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Friday, August 14, 2020

Marketing Glossary

MaxDrive 2.0: Backing up is hard to do – not #ad

Dr Amit Pareek has just released MaxDrive 2.0, the newest cloud storage and delivery facility.

We all have videos we want to use in our marketing. They could be training videos, sales videos, affiliate videos and more.They take up a lot of space on your hosting. ou may even need to buy a bigger hosting plan after a while.

Now, your media hosting worries are overwith MaxDrive 2.0, which was just launched.

To use your new media storage, you just need to follow 2 Simple Steps:
Step 1: Just upload any media file from your PC. MaxDrive 2.0 optimizes it for speed and resolution so that when someone views it, they will get quick delivery.
Step 2: Share your video, audio, etc. wherever you choose. It is instantly available.

As time goes on and you have more videos and other files, you can use just a few clicks to manage them, by searching based on name or file type. Then delete, etc, as you prefer.

Look at some of the things MaxDrive 2.0 can do for you:
► If you want, you can join the e-learning industry – Deliver Your Videos, Document or PDF Training on beautiful sharing pages
► Present Sales and Training Videos in HD on any page, site or member area
► Deliver Giveaways and Bonuses to Your Subscribers
► Save backup copies of any important files
► Share files privately with clients, customers, and team members (with an expiration date, if you like)
► Hosting for your files (Storage Space up to 250 GB; Bandwidth up to 250 GB/Month)
► Any type of file is welcome: videos, images, PDFs, documents, audios, Zip files or any other marketing file
► Speed-Up Your Website, Landing Pages & Online Shops with Fast Loading & Optimized Images & Videos.
► Contact Management System (CMS) is built-in.

This may be just what you need to speed up your site and squeeze it into a smaller hosting package. Get yours here: MaxDrive 2.0

For a nice discount, use unadvertised coupon “supervip”.

Marketing’s New M.O. [White Paper]

ClickZ has published a new white paper ‘Marketing’s New M.O.’ to help you create your ‘modus operandi’ to improve your marketing performance.

The ClickZ  says, “We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader?

This Whitepaper contains data from interviews with over 650 CMOs to find out:

  • What are the biggest data challenges being faced by marketing leaders?
  • How do they balance short term metrics and long term strategy?
  • Can balanced skills and greater collaboration make Marketing a central force for growth?
  • Modeling the behavior and functions your team needs to succeed”.

Marketing’s New M.O.

MarketingProfs’ 12-Step Checklist for Creating Good Website Content [Infographic]

MarketingProfs’ Ayaz Nanji has published an infographic titled  ’12-Step Checklist for Creating Good Website Content’.

Nanji says, “Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.

To execute across all of those areas, it helps to follow a step-by-step workflow.

That process typically starts with creating a clear value proposition for products/services, and finishes with developing a comprehensive plan for ongoing site updates.

An infographic (below) outlines this systematic approach for creating good website content. Compiled by THAT Agency, it covers 12 key steps which enable marketers to consistently create pieces that both connect with audiences and help achieve business goals”.

A 12-Step Checklist for Creating Good Website Content [Infographic]

MarketingProfs

Moz API for Google Sheets Launched

MOZ has announced the launch of ‘Moz API for Google Sheets’. With this add-on, users can gather Moz URL metrics without using code directly in a Google Sheet.

David Sottimano says, “In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. So, I built this free Google Sheets add-on, and now you can pull link metrics for those URLs in seconds, no coding required.

Here are a few use cases for the Moz API for Sheets add-on:

  1. Get Moz Spam Score in metric to assist toxic link analysis (paid plan required).
  2. Get domain authority and page authority in bulk to help you assess the quality of sites for link outreach, domain valuation, and more (available with free and paid plans).
  3. Use built-in custom formulas to parse URLs, save URLs to the Wayback Archive, etc., all without having to write complicated nested formulas or use regular expressions”.

Introducing the Moz API for Google Sheets

MOZ

Monetizing Push Notifications with CPA Commissions #ad

The latest version of Mobile Profitrace has just been released.

This training shows you how to take advantage of push notifications to promote CPA offers. The author of this training, Liming Wu, has found that these two technologies work together well to add an income stream to your business.

The important point about push notifications is that everyone who receives them has opted in, saying that they want to receive them. Once you have that opt-in, you can keep in direct contact with these users.

Since they have already shown interest in your communications, they are about the best prospects you can get. That means that they will score high on all the important marketing measurements: open rate, opt-in rate, engagement, and conversions.

Marketers often talk about making sure the buying process is “frictionless”. Well, Mobile Profitrace 3.0 greases the skids on any future promotion you do.

For push notification campaigns, you don’t need a big budget. In fact, you can get started with as little as $5 and start seeing results.

You are getting a collection of training videos that make sure you know just what to do to to get started with these sales campaigns.

Find out the whole story, get your questions answered, and get your own copy here: Mobile Profitrace 3.0.

Mining Google Patents for SEO Gems [Podcast]

Rank Ranger has published a new In Search podcast episode ‘Mining Google Patents for SEO Gems’ featuring Bill Slawski.

Mordy Oberstein says, “SEO legend Bill Slawski joins us today for a sweeping look at what patents tell us about Search! We’re getting into:

  • How to approach a Google patent
  • Why the information within patents is incredibly important to doing SEO
  • What trends the patents have revealed about what Google is looking for”.

Listen to this podcast and learn:

  • How Google is Making It Tougher Than Ever to Reach Broad Audiences
  • How to Analyze Google Patents to Unlock SEO Gems
  • and more.

Listen to the podcast:

Rank Ranger

Mario Brown releases Virtual Tour software tomorrow #ad

At 10:30 EDT, Saturday, Mario Brown introduces his new VR Agency 360 software that lets real estate agents, offline merchants and anyone else with a physical product to sell show their product with an online virtual tour.

This webinar will show you a way any marketing consultant or marketer can thrive during these hard times for businesses all over.

If you are a consultant to offline businesses, this is a service you can offer that all your clients need.

Businesses are desperate for more sales and will find this technology attractive. You can help them deal with their decline in sales by helping them show their products online.

If you operate a real estate business, a car dealership or other offline business, this software can help you sell more.

Join marketers Mario Brown and his partner, Victory Akpos, on a free webinar on June 20 at 10:30 AM ET/NY. There are limited seats available for this webinar so register now to be assured of a seat: Introduction to VR Agency 360 software

These virtual online tours have been shown to be effective for many types of businesses. Some results suggest that providing a virtual tour results is:
• 10x More Leads & Conversions
• 20% Higher Click-Through Rates
• Deeper Engagement and Undivided Attention Of The Viewer
• Making a Business Independent of Space and Time

During the call, Brown will showcase this new app’s breakthrough technology that will help you become a sought-after marketing agency in any niche with physical products.

On this webinar you will discover how to:
✓ Activate your ready-made 360 Virtual Tour Agency today and get started immediately without any budget, marketing skills or technical experience
✓ Provide desperate businesses in many niches a way to thrive in these difficult times by adopting Virtual Reality to showcase their product and services.
✓ Help businesses like Real Estate, Airbnb, eCommerce, Spas, Restaurants, Daycare, Old Age Homes and hundreds of other niches
✓ Help businesses to grow even when their customers refuse to leave their homes.

This technology has been used by major corporations(Ford, Marriott, McDonalds, etc.) for years. What Brown and Akpos have done is to make it affordable for small businesses and for consultants who want to offer it to their clients.

So, don’t forget to register on the call and get a chance to:
✓ Get a first look at VR Agency 360
✓ Lock in a significant early bird discount on your copy
✓ Grab exclusive bonuses lined up for fast action takers

Act now and Register here. Limited seats open: VR Agency 360.

MOZ Releases ‘State of Local SEO Industry Report 2020’

MOZ has released the ‘State of Local SEO Industry Report 2020’. This report presents findings based on a survey of 1,453 respondents from the local search industry.

The MOZ team says, “Our brand-new industry report maps the lay of the land in 2020 — providing a snapshot of local SEO, both before and during COVID-19 — helping you understand the trends, ideas, and biggest challenges shaping your work in the new decade:

  • 78% of respondents agree that Google has become the new homepage for local businesses
  • 51% of businesses will continue to invest in the new methods they’ve launched for getting products and services to customers due to COVID-19
  • 42% of companies have adopted an automated approach to listing management
  • 33% of companies are not prepared for mobile-first indexing”.

State of Local SEO Industry Report 2020

MOZ

Meetvio: All-in-one webinar platform: live, auto, evergreen, hybrid #ad

Webinars continue to turn in high level of conversions, especially for high value products. They have become even more important in light of people working from home during the virus crisis.

There are many services that provide a platform to let you run your webinars. GoToWebinar is the best-known service, but there are several others.

There is a recently launched service that you may not be aware of, but that may meet your needs at a lower cost than most platforms. It was just re-launched by Kyvio, and is known as Meetvio.

This is built for the small business or individual who has recognized the value of webinars and wants to get started easily and at minimal cost.

Now you can host marketing and sales webinars for your own business and during the launch, you are also getting a commercial license so you can host webinars for your clients.

Benefits of Meetvio

► Set-Up is easy, and there is a checklist to make sure you don’t miss anything.

► To assure you the largest audience possible, you can livestream your webinars on Facebook Live simultaneously.

► To get the best attendance from people who registered, with one click, you can send registrants a SMS Reminder.

► You can have a large attendance in you “native” session (besides the Facebook Live attendees) of up to 500 simultaneous participants and there can be 5 presenters.

► You can chat with attendees, using Meetvio‘s fully Mobile Responsive chat system.

► You get customizable Landing Pages as well as customizable Email Reminder Templates.

Special Launch Pricing on Meetvio

During this launch, Meetvio is available for a low One-Time Price, not a monthly price as most services charge.

Our Bonuses for Meetvio

Besides the bonuses offered by Kyvio on their sales page, we have arranged a collection of additional bonuses because we want your webinars to be profitable from the very start:
Traffic Autobahn Get traffic to your webinar announcements
New Keyword Swarm Uncover the hidden and profitable niche markets using a unique keyword researching tool
My Blog Announcer Spread the word by pinging search engines when you announce a webinar on your blog
WP Ad Punch Plugin Create ad spaces which can be used as an advertising space or a message for your visitors
Product Creation Bootcamp How to create your own products to sell on your webinars
3 Sales Video Presentation Templates What to say on your webinars to sell your products
Tiger Project Manager Manage as many projects and project tasks you can think of. See all projects and tasks on one screen.
Keyword Ninja Finds synonyms and keyword data from Overture and gets related keywords from sites listed on Google and Yahoo.

This is a rare opportunity to get started in webinars for a minimal investment. Get the details here: Meetvio.

Marketing to Ensure Customer Happiness

customer happiness

Image Source: Pexels

It doesn’t matter if you call it customer happiness, customer satisfaction, or anything else, the contentment of your clients with your products and services is a crucial element for long-term success.

Nevertheless, cultivating customer satisfaction can be challenging in the complex, online-offline, multichannel modern marketplace. At times, the daunting task of managing your customer’s happiness can even be straight-up overwhelming.

Fortunately, as with most business activities, if you break things down, the task of maintaining happy customers becomes much less daunting. Here are a few tips and suggestions for how to ensure that you infuse your business efforts — and your marketing strategy, in particular — with an overall focus that leads to contented, satisfied, pleased customers on a regular basis.

Manage Expectations

Right out of the gate it’s important that you manage expectations. A company that offers the world in order to close a sale is in for a rude awakening when the customer reviews and feedback start rolling in.

Deceptive marketing messages and naked sales tactics aimed at generating income no matter the cost are always a recipe for unhappy clients. Instead, focus on honesty throughout your marketing messages by emphasizing the genuine positive aspects of your business that you can guarantee on a regular basis.

Understand Your Customers

Research is a critical part of customer satisfaction. If you don’t know your target audience, it’s very difficult to please them. This isn’t just a startup concern, either. Regardless of the maturity of your business, this should be an ongoing focus.

The rapidly changing zeitgeist of 21st-century customer interests makes it critical for a company’s marketing team to always be studying their target market. This enables you to adjust your marketing voice, tone, and emphasis whenever your customer’s interests, needs, and expectations shift.

Communicate Properly

Maintaining customer satisfaction hinges on proper two-way communication. When it comes to marketing, in particular, it’s important that you don’t just use your marketing materials to direct your customers towards generic, automated sales funnels.

Make sure to provide quality communication throughout the customer journey. From the first point of contact on through follow up and customer service, keep those lines of communication wide open.

Create a Quality Customer Experience

Along with setting expectations and communicating, it’s important that you craft a customer experience that is of the highest possible quality at every point along the customer journey.

One well-known infrastructure company did this the wrong way. Its strategy consisted of selling a product and then making it very difficult for customers to cancel their policy. This led to many frustrated and dissatisfied people who felt they had been lured into a trap.

Instead, look for ways to provide genuine value throughout your marketing, including:

     Providing quality marketing content (think informative blog posts, sales, free promotional materials) that benefit potential customers.

     Give them a smooth e-commerce experience through a user-friendly website.

     Follow up with genuine, timely customer service.

Garner Feedback

Along with striving to proactively provide quality marketing collateral, it’s important to ask customers for honest feedback regarding their experiences. Gather information and then analyze your findings in order
to discover where you succeeded and where your efforts are lacking and can use improvement.

React to Reviews

Along with using customer feedback to improve your marketing (and by extension, your customer happiness), you can also use feedback as an opportunity to create currently satisfied customers.

Take advantage of your customer service efforts by utilizing it as a de facto branch of your marketing. Provide multiple channels for customers to easily interact with you, including Google My Business, social media accounts, and your website. Encourage honesty, use active listening, and respond in a timely manner.

Starbucks’ customer satisfaction is an excellent example of how responsive customer service can help to increase the overall satisfaction of your clientele — and your image as well.

The way that your team interacts with others can have a huge effect on how customers perceive their experience with your company. Make sure to establish clear guidelines and train your personnel in how you want them to communicate with customers. This will enable your company to have a unified, consistent approach to customer happiness across all of your marketing.

In addition, look for ways to infuse your marketing collateral with psychologically impactful elements like color and emotion that can help to create a more relatable experience. This strategy has been used successfully by numerous companies. Google’s bright yet simple letter coloring is a shining example, as is GoPro’s exciting, real-world promotional videos, and even Apple’s recent commercial highlighting the together-while-apart emotional appeal of the COVID-19 quarantine.

Personalize Whenever You Can

Finally, take advantage of analytics data whenever you can. The modern ability to use tools like Google Analytics and Facebook Pixel to compile and analyze data from your customers throughout their customer journey has made it easy to improve their experience in a variety of ways.

From crafting your website to creating content, maintaining customer profiles, and generally creating real-time personalization for buyers, using big data to personalize your marketing strategy has become quite accessible even to smaller businesses.

Creating and Maintaining Happy Customers

There are numerous tactics that can boost your customer satisfaction. The most important thing to keep in mind, though, is that the concept of a happy customer is emotional in nature. No matter how well you meet all of your customer’s needs, you may still end up with the occasional dissatisfied customer.

However, it’s still essential to tend to the details of your customer’s experience in every way possible. If you can do this, your efforts will become increasingly more apparent to the vast majority of your customers and will begin to have a positive effect on your brand’s image, your company’s reputation, and your bottom line.

Indiana Lee is a writer and journalist from the Pacific Northwest with a passion for covering business best practices, social justice, environmental protection, and more. In her off time she enjoys hiking with her two dogs. You can follow her on twitter @indianalee3, or reach her at [email protected].