Google Analytics has been helping many businesses to improve their marketing initiatives by helping them interpret the impact of different marketing campaigns.
Portent’s Michael Wiegand has shared four ways to improve your data with Google Analytics 4.
He says, “In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing:
What does it take to upgrade, and is upgrading worth the effort?
The short answer: Yes, it’s worth making the jump. We’ll walk you through doing that now before we give you the long answer (which is still yes, but with more details).
How Do You Set up GA4?
It’s really simple. Start by doing the following:
- Go to the Admin section in your Google Analytics account”.
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SEMrush contributor Brandon Howell has published an article on A/B Split Testing for SEO.
He says, “If you’ve been in the SEO game long enough (and especially in an agency/client scenario), you’re familiar with the game of “poke the bear” that we all regularly play with search engines: make a change to the site, wait for the search engines to pick up the change, then monitor for positive, neutral or negative effects. If you’re lucky, you have years of experience or good tutelage, and you know that the bear really likes for you to scratch behind its left ear. Or you make site changes with wild abandon only to find that poking the bear in the eye is a guaranteed trip to the ER, and you’ll be lucky if your rankings ever recover.
But the reality of many SEOs’ experiences is somewhere in between. Once we’ve done baseline best practice optimizations, we then move into the realm of hypothesis: trying to divine what will work for our sites and niches based on our prior experience, SERP analysis, competitive analysis, and the fragments of a million SEO blog posts that are floating around in the back of our brains”.
When it comes to social media marketing, Facebook and Instagram are the two best choices. By promoting your business on Instagram, you can give the required boost to your business.
Social Media Examiner’s Corinna Keefe has shared eight ways to share links on Instagram.
She says, “Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram?
In this article, you’ll find eight distinct ways to share links on your Instagram profile and posts.
#1: Add a Link to Your Instagram Bio
Let’s start with the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link.
Think of this as your “home” link. While there are other ways to share clickable links (which we’ll discuss in a moment), those routes are targeted for more specific audiences. The link in your bio is there for anyone who happens to visit your profile”.
When it comes to video marketing, YouTube is the platform that rules. By promoting your video content here, you can grow more leads for your business.
Search Engine Journal contributor Matt Southern has shared three YouTube myths in his recent article.
He says, “YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section.
The myths which are debunked by a member of YouTube’s creator content strategy team include:
- YouTube Trending gives preferential treatment to specific creators.
- YouTube Trending is exclusive to high profile creators.
- There’s an ideal time to publish to get featured in Trending.
Before getting into these myths let’s briefly go over what the YouTube Trending section is, which is not to be confused with home page recommendations”.
Marketing objectives help you to clearly defined goals that guide your marketing efforts. With clearly set marketing goals, you can come out with a strong marketing strategy.
Ahrefs contributor Michal Pecánek has published a guide to help you set marketing objectives.
He says, “Marketing objectives are clearly defined goals that guide your marketing efforts. They’re a key component of every marketing strategy and provide benchmarks for evaluation.
Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good idea to grow your Instagram following, it might not align with what you’re trying to achieve in your business.
In this article, you’ll learn everything you need to know about:
- How to create good marketing objectives
- How to choose marketing objectives
- Examples of marketing objectives and how to measure them“.
SEMrush contributor Connor Lahey has published a comprehensive guide on ‘How to Define Your Target Audience for SEO’.
He says, “It’s easy to think about SEO as being a keyword-driven marketing channel, but the reality is that if you really want to drive growth, you need to know who your target audience is and how to put your business in front of them on the SERPs.
If you fail to properly understand exactly who you’re targeting your SEO efforts, you’ll struggle to put together a solid strategy that drives traffic that converts.
And without conversions, your business isn’t going to see the growth that you expect”.
This comprehensive guide covers the following:
- Understand Your Current Customer Demographics
- Utilize Social Insights
- Analyze The SERPs
- Know Your Competitors Inside Out
- Survey or Interview Your Current Customers
- Identify the Questions Being Asked Around Your Core Topics
- Use The Semrush Market Explorer Tool
Real-time marketing refers to the process of marketing in real, or near, real-time. With this form of marketing, you can approach and sell to your prospects in real-time.
HubSpot contributor Rebecca Riserbato has published a short guide on
She says, “Real-time marketing helps you provide relevant messaging that is tailored to your audience’s wants, interests, and needs.
One way for marketers to implement a real-time marketing strategy is to have an active social media presence.
Your social media team will often be the first people to know about a current fad or trend if they’re implementing social listening (which they should be).
Additionally, you can learn more about your audience and their current interests by looking at your own data.
For instance, you can look at your website or social media analytics to discover the most popular topics of conversation. You can also learn what questions your audience is asking through social listening tools“.
Your blog posts need to have strong headlines that can help you to catch the visitors’ attention. By creating the headlines that invite your visitors to take action, you can improve your blogging ROI.
Blogging Wizard’s Nicola Bleu has shared published Blogger’s Guide To Writing Better Headlines.
She says, “If you’re not writing eye-catching headlines, you are shooting yourself in the foot. At best, your progress will be slow. At worst, your efforts will be a complete waste of time.
But, when you get it right: Traffic increases, more people subscribe, people link out to your content naturally, and you get more followers. The result? Your business grows faster.
In this post, you will learn everything you need to know about writing headlines that drive engagement and clicks.
This includes important do’s and don’ts, effective headline formulas, how to split-test headlines, headline idea generators, and more”.
A topic map is a standard for the representation and interchange of knowledge. By creating topic maps to plan your content publishing, you can come out with relevant content. You can create topic maps around phrase or topic that deals with your niche.
InLinks has shared a comprehensive article on creating topic maps.
The InLinks team says, “InLinks can now visually show your stakeholders exactly what topics are missing from your content and how important each topic is to create a full and rounded view of a subject. You can create topic maps around any phrase or topic. You can edit your findings and either present a public page or pull out the chart as a PNG image. You can also export the underlying data for further manipulation in CSV format.
How do you create a topic map?
It is easy to create a topic map around any keyword using InLinks. They are now made automatically when a web page is audited or a new content brief is generated using inLinks”.