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Saturday, October 24, 2020

Marketing Glossary

You Guide to Setting Up Google Dynamic Display Ads

With the Google dynamic display ads, you can showcase previously viewed products or services to users who have already visited your website.

WordStream’s Joe Martinez has published a comprehensive guide to setting up Google Dynamic Display Ads.

says, “The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only for the Display Network and not available for every advertiser. Eligibility will differ depending on if you want to use dynamic ads for remarketing and what industry your account is in. To help you get started with this helpful feature of Google Ads, I’m going to walk you through the basics for campaign setup. We’ll cover:

  • Eligibility requirements for dynamic display ads on Google.
  • How to set up your dynamic display campaign in Google Ads.
  • How to create the dynamic feed required for these types of ads.

I’ll also cover the limitations, templates, and common issues that occur with feeds so you can have a clear path to dynamic display ad success. Let’s begin”.

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Your Guide to Performing Site Audits

Regular website audits can help you to keep your website user-friendly and search-engine-friendly. Site audits play an important role in keeping your website healthy.

RankRanger contributor Liraz Postan has published a complete guide to performing website audits.

Postan says, “Your website audit should include back-end factors, front-end factors, and link quality. This sounds confusing, but these five steps are going to help you handle each one quickly and efficiently.

Start a Website Crawl

The most important aspect of your site audit is the website crawl, which should only take about five minutes when you use Rank Ranger’s audit. The first thing you have to do is enter your website URL into the bar and click on the search button. There is a site audit section that you can click on. It’s going to start scanning the entire website and each webpage. When it’s done, you are going to get a lot of information. (That’s my favorite part!)

Ran Ranger's site audit tool
Generally, it tells you about any problems on your site, such as a low word count, duplicate content, unlinked pages, or too many redirects”.

HOW TO PERFORM A SITE AUDIT: A COMPLETE GUIDE

RankRanger

Your Guide to Using Google Search Console for SEO

Search Engine Journal has published a comprehensive guide that covers everything you need to know about the key sections of Google Search Console, and how you can use it for better SEO.

Ann Crowe says, “Originally known as Google Webmaster Tools for nearly a decade, Google rebranded its suite of tools as Google Search Console in 2015.

With every new year, Google has given us new tools, analytics, and data to track in Google Search Console.

The new version of Search Console, announced in January 2019, is now officially out of beta.

So that meant it was time for a refresh of our complete guide to the Google Search Console.

Let’s face it, between the excess of AMP errors and the fear of Google algorithm updates; Google Search Console can become a system of copy/paste without any actions”.

How to Use Google Search Console for SEO: A Complete Guide

Search Engine Journal

Your Guide to Real-Time Marketing

Real-time marketing refers to the process of marketing in real, or near, real-time. With this form of marketing, you can approach and sell to your prospects in real-time.

HubSpot contributor Rebecca Riserbato has published a short guide on Real-Time Marketing.

She says, “Real-time marketing helps you provide relevant messaging that is tailored to your audience’s wants, interests, and needs.

One way for marketers to implement a real-time marketing strategy is to have an active social media presence.

Your social media team will often be the first people to know about a current fad or trend if they’re implementing social listening (which they should be).

Additionally, you can learn more about your audience and their current interests by looking at your own data.

For instance, you can look at your website or social media analytics to discover the most popular topics of conversation. You can also learn what questions your audience is asking through social listening tools“.

What is Real-Time Marketing? (In 300 Words or Less)

HubSpot

Your Guide to Content Marketing in 2021

Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand.

Content Marketing Institute’s Ann Gynn has shared a comprehensive guide to content marketing in 2021.

She says, “We asked this year’s Content Marketing World presenters for their top 2021 predictions. Interestingly, their forecasts have evolved from the standard (i.e., more virtual reality, growing role of voice, more selective audiences) to reflect the effects of 2020.

Here’s what they see in their practical crystal balls.

Know not

If anyone thinks they can predict 2021 – and their prediction doesn’t include a swarm of murder hornets or some other natural disaster – I’d question their hubris. At this point, we have to admit that we don’t know what we don’t know … The only truth is that if we follow the needs of our consumers – in content creation and in research and development – we should still have a place in the market in 2021. – Jessica Best, vice president, data-driven marketing, Barkley“.

What’s Up in 2021 for Content Marketing?

Content Marketing Institute

You may lose sleep over this Groove-a-Thon #ad

Mike Filsaime, one of the most familiar names in online marketing resources, is holding a multi-day all-day webinar he has named the Groove-a-Thon.

Whenever you tune in, you will see a few familiar names, people who have appeared on the pages of IM NewsWatch and elsewhere.

No matter what time, day or night, they are there, sharing useful online marketing information.

You may find yourself overstaying your intended visit — because the around-the-clock training and tips are too good to miss.

If you haven’t checked out this free marketing training yet, today’s a good day to start participating.

Join here: Groove-a-Thon.

In the many training sessions, you can learn things like:
■ How to increase conversions by building trust and authority
■ How to build funnels, landing pages, and more
■ Media buying from scratch
■ The best funnel system available now
■ And a lot more.

Don’t wait, there’s something good on right now. Check it out here: Groove-a-Thon.

Here’s the full schedule for today:
12:00-2:00 AM EDT Stuart Tan, hosted by Simon Leung
(Goal Achievement Mindset)

2:00-4:00 AM EDT Simon Leung with David Cavanagh
(Groove Chat)

4:00-6:00 AM EDT Simon Leung with Asher Aw
(Groove Chat)

6:00-11:00 AM EDT David Lemon
(Learn How to Build Funnels, Landing Pages, and More)

11:00 AM-12:00 PM EDT David Lemon with Matthew McGregor
(22 Apps)

12:00-2:00 PM EDT David Lemon with Damien Bradshaw
(LIVE Build! How GrooveKart™ Templates are Designed)

2:00-3:00 PM EDT Simone Blum
(Groove Blog)

3:00-4:00 PM EDT Mike Filsaime with Carlos Siqueira
(+ Our Favorite Villain: Actor Sean Kanan from the Karate Kid Movie )

4:00-5:00 PM EDT Allyn Cutts
(Review Trust: Building Trust & Authority for Your Products & Services )

5:00-7:00 PM EDT CoachDeb with Perry Belcher
(Lead Gen / Trip Wires and What’s the BEST Funnel System That’s Working Now?)

7:00-8:00 PM EDT CoachDeb with Rory Stern
(Media Buying from Scratch: 0-100K / month in Ad Spend)

8:00-10:00 PM EDT CoachDeb with Mike Koenigs
(How You Can Charge $10,000 to $500,000 for Your Products and Services)

10:00 PM-12:00 AM EDT Simon Leung with Henry Gold
(Product Launches)

That’s quite a line-up, and it’s only one day’s training.You will have to watch out that you don’t miss any sleep when you join in with the: Groove-a-Thon.

YouTube Video Creation: How to Easily Create Videos That Work [Podcast]

Social Media Examiner has published a new podcast episode ‘YouTube Video Creation: How to Easily Create Videos That Work’ featuring Diana Gladney.

Stelzner says, “Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals?

To explore how to create videos on YouTube, I interview Diana Gladney on the Social Media Marketing Podcast.

Diana is a YouTube expert and consultant. She’s also the founder of EntreWoman TV—a YouTube channel designed to help entrepreneurs simplify the video creative process—and the host of the Video Simplified Podcast.

You’ll discover a four-block framework to quickly edit and produce quality video every time, and find recommendations for affordable tools to get you started”.

YouTube Video Creation: How to Easily Create Videos That Work

Social Media Examiner

Your Guide to Creating a Custom Report in Google Analytics

Maddy Osman of WordPress has shared an article on creating a custom report in Google Analytics.

The article covers the following:

Osman says, “Google Analytics is an essential integration for any website. The sooner you install the JavaScript tracking code, the sooner you’ll have access to interesting data insights about your visitors and how they use your website.

Though Google Analytics offers many useful reports for analyzing data built-in, your specific plans for using it may require specialized formatting. The good news is that it’s free to create a custom report in Google Analytics. Let’s look at what a custom report is and how to generate one”.

How to Create a Custom Report in Google Analytics

WordPress

Your Guide to Bing Search

We have been using the Bing search engine for more than a decade now. It is popular as an alternative (capturing 36% US desktop search market) to Google search.

Bright Edge has published a detailed guide called ‘Bing Image Search, Bing Webmaster Tools & More’.

Gabby Regalbuto says, “Google sees 6.9 billion searches per day compared to Bing’s nearly 900 million searches per day. While the search engine giant surpasses Bing’s daily search volume by an enormous number, Bing has loyal uses even though Microsoft spends very little budget on marketing its search engine.

An advantage for Bing is that it is integrated with other Microsoft products. While many searchers use both Google and Bing to do research with, Bing searches come from more than just bing.com. Bing searches occur via devices using Windows 10. The next time you search using Windows 10, even though a Windows logo appears, you’re searching via Bing.

Bing also offers rewards for using Microsoft products. You can earn points and turn it into gift cards, sweepstake entries including $500 to Target, and give to non-profit organizations just for signing into your Microsoft account and using it for search purposes”.

All About Bing! Bing Image Search, Bing Webmaster Tools & More

Your Guide to Keyword Research for SEO

Effective keyword research enables you to discover priority terms, phrases, and questions to optimize your content for SEO.

Seer Interactive contributor Ben Ballance has shared a comprehensive article on doing keyword research for better SEO performance.

Ballance says, “Keyword research is one of the building blocks of SEO. And, really, any successful digital marketing. By uncovering and optimizing around how people search for your product or service, you are ensuring your content speaks the same language as your users.

As an added benefit, search engines are more likely to understand the contextual relevance of your page. This means you are more likely to rank for queries you want to rank for – which means you get the quality of traffic you want.

There are three primary considerations for including a keyword in your targets for a page:

Intent

Do the search results for the query match the intent of your page? Sometimes when doing keyword research, you’ll come across a query where Google shows results that you weren’t expecting”.

What is Keyword Research for SEO?

Seer Interactive