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Saturday, December 9, 2023

Marketing Glossary

YouTube Introduces Transparency Measures for Synthetic Videos [Report]

Synthetic content is computer-generated data that mimics real-world data. It’s used for testing, training, and developing applications, artificial intelligence (AI) models, and software solutions.

Media Daily News has reported that YouTube will require creators to disclose when they create synthetic content.

Laurie Sullivan says, “Earlier this month, Google said it would begin using SynthID watermarks for all creative assets generated by AI in Performance Max and Google Ads, as the company continues to build out features and tools that automate processes.

YouTube altered or synthetic content now will require a label. When uploading the content, creators will select an option that indicates whether or not the images or the videos are real, altered, or synthetic. The change will roll out in the coming months.

YouTube plans to enforce the change through adding labels to the creator’s content. Those who choose not to disclose this information may have their content removed, suspended from the platform and YouTube Partner Program, or face other penalties, O’Connor and Moxley explained.”

YouTube Requires Creators To Label Synthetic Content

Media Daily News

Your Guide to Performing Content Gap Analysis

Content gap analysis is a process that compares a website’s current content to a competitor’s. It aims to identify missing keywords and topics that can be used to improve a website’s ranking, organic traffic, and topic relevancy.

Ahrefs contributor Despina Gavoyannis has published a detailed article on performing content gap analysis.

She says, “A content gap analysis is the process of finding topics your competitors have covered but you haven’t.

It helps you:

  • Get more traffic to existing content
  • Find the best new topics to cover
  • Steal traffic from competitors

In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy.

1. Find keyword gaps

Make a copy of our content gap analysis template, then navigate to the Competitive Analysis tool in Ahrefs and check it’s set to “keywords.”

Make sure to set the Competitive Analysis tool to "Keywords"

Next, enter your domain in the first field and 1-3 competing domains below. If you don’t know your top competitors, the tool will offer some suggestions automatically.”

How to Do a Content Gap Analysis [With Template]

Your Guide to Google Performance Max

Google Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goal.

Search Engine Journal contributor Brooke Osmundson has published an article featuring detailed information about Google Performance Max.

She says, “Performance Max uses machine learning models to drive more conversions by optimizing bids and placements in real time. PMax uses Smart Bidding to achieve these goals.

Google’s AI technology looks across many factors when optimizing PMax campaigns, including:

  • Audiences.
  • Creatives.
  • Budget optimization.
  • Bidding strategy
  • Attribution
  • And more.

Simply put, in order for PMax to work, advertisers need to provide the best inputs for machine learning and AI technologies to work.”

Google Performance Max: Everything You Need To Know

Search Engine Journal

Your Guide to AI Influencer Marketing

AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots.

HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing.

She says, “I‘m already seeing AI’s impact on the influencer marketing landscape.

For example, I was intrigued (and a little weirded out) when Meta introduced new AI chatbot characters based on real-life celebrities and influencers like Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast.

One of Meta’s characters introduces herself as Billie, even though she clearly looks and sounds exactly like model and influencer Kendell Jenner.

But celebrities and influencers being immortalized as AI chatbots isn‘t the only impact on influencer marketing we’re seeing, Berrios.

“I think the biggest change I’ve seen is that the creator operation now boils down to one person,” he says. “Previously, a creator would need an agency to be present on multiple channels and handle all operations.”

Ramon explains that AI tools remove obstacles that typically hinder or discourage creators, such as paying to outsource work to a team or managing multiple platforms simultaneously.”

AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing


Your Guide to Creating Killer Content

Content marketing is a marketing strategy that involves creating and sharing relevant content to attract and engage audiences. The goal is to reach a target audience and increase brand awareness, sales, engagement, and loyalty.

Copyblogger contributor Tim Stoddart has published an article featuring 10 content ideas to create killer content.

He says, “If you’re staring at a blank page and don’t know what to create, this post will help you generate a stellar content idea that can top your last piece of content.

1. Identify Customer Pain Points

The best content idea isn’t necessarily the most creative idea – it’s the one that solves a burning pain point your audience feels.

To learn about your customers’ pain points, you can send a survey and ask them to list their three biggest challenges.

For example, just set up an autoresponder email like this one after someone joins your email list.”

10 Content Ideas To Create Killer Content When You’re Stuck 


Your Guide to Avoiding Search Marketing Burnout

Search Engine Land has published an in-depth article on avoiding search marketing burnout.

Laura Nguyen says, “Search marketers have a unique challenge. In addition to the uncertainty and stressors, we are constantly driven by our need to maximize performance, deliver results and cope with ever-changing algorithms and platforms. The demands are exceedingly high. And all of this leads to burnout.

Understanding burnout

Burnout is not a myth or a sign of weakness. It’s not something we should be ashamed of or hide from. More than 89% of Americans have experienced burnout in the past year. Just because it is common doesn’t mean that it should be ignored.

What are the signs of burnout?

The signs of burnout can vary from person to person, but common indicators are:

  • Physical and mental exhaustion.
  • Increased negativity and cynicism.
  • Reduced motivation and productivity.
  • Poor performance and inattention to detail.”

How to avoid search marketing burnout

Search Engine Land

Your Guide to Mastering Content Proofreading and Editing

Editing and proofreading are very important stages of content creation. Content proofreading is the final stage of the editing process. It involves identifying and correcting errors and inconsistencies in grammar, punctuation, spelling, and formatting.

Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on master content proofreading and editing.

She says, “With your editor’s hat on, follow this five-step process:

  1. Make sure you understand the overall purpose of the piece of content for the audience and the brand before you read the first word.

TIP: Require content creators to write one or two sentences at the top of the content to explain to the editor who the intended audience is and why the content was created.

  1. Read through the content as a reader would – hands off the keyboard except to scroll. (If reviewing in print form, keep the pen out of your hands.)
  2. Go through the content again as an editor. Put your hands on the keyboard (or pen in hand) and note where the content doesn’t work well and why. Does the opening grab the reader’s attention? Is the content focused on a singular theme throughout the piece? Can every sentence and paragraph be understood? Does the order of the content flow logically? Does the content represent the brand’s voice and style?”

Master Content Proofreading and Editing With These Tips

Your Guide to Creating A Social Media Strategy

A social media strategy is a plan that outlines how you will use content to grow your brand and reach your goals on social media platforms.

Search Engine Journal contributor Annabelle Nyst has published an article featuring 11 steps to creating a social media strategy.

She says, “Let’s look a little closer at what else makes social media marketing so powerful.

Increased Brand Awareness

There are 4.8 billion social media users worldwide, representing almost 60% of the total global population. That’s a sizeable audience and a promising one for marketers.

Whether you’re looking to attract new customers in markets from the other side of the world or help build awareness with local shoppers, social media marketing can help you do it.

And all marketers know that with increased awareness comes more leads, which creates more sales.”

How To Create A Social Media Strategy In 11 Steps

Search Engine Journal

Your Guide to Competitor SEO

In SEO, a competitor is a website or webpage that competes with your target page for ranking in search engine results. Your SEO competitors are websites that rank highly for your target keywords in organic results in search engines. 

Search Engine Journal contributor Brian Gareth has published an article explaining competitor SEO and 10 steps to overthrow your competition and rank higher.

He says, “SEO tools will do most of the work and save your time, while you devise a winning marketing strategy that will crush your rivals. So, let’s not keep you in suspense any longer.

Step 1. Gather Information About Your Own Website.

Before you start analyzing others, let’s make sure you have enough info about yourself and your own site.

You are going to need it to compare against your competitors.

Here’s what you will need to use:

  • Your ranking keywords (both the ones you are using and are planning to use).
  • Your current ranking positions in Google and other search engines.”

Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher

You Have Been Thinking About AI The Wrong Way [Video]

Neil Patel has published a new video ‘You Have Been Thinking About AI The Wrong Way’.

He says, “Artificial Intelligence (AI) has become one of the most transformative and talked-about technologies of the 21st century. From self-driving cars and virtual assistants to personalized content recommendations and medical diagnostics, AI’s impact is undeniable. However, amidst the buzz and excitement surrounding AI, it’s essential to take a step back and consider whether we are truly grasping the profound implications of this technology. In many cases, we might find that we’ve been thinking about AI the wrong way, missing the big picture in the process.”

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