Marketing Glossary
Your Guide to Driving Engagement Through Events [Guide]
Engaging with prospects throughout the B2B buying process is key to generating demand, building brand recognition, and driving revenue. But none of your marketing channels have the same impact as an in-person, interactive event.
MarketingProfs has published a new guide, ‘Your Guide to Driving Engagement Through Events’.
The MarketingProfs team says, “Events drive awareness, demand, purchase, adoption, retention, and loyalty. And with AI-powered analytics, you can generate data-driven insights on attendee behavior, preferences, and engagement.
Getting people to attend events is hard enough. Make sure you’re capturing and acting on every signal you can with this free e-book.
Download “Your Guide to Driving Engagement Through Events” to learn:
- Why engagement is the critical metric your team should focus on at your events
- 5 ways to dial up your event engagement for maximum attendee impact
- The martech and AI tools that allow you to capture and act on your event engagement data”.
Your SEO Playbook is Toast: Welcome to Search in 2026 [Video]
Search in 2026 will be driven by AI-first, conversational, and intent-based experiences rather than traditional keyword matching. Businesses will need to optimize for answer engines, trust signals, and user context to stay visible and competitive.
MarTech has published a new video, ‘Your SEO Playbook is Toast: Welcome to Search in 2026’.
It covers the following:
- The Broken SEO Playbook
- Relevance Engineering in SEO
- The Zero Click Environment
- Adapting to AI and Multimodal Search
- SEO in the Context of Brand and User Experience
- The Future of SEO and Marketing
- The Impact of Competitor Clicks on Google Results
- Algorithmic Influence and New SEO Tools.
Yoast Shares 2025 SEO Wrap-up
SEO in 2025 focuses on user intent, content quality, and visibility across AI-powered search and answer engines, not just traditional rankings. Success depends on semantic SEO, EEAT, structured data, and optimizing for human and AI audiences alike.
Yoast contributor Ahad Qureshi has published an article featuring the the 2025 SEO wrap-up.
He says, “SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal SEOs, Carolyn Shelby and Alex Moss, cut through the noise to explain not just what was changing but why it mattered as AI-powered search reshaped visibility, trust, and performance. If you missed some sessions or want the full picture in one place, this wrap-up is for you. We’re looking back at how SEO evolved over the year, what those changes mean in practice, and what they signal going forward.
Key takeaways
- In 2025, SEO shifted its focus from rankings to visibility management, as AI-driven search reshaped priorities
- Key developments included the rise of AI Overviews, a shift from clicks to citations, and increased importance of clarity and trust
- Brands needed to prioritize structured, credible content that AI systems could easily interpret to remain visible
- By December, SEO transformed to retrieval-focused strategies, where success rested on clarity, relevance, and E-E-A-T signals”.
The 2025 SEO wrap-up: What we learned about search, content, and trust
YouTube AI Growth Blueprint: Grow Your YouTube Channel With AI Tools #ad
YouTube AI Growth Blueprint shows you how to crack the YouTube code using AI (without the tech headache).
Is your YouTube channel stuck in neutral? You’re posting content, crossing your fingers, and waiting for the algorithm to notice you—but the views just aren’t coming. To make matters worse, everyone is talking about “AI this” and “AI that,” but nobody actually explains how to use it without sounding like a robot or needing a degree in computer science.
If you are tired of throwing spaghetti at the wall and want a proven, step-by-step system to explode your channel growth, the answer has finally arrived.
Check out the YouTube AI Growth Blueprint.
This isn’t just another generic “how to be a YouTuber” course. It is a specialized Search Engine Domination Masterclass designed to bridge the gap between human creativity and artificial intelligence. It gives you the unfair advantage you need to plan, optimize, and scale your channel in 2025 and beyond.
The “Secret Weapon” for Modern Creators
Most creators fail because they focus on the wrong things. They obsess over camera gear or viral trends but ignore the data. The YouTube AI Growth Blueprint flips the script by teaching you how to build a smarter workflow using YouTube’s own built-in AI tools.
This masterclass cuts through the noise and hands you a practical, repeatable framework. It doesn’t matter if you have zero subscribers or 10,000; the principles remain the same.
What You Will Unlock Inside
For a ridiculously low one-time investment of just $16, you gain full access to YouTube AI Growth Blueprint‘s complete video training program that covers:
➤ The AI-Driven Strategy Framework: Stop making random videos. Learn how to use AI insights to identify exactly what your audience wants before you even hit record.
➤ Smarter Content Planning: Discover how to align your content with “audience intent” and platform signals, ensuring your videos are primed for visibility from day one.
➤ YouTube SEO Demystified: SEO doesn’t have to be scary. You’ll get a simple, AI-assisted framework to optimize your titles, descriptions, and tags to rank higher in search results.
➤ Practical Workflows & Checklists: No fluff. Just actionable steps, templates, and checklists that you can implement immediately to save time and boost consistency.
Why This Blueprint is Different
Unlike other courses that promise “overnight viral success” with fake hype, this training is built for real-world use.
It focuses on sustainable growth. You won’t find risky shortcuts or inflated claims here. Instead, you get a solid foundation in marketing techniques specifically tailored for YouTube. It explains complex AI tools in plain English, making it perfect for beginners, small business owners, and content creators who aren’t “tech-savvy.”
Real Users Are Seeing Real Clarity:
“I was completely new to YouTube optimization… This training removed a lot of confusion for me.” — Arun P., YouTube Beginner
“I always thought SEO was too technical. This course breaks everything into simple steps.” — Ravi D., Content Creator
The Time to Act is Now
The gap between creators who use AI and those who don’t is widening every single day. Do not let your channel get left behind because you were too intimidated to learn the tools.
For less than the cost of a takeout lunch, you can own the blueprint that turns your channel into a well-oiled growth machine.
Stop working harder. Start working smarter.
Click Here to Get Instant Access to the YouTube AI Growth Blueprint for Just $16: YouTube AI Growth Blueprint.
Your audience is waiting. Give them the content they are searching for.
Included with YouTube AI Growth Blueprint are 10 relevant bonuses
- YouTube SEO Quickstart Guide – Rank videos faster and get more views
- AI Video Script Templates – Ready-made scripts to save hours
- YouTube AI Automation Checklist – Step-by-step task automation
- High-Converting Thumbnail Templates – Eye-catching thumbnails made easy
- AI Video Editing Shortcuts – Save time while editing like a pro
- Social Media Promotion Guide – Grow YouTube and social accounts together
- Audience Engagement Blueprint – Turn viewers into loyal subscribers
- Mini Guide: Monetization Secrets – Boost ad revenue and affiliate income
- Content Planning AI Templates – Never run out of video ideas
- Private Community Access – Join a group of like-minded YouTube growth hustlers
Get you copy of this valuable AI training here: YouTube AI Growth Blueprint.
Your Workflow Is Dead! How AI Just NUKED Marketing as We Know It [Video]
MarTech has published a new video, ‘Your Workflow Is Dead! How AI Just NUKED Marketing as We Know It’.
It covers the following:
- Intro: Leading marketing through chaos
- Breaking free from workflows — why the old playbook is dead
- The AI leap: from prompts to autonomous campaigns
- The end of websites? Agents as the new channel
- Authenticity vs automation: validating our humanity
- Unlearning what feels safe — leadership in uncertainty
- Soul care and survival for modern leaders
- Forcing yourself: breaking habits, breaking playbooks.
Your Guide To Building An Influencer Marketing Program
Building an influencer marketing program helps brands establish authentic connections with target audiences through trusted voices. It enhances brand credibility, expands reach, and drives higher engagement compared to traditional advertising.
Content Marketing Institute contributor Amanda Subler has published an article featuring useful strategies to build an influencer marketing program on a small budget.
She says, “How to get buy-in for an influencer marketing campaign
Think about the hesitations your leadership team might have and come up with answers or solutions ahead of time. For example:
“We don’t have the budget for that — we only have the budget for paid ads.” You can reply, “This is the portion of the budget I recommend spending on paid ads, and here’s how we can use another portion of the budget to boost the influencer content that we are paying for.” Or you could suggest ways to repurpose the content to get more use from it.
“We’re not in an industry that does that.” You can share your research on potential creator partners and examples of influencer content from other brands, especially your competitors. Basically, create mini case studies.”
How To Build an Influencer Marketing Program Even on a Small Budget
Your Guide To Getting Clients On LinkedIn
Using LinkedIn to get more clients involves showcasing your expertise through valuable content, endorsements, and testimonials. By actively engaging with your target audience and joining relevant groups, you can build trust and attract potential clients.
Copybloger has published an in-depth article on using LlinkedIn to boost your client base.
Charles Miller says, “I’m a big fan of doing conversational cold outreach on LinkedIn and other social platforms.
The thing is, you need to do it correctly, and you likely won’t get good results if you don’t have a persuasive profile and some content published on it.
If you want to maximize the results of cold outreach and start getting inbound leads too, I recommend building a personal brand on LinkedIn (i.e., building a following on LinkedIn).
When you have a large following, potential customers will reach out to you for your services rather than you pitching new prospects.”
