Marketing Glossary
Yes, Privacy and Performance Can Co-Exist, September 25 [Webinar]
As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers.
Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00 pm ET.
The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out:
- How Booking.com built a comprehensive picture of campaign performance with Snap and Snowflake, setting a foundation for future success
- Strategies to boost ROI while ensuring effective measurement and maintaining consumer trust in a privacy-first landscape
- How the future of measurement is taking shape by equipping marketers with greater control and transparency to achieve superior ad performance”.
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Experiential Marketing in Action
Experiential Marketing in Action addresses a trendy subject among marketers, one that is perfectly aligned with the demands of today’s business landscape: Experiential Marketing.
Experiential Marketing focuses on:
➤ Building relationships with your audience, fostering familiarity, affinity, and trust.
➤ Creating authentic, compelling content that resonates with them and encourages sharing.
➤ Designing unforgettable experiences that keep your brand at the forefront when it’s time to purchase.
In short, it revolves around curating immersive experiences for your audience to ‘experience’ your brand, product, or service.
It’s a universal strategy, equally effective for businesses of all sizes and types, whether they’re selling goods or services. Moreover, it’s flexible enough to be executed either in-person or virtually.
Some creative examples could be:
➤ Conducting live demonstrations, preferably involving audience participation
➤ Offering product samples through pop-up stores
➤ Hosting DIY workshops that allow your audience to interact directly with your product or service
➤ Organizing virtual tours of your product, your business, etc.
➤ Launching social media contests, where followers share their experiences with your product or service
➤ Running collaborative product creation campaigns, wherein customers can contribute ideas or even help build the product
The possibilities are limitless and only limited by your imagination. However, you might initially find this approach a bit complex or even daunting.
To simplify it, take a look at Experiential Marketing in Action, a comprehensive, step-by-step course that you can get up to speed with and then, if you choose, use the comprehensive included materials to teach others with the confidence and knowledge you gain. There are over eight modules in the course:
Understanding Experiential Marketing
✔️ Identifying and Profiling Your Target Audience
✔️ Generating Unique and Memorable Concepts
✔️ Stimulating Multiple Senses and Emotions
✔️ Harnessing Technology
✔️ Planning and Executing Your Experiential Marketing Campaign
✔️ Evaluating and Refining the Results
✔️ Setting Your Future Priorities
By the conclusion of the course, you and your students will be equipped with a detailed execution plan for an inaugural Experiential Marketing campaign, ready to be put into action right away.
Materials included in this course include:
✔️ Course Book and Cheat Sheet
✔️ Action Guide, Worksheets, and Campaign Planner
✔️ Slideshow with Speaking Notes
✔️ Lead Generation Sales Funnel Content
Through tomorrow, there is a launch sale underway for this DFY training course. You don’t want to wait any longer, or you will need to pay full price.
Click here to explore the full details of what the package includes: Experiential Marketing in Action.
Your Marketing Ecosystem’s Impact on SEO [Video]
The MOZ team says, “Today we’re going to be talking about your marketing ecosystem and the impact it has on your SEO when we talk about our marketing ecosystem, or at least the way I’m talking about it today. I’m talking about your website, third-party, social, and real world. So I’m taking it a little bit out of the digital space that we usually think about when we focus so much on the website. And we’re gonna be talking about these other elements instead.”
Your Guide to Optimizing for Google’s Featured Snippets
Google’s Featured Snippets provide concise, highlighted answers directly on the search results page, enhancing user experience by offering quick information. Securing a spot in a Featured Snippet can significantly boost your website’s visibility and click-through rate.
MOZ contributor Ann Smarty has published an in-depth article on how to optimize for Google’s featured snippets.
She says, “Recent studies reveal that featured snippets have an average 35% click-through rate. The higher click-through rate can be explained by the many search features added to organic search results over the years.
Getting featured means being on top of organic search results. The newly launched AI overviews precede featured snippets when a searcher is logged into Google and searches from the United States.
AI Overviews may be stealing some clicks from featured snippets, but even with them showing up, featured snippets have much better visibility than the rest of the organic results.”
How to Optimize for Google’s Featured Snippets [Updated for 2024]
Your Guide To Creating an Outstanding Marketing Plan
A marketing plan is crucial as it provides a strategic roadmap, guiding businesses toward their goals with clear objectives and tactics. It ensures consistent messaging and helps allocate resources efficiently to maximize impact.
HubSpot contributor Rebecca Riserbato has published an article featuring six tips on creating an outstanding marketing plan.
She says, “In a marketing plan, a business summary is exactly what it sounds like — a summary of the organization.
It gives all stakeholders a refresher on your company before delving into the more strategic components of your plan. It also gives them something easily accessible to refer to if they have questions during their review.
At a minimum, most business summaries include:
- Company name
- Location
- Mission statement
Our marketing plan outline also includes information on marketing leadership, which is especially helpful for companies with large marketing teams.”
YouTube Advertising in the Age of Shorts and CTV, August 27 [Webinar]
YouTube advertising allows brands to reach a vast audience through targeted video ads, enhancing brand visibility and engagement. By leveraging YouTube’s data-driven targeting, businesses can deliver personalized messages to specific demographics, maximizing the impact of their campaigns.
Adweek is hosting a webinar ‘YouTube Advertising in the Age of Shorts and CTV’ on Tuesday, August 27, 2024, at 1.00 pm ET.
The Adweek team says, “Discover how you should approach your YouTube strategy in the second half of 2024 and beyond to drive real outcomes, with insights from media buyers and brands active on YouTube. You’ll find out:
- How advertisers are leveraging YouTube’s TV screen reach in their campaigns, and incorporating YouTube Shorts in their paid and organic strategies
- The key outcomes YouTube advertisers are focused on right now, including a look at attention metrics, sustainability, brand safety and inclusive marketing
- Practical advice on the shifts YouTube has made in the past year”.
Your Guide To Writing Website Redesign Proposal
Website redesign is crucial for improving user experience and keeping the site visually and functionally up-to-date. It helps enhance navigation, optimize for mobile devices, and align with current branding and SEO best practices, ultimately driving better engagement and conversions.
HubSpot contributor Anna Fitzgerald has published a new guide ‘‘.
She says, “A website redesign request for proposal is a document that provides essential details about what the business wants from its new website, such as objectives to be accomplished, obstacles to overcome, and any brand or creative guidelines the website should follow. You can also ask questions about the expertise, capabilities, project scope, strategy, and timeline these possible agency partners can provide.
With an RFP document, you eliminate the need to speak with each agency individually to inquire about a potential partnership on a web design project. Moreover, you can specify all the details to receive more accurate quotations. Lately, you can even play the field for all potential vendors who want to present their ideas and services for your website.
Website Redesign Proposal Challenges
It‘s normal to feel overwhelmed by the RFP process, especially since it’s a major project that takes significant time and money to complete. Here are some common obstacles you may face when developing your RFP – and how you can prevent them from happening.”
Your Guide To ChatGPT for SEO
ChatGPT can significantly enhance SEO by generating optimized content that targets relevant keywords and search queries. It also aids in creating engaging meta descriptions and improving overall website visibility through strategic content planning.
HubSpot contributor Anna Rubkiewicz has published an article featuring useful information on using ChatGPT for SEO.
She says, “In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Let’s dive in.
What exactly is this AI tool capable of? Here are some of the most impactful ways you can use ChatGPT for SEO.
1. Classify keywords by intent.
Correctly understanding your readers’ intent is key to ranking high in Google. After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts.
So, how can you make sure you apply each keyword to the right landing page or blog post? ChatGPT can give you a hand.”
Your Content as AI Training Fodder: Can You Stop It? [Video]
AI for content creation streamlines the writing process by generating high-quality, relevant content quickly. It also personalizes material to engage audiences more effectively, saving time and resources for businesses.
Content Marketing Institute has published a new video ‘Your Content as AI Training Fodder: Can You Stop It?’ featuring Karen McFarlane.
The CMI team says, “Meta joined the growing list of tech platforms notifying users that their content is being used to develop and improve AI products. Brands and consumers have been vocal about their concerns but have little recourse other than abandoning their use of these ubiquitous tools. Nonetheless, Robert Rose believes there could be a silver lining for marketers — once they learn to take advantage of it.”
