Marketing Glossary
Your 6 Biggest Marketing Problems Solved in 53 Minutes [Podcast]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Your 6 Biggest Marketing Problems Solved in 53 Minutes’.
The HubSpot team says, “Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference between playing in an existing category and disrupting an existing category, converting a dormant audience into an active audience, referral programs that work, and more.”
Your Guide to Using Canonical Tags
A canonical tag, also known as a canonical link or “rel canonical”, is an HTML tag that helps search engines index the correct URL and avoid duplicate content.
Similarweb contributor Maayan Zohar Basteker has published an article featuring useful tips on using canonical tags
She says, “Here are 5 best practices to make sure your canonical tags are set up the right way:
1. Absolute URLs
Always use absolute URLs in canonical tags and not relative URLs to make sure that the search engine understands the tag correctly. An absolute URL includes the full web address, including the protocol (HTTP or HTTPS) and domain.
An absolute URL in a canonical tag in SEO looks like this:
<link rel=”canonical” href=”https://www.example.com/product-page” />
And a relative URL in a canonical tag looks like this:
<link rel=”canonical” href=”/product-page” />
2. One canonical tag per page
Using multiple canonical tags on a page can lead to conflicting signals, and Google may not interpret them as intended, or worse, Google might ignore them. To deal with this, limit each page to a single canonical tag.”
YouTube Unveils Four Innovative Studio Features Empowering Content Creators
YouTube Studio is a comprehensive platform designed for content creators on the YouTube platform. It offers a range of tools and features to help creators manage their channels, analyze performance, and enhance content creation.
YouTube regularly updates and introduces new features to enhance the overall experience for content creators, providing them with the necessary tools to optimize their channels and content.
Search Engine Journal contributor Matt G. Southern has reported the release of four new YouTube Studio features for creators.
She says, “YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels.
1. Enhanced Research Tab Coming To Desktop
Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts.
The research tab gives creators a summary of what viewers are searching for on YouTube. Content gaps highlight video ideas and topics that currently need more quality results on the platform.
YouTube has now brought the enhanced research tab to the desktop version of Studio. The refreshed design highlights data, including top queries, rising searches, and potential gaps in content quality.”
YTSuite 2.0: Run a turn-key YouTube Ads Agency #ad
YTSuite 2.0 has just been released at 11:00 EST, January 15, 2024.
What is YTSuite?
YTSuite is an all-in-one, easy-to-use cloud app that does everything needed to create highly profitable Adwords and YouTube advertising campaigns for local businesses.
This groundbreaking app comes with agency rights, allowing you to run a YouTube advertising agency or simply use the technology to get agency leads yourself.
Local and online businesses were already struggling to come online and keep their doors open due to the recent pandemic, then the iOS14 update happened which destroyed their Facebook sales and lead campaigns.
Meanwhile, Google’s advertising platform for Adwords and YouTube has increased its drawing power and has become the single best place to get instant leads and sales.
Not many small businesses know how to set up profitable Adwords campaigns. Do you? If not, keep reading.
That’s where YTSuite 2.0 comes in.
It is the first all-in-one video leads technology that helps you quickly create profitable YouTube video ads that generate instant leads for any small business.
Here are the beneficial features of this new software:
➤ Drag/Drop Multi-Timeline Video Creator: create attention-getting video ads with professional stock clips, voiceovers, music, graphics, and more – all fully customizable.
➤ Lots of Local DFY Video Templates: includes lots of video templates in the hottest local niches, specifically optimized for YouTube ads.
➤ Find Profitable Adwords Placements, Topics, & Keywords: save tons of money by finding the best places and topics to use in Adwords campaigns
➤ Cloud-based Adwords Landing Page Builder: create cloud lead gen pages for each of your video campaigns to capture leads and sales
➤ Organize By Client: organize campaigns by projects and by client’s YouTube accounts
➤ Auto-Submit YouTube Campaigns: let the app create a high-converting YouTube video ads campaign for you and then submit it to Adwords
➤ YouTube Ads Training Included: learn how to navigate and use the Adwords dashboard in bonus training
In addition, there are additional helpful features such as:
➤ Agency & Commercial Rights Included
➤ Drag-n-Drop Cloud Technology
➤ Thousands of Video Clips & Images
➤ Get Prequalified Leads
➤ Easy to Use & Beginner Friendly
YTSuite 2.0 works in 4 Steps:
Step 1. Create YouTube-Optimized Lead Videos
Let the drag/drop video creator make a perfectly optimized YouTube video ad from one of the many DFY templates in hot local business niches or from scratch.
Step 2. Find Money-Saving Adwords Placements, Topics, and Keywords to Save Money
Then, let YTSuite find the best, money-saving placements, topics, & keywords to take your campaigns to the next level.
Step 3. Create the Adwords-Optimized Landing Page
Next, let YTSuite create an Adwords-approved, fully optimized and congruent lead page to capture leads & sales for each video you make.
Step 4. Submit Campaigns to the client’s (or your own) Adwords Account.
Finish creating your fully optimized Adwords campaign and submit the data to the client’s Adwords account easily. Charge per campaign setup, per lead, or a monthly fee for app access.
You can easily follow this process for your ow campaigns or for your clients.
Be an early bird and get started right away, here: YTSuite 2.0.
You Guide to Content Repurposing
Content repurposing, also known as content recycling, is the practice of reusing existing content to expand its reach and lifespan. It involves taking a piece of content and reworking it to meet the needs of a different audience.
Copyblogger’s Tim Stoddart has published an article featuring a proven content repurposing strategy.
He says, “The secret to content marketing success is publishing a high quantity of high quality content.
Yet publishing high quality content at scale is difficult because a prerequisite of high quality content is that it comes from real experts with real world experience.
However, real experts have limited time because they’re busy doing the job they’re an expert at to create content.
For example, Alex Hormozi is a businessman – not a content creator.
Therefore, he spends most of his time doing business and doesn’t have much time to create content. Yet people looking for business advice want to consume content from a successful businessman with real experience, like Alex.”.
Your Guide to Becoming A Ghostwriter
A ghostwriter is a freelance writer who is hired to write content that is credited to someone else. Ghostwriters can write various works, including nonfiction books, public speeches, online content, and book proposals.
Copyblogger contributor Megan Mahoney has published an article on how to become a ghostwriter.
She says, “In this post, you’ll learn the step-by-step process he used to become a seven figure ghostwriter.
Step 1: Select A Service Within Ghostwriting
There are many types of ghostwriting opportunities, and each has nuanced differences.
So, master one ghostwriting format and then expand your services.
Here are a few of the best ghostwriting opportunities that Nicolas recommends for any freelance writer.
Social Media Content
Business leaders realize that customers want to consume content from other people – not brands. So many founders, executives, coaches, and consultants hire ghostwriters to create social media posts for them.”
Yellow Brick Formula closes at midnight #ad
You have less than 24 hours to sign up for the Yellow Brick Formula live 5-day masterclass.
The Yellow Brick Formula 5-Day Sprint closes its doors at midnight, and there are limited seats.
This 5-day live training sprint is designed to get your new online business all set up and rolling.
It’s a business that doesn’t require products, services, marketing, funnels, staff, or any prior experience.
❓ What sets Yellow Brick Formula apart?
You only need 60 minutes a day to see remarkable results. Imagine the freedom of not being tied down to your screen all day, anxiously watching numbers.
❓ What’s the potential?
This is the same system that generated 1.2M in just 4 months. (Your results may differ.) No gimmicks, no fluff, just raw, actionable strategy and 100% verifiable proof.
❓ Who is this for?
If you’re an entrepreneur struggling to get a business moving, or if you’ve flirted with online money-making models that drained you more than they filled your wallet, this is for you.
❓ Why you shouldn’t ignore this warning?
The doors close tonight. And they might not open again. Period.
This is your final call to discover the online business that may transform your life and secure the financial future you’ve always dreamed of.
Sean Donahoe has recorded an explanation of what this is all about. Watch his introduction before making a decision: Yellow Brick Formula
PS: Remember, one lucky class member will win 1,000 in cash. The clock is ticking down to midnight. Don’t procrastinate any longer.
Yellow Brick Formula: real permanent online business for anyone #ad
Yellow Brick Formula explains the “NO-BS” online business with zero products, marketing, funnels, paid ads, or prior experience – requiring just one skill.
Sean Donahoe, the creator, says. “60 Minutes a Day and You’ll Never Worry About Money Again.”
Yellow Brick Formula is based on a brand new process Donahoe has been teaching to a private group of online entrepreneurs and traders for the last 2 years to generate real wealth without worry using just one skill and without all the complications of most online business models. No traffic, products, ads, funnels, eCommerce, affiliate marketing, selling or any of that. It’s a real business you can set up starting immediately.
In fact, in this live masterclass, you can learn a skill that pays you for life and sets you up to never worry about money again.
It’s all done without products, marketing, or other complications required of most online business models, with students getting a payout every few days and building real wealth without worry.
But here’s the thing: We’re at the final stretch. The doors to the Yellow Brick Formula 5-Day Live Sprint close tomorrow because the online training kicks off on Monday.
So time is ticking away, and seats are going fast.
This is your last chance. Click here to secure your spot: Yellow Brick Formula.
Yellow Brick Formula re-opened through Jan 2 #ad
Sean Donahoe launched his Yellow Brick Formula Live Masterclass in September. Hundreds of people signed up for his 5-day training on earning a living online without selling a product.
He has decided to repeat the training in early January for people who were unable to attend in September.
This is a 5-day live Masterclass on how to tap into a multi-billion-dollar untapped business that requires zero products, marketing, funnels or any of the complex things most online businesses need and it can be run in just 60 minutes a day.
Donahoe has been a successful and profitable online trader since 1999 and made his fortune in the markets, using profits from his other online businesses as the capital for this business t.
to rapidly grow his wealth. He has spent years refining, honing, and simplifying his approach so that anyone can learn.
Best of all, in this launch, he will be showing how to tap into an area of Crypto that is available to everyone in an area that is highly profitable, consistent, and predictable without caring what the rest of the economy is doing to make it recession-proof.
Best of all, you can learn, practice, and master this skill without risking a dime, unlike any other online business. Donahoe will show you how in the masterclass.
This will all be taught live over 5 days. You are going to love this approach.
This training is creating verifiable success stories of people creating substantial profits in as little as 24 hours. (Your results may vary.)
The major point that makes this different: you don’t have to master a dozen skills or spend hours stuck to your screen. This method is all about one skill. Master it and say goodbye to financial worries.
In this Live Masterclass, Donahoe reports he will be teaching you a way to build a real substantial, potentially lucrative business. This is a proven, bulletproof system for an online business you can operate by spending less than 60 minutes a day.
Here are the titles for the 5 daily sessions:
🌟 Day 1: Crafting Your Freedom Business
🌟 Day 2: Unearth Hidden Goldmines
🌟 Day 3: Assemble Your Profit Factory
🌟 Day 4: Real-World Hunting for Deals
🌟 Day 5: Your Roadmap for Lifelong Wealth
On top of that, Donahoe is including a remarkable collection of bonuses.
This isn’t just another course; Donahoe promises that it’s a life-changing experience. It’s a live, fast-paced, 5-day “sprint” designed to teach anyone, regardless of experience, this one skill that no one can take away and that sets you up for life. Plus, he has 100% verifiable success stories showing how well this process works for real people.
Today is the day to take charge of your financial future.
Go here to secure your spot for the Live January Masterclass: Yellow Brick Formula.
Your Guide to Creating A Successful Podcast
Podcasts can be a powerful marketing tool for increasing brand awareness and driving sales. They can help you establish yourself as an expert and demonstrate your knowledge of industry trends.
Copyblogger contributor Tim Stoddart has published an in-depth article on creating a successful podcast.
He says, “Danny Miranda is in the top 1% of podcasters, and has interviewed some of the best entrepreneurs of our time, like Gary Vaynerchuck, Alex Hormozi, Leila Hormozi, Anthony Pompliano, Colin and Samir, and many others.
Yet three years ago, Danny didn’t have a massive following. You just need to get started and keep at it.
In this post, you’ll learn how Danny gets amazing guests, prepares for and conducts interviews, and his unique approach to growing the podcast.
Who Should Start A Podcast?
It’s important to pick a content medium you enjoy because consistency is essential to succeeding as a content creator.
So Danny recommends podcasting for anyone who already enjoys phone conversations.
His podcast actually started because he posted a Tweet inviting his followers to do one-on-one phone calls with him. He enjoyed these conversations, so it made sense to just record them and turn the content into a podcast.”