The latest article on ‘Website Magazine’ is titled “Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)”. John Cole says, “As the saying goes, “You can’t please all of the people, all of the time.” So, how about pleasing ‘most of the people, most of the time’? If you’re an informational website owner aiming to improve session time, page views, bounce rate and ad revenue – then multivariate testing (MVT) is the biggest lever you can pull to accelerate your site’s overall performance. The trouble is, even though the results... [...]