Marketing Glossary
Maximize the Value of Every Customer Transaction #ad
Maximize the Value of Every Customer Transaction, Content Sparks’ newest PLR mini-course is now available.
Have you ever thought about how much more value you could unlock from each customer transaction? Many business owners often miss out on this simple yet powerful opportunity. How about you?
Are you offering digital products, services, courses, or memberships online? If so, you might be overlooking straightforward strategies to enhance customer value precisely when they’re ready to purchase.
Maximize the Value of Every Customer Transaction, a “concise workshop” or, if you prefer, a “mini-course”, is designed to equip you with the tactics and confidence needed to make genuine, helpful offers that don’t come across as pushy.
And not only can your own online marketing benefit from these new tactics, but you can also share this information with clients. Put your name on the course materials (“Content Sparks” is never mentioned, so there’s nothing to remove) and teach it as your own course.
Here’s what you can expect in Maximize the Value of Every Customer Transaction:
➤ A fully customizable workshop covering upsells, cross-sells, bundles, and more
➤ Editable teaching materials, including a guide, workbook, slides, and a cheat sheet
➤ Marketing content to support your promotion efforts
➤ A special launch discount of 60% – now only $57, down from $147
➤ BONUS: An “Offer Ideas Cheat Sheet” in Word & Canva format
This offer is only available for the next few days, so don’t miss out.
Whether you choose to host a live workshop, offer it as a self-paced course, integrate it with other programs, or use it as a coaching resource, everything is ready for you. Simply add your branding and any personal touches you like.
Take advantage of this opportunity to enhance your offerings and maximize every transaction here: Maximize the Value of Every Customer Transaction.
Marketing with Purpose: The Art of True Representation
Representation in marketing ensures that diverse identities, cultures, and communities are accurately and respectfully portrayed in campaigns. It builds trust, broadens audience reach, and fosters inclusivity by reflecting real-world diversity.
HubSpot contributor Sonia Thompson has published an article on
She says, “The people you serve need to see themselves and who they aspire to be reflected in the visual imagery your brand puts forth.
When they see themselves, it is a permission slip to take the next step forward with you in your customer journey. When they don’t, many consumers receive the message “this isn’t for me” and go off in search of another option that does make them feel like they belong.
The 2021 State of Representation in Marketing study I conducted revealed that 74% of consumers choose to buy from and engage with a brand as a result of seeing themselves represented in the visual imagery a brand puts forth.
Representation also has the effect of impacting how consumers feel about themselves. In that study, one consumer said they wish brands knew “The damage they do by underrepresentation.” Another consumer said they wished brands knew”.
Motivate Your Clients to Take Action; new Content Sparks DFY Course #ad
It goes through a 6-step coaching system to help you (and if you are a consultant or trainer, your clients) follow through with contacts you (or they) receive, stay focused, and achieve your sales goals.
That system is broken down into the acronym ACTION:
- Assess
- Connect
- Target
- Implement
- Overcome
- Navigate
Aside from the course materials and slideshow, the Motivate Your Clients to Take Action kit includes a lead magnet, emails you can use to promote your course, marketing content, and an ‘early buyer bonus’.
Why do you need this?
If you offer services like coaching, consulting, or courses, you’re likely familiar with this scenario: a client starts out bright-eyed, eager, and ready to dive in — but then they begin to lose steam.
👇 They hit a roadblock.
👇 Other commitments pull their focus away.
👇 Their sheer volume of tasks becomes overwhelming.
And there you are, piecing together what went astray,
— and strategizing on how to reignite their drive. That’s one reason you need ths course, but there’s more.
Does your audience include coaches, consultants, course creators, or service providers?
They encounter these challenges frequently, just as you do.
That’s why Content Sparks developed this new course designed to assist you to Motivate Your Clients to Take Action.
This course is fully customizable and ready for you to present and market under your brand.
Your participants will journey through the A.C.T.I.O.N process to:
✔️ Cultivate coaching dynamics that spark and sustain motivation
✔️ Identify and address hidden barriers and mindset issues
✔️ Establish inspiring goals that foster real progress
✔️ Implement straightforward accountability systems to maintain client momentum
✔️ Reconnect with clients who have started to withdraw (because it happens)
By the end, they’ll possess a tested system and tools ready to integrate into their operations,
— while you’ll have a sophisticated course to market, teach in live settings, incorporate into a membership site or coaching program, or even use as part of a more extensive offering.
You can get all the details here: Motivate Your Clients to Take Action.
You can invest in this done-for-you course, ready to use for your own growth and (to get the most out of your investment) if you like, to teach others, during this launch for the best pricing.
Launch Ends: Wednesday, June 11th
Public Price after the Launch: $297
Launch Price: $97 (67% off) with the Early Buyer Bonus only during the launch.
Brandable content that is included so you can add your logo and name to it:
- Course Book
- Action Guide (Workbook)
- 12 Coaching Tools & Templates
- Case Study Exercises
- Cheat Sheet
- Slideshow
- Lead Magnet (11-page diagnostic tool/assessment)
- Nurturing Emails
- Blog Posts/ Social Media Posts
and more
Plus, if you get your license during the launch window (ending Wednesday midnight PDT), you’ll get this bonus:
Client Engagement & Re-Engagement Toolkit (rebrandable email templates in Word and Canva)
The bonus arrives in your inbox during the launch and isn’t available anywhere after that Early Bird window closes.
So get your copy today, here: Motivate Your Clients to Take Action.
Maximize Your Instagram Growth: Getting More of The Right Followers [Podcast]
The SME team says, “Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? Discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth, I interview Lucas O’Keefe.”
Maximize Your Instagram Growth: Getting More of The Right Followers [Podcast]
The SME team says, “Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? Discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth, I interview Lucas O’Keefe.”
Mastering Anything: A New Way to Faster and Better Results [Podcast]
The SME team says, “Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? Discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed.”
Mixing Prompts with Uploaded Images: 7 Recipes for Tasty Marketing Insights [Video]
Mixing prompts with uploaded images enhances creative control by combining visual input with text-based instructions. This allows for more accurate, personalized, and context-rich AI-generated outputs.
Orbit Media Studios has published a new video, ‘Mixing Prompts with Uploaded Images: 7 Recipes for Tasty Marketing Insights’ featuring Andy Crestodina.
It covers the following:
- AI for writing captions and social posts
- AI for PPC ad and landing page alignment
- AI for accessibility checks
- AI for GA4 analysis of topic channel fit
- AI for writing product descriptions
- AI for persona-drive page review and competitive analysis.
Marketing Work Management Platforms: A Marketer’s Guide [Guide]
Digital Marketing Depot has published ‘Marketing Work Management Platforms: A Marketer’s Guide’.
The DMD team says, “MarTech’s publication of “Marketing Work Management Platforms: A Marketer’s Guide” examines the market for marketing work management platforms and the considerations involved in implementation. The 32-page report reviews the growing market, plus the latest trends, opportunities and challenges.
- Who the leading players are in marketing work management platforms.
- What you should look for.
- What trends are driving adoption.
- The capabilities marketing work management platforms provide and how vendors are incorporating AI- and ML-driven functionality.
Also included in the report are profiles of 7 marketing work management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.”
Maximize Creative Impact Across Channels, June 3 [Webinar]
The Adweek team says, “Join expert from Adobe Advertising to explore how advertisers are evolving their approach to creative and media. You’ll learn how updated technology and full-funnel thinking are helping brands close the gap and unlock better performance.
Key Takeaways:
- Why creative optimization matters for all performance marketers, not just high-SKU verticals like retail
- How outdated DCO tools limit experimentation and impact ROI
- Why owning the full creative lifecycle is key to optimizing today’s complex customer journeys”.
Marketing with Intent: The Strategic Power of Agentic AI, June 4 [Webinar]
Marketing with intent focuses on delivering purposeful, targeted messages that align with customer needs and business goals. It drives meaningful engagement by prioritizing value over volume in every campaign.
Content Marketing Institute is hosting a webinar, ‘Marketing with Intent: The Strategic Power of Agentic AI’ on Wednesday, June 4, 2024, at 2.00 pm ETD.
The CMI team says, “Whether you’re just beginning your AI journey or looking to refine your approach, you’ll walk away with practical guidance and a clearer vision for marketing’s next evolution.
Key Takeaways:
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Understand how Agentic AI enables scalable, AI-first workflows that go beyond content creation
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Learn where marketing teams commonly get stuck—and how to overcome early challenges
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Explore strategies for maintaining brand differentiation and ethical responsibility in an AI-driven world
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Identify the leadership skills and team capabilities needed to thrive in the next phase of marketing transformation“.
