Marketing Glossary
Making Smarter Marketing Decisions with Clickstream Data [Podcast]
Digital Marketing Institute has published a new episode of ‘Making Smarter Marketing Decisions with Clickstream Data’.
The DMI team says, “In this episode of the DMI podcast, host Will Francis sits down with Eli Goodman, CEO and founder of Datos, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood.
- What is Datos and how does it use clickstream data?
- Understanding consumer behavior through anonymized data
- The challenge of marketing attribution and nonlinear journeys
- Why correlation matters as much as causation
- The biggest surprises marketers discover in their data
- Data vs. creative decision-making in marketing
- AI’s impact on both data analysis and creative work
- Eli’s founder journey and the early days of Datos“.
Marketing on LinkedIn: What you need to know [Guide]
MarTech has published a new guide, ‘Marketing on LinkedIn: What you need to know’.
Constantine von Hoffman says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide.
They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 billion, It is projected to reach $10.35 billion by 2027.
Culture and language
Culture. Every social media site has its distinct culture and jargon. The site and its users put everything in the best possible light. As a result, many posts have all the liveliness and personality of a press release. This allows businesses and leaders with distinct personas to stand out. Think twice before directly dissing the competition, though. This is best done passive-aggressively: “It’s great to see [competitor] getting back up to speed. [Product] is their best work in years.”
Jargon. As with many products, LinkedIn’s descriptions can have confusing jargon.”
Maximize Creative Impact Across Channels, May 20 [Webinar]
The Adweek team says, “Join expert from Adobe Advertising to explore how advertisers are evolving their approach to creative and media. You’ll learn how updated technology and full-funnel thinking are helping brands close the gap and unlock better performance.
Key Takeaways:
- Why creative optimization matters for all performance marketers, not just high-SKU verticals like retail
- How outdated DCO tools limit experimentation and impact ROI
- Why owning the full creative lifecycle is key to optimizing today’s complex customer journeys”.
Millionaire Whistleblower breaks the guru’s vow of silence, gives away every secret #ad
In Millionaire Whistleblower, Michael Chaney shares all the tips and techniques that allowed him to make $10M online over 25 years.
Yes, he’s finally exposing the truth behind the curtain: The real playbook he uses to build his online business. No fluff. No fakes.
And he’s including a done-for-you business that’s already done $249K.
This is ready for you to put to work.
No learning curve. No BS. Just plug in and build your own online business.
This may be the turning point for you.
But only if you grab it before it disappears: Millionaire Whistleblower.
25 years ago, Chaney was laid off at work and faced a world without a job, a world where being broke is not an option.
So he built his own online career.
Now he’s made $10 million online, and he’s ready to give you the same escape route he used to overcome his poverty.
You’re getting the real playbook, the actual processes he used to build his business and his fortune.
The same one the gurus used in order to convince you to buy while building their empires.
He is also including get a done-for-you business that’s already pulled in $249,439.05.
Cheney is blowing the lid off the entire online guru operational system.
After 25 years in the trenches and $10M banked, he’s handing you everything.
The hidden, not to say secret, playbook they all use…
And a done-for-you business that’s already pulled in $249,439.05.
He says they tried to shut him up.
Now he’s giving it all away for a small fee.
Grab the truth about succeeding online here: Millionaire Whistleblower
Chaney assures us that this is how you win for real – and finally silence the doubts that keep you from going all-in.
P.S. The doubters in you circle of friends and family will never believe in you until you show them the money – this is how: Millionaire Whistleblower.
Marketing Work Management Platforms: A Marketer’s Guide [Guide]
Digital Marketing Depot has published ‘Marketing Work Management Platforms: A Marketer’s Guide’.
The DMD team says, “MarTech’s publication of “Marketing Work Management Platforms: A Marketer’s Guide” examines the market for marketing work management platforms and the considerations involved in implementation. The 32-page report reviews the growing market, plus the latest trends, opportunities and challenges.
- Who the leading players are in marketing work management platforms.
- What you should look for.
- What trends are driving adoption.
- The capabilities marketing work management platforms provide and how vendors are incorporating AI- and ML-driven functionality.
Also included in the report are profiles of 7 marketing work management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.”
Micro Product Magic GPT (RR) builds cash-ready mini offers #ad
Micro Product Magic GPT builds cash-ready mini offers and other marketing materials in minutes.
Now, you can grab Resale Rights to this GPT that creates marketing materials in just minutes. Whether you need lead magnets, tripwires, affiliate bonuses, or paid offers, this GPT has got you covered, making the creation process a breeze.
Your Resale Rights
Since you will have Resale Rights to this GPT, you can sell as many copies to your audience as they are willing to buy.
That’s right. You’re not just getting access—you’re getting ownership. With these Resale Rights, you can:
✅ Resell Micro Product Magic as your own
✅ Offer it as a bonus
✅ Use it yourself to power your own digital busness
✅ Give it to your clients or your team
✅ Keep 100% of the profits when you sell t or when you use it to sell other things.
Your Questions about Micro Product Magic GPT Answered
Can this GPT be used in the free version of ChatGPT?
Yes, all their GPTs can be used in the free version of ChatGPT.
Were these GPTs created by the person advertised as creator?
Yes, they created all these GPTs; they are not a copy of some one else’s work.
Are there any upsells?
Yes, there are upsells, but they are not needed to make this GPT work. The upsells will simply offer you more complementary GPTs with Resale Rights.
Do I have to download anything?
Nope. They simply send you a link. Click on it and you’ll be access the GPT right away.
What kind of license will I receive?
You will get a Resale Rights license which allows you to resell the GPT and keep 100% of the profits. Since it isn’t PLR, you just cannot rebrand it.
What’s included in this package?
You will receive a link to the GPT that you can start using immediately. No technical experience required. If you want to resell the GPT, you would simply provide that link to your customers. You will also receive sales copy you may use if you decide to sell this GPT.
Do you have a money back guarantee?
Due to the nature of this product, they will not be issuing any refunds. All sales are final. Do not buy if you have any thoughts about refunding; this simply is not for you.
The price rises at midnight. Get your copy now: Micro Product Magic GPT.
MarTech On What genAI Means for Marketing Skills
Generative AI is transforming marketing by enhancing creativity, automating content creation, and delivering personalized experiences at scale. Mastering genAI tools is now a crucial skill for modern marketers.
MarTech contributor Frans Riemersma has published an article explaining what genAI means for your marketing skills.
He says, “Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how they’re adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills.
Each team shows a distinct genAI signature. Some use cases align squarely with their core mission, but these are fast becoming table stakes. Others stretch beyond traditional boundaries, revealing new opportunities and skill sets as generative AI democratizes specific expert capabilities more accessible across roles.
The table below highlights what’s expected — and what’s emerging — for each team. In the sections that follow, we unpack the nuances behind these shifts.”
Marketing with Case Studies from Content Sparks #ad
If you find potential customers are interested but not entirely convinced, this could be the solution that closes the sale. Marketers everywhere seek to enhance their conversion rates.
A case study is a concise success narrative that delves deeper than testimonials by vividly illustrating how a specific issue was resolved with your aid. Rather than just claiming your product is great, you demonstrate it through relatable, tangible examples.
Case Stdies provide a straightforward method to offer undeniable evidence that your solutions are effective. Moving beyond simple testimonials, a case study presents engaging, detailed narratives that showcase actual outcomes.
By integrating case studies into your marketing strategy, you and your students can achieve:
1. An immediate boost in trust through genuine success stories.
2. Concrete, quantifiable proof of outcomes such as increased revenue, reduced costs, or enhanced efficiency.
3. A dependable approach to counter common objections that deter potential buyers.
4. Versatile marketing content that is effective across various platforms—emails, websites, presentations, and social media.
Marketing with Case Studies provides a detailed guide on how to:
➤ Identify customer success stories that resonate with your target market.
➤ Extract engaging details by posing straightforward yet impactful questions.
➤ Create compelling case studies quickly using the Problem–Solution–Results framework, even without prior experience.
➤ Repurpose case studies efficiently across different platforms such as social media, sales presentations, webinars, and emails.
➤ Use case studies to tackle objections and enhance conversions without appearing overtly promotional.
By the conclusion of this workshop, you will have a clear, step-by-step method to create case studies that foster substantial business growth.
Want to teach it to others but have no prior experience? No problem. Marketing with Case Studies contains everything you need:
➤ Fully customizable slides
➤ Pre-made worksheets
➤ Convenient checklists, and
➤ Clear scripts.
Simply add your branding and you’re ready to go. Straightforward, step-by-step guidance ensures you feel confident delivering the workshop from the start.
During the Launch Week, you will receive a 62% discount off the normal price.
100% Risk-Free Guarantee: Review the course, and if it doesn’t meet your needs, return it within 7 days for a refund.
If you find it beneficial, keep it. Act quickly to elevate your skills, and you could be conducting your own workshop in a few days.
Here’s what you’ll receive:
Student Materials
Student Guide (4,560 words, 29 pages)
Student Workbook (11 pages)
Summary Cheat Sheet (1,127 words, 12 pages)
Course Roadmap
Instructor Materials
Slides Content (12 pages)
Slideshow (111 Slides)
Templates & Examples
5 Follow-Up Emails
Instructions and Top Ways to Deliver Your Training
This can build your business, and if you choose, you may teach students how to build theirs.
Get your copy here: Marketing with Case Studies.
Maximize Impact by Making Data-Driven Decisions With Brand Lift, April 24 [Webinar]
The Adweek team says, “With insights teams and budgets being cut, the demand for effective measurement is higher than ever. How can you ensure your upper-funnel omnichannel campaigns are making an impact? Brand lift measurement provides crucial insights into audience engagement, allowing marketers to make data-driven optimizations in real time.
Join ADWEEK and Cint for a deep dive into best practices for measuring brand lift and making strategic decisions based on data. Explore real-world use cases, including how The Trade Desk leverages brand lift insights to refine campaigns and drive better results. You’ll learn how to:
- Use brand lift to track what’s working in real time and adjust ad strategies quickly
- Align your team around a single measurement goal
- Optimize budgets by focusing on the most effective tactics”.
Maximize Impact by Making Data-Driven Decisions With Brand Lift
Market Yourself To Land Your Next Marketing Job [Video]
Content Marketing Institute has published a new video ‘Market Yourself To Land Your Next Marketing Job’.
The CMI team says, “Marketers are finding it more challenging than ever to land a new role: The job market is brutal, employers have sky-high skill and qualification expectations, and AI is adding more layers of complexity at every step. To gain a competitive edge, Robert Rose suggests marketing yourself for the role you want. Read today’s Rose-Colored Glasses for his advice on how to do that.”
