Juan Mendez says, “Few people buy on a first look. Way before they take money out of their pockets, people are looking for a solution to a problem. When they become aware of something that may solve that problem, they need to consider which solution is better. Finally, they need to choose wisely among providers that solve the same problem but in different (faster, cheaper, better) ways. How do you create engaging content to boost each step of the customer journey and help prospects get through your sales funnel? Video is an ideal tool, especially to explain the most complex ideas and concepts.... [...]
Archive for the 'Video Content Marketing' Category
With the power of video to hold people’s attention, it’s always good to come across free sources of stock footage that doesn’t carry a royalty for use. These videos can be used for your marketing purposes, with nothing more than an acknowledgement of the creator. Sometimes not even that is required. While looking for a video to use in a special celebration next week, I found a blog post listing sources for royalty-free video clips. Some sites are free forever; others are free during an introductory period, with a purchase required to continue using the site. In all cases, the... [...]
Last week, IM NewsWatch reported the announcement of Tube List Pro, the best video curation software to date. This new software lets you add videos from YouTube to your website. If your site is about gardening, for example, there are thousands of YouTube videos in the gardening niche. Use these videos to build your site’s authority. Google is pleased when you do this, and so is YouTube. Even the video creators are happy to get broader distribution for their videos. And, of course, if you choose helpful videos, your visitors are happy, too. Tube List Pro automates most of this process for... [...]
Gina Broom says, “Content creation is such a huge slice of the Internet marketing pie. Ever had someone cut a piece of a pie, and then joke that the rest of it is their piece? When content creation does that, it’s not joking. Google updates its algorithms all the time, This isn’t news, but the changes aren’t complicated to understand, either. Basically, it’s all about providing value to site visitors. And what do site visitors want? Quality content. BAM! Just like that, you understand it”. Video Content: Super Fun! Super Effective Mark Ling’s ’Affilorama’... [...]
Total Video Takeover is still available, but you had better be quick. With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing. Getting your video to rank in search engines is often hard, but it is critical is you want to build your views and especially if you want to use the video to sell a product. Steve Benn and Simon Greenhalgh have updated their popular Total Video Takeover training to give you the best, tested techniques for getting your videos to rank. They have eliminated the techniques from the first editio9n that are no longer... [...]
There are several different formats for graphics. Over 20 years ago, the BMP file was invented by Microsoft. Not long after came the JPG file (invented by an industry group not wanting to be tied to Microsoft). This is all techy stuff we can mostly ignore, but one graphics style has a special use, the GIF file. Unlike all the others, not only can it show a picture; it can also show a moving image. And it does it very efficiently. This means that you theoretically can use a GIF to show a short screen capture or other video. Besides the small file size (important for fast websites), a GIF file is... [...]
Todd Gross and Josh Ratta have teamed up to show you how to use Udemy to bring in residual income. They call their training Video Auto Profits and it’s a guide to creating video courses and then selling them on Udemy.com. The nice thing about a training business on Udemy is that the the success rate is approximately the reverse of general internet marketing. On Udemy, about 90% of the instructors make money, while on the internet, the vast majority of marketers make almost none. People are hungry for training in all sorts of areas. Wherever your expertise is, there are probably people wanting... [...]
The latest ‘Econsultancy’ blog post is titled “The new rules of online video advertising”. Ben Davis says, “TV advertising budgets are slowly moving online. Even so, online video advertising represents about 3% of TV budgets. In 10 years the figures will look different. Perhaps 25% or 30%. Or perhaps TV will change significantly. Recent developments in online video advertising include richer formats, such as interactive ecommerce catalogues, games, dynamic location-based ads, social integration. With change occurring in the market, it feels like a good time to re-assess... [...]
The latest article on ‘MarketingProfs’ is titled “The Future of Online Video Marketing”. Ayaz Nanji says, “Media companies and advertisers are bullish about the rise of online video, with the majority of publishers predicting higher future CPMs and most advertisers envisioning greater spend effectiveness, according to “Optimism Despite Unresolved Issues About Video Advertising,” a December 2013 commissioned study conducted by Forrester Consulting on behalf ofVideology. However, despite this general optimism, advertisers, agencies, and media companies differ on the benefits... [...]
The latest article on ‘MarketingProfs’ is titled “Eight Steps for Making 2014 Your Video Marketing Year”. Michael Litt says, “I can pretty much guarantee that you or people on your team have said or heard the words, “We’re definitely going to use more video in the new year”—and you’re not alone. According to the third annual Reel SEO Video Marketing Survey, 93% of marketing professionals used video as part of their strategy in 2013, and 71% increased their video spend from 2012 levels. But, as budgets increase, marketers are going to need to set some realistic... [...]