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Friday, April 23, 2021

Marketing Glossary

Your Guide to Setup Google Analytics 4 Web Tracking

The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data.

Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking.

says, “With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4.

Adding GA4 Tracking

Once you have created your new GA4 property, you will need to add the tracking code to your site to begin collecting data.

If the thought of adding an additional tag to your already tagged site is setting off alarm bells of double tracking, don’t worry! These are separate properties with different types of tracking codes (which we will see later on). Traffic will not be double counted.

How you go about adding the GA4 tracking tag will most likely depend on your current setup, though you could choose to set it up differently than your current Universal Analytics tracking code depending on the resources you currently have available such as developers”.

How to Setup Google Analytics 4 (GA4) Web Tracking

Seer Interactive

Your Guide to Removing a Google penalty

Google penalties are strikes against individual websites that demote certain ranking factors in Google’s search algorithm.

Vertical Leap SEO specialist Marie Turner has published a comprehensive article explaining how to remove a Google Penalty.

She says, “To remove a Google penalty from your website, you have to fix the issues flagged up and then show Google that everything is resolved before your penalty will be lifted. So, the typical process for removing a manual action penalty involves three key steps:

  1. Identify & fix all relevant issues
  2. Send a reconsideration request to Google
  3. Put preventative measures in place to avoid further penalties

Keep in mind that you may need to send multiple reconsideration requests to Google before your penalty is lifted. The time it takes to remove a penalty varies greatly, depending on the severity of your violations and your ability to identify and fix all of the offending issues”.

How to remove a Google penalty

Vertical Leap

YouTube Shorts – Everything You Need to Know

YouTube Shorts are vertical videos up to 60 seconds in length. In addition to showing on your channel, viewers may find your short-form video on the homepage Shorts shelf and tap into a vertical viewing experience made for short videos.

 

Social Media Examiner’s Michael Stelzner has published an article highlighting the characteristics of YouTube Shorts.

He says, “In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube.

Why YouTube Shorts?

YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms like TikTok. A YouTube short is a vertical video (a 9:16 aspect ratio) that takes up the entire mobile screen and can be up to 1 minute in length, offering a different kind of viewing experience for the platform’s users.

Part of the appeal of short-form video, particularly with younger audiences, is that it’s immediately satisfying to the viewer and they can go right into the next video to quickly get another satisfying moment. It has a stickiness factor”.

YouTube Shorts: The Opportunity for Creators and Businesses

Social Media Examiner

Your Guide to Creating and Managing Twitter Lists

You can use Twitter Lists to customize, organize and prioritize the Tweets you see in your timeline.

Lifewire’s Leslie Walker has published a detailed guide on creating and managing Twitter Lists. 

She says, “Twitter lists are curated groups of Twitter accounts that can be grouped by topic, people, or however you like. Create your own Twitter lists, or subscribe to Twitter lists created by others. No matter how many people you follow, Twitter lists help you stay focused and organized.

Here’s a look at how to create and edit Twitter lists as well as subscribe to other people’s Twitter lists.

About Twitter Lists

Your Guide to Performing a Technical SEO Audit

Botify contributor Tania Dworjan has published a comprehensive guide to performing a technical SEO audit.

She says, “As an enterprise SEO, you’ve likely conducted one or many technical audits of websites made up of tens or hundreds of thousands of pages, possibly even millions. In fact, it’s often a first, critical step when taking on a new website as it helps identify the biggest website issues and opportunities and ensure Google and other search engines are able to correctly interpret and index your site.

Anyone who has performed this task, however, also knows that the amount of information and errors you can get back is overwhelming. It’s easy to lose sight of what matters most when doing a technical audit, delaying your ROI and program growth.

Where do you start? How do you know what is most important? How do you stay sane?

The simplest way to handle all the data at your fingertips is to organize it into four core areas:

  1. Benchmarking: Where do you currently stand?
  2. Identifying: What core index issues do you have?
  3. Reviewing: What do your robot.txt and sitemap files look like?
  4. Optimizing: Does your current site structure still serve you or can it be tweaked?”.

How To Perform A Technical SEO Audit

Botify

Your Digital Marketing Problems – Solved! [Video]

Exposure Ninja‘s Tim Cameron has published a new video titled ‘Your Digital Marketing Problems – Solved!’ highlighting common digital marketing problems and their solutions.

He says, “Bring your website for feedback/live digital marketing strategy, come and share your opinions, or just watch along and learn digital marketing! We had so many website submissions last week that we weren’t able to cover, this week we won’t be opening submissions beforehand. Instead we will JUST be reviewing websites submitted live in the comments”.

Your Guide to Using LinkedIn Product Pages

When it comes to reaching out to your target audience. The newly launched LinkedIn product pages can help you build awareness and sales for your products.

Social Media Examiner’s Louse Brogan has published an article on how to use LinkedIn Product Pages for marketing.

She says, “When LinkedIn members visit your product page, they’re invited to leave a review. The person leaving the review has to confirm that they’re a genuine customer and are asked to rate your product on a scale from 1 to 5.

The review itself can be up to 500 characters in length and LinkedIn prompts members to write about the pros and cons of the product. An optional step is to select the key strengths of the product. At the time of this writing, there are four options to choose from: Easy to Use, Easy Setup, Innovation Features, and Good Support.

Reviews are visible to the whole LinkedIn platform so anyone can see the member’s name and profile headline attached to the review. After a customer submits a review, they’re invited to follow your LinkedIn product hashtag to keep up with your product posts”.

How to Use LinkedIn Product Pages

Social Media Examiner

YouTube Clips, YouTube Shorts, New YouTube Stats, and More [Video]

Social Media Examiner has published a new video ‘YouTube Clips, YouTube Shorts, New YouTube Stats, and More’ featuring Michael Stelzner and YouTube expert, Diana Gladney.

This video covers the following:

  • YouTube Earnings Call Statistics and User Behavior Details
  • YouTube Clips
  • YouTube Shorts
  • YouTube Partner Program Chat Support in Studio
  • YouTube Analytics Comparison Tool.

Social Media Examiner

Your Guide to Creating a Website Conversion Funnel

Your website works as an entry point for getting new customers. A well-optimized conversion funnel can help you make more profits.

The Daily Egg contributor David Zheng has shared some useful tips to help create a website conversion funnel.

He says, “The following eight steps will help you turn more of your visitors into leads, and more of your leads into customers.

1. Map out your ideal buying process

This conversion funnel example above isn’t the only visual representation of a conversion funnel. It could be much more complicated, depending on what steps and processes you want to analyze. You might also have multiple goals in your funnel.

Monitoring your funnel will give you more insight into how users move through your site. Then, you can use this information to maximize the amount of prospects that arrive at the “purchase” level of the funnel”.

How to Create a Website Conversion Funnel

The Daily Egg

Your Guide to Digital Marketing

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.

Business 2 Community contributor Gregory Reyes has shared an in-depth article on digital marketing.

He says, “Here are some types of digital marketing:

  • Content Marketing
  • Email Marketing
  • Social Media Marketing

For the scope of this blog post, we’ll only talk about these 3 types of digital marketing since they’re the most common. Let’s start with Content Marketing.

Content Marketing Examples

Content marketing is a strategic approach on consistently creating valuable, user-focused content. Contrary to popular belief, it isn’t just about making blog posts or landing pages (though they do play a role). Successful Content Marketing is about knowing your audience and consistently delivering content that benefits them first, which will then ultimately benefit your business in the following ways:

  • Increase website traffic
  • Increase app downloads
  • Educate users about your product
  • Increase brand awareness and affinity”.

Explaining Digital Marketing (with Examples)