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Saturday, October 24, 2020

Marketing Glossary

MyVirtualTours Demo + Early Bird Special #ad

Today, at 10:30 EDT, Mario Brown is demonstrating his team’s new video marketing software, MyVirtualTours.

In these days of the pandemic, it’s a challenge for a real estate agent to get people to come out for a visit to see a house. Car dealers are seeing few people coming onto the lot to see new cars. Furniture stores have fewer shoppers walking through the showroom.

What’s the solution? A virtual tour. People can tour what you are offering without leaving their homes. You do the tour online with photos or videos of the item you are selling. You explain what you have to offer with a voice-over to accompany the visuals.

That’s where MyVirtualTours excels.

You have never seen any software just like this. There is other virtual tour software available (it’s expensive), but this is the first virtual tour that has built-in:
► Video conferencing
► Live chat
► Live Screen Share
► Custom Hotspots
► Social Media sharing
► Voice-overs for the tours
► Pop-ups to collect leads

If you are a local marketing consultant, MyVirtualTours gives you a service you can sell to your clients.

If you operate any local brick-and-mortar business, you are likely to benefit from showing people your items for sale with a virtual tour.

Sign up to attend the demo. And, to celebrate the launch, there will be a discount for attendees. Get it here: MyVirtualTours.

MOZ’s Tips to Creating Useful and Well-Optimized FAQ Page

A well-planned FAQ page helps your website visitors to get answers to their most common questions. It also helps your site in terms of SEO.

MOZ contributor Ann Smarty has shared a detailed article on creating a useful and well-optimized FAQ page for your websites.

She says, “I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.

In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary”.

How to Create a Useful and Well-Optimized FAQ Page

MOZ

MOZ’s Guide to Focusing Your SEO Strategy

MOZ contributor Annaleis Montgomery has published a new guide called ‘How To Focus Your SEO Strategy’. In this guide, Montgomery highlights some useful techniques for businesses looking to enhance their organic reach and traffic.

She says, “With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet.

This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions.

Scenario 1: You don’t know what keywords you should be ranking for

Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial”.

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization 

MOZ

MOZ’s Local SEO Tips for the 2020 Holidays

The 2020’s peak shopping season will be approaching soon. You can grow your sales this year by developing a stronger SEO and sales strategy.

MOZ contributor Miriam Ellis has shared local SEO tips for the 2020 holidays.

Ellis says, “Whatever your business can offer to support local shoppers’ aspirations for a safe, comfortable, happy holiday season at home is commendable at the end of a very challenging 2020. I hope these eight local search marketing tips will help you make good connections that serve your customers — and your business — well into the new year.

1) Survey customers now and provide what they want

Reasonably-priced survey software is worth every penny in 2020. For as little as $20/month, your local business can understand exactly how much your customers’ needs have changed this past year by surveying:

  • Which products locals are having trouble locating
  • Which products/services they most want for the holidays
  • Which method of shopping/delivery would be most convenient for them”.

My 8 Best Local SEO Tips for the 2020 Holidays

MOZ

Motvio: new premium hosting for marketing videos #ad

When you use one of the major video hosting services, (YouTube, Vimeo, etc.) you don’t have complete control over your content. You also don’t control your subscriber list. The hosting platform can take both away from you whenever they think best.

That’s why Devid Farah created Motvio, the video host specifically for marketers that know the power of video and don’t want to lose their marketing tools.

Motvio gives you full control over your whole video marketing process so that you can:
➢Upload, Store, Manage, and Publish all your videos with just 1-Click. You are in control.
➢Perfect for Marketing Videos, Sales/Support Videos, Webinar Replays, Video Ads, Review/Promo Videos, and videos for your Product Launches, Training, Info Courses, and more.
➢Get improved video playback, without skips or delays
➢Customize your videos to match your branding
➢Insert interactive Calls to Action anywhere inside your videos.
➢Your videos can be linked from any website, email, or social media platform.
➢There are no monthly fees, saving you money.
➢And a lot more

YouTube, the leading video platform can send your hard-won traffic to other videos, even competitor videos, with the list of related vidos they show on the right of the screen. That will never happen with Motvio.

Also, in contrast with YouTube, here are no ads that interrupt or delay your videos.

Motvio always shows your videos from advanced, high-capacity servers, so your viewers will always get a premium viewing experience.

Thi new video platform can make your video strategy fly high. With many valuable features, including more video controls and detailed analytics information about who watches your videos (geography, how long they watched, etc,) it can boost your video success.

See the demo and get all the details here: Motvio.

By the way, use “Motvio3off” coupon for $3 off.

MarketPal: Your all-inclusive software for better marketing #ad

MarketPal

MarketPal Pro software is an inclusive marketing management and promotion tool for individual marketers and small businesses.

Our readers can use the superVIP coupon for a $7 discount.

This new tool comes with everything you need to market and sell any product or service online.

You are getting a commercial license during the launch period so that after you have used it in your own business, you can sell your marketing services to other businesses and use xxx to deliver your services.

Here is the business-building value this new (and increasingly popular) tool provides. You can:
► Create and Sell Beautiful Sales Pages, Lead Pages, Webinar Pages, Affiliate Review Pages, and whole Websites
► Create Pop-Ups, Sticky Bars, Scarcity Timers to Improve Your Conversions, Leads, Sales, Commissions, and Profits
► Send Unlimited Emails to Your Lists for better delivery, opens, clicks and sales
► Use it for yourself or for your clients’ business (for a new monthly income stream)
► And Much more.

You need these capabilities in your business. Emails, landing pages, and websites are the foundation of online business.

When people visit your site, you need to collect their email addresses and contact them regularly with additional products, services, and offers. That’s what online business is all about.

With MarketPal Pro, no longer do you need to
■ Hire tech experts to Create landing page or website,
■ Pay recurring fees to page or website builder software services.
■ Pay separately for conversion boosters like popups, splash pages, scarcity timers, etc.
■ Pay for Email Marketing Software to contact your customers regularly

MarketPal Pro comes has all these capabilities in a single dashboard.

Now, you (actually, anybody, regardless of experience) can create high-converting sales pages, lead pages, webinar pages, and affiliate review pages for all of your sites, no matter what niche they are in.

And you can send unlimited beautiful emails to your subscribers, either instantly or schedule them for later.

You do it all with over 500 templates, an advanced drag and drop page builder plus the email Editor to build your emails.

To track your results, MarketPal Proincludes an analytics tracker to Analyse, optimise, and boost your ROI.

Automatic SSL encryption is also included for maximum security.

And, to top it all off, it is easy to use:
First: Select from Over 100 professionally designed, tested, and proven to convert templates or start from scratch
Second: Edit or Customize the Pages, Emails, or Popups according to your needs or your client’s needs
Third: Publish your finished web pages or emails

So, by using this single application you can quickly create (and, if you choose, sell) pages, pop-ups, sticky bars, splash pages, and more.

We have arranged a bonus for our readers to enhance your success. See it here:: MarketPal Bonuses for IM NewsWatch Readers.

You could invest in several applications to do this marketing management for you or you could invest in just one, because this new software does it all. Get access here: MarketPal Pro.

Measuring Influencers’ Impact on SEO [Podcast]

Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast titled ‘Measuring Influencers’ Impact on SEO’.

Listen to this podcast episode featuring Joe Sinkwitz of Intellifluence discussing how to measure influencer impact on SEO performance.

Stockton says, “Ranking numbers and achieved KPIs are the most common measurements in SEO but it’s important to consider measuring and analyzing all the variables in data. Variables to examine include:

  • Buyer personas
  • Persona categories
  • Influencer-targeted personas
  • Networks
  • Socio-demographics

Analyzing a diverse set of variables in a campaign post-mortem session provides a complete picture and a better ability to connect the dots between them in your campaign. Analysis can reveal why certain keywords performed well that you didn’t initially target, and can help you redirect focus and tweak variables to improve the areas you initially targeted”.

Measuring Influencers’ Impact on SEO

Searchmetrics

 

MarketPal Pro: All-in-One Platform to Start a Profitable Online Business #ad

MarketPal Pro is a powerful lightning-fast application that creates fast-loading Pages, Pop-Ups, Splash Pages, and Sticky Bars. It also sends unlimited emails in minutes without any hassles.
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Here’s what it can do for you:
► Create unlimited Converting Sales, Lead, Webinar, Affiliate Review Pages for Any Niche
► Advanced Sales Boosters with A.I Based Personalized Notification to Engage Visitors
► Send unlimited Beautiful Emails & Autoresponders to Subscribers Instantly or on a Schedule
► Over 200 Landing Page, Emails, Popups, Splash Pages, and Sticky Bar Templates
► Advanced Drag and Drop Page Builder
► Includes an Email Editor to Build Top-quality Emails
► Smart tags to segment your subscribers and send emails to selected segments
► And many more.

Because personal privacy is so important these days, it is also 100% GDPR and CAN-SPAM Compliant.

Included in MarketPal Pro is a license to sell marketing services to unlimited clients. It’s simple. Just follow 3 steps:
Step 1- Select from over 200 professionally designed, tested, and proven-to-convert templates
Step 2- Edit or customize the pages, emails, and pop-ups according to the client’s niche or business
Step 3- Just publish the pages or send the emails you have created.

Take note that MarketPal Pro was originally built as an SaaS Recurring Membership. However, during the launch week only, it is available for a special low price.

Our readers who invest in MarketPal Pro will also receive a collection of bonuses that will enhance your experience with this new software: Bonuses for IM NewsWatch Readers.

In the past it took several apps to do all this communiction with your list. This new software does it all. Get access here: MarketPal Pro.

Multivariate Testing – Everything You Need to Know

VWO defines Multivariate testing as a technique for testing a hypothesis in which multiple variables are modified.

In terms of a website, it is an experimentation that leads to modification and testing of multiple elements of a webpage to determine which combination of the page leads to the maximum positive impact on conversion.

Shubhi Ahluwalia has published a comprehensive article on Multivariate Testing and when and how to use it.

Ahluwalia says, “Multivariate testing allows you to drill down and see exactly which combination of your critical website elements yields the best results. The changes in a multivariate test are more subtle than those in an A/B test, but give you an insight into how key elements can work together to drive significant improvement in your conversion rates. Multivariate testing, therefore, is best deployed when you wish to optimize landing pages, your homepage, or any other critical page without having to go for a complete redesign.

Another crucial benefit of multivariate testing is that it saves you time as you test multiple variables simultaneously as opposed to testing them iteratively and measuring the impact of each. You also get to measure how each of the variables interacts with one another and impact your overall goal”.

What is Multivariate Testing? When And How To Use It

MaxDrive 2.0: Backing up is hard to do – not #ad

Dr Amit Pareek has just released MaxDrive 2.0, the newest cloud storage and delivery facility.

We all have videos we want to use in our marketing. They could be training videos, sales videos, affiliate videos and more.They take up a lot of space on your hosting. ou may even need to buy a bigger hosting plan after a while.

Now, your media hosting worries are overwith MaxDrive 2.0, which was just launched.

To use your new media storage, you just need to follow 2 Simple Steps:
Step 1: Just upload any media file from your PC. MaxDrive 2.0 optimizes it for speed and resolution so that when someone views it, they will get quick delivery.
Step 2: Share your video, audio, etc. wherever you choose. It is instantly available.

As time goes on and you have more videos and other files, you can use just a few clicks to manage them, by searching based on name or file type. Then delete, etc, as you prefer.

Look at some of the things MaxDrive 2.0 can do for you:
► If you want, you can join the e-learning industry – Deliver Your Videos, Document or PDF Training on beautiful sharing pages
► Present Sales and Training Videos in HD on any page, site or member area
► Deliver Giveaways and Bonuses to Your Subscribers
► Save backup copies of any important files
► Share files privately with clients, customers, and team members (with an expiration date, if you like)
► Hosting for your files (Storage Space up to 250 GB; Bandwidth up to 250 GB/Month)
► Any type of file is welcome: videos, images, PDFs, documents, audios, Zip files or any other marketing file
► Speed-Up Your Website, Landing Pages & Online Shops with Fast Loading & Optimized Images & Videos.
► Contact Management System (CMS) is built-in.

This may be just what you need to speed up your site and squeeze it into a smaller hosting package. Get yours here: MaxDrive 2.0

For a nice discount, use unadvertised coupon “supervip”.