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Sunday, September 25, 2022

Marketing Glossary

Make Your Marketing Stand Out This Holiday Season, September 29 [Webinar]

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction.

MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022.

The MarTech team says, “We will cover how to:

  • Use intelligent insights to deliver targeted recommendations and content.
  • Engage tactics like FOMO (fear of missing out) and personalized recommendations to better entice shoppers.
  • Reach customers in all the channels they’re most likely to interact with your brand.”

Make Your Marketing Stand Out This Holiday Season

MarTech

Maximize Your Influencer Marketing ROI, September 20 [Webinar]

As ROI continues to be a challenge for digital marketers, it’s more important than ever to find ways to determine the impact and measure the value of influencer marketing efforts. That’s where affiliate marketing comes in.

Adweek is hosting a webinar ‘Maximize Your Influencer Marketing ROI’ on Tuesday, September 20, 2022, at 1.00 pm EDT.

The Adweek team says, “Hear directly from Awin’s influencer marketing manager Carissa Flinders on how to merge your affiliate and influencer marketing efforts to achieve optimal ROI. You’ll find out:

  • Why tracking and attribution via the affiliate channel can resolve your influencer measurement and ROI dilemmas
  • How likes and comments translate to clicks and sales
  • Ways to leverage influencers as both an awareness strategy and a purchase driver.”

Maximize Your Influencer Marketing ROI

Adweek

Measuring Marketing Effectiveness: What You Need to Know, September 28 [Webinar]

How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact?

Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET.

The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns.

This webinar’s key takeaways:

  • Many different measurement techniques you can implement today.
  • The pros and cons of each measurement technique.
  • How to select the correct measurement technique for your business and campaigns.”

Measuring Marketing Effectiveness: What You Need to Know

Search Engine Journal

MarketingProfs Shares Webinar Invitations Examples and Best-Practices

Attracting active participants to the webinars you host – is a challenge. You can do it with proper promotional campaigns.

MarketingProfs contributor Robert Strobl has published an article featuring useful webinar invitations examples and best-practices.

He says, “Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching, or as cost effective to set up.

Webinar invitations should answer the questions of what, where, who, and why, usually in that order.

1. What

“This is an invitation to [your company]’s webinar about [X].”

Immediately, the invitation should identify itself, usually in the title of the email invitation. It’s the main filter. If the invites are going out to the right people, then there will be people interested enough in the topic to at least open the email. More important, people who are not interested in the topic of the webinar won’t open the email.

From that point on, it’s safe to assume that the person who opens the email is a good lead. That’s why it is important to write this part as plainly as possible and not trick people into opening the email with a catchy headline.”

Webinar Invitations: Examples and Best-Practices

MarketingProfs

Metrics and Measurement Friday Forum, September 16

The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer’s arsenal.

MarketingProfs is hosting the ‘Metrics and Measurement Friday Forum’ on Friday, September 16, 2022, at 11:30 AM ET.

It will feature the following sessions:

  • The 5 Biggest Measurement Strategy Failures and How to Avoid Them
  • How to Prove ROI for Your Total Event Program
  • Attribution Done Right: How to Prove the Real Value of Marketing.

Metrics and Measurement Friday Forum

MarketingProfs

Make Your Marketing Stand Out This Holiday Season, September 29 [Webinar]

Get ready for the biggest shopping season of the year! Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years.

MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022, at 1.00 pm EDT.

The MarTech team says, “With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction.

That’s where AI comes in. Join experts to learn how to help your marketing stand out among the crowd. We will cover how to:

  • Use intelligent insights to deliver targeted recommendations and content.
  • Engage tactics like FOMO (fear of missing out) and personalized recommendations to better entice shoppers.
  • Reach customers in all the channels they’re most likely to interact with your brand.”

Make Your Marketing Stand Out This Holiday Season

MarTech

My Favorite Type of Marketing [Video]

Watch Neil Patel’s latest video where he shares facts about his favorite type of marketing.

He says, “My favorite type of marketing. If you had to guess, what do you think my favorite type of marketing is? Come on, take a guess. Maybe SEO, PPC, creating social content, email marketing, push notifications, or is it podcasting?”

Neil Patel’s Blog

MOZ Shares Keyword Research Tips

Keyword research is the process by which you research popular search terms people type into search engines like Google.

MOZ contributor Tom Capper has published an article featuring some useful tips on keyword research.

He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead.

Quantity vs. quality

If you hit up your favorite search engine and look for some guides on how to conduct keyword research, you’ll find that a common theme is to start by amassing the most exhaustive list of potential keywords possible. If you run out of rows in Excel, or cells in Google Sheets, that is seemingly a badge of honor.

Perhaps you’ll use tools like keyword multipliers, Google Search Console, and GA Site Search to add as many obscure variants of your target keywords as you can find.”

How to Do Better, Lazier Keyword Research

MOZ

Make Your Mobile Ad Experiences Hyper-Engaging, September 7 [Webinar]

The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike.

Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT.

The Adweek team says, “Learn how high-quality interactive creative in the right context can lead to significant increases in attention, engagement and purchase intent from leaders at Mayors and Mobkoi. You’ll find out:

  • Why the Mayors Diamond Collection campaign was able to achieve sky-high ad engagement rates up to 23.5X the industry benchmark
  • Real examples of hyper-engaging mobile ad creative, including the use of drag & drop and shoppable units
  • Actionable steps to a smart mobile marketing strategy that fuels top-of-funnel goals.”

Make Your Mobile Ad Experiences Hyper-Engaging

Adweek

Make the Most of Your Marketing Dollars, September 29 [Webinar]

Marketers are more challenged than ever to prove ad efficacy. One KPI of increasing importance is incremental revenue, or revenue that would not have occurred without a particular campaign.

Adweek is hosting a webinar ‘Prove Incremental Impact to the Right Stakeholders: Make the Most of Your Marketing Dollars’ on Thursday, September 19, 2022, at 1.00 pm EDT.

The Adweek team says, “Join performance marketing experts from Horizon Media, Acceleration Partners and Cardlytics, who will unpack why properly tracking–and communicating–incremental return is key to evaluating ad efficacy in 2022. You’ll find out: 

  • How to prove incremental return to key stakeholders
  • Expert tips for navigating common disconnects between the objective and KPIs
  • Valuable insights into applying learnings for increased efficacy in ad spend.”

Prove Incremental Impact to the Right Stakeholders: Make the Most of Your Marketing Dollars

Adweek