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Monday, July 26, 2021

Marketing Glossary

Yoast Shares 10 Tips to Streamline Blog Content Workflow

Blogging is not as simple as it seems. You need to be careful from the cultivation of an idea to its execution in the form of a piece of content.

Yoast contributor Willemien Hallebeek has shared 10 useful tips to streamline your blog content workflow.

She says, “If your high-quality, unique content is taking forever to finish, you might struggle to meet deadlines or keep to a schedule. If that sounds like you or your organization, take a look at our tips and see how you might be able to improve.

1. Start the content process with clear goals

Whether you’re working alone or as part of a bigger team, it’s important to have a clear idea of all the steps involved, and how long each step might take. Not every digital content process is the same — for instance social media posts don’t need to be optimized for search engines, while blog posts targeting organic traffic do. Regardless of what your end goal is, the first step is always to start with clear goals.

Want to cover all your bases? Try to answer as many of these questions as you can, as clearly as you can:

  • What topic are you focusing on? How in-depth will you go?
  • Who are you writing for — who are your audience?”.

10 tips to streamline your blog content workflow

Yoast

Your Guide to Creating and Managing Twitter Lists

You can use Twitter Lists to customize, organize and prioritize the Tweets you see in your timeline.

Lifewire’s Leslie Walker has published a detailed guide on creating and managing Twitter Lists. 

She says, “Twitter lists are curated groups of Twitter accounts that can be grouped by topic, people, or however you like. Create your own Twitter lists, or subscribe to Twitter lists created by others. No matter how many people you follow, Twitter lists help you stay focused and organized.

Here’s a look at how to create and edit Twitter lists as well as subscribe to other people’s Twitter lists.

About Twitter Lists

Your Guide to Choose a Content Hub

A content hub is a home to organize content about a common topic. It involves an internal linking strategy where content links back to a central hub page and ideally other related content.

Portent contributor Tammy Yu has shared a simple guide to choosing a content hub.

She says, ”

If you’re debating between several types of hubs or are unsure what each hub entails, here’s a summary of the six common types of content hubs, along with examples of each. These examples consist of common content hub types we frequently see and work on within the digital marketing industry.

1. Main Hub (a Variation of Hub-and-Spoke)

A Main Hub is a parent page, known as the “hub,” that acts as a home or library to organize related content, known as the “spoke” pages. Since the focus is on housing and organizing content, there isn’t much or any copy on these hub pages.

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Main Hubs vary in design, layout, and complexity. It can be as simple as a landing page with a list of spoke pages or a landing page with a grid containing cards representing and linking to each spoke”.

How to Choose a Content Hub: 6 Types and Examples

YouTube Thumbnail Improvements: How to Let Data Guide You [Video]

Social Media Examiner has published a new video ‘YouTube Thumbnail Improvements: How to Let Data Guide You’.

The SME team says, “Want more clicks and views on your YouTube videos? Wondering whether your thumbnails are working?

Learn how to combine design with data to create YouTube thumbnails that improve click-through rate and watch time, in this walkthrough from YouTube expert Diana Gladney.

Discover how to analyze Average Percentage Viewed, Impressions, Click-Through Rate, and Average View Duration data to see what’s working and where you can make improvements.

You’ll also get a tip to find out if you should replace your thumbnail within the first few hours of publishing your video”.

Social Media Examiner

Your 2021 Guide to Creating (and Optimizing) a Value Proposition [Video]

The value proposition is a clear message that shows the primary value you provide to your customers. It can be presented as a single statement, or it could be carefully sprinkled throughout a larger piece of copy.

Unbounce contributor Melanie Deziel has published a new guide called ‘Your 2021 Guide to Creating (and Optimizing) a Value Proposition’.

She says, “Your value prop should offer clear-cut benefits convincing the audience to choose you. Your value prop should be clear rather than clever. Leave the fuzzier stuff for higher-level messaging.

MECLABS points out that value propositions come in four varieties:

  • Primary value propositions communicate a brand’s overall value. The other types cascade down from this primary value prop.
  • Prospect-level value props are customized for a specific prospect, target, or segment of your audience.
  • Product-level value props show off a single product’s value vs. trying to address the benefits of a broader portfolio of products or offerings.
  • Process-level value props explain why your customer should take a specific action (e.g., sign up for your email list).

The Role of Value Propositions on Your Landing Pages

Value props work magic on landing pages—if you know how to use them.

Your value prop should give the reader a reason to keep scrolling or click your call-to-action”.

Your 2021 Guide to Creating (and Optimizing) a Value Proposition

Unbounce

YouTube Shorts – Everything You Need to Know

YouTube Shorts are vertical videos up to 60 seconds in length. In addition to showing on your channel, viewers may find your short-form video on the homepage Shorts shelf and tap into a vertical viewing experience made for short videos.

 

Social Media Examiner’s Michael Stelzner has published an article highlighting the characteristics of YouTube Shorts.

He says, “In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube.

Why YouTube Shorts?

YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms like TikTok. A YouTube short is a vertical video (a 9:16 aspect ratio) that takes up the entire mobile screen and can be up to 1 minute in length, offering a different kind of viewing experience for the platform’s users.

Part of the appeal of short-form video, particularly with younger audiences, is that it’s immediately satisfying to the viewer and they can go right into the next video to quickly get another satisfying moment. It has a stickiness factor”.

YouTube Shorts: The Opportunity for Creators and Businesses

Social Media Examiner

Your Guide to Setup Google Analytics 4 Web Tracking

The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data.

Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking.

says, “With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4.

Adding GA4 Tracking

Once you have created your new GA4 property, you will need to add the tracking code to your site to begin collecting data.

If the thought of adding an additional tag to your already tagged site is setting off alarm bells of double tracking, don’t worry! These are separate properties with different types of tracking codes (which we will see later on). Traffic will not be double counted.

How you go about adding the GA4 tracking tag will most likely depend on your current setup, though you could choose to set it up differently than your current Universal Analytics tracking code depending on the resources you currently have available such as developers”.

How to Setup Google Analytics 4 (GA4) Web Tracking

Seer Interactive

Your Guide to Removing a Google penalty

Google penalties are strikes against individual websites that demote certain ranking factors in Google’s search algorithm.

Vertical Leap SEO specialist Marie Turner has published a comprehensive article explaining how to remove a Google Penalty.

She says, “To remove a Google penalty from your website, you have to fix the issues flagged up and then show Google that everything is resolved before your penalty will be lifted. So, the typical process for removing a manual action penalty involves three key steps:

  1. Identify & fix all relevant issues
  2. Send a reconsideration request to Google
  3. Put preventative measures in place to avoid further penalties

Keep in mind that you may need to send multiple reconsideration requests to Google before your penalty is lifted. The time it takes to remove a penalty varies greatly, depending on the severity of your violations and your ability to identify and fix all of the offending issues”.

How to remove a Google penalty

Vertical Leap

Your Guide to Performing a Technical SEO Audit

Botify contributor Tania Dworjan has published a comprehensive guide to performing a technical SEO audit.

She says, “As an enterprise SEO, you’ve likely conducted one or many technical audits of websites made up of tens or hundreds of thousands of pages, possibly even millions. In fact, it’s often a first, critical step when taking on a new website as it helps identify the biggest website issues and opportunities and ensure Google and other search engines are able to correctly interpret and index your site.

Anyone who has performed this task, however, also knows that the amount of information and errors you can get back is overwhelming. It’s easy to lose sight of what matters most when doing a technical audit, delaying your ROI and program growth.

Where do you start? How do you know what is most important? How do you stay sane?

The simplest way to handle all the data at your fingertips is to organize it into four core areas:

  1. Benchmarking: Where do you currently stand?
  2. Identifying: What core index issues do you have?
  3. Reviewing: What do your robot.txt and sitemap files look like?
  4. Optimizing: Does your current site structure still serve you or can it be tweaked?”.

How To Perform A Technical SEO Audit

Botify

Your Digital Marketing Problems – Solved! [Video]

Exposure Ninja‘s Tim Cameron has published a new video titled ‘Your Digital Marketing Problems – Solved!’ highlighting common digital marketing problems and their solutions.

He says, “Bring your website for feedback/live digital marketing strategy, come and share your opinions, or just watch along and learn digital marketing! We had so many website submissions last week that we weren’t able to cover, this week we won’t be opening submissions beforehand. Instead we will JUST be reviewing websites submitted live in the comments”.