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Saturday, May 21, 2022

Marketing Glossary

Marketers take note: People like Pinterest

Pinterest logo Pinterest is used (and in many cases, loved) by all kinds of people. Its content is so varied and there is so much of it that millions of people regularly visit it to discover the information in their areas of interest. Recipes, car repair, travel, music, and a host of other topics are regularly updated on Pinterest.

In addition, Pinterest is highly visual and attractive to look at. It becomes “addictive” for users. The result is that it has a population that savvy marketers can successfully present their goods and services to, with a likelihood of finding interested prospects who become actual customers.

But this isn’t a sure thing. Marketers need to approach Pinterest with carefully designed marketing campaigns that take advantage of Pinterest’s strengths and fit in with its online culture.

Jeff Bullas‘s team has been analyzing what kinds of marketing work the best on Pinterest. They have found several ingredients that together make marketing successful there.

In an article titled “7 Genius Ways to Boost Your Reach Using Pinterest Marketing”, Jakob Staudal shares their findings. Staudal comments,

“…the easiest way to think of Pinterest is simply as a search engine like Google, but with the added bonus of encouraged group participation and collaboration.

While you don’t need followers to increase your brand-awareness on Pinterest – something heavily encouraged on platforms like Twitter or Instagram – you do need to be aware of the value in the longevity of your pins, as they can be searchable for months, even years, later.”

Then, as the title promises, he shares 7 things that make a Pinterest post attractive to visitors, such as, “Use keywords in pin descriptions and redirect traffic.”

Read all the seven keys to improved Pinterest marketing here:

7 Genius Ways to Boost Your Reach Using Pinterest Marketing

JeffBullas.com

MarketingProfs’ B2B Forum, October 12-14 [Conference]

MarketingProfs is hosting ‘B2B Forum’, a B2B marketing conference on October 12-14. The conference will be held in person in Boston.

It will feature 49 sessions and 4 keynotes.

The MarketingProfs team says, “For more than 15 years B2B Forum has been the conference where today’s leading B2B marketers gather for insights, networking, and laughs. Join us this October for:

  • Inspiration from B2B marketing experts (those who walk the walk). Plus, inspiring new marketing voices
  • Real-world, actionable insights on the tactics and tools that work today…  and strategies that stand the test of time
  • The chance to get out of your comfort zone. To do something new. To be creative.
  • The opportunity to connect and share advice with other marketers just like you
  • A chance to immerse yourself in learning that will help you grow your skillset and be ready for whatever the future holds.”

B2B Forum

MarketingProfs

Measuring Link Building [Video]

Link building is the process of getting other websites to link back to your website. Marketers and businesses can drive referral traffic and increase their site’s authority with quality link building.

MOZ has published a new Whiteboard Friday video ‘Measuring Link Building’ featuring Tom Capper.

The MOZ team says, “SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis.”

MOZ

Modular Content Is The Key To Customizing Experiences At Scale [Guide]

Search Engine Watch has published a new guide ‘Modular Content Is The Key To Customizing Experiences At Scale’ to help marketers create content that delivers results.

The SEW team says, “Read this report to understand how to proceed with modular content initiatives in your B2C marketing organization.

In this Forrester report you’ll find:

  • Why modular content is the key to customizing experiences at scale
  • How modular content solves scaling issues through smart content reuse
  • Examples of successful modular content initiatives
  • Why modular content requires people, processes and technology shifts
  • How to start small with modular content to drive tests and CX transformations.”

Modular Content Is The Key To Customizing Experiences At Scale

MOZ Shares 12 Steps to Drive Newsletter Growth

Newsletters can add value to your business. By publishing quality newsletters, you can grow your online reach and get more followers.

MOZ contributor Lauren Fox has shared 12 actionable steps to drive newsletter growth with SEO content.

She says, “Read on to learn how to get users from your website onto your newsletter list, and why email marketing and SEO work so well together.

Part 1: Attracting potential subscribers to your site

The first part of this newsletter growth process is actually getting your potential newsletter subscribers to your website. Here are 5 solid strategies for doing just that:

1. Keyword research

Our blog has been around since April 2010. We’ve published over 7,500 articles in those 12 years.

That’s a lot of content.

But it wasn’t until we rolled out a data-led keyword research and content creation strategy in 2018 that we started seeing significant traction with organic traffic growth.”

12 Actionable Steps to Drive Newsletter Growth with SEO Content

MOZ

Mastering SEO within Google’s SERPs [Podcast]

Search Engine Journal’s Loren Baker has published the latest Search Engine Journal Show podcast ‘Mastering SEO Within Google’s SERPs’ featuring Dr. Pete Meyers.

He says, “Google is always looking for ways to push the limits and make its search engine more intelligent.

Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities.

If you want to rank higher in Google search results, this is the episode for you! Get insights that will help you improve your online visibility and give users the correct information they need when they’re searching.”

Mastering SEO Within Google’s SERPs

Search Engine Journal

MOZ Shares 12 Steps to Drive Newsletter Growth

Publishing newsletters is one of the proven tactics to expand your online reach and get more followers. Quality newsletters also help you in building your credibility.

MOZ contributor Lauren Fox has published an article highlighting 12 actionable steps to drive newsletter growth with SEO content.

She says, “Read on to learn how to get users from your website onto your newsletter list, and why email marketing and SEO work so well together.

Part 1: Attracting potential subscribers to your site

The first part of this newsletter growth process is actually getting your potential newsletter subscribers to your website. Here are 5 solid strategies for doing just that:

1. Keyword research

Our blog has been around since April 2010. We’ve published over 7,500 articles in those 12 years.

That’s a lot of content.

But it wasn’t until we rolled out a data-led keyword research and content creation strategy in 2018 that we started seeing significant traction with organic traffic growth.”

12 Actionable Steps to Drive Newsletter Growth with SEO Content

MOZ

MarketKit creates professional content in 3 easy clicks #ad

MarketKit software
 
MarketKit has just been released to automate some of the pesky problems all online marketers face.

It consists of four tools:

Four tools in MarketKit

Email Verification Service

This tool detects disposable email addresses, blacklisted email addresses, bounces, spam traps, fake addresses, and abused addresses, thus helping you to achieve great email deliverability. (The basic version allows 100 email verifications per day. There’s an optional upgrade that allows unlimited verifications per day.)

Email verification helps you to weed out unwanted contacts in a matter of seconds.

Drive up your open rates and ROI with this 98% accurate email validation.

A.I. Copywriter

This tool writes email marketing content in seconds.

It also creates ‘nearly human’ content for social posts, ads, editorial copy, push notifications, product descriptions, web copy, email subject lines, SEO content, website/e-commerce, sales pages, blogs, company info, etc.

Article Extractor

Extract content from any website to make your own educational email campaign. MarketKit uses a smart algorithm to decide what page is an article and automatically extracts rich information about each article.

Extracted articles also can be edited and published.

Email Newsletter Broadcast

This email newsletter application lets you send trackable emails via Amazon Simple Email Service (SES). This makes it possible for you to send authenticated bulk emails at a surprisingly low price without sacrificing deliverability.

This tool sends fast multi-threaded emails via Amazon SES at only $1 per 10,000 emails. Free yourself from paying for expensive email campaigns and forget about limits set by your host while at the same time enjoying a high deliverability rate.

Capabilities:

1. Blacklists for emails and/or domains
2. Use any other SMTP services
3. Send emails with attachments
4. Mass add, delete or unsubscribe users
5. Include or exclude lists to send to

You can get this kit of marketing tools for a discounted launch investment: MarketKit.

Mobile SEO: A Complete Guide [E-book]

Search Engine Journal has published a new e-book titled ‘Mobile SEO: A Complete Guide’ highlighting mobile indexing, ranking, and optimization.

Download this e-book to learn the following:

  • The best practices for mobile optimization.
  • WordPress plugins that make your site mobile-friendly.
  • Why mobile and desktop rankings are different.
  • Google’s mobile-friendly update and why it matters.
  • Page Experience signals.
  • What awesome examples of mobile landing pages look like.

Mobile SEO: A Complete Guide

Search Engine Journal

Marketing In The Metaverse [Podcast]

Search Engine Journal’s Loren Baker has published the latest Search Engine Journal Show podcast ‘Marketing In The Metaverse’ featuring Lisa Buyer.

He says, “In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands.

Lisa Buyer of The Buyer Group joined me on the SEJ Show to shed light on the Metaverse and what it is.

We talked about this new frontier that’s perfect for marketers who want their business in front of consumers. And it’s only getting started!

Meta is not the Metaverse. Meta is just one version of the Metaverse. We can’t say what the Metaverse will look like because we’re so early.”

Marketing In The Metaverse

Search Engine Journal