200 billion daily views for the shorts format.
He says, “YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity.
The milestone comes as the Google-owned platform marks its 20th anniversary and faces increasing competition from TikTok and Instagram Reels in the short-form video space.
Key Platform Metrics Revealed
During his presentation, Mohan shared several performance metrics:
- YouTube Shorts averages 200 billion daily views
- One billion viewers watch podcasts monthly on the platform
- Over one billion hours of YouTube content are viewed on television screens daily”.
Your Guide To LLM Optimization (LLMO)
LLM optimization involves fine-tuning large language models to improve accuracy, efficiency, and relevance for specific tasks or domains. Techniques like prompt engineering, quantization, and domain adaptation enhance performance while reducing resource usage.
Semrush contributor Rachel Handley has published an article on LLM optimization.
She says, “LLM optimization matters because it allows you to improve your brand’s visibility and portrayal in LLM-generated responses—content that people increasingly see and engage with.
Plus, the average AI search visitor is 4.4x more valuable than the traditional organic search visitor, according to Semrush’s AI search study.
LLMO can ultimately help you:
- Increase brand awareness
- Protect and improve your brand’s reputation
- Generate more revenue
LLMO could give your brand an immediate boost. But the long-term benefits may be more significant.”
Your B2B GPS: Recalculating Routes to Revenue, June 13 [Webinar]
MarketingProfs is hosting a webinar, ‘Your B2B GPS: Recalculating Routes to Revenue’ on Friday, June 13, 2025, at 2.00 pm ET.
The Goldcast team says, “Discover how forward-thinking B2B marketers use Growth Positioning Strategies (GPS) to plot routes, identify roadblocks, create shortcuts, and guide key audiences to high-value destinations while collecting advocates.
Join customer journey expert Phoenix Harvey for Your B2B GPS: Recalculating Routes to Revenue.
In this free session, you’ll learn:
- Key components of growth marketing that drive sustainable results
- Easy-win experiments that validate your choices and uncover faster paths to revenue
- How to map effective GPS to customer journey stages
- How to build your own GPS
You’ll walk away with a responsive customer journey framework for measurably better results”.
Your Guide To Using Hashtags on Social Media
Using hashtags on social media helps increase content visibility and reach by connecting posts to relevant conversations. They also enhance audience engagement and make it easier for users to discover content aligned with their interests.
Content Marketing Institute contributor Ashley Baker has published an article featuring useful tips to using hashtags on social media.
She says, “Hashtags used to be the hero of social strategy.
You would pick the top 30, paste them into the text, and hope for the best. More hashtags meant more reach, or at least that’s what we told ourselves.
But social media has changed. A lot. Algorithms are smarter. Users are savvier. Platforms are search engines.
Now? Hashtags are just one piece of the puzzle, and they aren’t even the biggest piece.
Still, when used well, hashtags can support visibility, discoverability, and audience targeting in a meaningful way. When used wrong? They’re just clutter.”
Your Guide To Managing Multiple Websites On WordPress
Managing multiple WordPress websites is easier with tools like WordPress Multisite and management plugins. They streamline updates, security, and content management, saving time and improving efficiency.
Search Engine Journal contributor Rhys Wynne has published a comprehensive article on managing multiple websites on WordPress.
He says, “In this article I’ll share the questions I ask myself to manage WordPress in a scalable fashion.
Which Version Of WordPress Is Right For You?
The first question to ask is before your WordPress website is even built and how your project is structured.
If you are running multiple instances of WordPress where each one is relatively similar, WordPress multisite may be suitable.
This is where you run one instance of WordPress but have multiple websites running off one database, and one copy of every plugin and theme. It means scheduled tasks, such as plugin updates and backups, only need to run on one codebase.
WordPress multisite is great for larger sites that are all relatively similar – so subdomains for each department, or different languages or locales are perfect for multisite.
If you have, for example, a site and a blog subdomain, both running on WordPress, then I’d recommend looking at this approach. You can even have a WooCommerce solution in one of those subdomains.”
You’re invited to the Writix launch party (+ exclusive bonuses) #ad
Cyril Gupta is holding a live webinar to show how to create a business with Writix AI.
AI is getting to such a high level of quality that all future business models will be forced to feature AI. Otherwise, their competitors will leave them in the dust. That’s a sure thing, and that future is not far away.
Marketers who adopt AI to build their business win more customers. Smart business owners like us will want to use as much AI as we can in our business. The problem is, it’s not easy to do.
In some ways, we are like typical small business owners and local business owners. We are busy running their business, and even if we did have time to tinker with AI, most of us are not experts at tech, and we don’t want to write prompts all day. We have a business to run.
All we want is results. That’s why Writix AI is so valuable. It automates 350+ ready-made AI workflows covering all your business needs.
These workflows handle content creation, marketing, HR, operations, brainstorming, and more — all designed to save you time and effort.
Just tell Writix AI what to do and get the results right away.
This is what all of us wish for, and it’s high time somebody gave it to us with the latest AI technology that removes the prompt and goes straight to results.
Writix AI – It’s AI, but it’s done for you so you don’t ever have to learn to write prompts.
This is the perfect tool for business owners like us. It’s got everything that a business needs in easy to use workflows. You are really going to love this, according to Gupta.
You can discover all its capabilities on the Launch Webinar today. (If you miss it there will be a recorded demo at this same link.)
Live Event date: April 23: 10AM ET. Register here: Writix AI.
Join the Writix launch webinar & discover how easy AI is with Writix.
On the webinar, you will experience the future of content creation.
Writix AI is about to change the way you create content forever.
What’s Writix?
If you’re tired of the endless prompting, Writix AI will rescue you and get you working more efficiently.
Gupta reports that it’s a complete business content maker that gives you 350+ ready-made AI workflows to help you:
➤ Create blogs, social media posts, marketing copy, and more, 10x faster.
➤ Automate tedious tasks and free up your time for what truly matters.
➤ Get high-quality, original content without ever writing a single prompt.
➤ Automate any business task you have.
Why Attend the Writix Webinar?
- Be the first to see Writix in action: Cyril Gupta will be doing a live demo of Writix, showcasing its incredible features and how it can revolutionize your workflow.
- Exclusive launch day bonuses: Gupta is giving away special bonuses only to webinar attendees. You don’t want to miss this.
- Get all your questions answered: there will be a live Q&A session in the webinar where you can ask Gupta anything about Writix AI.
- Get a special launch deal available only on the webinar.
- Find the best way to profit from Writix by selling it to other businesses.
Here are the details again:
Date: 23rd April @ 10 AM ET
Registration Link: Writix AI Webinar
Don’t miss this opportunity to be at the forefront of AI-powered content creation. Register for the webinar today: Writix AI.
Your 2025 Marketing (+ AI) Agency Growth Kit [Guide]
CallRail has published a new guide ‘Your 2025 Marketing (+ AI) Agency Growth Kit’ featuring an interactive worksheet, “6 Ways to Boost AI’s Impact For Your Agency Clients in 2025”.
It helps you:
- Use AI tools to analyze lead quality, customer behavior, and campaign performance for smarter client decision-making.
- Automate processes to improve efficiency and ROI.
- Align with clients’ KPIs and goals at the start of the year to foster long-term success.
Your Guide To User-Generated Content
Quality user-generated content builds trust, enhances brand authenticity, and boosts engagement. It provides social proof and organic reach, making marketing efforts more effective and credible.
HubSpot contributor Ramona Sukhraj has published a guide to user-generated content.
She says, “Don’t believe me? In the 2025 State of Marketing, user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Let’s dive into why and how you can use it to your advantage.
What does UGC mean?
User-generated content (UGC) is content originally created by customers about a specific brand or product that is then used for marketing purposes.
This content can take any form (image, video, review, testimonial, etc.) and appear on a variety of platforms, though social media is the most common today. It’s usually not something brands pay for, but with the rise of content creators and influencers and the proven effectiveness of UGC, this isn’t always the case anymore.”
Your Guide to Google Ads Smart Bidding [Guide]
Search Engine Land has published ‘Your Guide to Google Ads Smart Bidding’.
Sarah Stemen says, “This guide is your roadmap to clarity and control, breaking down 2025’s Smart Bidding into actionable insights.
We’ll cover key concepts, common mistakes, and actionable tips for picking the right strategy.
Smart Bidding in Google Ads: AI-powered bid optimization
Smart Bidding is Google Ads’ advanced form of automated bidding.
It leverages machine learning and real-time auction signals to optimize bids for conversions or conversion value.
It dynamically adjusts bids to achieve specific goals, such as maximizing conversions at a target cost or achieving a desired return on ad spend.
Key Smart Bidding strategies include:
Target CPA (cost per action)
- Optimizes bids to achieve conversions at a target cost per action.
- Ideal for campaigns where you have a specific cost you’re willing to pay for each conversion (e.g., lead, sale).”
Your Guide To Writing A Content Brief [Guide]
A content brief is a concise document outlining key details like target audience, purpose, tone, and keywords for a specific content piece. It ensures clarity and alignment between content creators and marketing goals, streamlining the creation process.
HubSpot contributor Laura M. Browning has published an article featuring useful information on writing a content brief.
She says, “Although they sound similar, content briefs and creative briefs serve different purposes. A creative brief outlines a campaign, and may include more extensive messaging, deliverables from multiple contributors, and other details that give shape to the entire campaign.
A content brief focuses on a specific piece of content — my examples below are for written content, but you could use the same elements to create a content brief for videos, podcasts, or anything else you’re producing. If you’re using software like Content Hub, a brief will be the foundation for each piece of content.
Importance of Content Briefs
Sure, you could try to muddle through without one, but they save more time than they take to write.
I once worked on a project with several external partners, and other than Slack and Google Docs, nobody used the same organizational tools, and it caused a lot of frustration and confusion.”
