Marketing Glossary
Your Guide To Getting Clients On LinkedIn
Using LinkedIn to get more clients involves showcasing your expertise through valuable content, endorsements, and testimonials. By actively engaging with your target audience and joining relevant groups, you can build trust and attract potential clients.
Copybloger has published an in-depth article on using LlinkedIn to boost your client base.
Charles Miller says, “I’m a big fan of doing conversational cold outreach on LinkedIn and other social platforms.
The thing is, you need to do it correctly, and you likely won’t get good results if you don’t have a persuasive profile and some content published on it.
If you want to maximize the results of cold outreach and start getting inbound leads too, I recommend building a personal brand on LinkedIn (i.e., building a following on LinkedIn).
When you have a large following, potential customers will reach out to you for your services rather than you pitching new prospects.”
Your Website Matters More Than Ever: How to Thrive in the Age of AI Search, August 14 [Webinar]
In the AI Search era, a well-structured website serves as your authoritative source for machines and users alike. It enhances visibility, credibility, and discoverability across AI-powered platforms and search interfaces.
Content Marketing Institute is hosting a webinar, ‘Your Website Matters More Than Ever: How to Thrive in the Age of AI Search’ on Thursday, August 14, 2025, at 1.00 pm ETD.
The CMI team says, “AI is rewriting the rules of search in real-time and frankly, who isn’t struggling to keep up? With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn’t enough anymore to win.
In this webinar, we’ll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors.
We’ll tackle some big questions:
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Is SEO dead — or just evolving?
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Is it really possible to optimize for large language models (LLMs)?
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What role does your website play when answers are generated, not linked?
Join us as we discuss the challenge in front of us, and the tactics we’re using to stay ahead.“.
Your Website Matters More Than Ever: How to Thrive in the Age of AI Search
YouTube Scripting Strategies That Sell: A Proven Model for Success [Podcast]
It covers the following:
- Why YouTube Video Scripting and Structure Matter for Sales Success
- What Metrics Will Measure YouTube Video Script Effectiveness
- The Hook: The PSPP Hook Formula
- Credibility: 4 Ways to Establish Your Credibility
- Deliver on the Promise: 2 Ways to Demonstrate Value
- Call to Action: Deliver a Value-Added Close.
Your Guide To Understanding Paid Media
Paid media refers to any form of marketing where you spend money to reach your audience. This includes search ads, social media ads, display banners, video pre-rolls, and influencer partnerships.
Search Engine Journal contributor Brooke Osmundson has published an article different types of paid media and its examples.
She says, “Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left.
But not all paid media is created equal, and treating every channel the same is a fast way to burn through budget with little to show for it.
Whether you’re working in-house or managing campaigns for clients, understanding the different types of paid media (and what each one is actually good for) can help you prioritize the right tactics, set realistic expectations, and answer the dreaded question: “What are we getting out of this?”
The Difference Between Earned, Owned, And Paid Media
Think of paid, owned, and earned media as different ways to get your message out. You need a mix of all three, but each serves a different purpose.”
YouTube Shorts Surpass 200 Billion Daily Views [Report]
Search Engine Journal contributor Matt G. Southern has published an article reporting that YouTube received 200 billion daily views for the shorts format.
He says, “YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity.
The milestone comes as the Google-owned platform marks its 20th anniversary and faces increasing competition from TikTok and Instagram Reels in the short-form video space.
Key Platform Metrics Revealed
During his presentation, Mohan shared several performance metrics:
- YouTube Shorts averages 200 billion daily views
- One billion viewers watch podcasts monthly on the platform
- Over one billion hours of YouTube content are viewed on television screens daily”.
Your Guide To LLM Optimization (LLMO)
LLM optimization involves fine-tuning large language models to improve accuracy, efficiency, and relevance for specific tasks or domains. Techniques like prompt engineering, quantization, and domain adaptation enhance performance while reducing resource usage.
Semrush contributor Rachel Handley has published an article on LLM optimization.
She says, “LLM optimization matters because it allows you to improve your brand’s visibility and portrayal in LLM-generated responses—content that people increasingly see and engage with.
Plus, the average AI search visitor is 4.4x more valuable than the traditional organic search visitor, according to Semrush’s AI search study.
LLMO can ultimately help you:
- Increase brand awareness
- Protect and improve your brand’s reputation
- Generate more revenue
LLMO could give your brand an immediate boost. But the long-term benefits may be more significant.”
Your B2B GPS: Recalculating Routes to Revenue, June 13 [Webinar]
MarketingProfs is hosting a webinar, ‘Your B2B GPS: Recalculating Routes to Revenue’ on Friday, June 13, 2025, at 2.00 pm ET.
The Goldcast team says, “Discover how forward-thinking B2B marketers use Growth Positioning Strategies (GPS) to plot routes, identify roadblocks, create shortcuts, and guide key audiences to high-value destinations while collecting advocates.
Join customer journey expert Phoenix Harvey for Your B2B GPS: Recalculating Routes to Revenue.
In this free session, you’ll learn:
- Key components of growth marketing that drive sustainable results
- Easy-win experiments that validate your choices and uncover faster paths to revenue
- How to map effective GPS to customer journey stages
- How to build your own GPS
You’ll walk away with a responsive customer journey framework for measurably better results”.
Your Guide To Using Hashtags on Social Media
Using hashtags on social media helps increase content visibility and reach by connecting posts to relevant conversations. They also enhance audience engagement and make it easier for users to discover content aligned with their interests.
Content Marketing Institute contributor Ashley Baker has published an article featuring useful tips to using hashtags on social media.
She says, “Hashtags used to be the hero of social strategy.
You would pick the top 30, paste them into the text, and hope for the best. More hashtags meant more reach, or at least that’s what we told ourselves.
But social media has changed. A lot. Algorithms are smarter. Users are savvier. Platforms are search engines.
Now? Hashtags are just one piece of the puzzle, and they aren’t even the biggest piece.
Still, when used well, hashtags can support visibility, discoverability, and audience targeting in a meaningful way. When used wrong? They’re just clutter.”
Your Guide To Managing Multiple Websites On WordPress
Managing multiple WordPress websites is easier with tools like WordPress Multisite and management plugins. They streamline updates, security, and content management, saving time and improving efficiency.
Search Engine Journal contributor Rhys Wynne has published a comprehensive article on managing multiple websites on WordPress.
He says, “In this article I’ll share the questions I ask myself to manage WordPress in a scalable fashion.
Which Version Of WordPress Is Right For You?
The first question to ask is before your WordPress website is even built and how your project is structured.
If you are running multiple instances of WordPress where each one is relatively similar, WordPress multisite may be suitable.
This is where you run one instance of WordPress but have multiple websites running off one database, and one copy of every plugin and theme. It means scheduled tasks, such as plugin updates and backups, only need to run on one codebase.
WordPress multisite is great for larger sites that are all relatively similar – so subdomains for each department, or different languages or locales are perfect for multisite.
If you have, for example, a site and a blog subdomain, both running on WordPress, then I’d recommend looking at this approach. You can even have a WooCommerce solution in one of those subdomains.”
