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Monday, September 27, 2021

Marketing Glossary

MOZ’s Ultimate Guide to Digital PR

Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies publish press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO).

MOZ contributor Christopher Long has published ‘The Ultimate Guide to Digital PR’.

He says, “Digital PR is a marketing strategy that combines traditional PR media relations with digital channels such as SEO, social media, and influencer marketing. Digital PR allows brands to develop relationships with influential media outlets in order to earn editorial coverage, thus improving their website backlinks, brand exposure, SEO, and more.

As the world continues to move away from traditional print journalism, brands will need to adapt to develop relationships with influential entities that have large online followings. This is where digital PR comes into play.

The goals of digital PR can undoubtedly differ depending on your brand. Some companies might want to partner with Instagram accounts with large followings containing their target demographics to drive sales. Other companies might like to partner up to an influential entity to generate more brand awareness. However, one of the most common uses of digital PR is to build backlinks.”

The Ultimate Guide to Digital PR

MOZ

Marketing Lessons from High-Performing YouTube Channels

YouTube, apart from being a video publishing platform, has scaled new heights in several ways. It has come out as a strong marketing platform for several businesses.

Search Engine Journal contributor Anna Bredava has shared five marketing tips and tricks from top YouTube channels.

She says, “Here are five lessons you can take from them to work on growing your own (or your brand’s) YouTube channel.

1. Create Videos Based on Your Objectives

Every piece of content you make should have a clear goal, whether it’s brand awareness, conversion, or attracting new clients.

Your content goals will define what kind of videos you should make. Don’t just try to make up a content strategy based on a hunch or what your competitors are doing (we will pay attention to that later).

Your goals can help inform both the topics you choose and the format you use to talk about them.”

5 Marketing Tips and Tricks From Top YouTube Channels

Search Engine Journal

MOZ Shares Five Best Practices for Google Ads PPC Search Campaigns

With targeted Google ads you can grow your online reach and make more sales online. Google’s responsive search ads automatically adapt to show the right message to the right customer.

MOZ contributor Tanuja Mahdavi has shared five best practices for Google ads PPC search campaigns improvement.

She says, “These tips will help you optimize your responsive search ads in your Google Ads search campaigns and increase clicks and conversions.

1. Add at least one responsive search ad per ad group with “good” or “excellent” ad strength

Google recommends adding at least one responsive search ad per ad group. Use the ad strength indicator to make sure the responsive search ad has a “good” or ”excellent” ad strength, as this improves the chances that the ad will show. Remember, the maximum number of enabled responsive search ads allowed per ad group is three.

It’s best to create very specific ad groups based on your products with at least three quality ads, as recommended by Google. This enables Google’s systems to optimize for performance and may result in more clicks.”

Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns

MOZ

Munch Money: Get other people to sell your products for you #ad

Munch Money has just been released by Lyn Newkirk.

Newkirk has discovered (and is now sharing) a way to get other marketers, often marketers with a lot of experience, to sell your products far better than you can sell them yourself. You just pay them a commission for each sale.

Of course, the idea is nothing new. This is affiliate marketing, plain and simple.

What Newkirk brings to the table is his step-by-step, start-to-finish explanation of what you need to do to and how to do it:
➤ Produce a product
➤ Create a sales page and publish it at no cost
➤ Find willing affiliates
➤ Motivate and compensate them for selling your product.

Let the affiliates find buyers for you and invite the buyers to your sales page. Dozens of affiliates can bring you far more buyers than you can bring all alone.

This training is brand new. Get it now: Munch Money.

MOZ Highlights Five Marketing Takeaways from MozCon Virtual 2021

The MozCon Virtual 2021  was held recently. MOZ has made available the MozCon 2021 video bundle for sale.

MOZ contributor Miriam Ellis has shared five local business marketing takeaways from MozCon Virtual 2021.

She says, “The MozCon 2021 video bundle is now on sale for anyone who couldn’t make it to the conference, and today I’d like to give you a taste of what you stand to learn from some of the most relevant and exciting presentations, which you can put to work for the local businesses you’re promoting.

1. Studies begin to surface Google Posts strategies

Google Posts have existed for about five years, but it’s only recently that we’ve started to see studies done that identify winning tactics utilizing them. Joy Hawkins was our one strictly-local expert at MozCon 2021, and she used her speaker spot to set out a smörgåsbord of Google Posts tips for viewers based on her agency’s testing. Here were some of my favorites:

  • Offer and COVID-type Posts received the most clicks in 2020, and posts featuring specials are clear winners.
  • Don’t use stock photography, but do use text in your images to increase engagement.
  • Have fun with emojis in your posts — they increase clicks!”

5 Local Business Marketing Takeaways from MozCon Virtual 2021

MOZ

MOZ Highlights Seven Web Accessibility Myths

According to AudioEye, Inc., website accessibility is the practice of making sure that websites and web-related tools and technologies are usable by everyone, regardless of ability.

MOZ contributor Alisa Smith has published an article highlighting seven common misconceptions about web accessibility.

She says, “Only a small percentage of the global population has a disability.

This is the biggest myth out there, and it most likely stems from the invisibility of many disabilities. Disabilities may present no obvious physical signs to the untrained eye, and of course many disabilities make it difficult for people to take part in the same activities as people without disabilities. The net result? Many people are simply unaware that a large number of their fellow citizens are living with a disability.

The numbers may surprise you:vv In the US, the proportion is larger still: the CDC estimates that 26% of US adults are living with a disability”.

Web Accessibility Myths: Debunking 7 Common Misconceptions

MOZ

MarketPresso 3.0 Done for You: Freelance & local business marketplace builder #ad

Marketpresso SoftwareIn February of last year we told you about the launch of MarketPresso. Since then there have been 70 new and improved features.

Karthik Ramani, the creator, says this new tool is the easiest way to sell services in 2021, even better than the previous versions.

Marketplaces like Fiverr and Upwork simply provide a place for people to buy and sell services, such as:
■ Graphic Design
■ Page building
■ Funnel building
■ Transcription
■ Customer support
■ and many more.

Now, with MarketPresso 3.0 Done for You, you can build your own marketplace to do the same thing.

It includes the latest version of the app, with all 70 upgrades. And on top of that, you are getting access to 36 DFY Marketplaces, pre-built and ready to go, that you can use to sell your services in various marketing disciplines, such as video creation, graphics creation, ADA regulatory compliance, and more.

These DFY marketplaces will let you start benefiting from MarketPresso faster. You just need to connect your payment method to your marketplaces, and you can get started selling your services immediately.

So we have taken the complete learning curve & hassle of building your marketplace from the scratch out of the equation. You can get started profiting immediately because all these marketplaces are complete with:
➤ A Done For You Description For All The Services
➤ Basic/Standard/Premium Variations of the service are Done For You
➤ Checkout Page “Upsells” Completely Done For You
➤ 100% of the Services Descriptions are Crafted By 7-Figure Copywriters
➤ Thumbnails + Images + Placeholders Curated By Award Winning Designers
➤ All Images + Placeholders + Categories + Sub-Categories + Thumbnails + Badges + Checkout Pages + FAQs + Recommended For You Tags, Etc. Done For You

With all this content done for you, setting up your services sites is a piece of cake.

Here’s where it gets interesting. You don’t have to perform the work yourself. Just send the requirements to sellers on Fiverr or Upwork who are selling the exact service for low-cost fulfillment of the work. Your reward is the difference between what you charge your customers and what you pay your workers.

This is arbitrage at its finest.

With MarketPresso, you can:
​√ Get more clients
√ Get more customers to your offers
√ Become an authority seller
√ Crack big-ticket clients
√ Get highly paid than any freelancing site
√ Get more recurring customers
√ Build Trust & your BRAND​

You no loger need those overly crowded freelancing platforms that make it difficult to even get an order, due to all the competition.

MarketPresso lets you create your own branded MarketPlace for any service.

All you need to do is,
​​Step 1: Customize your design to personalize the MarketPlace
Step 2: List down all your services & product details
Step 3: Assign fixed, flexible or variable pricing
Step 4: Connect payment gateway

You will find a set of handy bonuses on the sales page, but IM NewsWatch readers also get a collection of 18 additional bonuses that are not available from the sales page. See them here: MarketPresso 3.0 Done for You

Just one more important point:

Special Opportunity for Current Users

If you are already using this software and just need the “done for you” portions, there’s a special offer tailored for you. See it here : MarketPresso 3.0 Upgrade

Use coupon vip10off for 10% off. Get the whole story here: MarketPresso 3.0 Done for You.

MOZ Shares Tech SEO Site Audit Checklist

MOZ contributor Cyrus Shepard has published 100% free tech SEO site audit checklist for SEO agencies, consultants, and website owners.

He says, “Originally, we set out to create a solid technical SEO audit checklist — one that covered all the important technical SEO areas which could have a significant impact on rankings/traffic and could be completed in a short amount of time.

As we created the audit, we realized that SEOs also want to check other traffic-impacting site issues that aren’t necessarily technical. Hence, we ended up with a more complete Technical SEO and beyond site audit — one that covers nearly every important SEO area with the potential to impact traffic and rankings.

Briefly, the audit checklist covers:

1. Basics

Here you take a few quick steps to set your audit up for success: making sure you have analytics installed, Search Console access set up, and optionally, running a site crawl. Go to Basics“.

The 100% Free Tech SEO (+ Beyond) Site Audit Checklist

MOZ

Marketing Funnels: The key to improved online sales; free virtual summit #ad

Russell Brunson is well known among our readers. He has authored several books on marketing and is the owner of a major marketing software company.

He is hosting a multi-day virtual summit on building marketing funnels to improve your online sales.

Brunson and 30+ other entrepreneurs (like Dean Graziosi, Peng Joon, and Natalie Hodson) are going to share — page by page — the exact sales funnels they’re using to grow their businesses.

Several years ago, Russell Brunson wrote the book DotCom Secrets, where he talks about the 10 core funnels that he uses every day to market and grow his companies.

To be clear, the funnels in this Marketing Funnels Virtual Summit are sales funnels that are not discussed in DotCom Secrets.

In fact, they’re not documented anywhere except inside the minds of these brilliant business owners and marketers.

The best part of Brunson’s plan is that this summit is 100% free. You just have to sign up and watch the lessons within 96 hours (because Russell wants you to take action sooner rather than later).

Register for the FREE ‘DotCom Secrets’ Marketing Funnels Summit Now: Marketing Funnels Virtual Summit.

The speakers at this summit are people who read Brunson’s boook, adapted his ideas to their own businesses and found some new effective ways to modify the funnels for special situations.

So in this Summit, you will discover these new funnels based on:
• Their own spins
• Their tweaks
• Their new angles.

These new unique funnels are so powerful that they’ve helped catapult many businesses to the ‘Two Comma Club’ (i.e., million-dollar earners) and beyond.

Get the summit details (the new funnels, the speakers, etc.), and register for the free event here: Marketing Funnels Virtual Summit.

MOZ Shares Eight 8 Tips to Find Right SEO Provider

SEO is one of the most important processes that lead to business growth today. An effective SEO strategy can help you win more and more customers using the search.

MOZ contributor Jessica Foster has shared eight useful tips to help you find and hire the right SEO provider for your business.

She says, “Choosing an SEO company or consultant takes careful consideration, as your primary goal is to find a provider that best fits the needs and goals of your business.

For this reason, we’ve included some of the best tips for effective SEO hiring to help you weigh your options and decide on the right choice for you.

1. Ask your network

One of the best sources for SEO provider recommendations is your existing network, particularly those business owners who are in your industry. By asking your network, you’ll already have people who can vouch for the provider’s services, offer an honest review, and point you in the right direction.

2. Request an honest estimate

When you end up reaching out to an SEO agency or consultant, you should request an honest estimate of how much their services will cost for your site and how long they expect those services to take”.

8 Tips for Finding and Hiring the Right SEO Provider

MOZ