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Friday, March 29, 2024

Archive for the 'Targeted Marketing' Category

Planet Fitness: The Genius of Targeted Marketing [Video]

Targeted marketing is an approach to raise awareness for a product or service among a specific group of audiences that are a subset of the total addressable market. HubSpot has published a new video ‘Planet Fitness: The Genius of Targeted Marketing’. The HubSpot team says, “In this episode, we’re going into the success strategies that led Planet Fitness to become a household name in the fitness industry. We’ll discuss the importance of affordable pricing, simplified services, and creating a unique business culture. But more than just theory, we’ll equip... [...]

‘How Targeted Marketing Can Improve Your Brand’s Efficiency’ – Entrepreneur

Jim Joseph says, “When trying to connect customers to your brand, you simply can’t make everyone happy. It’s bad marketing to even try. By its very nature, marketing is all about targeting the right customer for your product, and then creating a brand that they can specifically buy and buy into. The notion of a “right customer” inherently means that there’s also a customer who’s “not right.” In its most simple form, it’s called targeting. Target the right customers with the right message at the right time, and you just might have a shot at engaging them. But, if you do... [...]


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