Return To Home Page
Main Site Navigation
Search This Site
Sunday, September 25, 2022

Marketing Glossary

Your Guide to Podcasts SEO

Optimizing your podcasts for the search can expand your reach and help you get desired results.

Search Engine Journal contributor Roger Montti has published an article explaining podcast SEO.

He says, “Whether you already have a podcast or are interested in starting one, it’s critical to understand best practices for optimizing podcast episodes for search.

Podcast episodes are content – that’s all it is.

The type of subject matter for podcast episodes can be broken down into at least two kinds:

  • Evergreen topics – subject matter that remains relevant year after year.
  • Trending topics – subject matter that is a hot topic at the moment.
  • Interviews – interviewing famous people helps attract an audience. This is more than just ego bait.

The evergreen subject matter is created for the long run to please content consumers who might be new to the topic and want to learn the basics.”

Podcasts SEO: How to Make Your Podcast Rank

Search Engine Journal

Yelp’s Black in Business Summit, August 24

Yelp’s Black in Business Summit is going to be held on Wednesday, August 24, 2022. It will feature inspiring stories, business tips, and lessons learned from Black entrepreneurs across an array of industries.

The Yelp team says, “The sessions will cover topics like:

  • How to bring your brand to life
  • Networking your way to business growth
  • How to fund your business
  • Self-care for you and your business
  • Creating impact through culture and community

Register now to reserve your spot, and see the speaker lineup and full session descriptions below.”

Yelp’s Black in Business Summit

YoDrive hosts unlimited videos, graphics, other media #ad

YoDrive was just launched. It is a specialized hosting solution for media.

Its main advantage over hosting your media on your own site is that its servers are super-fast so that your media don’t slow down the page load speed of your site, which is good for ranking in the SERPs and which pleases your site visitors. And it has one more important advantage: cost.

If you are still paying recurring charges to Dropbox, Google Drive, OneDrive, Amazon SES, etc, YoDrive can eliminate the periodic payments. You invest once to use it for life.

Dr. Amit Pareek, the creator of this new platform, says it is a World-Class Hosting Platform. You can use it to store, backup, share & deliver all your videos, images, docs, or any other files at a lightning-fast speed.

And you can Get it at a Low 1-Time Price with Commercial License to use for yourself as well as your clients.

YoDrive is Powerful, Reliable & Robust Cloud-Storage Solution
Backed by World’s BIGGEST Architecture so you can upload, optimize, share & deliver your:
➤ Sales & Training Videos,
➤ Images,
➤ E-books,
➤ Reports,
➤ Downloadable Info,
➤ Software Products,
➤ Lead Generation Freebies,
➤ Affiliate Promotion Bonuses, etc.

And you can do all this in just 3 easy steps:
Step #1 Upload your files with its drag-n-drop system & let them get optimized
Step #2 Copy a simple line of code that locates your product
Step #3 Share with your customers, affiliates, prospects, and anyone you choose.

We have bonuses you will find helpful: YoDrive Bonuses for IM NewsWatch Readers.

So, don’t delay, Get it Now at the lowest 1-time price: YoDrive.

YouTube Updates: Analytics, Shorts, Tools, and More, August 20 [YouTube Live]

Social Media Examiner is hosting a YouTube Livestream on ‘YouTube Updates: Analytics, Shorts, Tools, and More’ on Saturday, August 20, 2022.

Watch this Livestream to explore YouTube changes with Social Media Examiner featuring Jerry Potter with Jessica Stansberry.

Social Media Examiner

Your Guide to B2B Marketing Basics [Guide]

B2B marketing is the way businesses generate demand from other businesses for their products and services. It’s about selling to corporate customers rather than individuals and it requires different marketing tactics and strategies.

Digital Marketing Institute contributor Clodagh O’Brien has published ‘Your Guide to B2B Marketing Basics explaining b2b marketing.

He says, “There are four types of B2B markets based on the type of business involved and what each offers. These include:

1.Producers – These are companies that create something using your resources such as a restaurant, bakery, or tech solution provider. McDonald’s or Proctor and Gamble would be an example.

2.Resellers – This type of B2B company resells your product or service as it was created as a third-party provider. Examples include retailers and wholesalers like Walgreens or Target.

3.Government – This includes government agencies across the world that buy products and use them. Any national,  regional, or local government agency could fall under this type, such as Gov.uk.”

Your Guide to B2B Marketing Basics

Your Guide to Landing Page Metrics

Your landing page plays a crucial role in converting more leads into customers. By considering important landing page metrics you can monitor and analyze its performance.

Databox contributor Filip Stojanovic has shared crucial landing page metrics you should track to increase conversions.

He says, “Whether your landing page is a pillar page for topic cluster content, a gated download for an eBook, or a special offer you’re advertising via PPC ads, Google Analytics can help you track your campaign’s success.

What Is a Landing Page in Google Analytics?

In Google Analytics, the landing page refers to the first page that the users landed on when they visited your site.

The landing page report in Google Analytics is a list of all pages that visitors viewed first during their sessions.

Let’s extend an olive branch to paint a clearer picture.

If you found this article via Google and clicked on it, Google Analytics would count it as your landing page.”

Crucial Landing Page Metrics You Should Track to Increase Conversions

Databox

Yelp’s Black in Business Summit, August 24

Yelp’s Black in Business Summit is going to be held on Wednesday, August 24, 2022. It will feature inspiring stories, business tips, and lessons learned from Black entrepreneurs across an array of industries.

The Yelp team says, “The sessions will cover topics like:

  • How to bring your brand to life
  • Networking your way to business growth
  • How to fund your business
  • Self-care for you and your business
  • Creating impact through culture and community

Register now to reserve your spot, and see the speaker lineup and full session descriptions below.”

Yelp’s Black in Business Summit

YoDrive: lightning-fast hosting for videos, images, media #ad

YoDrive media hosting service responds to the fact that people are busy. They don’t want to wait for your website media to be displayed; they want to see (and hear) them now, not in 15 seconds.

That’s a problem for website owners like us because media files (especially video files) are large, and it takes time to download them for viewing. Some people won’t wait.

So, these days, you can’t rely on slow shared, VPS or dedicated servers to deliver your Videos, Websites, Pages, Images, etc. You need the fastest cloud-storage services available to deliver these media files.

The big storage providers Dropbox, Google-Drive, One-Drive, Amazon Cloud, etc., can do the job, but they charge recurring fees from the first day even before you upload anything and way before you make money from your stored files.

So, if you are blocking the growth of your business and are not using Cloud-Storage due to monthly-charging services then…

Dr. Amit Pareek and his team have solved this problem for you with their World-Class software,

This new storage solution is implemented on the world’s biggest storage architecture, a system that is already serving 133 million+ files and is proven to store, backup, share & deliver all your videos, images, docs, or any other files at lightning fast speed.

And the good news is that YoDrive is available for a one-time investment, not a monthly fee such as the big names charge.

And, with your storage space you are also getting:
✓ 5 High-Value limited time bonuses
✓ Huge pack of 15 hand-picked bonuses designed to maximize your profits with YoDrive.

So, get it now with Commercial License to store, backup, share & deliver any files to supercharge your own websites, your client’s sites, or both

It’s a high-quality solution for all online marketers and business owners that replaces multiple apps to run a profitable business online.

It will store – and deliver on-demand – all of your sales & training videos, images, e-books, reports, docs, downloadable info & software products, lead generation freebies, affiliate promo bonuses, etc.

And you can Store, Optimize & Deliver your files in just 3 easy steps:

Step #1 Upload Your Files With Our Drag And Drop System

Simply drag and drop your files into YoDrive or upload them from your PC. It supports almost all types of files – videos, Images, audios, documents, etc.

Step #2 Copy A Simple Line Of Code

https://www.IMNewsWatch.com/YoDrive gives you a single line of code to share your media anywhere after optimizing it according to internet speed and making multiple resolutions for faster delivery on any device.

Step #3 Share, Publish & Profit

Just paste the code it gives you on any page or get a secure DFY file sharing URL with your file to publish your content anywhere online to start getting more results from your newly speedy media assets.

One more thing: we have arranged a collection of bonuses that will enhance your success. You can see them here: YoDrive Bonuses for IM NewsWatch readers.

So, don’t delay, get it now at lowest early bird 1-time price with our bonuses (use the coupon “YODRIVE”) here: YoDrive.

YouTube SEO: How to Rank YouTube Videos #1 [Video]

Ahrefs has published a new video ‘YouTube SEO: How to Rank YouTube Videos #1’ sharing some useful SEO tips to get more views on YouTube.

In this video, you’ll learn how to do YouTube SEO to rank your videos #1 in YouTube search.

Ahrefs

Your Guide to Performing SEO SWOT Analysis

An SEO SWOT analysis helps you to identify items with the biggest potential impact on growth – or the most dangerous threats.

Search Engine Journal contributor Jeff Riddall has published a comprehensive article on performing an SEO SWOT analysis.

He says, “The following breakdown of organizational SEO priorities assumes keyword research has already been done and is being used for the website, SERP (Search Engine Results Page), and competitive data, which will be the foundation of an effective SWOT.

Keyword research alone is often deserving of its own SWOT process.

Strengths

One of the primary factors search engines use in determining your organic search visibility is an organization’s relative strength and authority for a topical group of keywords.

Identifying those keywords for which the organization already has some authority – or as some like to call “momentum” in the eyes of the search engines – is an excellent place to begin focusing your attention.”

How To Perform A SEO SWOT Analysis

Search Engine Journal