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Saturday, June 6, 2020

Marketing Glossary

Your Guide to JavaScript SEO

According to MOZ, JavaScript is the interactivity and a core component of the dynamic web. You can improve your search engine marketing by understanding JavaScript and its potential impact on search.

Ahrefs‘ Patrick Stox has published a comprehensive  article on JavaScript SEO.

Stox says, “I’m not saying that SEOs need to go out and learn how to program JavaScript. It’s quite the opposite. SEOs mostly need to know how Google handles JavaScript and how to troubleshoot issues. In very few cases will an SEO even be allowed to touch the code. My goal with this post is to help you learn:

JavaScript SEO: What You Need To Know

Ahrefs

Your Guide to Link Profile Analysis

Link profile analysis helps you to evaluate and find about the keyword terms you’re using, and how much brand exposure you’re getting in that anchor text. Link analyses is useful to maintain  the quality of your overall link profile.

Search Engine Journal contributor Brian Harnish has shared an article covering the basics of link profile analysis.

Harnish says,”Depending on the focus of the link analysis, it can reveal major problems affecting the SERP performance of your site overall.

Whether you call it link pruning, link remediation, or plain old link analysis, they all mean the same thing.

Depending on your vendor, the link analysis will usually include a link profile disavow file, which you can then upload accordingly to Google’s disavow tool.

Ongoing link analysis is critical to maintaining the ongoing, consistent health of your site’s link profile”.

The Basics of Link Profile Analysis

Search Engine Journal

Your Guide to Running Virtual Events

Virtual events can help you to reach more people at lower cost. And in situations like today, virtual events bring a great solution for everyone.

HubSpot contributor Caroline Forsey has shared a detailed guide to planning virtual events.

Forsey says, “In 2020, there will likely be a rise of virtual conferences. Here, let’s explore the benefits of virtual conferences, take a look at some examples of successful virtual conferences to inspire you, and check out a few tools that can help you plan your own.

But first — let’s talk about why virtual conferences can benefit your business in the future.

Virtual Conference Benefits

There are plenty of major benefits to hosting a virtual conference.

For one, it can lower the price of admission, enabling smaller businesses with limited budgets to purchase tickets to your conference and offer their own unique insights.

It also lowers the cost your business would have to pay for conference space, on-hand staff, catering, security, and much more.

Additionally, it allows people from across the globe to interact with each other without needing to spend exorbitant amounts on flights and hotels. Imagine how much easier it is for marketers from India, Ireland, Australia, and the U.S. to collaborate virtually, rather than trying to gather in-person”.

How to Run a Successful Virtual Event [+ Examples]

HubSpot

You Guide to Local Lead Generation

HubSpot defines lead generation as “the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company’s product or service”.

An effective lead generation strategy is a precious asset for any business. By improving your leads you raise the chances of getting more customers.

As the name suggests, local lead generation is the process of creating leads for your local business.

HubSpot contributor Jay Fuchs has shared an easy to follow guide to help you generate more local leads.

Fuchs says, “On a fundamental level, local lead generation is just another category of lead generation. That might sound obvious, but it’s still helpful to keep in mind. You’ll be using the concept’s same core principles, but you’ll apply them within specific parameters. Here are some important factors and tactics to consider, and what they mean in the context of local lead generation.

Local SEO

SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility in the organic search results on engines like Google. Its endgame is to drive more visitors to a company’s site, increasing chances for more conversions.

Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally”.

Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

HubSpot

Your Guide to Advertising on Facebook

Facebook advertising gives you an opportunity to reach a large pool of social media audience for promoting your products and services. Well-designed ad campaigns can play an important role in growing your business.

Vertical Leap’s Callum Coard has published a detailed guide to advertising on Facebook.

Coard says, “We’ve written a blog post on this exact topic, explaining three key reasons why you should advertise on Facebook.

  1. People tell Facebook everything: The amount of data people submit to Facebook is staggering. This is crucial to the network’s success – and the advertisers who use it.
  2. Facebook’s targeting options are immense: Even in 2020, Facebook (and Instagram) still have the best targeting options in the business – by far – and this allows you to pinpoint relevant audiences with unrivalled accuracy.
  3. The rise of social commerce: The divide between social networking and eCommerce is closing, with innovations from Facebook and Instagram.

In the intro of this article, we touched on one of the most obvious reasons to advertise on Facebook: its massive user base. However, the diversity of Facebook’s user base is also important as this is what gives advertisers access to the target audiences they need”.

How to advertise on Facebook

Vertical Leap

Yoast Shares Brief History of Google’s Algorithm Updates

Google continues to improve its search engine algorithm by regularly announcing various updates. These updates are aimed at providing better search experience to the Internet users.

Yoast contributor Melina Reintjens has shared a comprehensive article highlighting various Google search algorithm updates.

Reintjens says, “These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and each of them has had a major impact on best practices for SEO. Here’s a — by no means exhaustive — list of Google’s important algorithm updates so far, as well as some of their implications for search and SEO.

2011 – Panda

Obviously, Google was around long before 2011. We’re starting with the Panda update because it was the first major update in the ‘modern SEO’ era. Google’s Panda update tried to deal with websites that were purely created to rank in the search engines, and mostly focused on on-page factors. In other words, it determined whether a website genuinely offered information about the search term visitors used. 

Two types of sites were hit especially hard by the Panda update:

  1. Affiliate sites (sites which mainly exist to link to other pages).
  2. Sites with very thin content”.

A brief history of Google’s algorithm updates

Yoast

YouTube Stories: Success Tips From a Top YouTuber [Podcast]

YouTube Stories are collection of short videos. With this format you can create multiple videos on a single topic and keep them viewer-friendly with short length.

Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘YouTube Stories: Success Tips From a Top YouTuber’ featuring Evan Carmichael.

Stelzner says, “Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features?

To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast.

Evan is a successful YouTuber with more than 2 million subscribers and 300 million video views, and co-host of the Something to Prove podcast. His latest book is called Built to Serve.

Evan explains how to create, navigate, and use YouTube Stories to create content that engages your audience. You’ll also discover a valuable way to use the YouTube Community tab to improve your YouTube videos”.

YouTube Stories: Success Tips From a Top YouTuber

Social Media Examiner

Your Guide to Streamlining Content Marketing Workflow

Content marketing has become one of the most popular tactics to achieve business success. To achieve success in this domain you need a clear plan that helps you to persuade more people and make more sales.

State of Digital contributor Marijana Kostelac has shared six ways to streamline your content marketing workflows.

Kostelac says, “In this guide, you’ll find six frameworks that will guide you to build your own systems that will help you streamline everything you do in your content marketing. Let’s dive in!

1. Your content style guide

When you’re planning, writing, editing, and promoting your own content, spending time on editorial guidelines can seem unnecessary.

If this is your case, I’m here to remind you that:

  1. Your content style guide will help you stay consistent in everything you do around your content
  2. The moment you want to bring some content help on board, whether in-house or outsourced, guidelines will make it easy to hand the task of”.

6 Powerful Ways to Streamline Your Content Marketing Workflows

State of Digital

You Can’t Market to Everyone [Video]

Marketing is a skill. But you need the right audience who needs your products and services.

The Entrepreneur magazine contributor David Meltzer has published a video titled ‘You Can’t Market to Everyone’.

Entrepreneur team says, “Chief Marketing Officer of OnePlus Kyle Kiang shares how he went from a customer to leading the company’s marketing efforts. Then, he discusses some of the lessons he learned while working for other billion-dollar brands like Gatorade and LG.

Kyle Kiang and The Playbook host David Meltzer chat about a range of topics including the benefits and drawbacks of a digital-first marketing approach, how to develop your employees as your company grows and why word of mouth can be an excellent driver of sales. The pair also discuss how OnePlus sets itself apart from competitors by focusing on the engagement of their customers and not just their sheer numbers”.

You Can’t Market to Everyone

Entrepreneur

Yoast Shares 6 Universal SEO Tactics

Search engine optimization is the backbone of your business when it comes to promoting it online. Several algorithm changes come and go but some SEO strategies remain evergreen.

Yoast contributor Melina Reintjens has shared six such universal SEO tactics that continue to help in securing higher search engine rankings.

Reintjens says, “Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements to focus on? We thought it might be! Arm yourself with these timeless SEO tactics and you’ll never go wrong.

1. Stay on the light side

If you’re desperate for quick results, you may be tempted to use blackhat SEO tactics. Well, don’t! Never, ever buy links, try to trick search engines or visitors with redirects or spam links on other sites. It may work for a short while, but search engines actively discourage this kind of thing, so it always backfires in the end and harms your rankings. You don’t want those tricks or bought links coming back to haunt you, do you?”.

Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

Yoast