Marketing Glossary
Marketing IS Content Marketing [Video]
In 2024, content marketing continues to be a pivotal strategy for businesses, with a focus on personalized, interactive, and value-driven content to engage audiences across diverse digital platforms. Integration of AI-driven analytics and immersive technologies further enhances content creation and distribution, fostering deeper connections and driving conversion rates.
Content Marketing Institute has published a new video ‘Marketing IS Content Marketing’ featuring Robert Rose.
The CMI team says, “When we began this journey a little more than a dozen years ago – we believed that the practice of what we call “content marketing” would, at some point, be subsumed into the overall marketing operation for most businesses. But as it turns out, our story has quite the twist. In fact, it’s quite the other way around. In this clip from Content Marketing World 2023, keynote speaker CMI’s Robert Rose explains how content marketing has become the new driving force behind successful business strategies.”
MasterTHIS: SEO, March 20 [Webinar]
Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals.
Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024, at 1.00 pm ET.
The CMI team says, “Join us on March 20 for MasterTHIS: SEO. In under 90 minutes, gain actionable insights to enhance your SEO approach, boost website traffic, and effectively track outcomes. We’ve invited Zack Kadish with Conductor and Andy Crestodina with Orbit Media for an in-depth exploration of SEO tactics. You’ll walk away with practical advice and strategies to take back to your team.
Register today to watch live or on demand.
AGENDA
Handling a Decline in Website Traffic: Strategies for Recovery, with Zack Kadish, Sr. SEO Strategy Director at Conductor
Discover how to diagnose and reverse traffic downturns, arming yourself with effective solutions to revitalize your website’s performance.
The Simple But Strategic Approach to SEO (And How To Measure It in GA4) with Andy Crestodina, Co-Founder & CMO at Orbit Media
Demystify SEO complexities with Andy as he presents a straightforward measurement framework utilizing Google Analytics 4 for performance evaluation.”
MasterTHIS: SEO
Measure the Impact of Gen Z, March 27 [Webinar]
Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born approximately between the mid-1990s and the early 2010s, although there is some variation in the exact years that define this generation. As of my last update in January 2022, the oldest members of Gen Z were in their late twenties, while the youngest were still in their early teens.
Adweek is hosting a webinar ‘Measure the Impact of Gen Z’ on Thursday, March 28, 2024, at 1.00 pm EDT.
The Adweek team says, “What does it take to be a top brand in the minds of Gen Z? You have to be present where this generation is most active (aka social), show up in the right way with the right talent, and be a part of their passions. And then you have to measure the impact of these efforts. Top clothing retailer American Eagle worked with TransUnion to create a measurement program that helps the brand understand how its media reaching Gen Z is performing so it can drive incremental sales.
Get details and insights on how to unlock Gen Z customer growth directly from American Eagle VP Ashley Schapiro and Neil Jacobs, senior director, consulting services at TransUnion. You’ll find out:
- Media strategies that understand what matters most to Gen Z
- Measurement best practices that get at the true impact of your Gen Z media spend
- How to use measurement insights to drive incremental sales to your customers”.
Master GA4: Transforming Data into Actionable Insights, March 13 [Webinar]
Digital Marketing Institute is hosting a webinar ‘Master GA4: Transforming Data into Actionable Insights’ on Wednesday, March 13, 2024.
The DMI team says, “Join us for an insightful two-part live webinar series with SEO and data expert, Chris Coomer of Neil Patel Accel. Chris will walk us through the GA4 interface, showing you tips and tricks that will help you track and analyze your user data, identify areas for improvement, and make informed decisions to drive your business growth.
In this live series you will learn how to maximize the creation of custom reports to segment and analyze your audience to drive engagement and sales, channel effectiveness, and how to optimize the impact of paid advertising and organic search.”
MarketingHub: Ultimate online marketing toolkit launch ending #ad
Brett Ingram‘s new MarketingHub, a suite of tools for all your online marketing needs, is still available at launch pricing, as of this writing, but not much longer.
Have you ever wanted to simplify your marketing activities? It would be a big help to be able to perform all marketing tasks- Creating Websites, Videos, graphics, images, from one dashboard and get unlimited benefits without paying huge monthly fees to third party platforms, and without paying expensive fees, hiring freelancers or depending on self proclaimed marketing gurus.
MarketingHub does exactly that.
This is the world’s first and only “all in one” AI app suite that does everything:
➤ Create Stunning Websites,
➤ Build Mind Blowing Videos,
➤ Create Eye Catchy Graphics,
➤ Craft Stunning Marketing Content & Copy,
➤ Give Instant Customer Replies
➤ & Much More
It does all this from one central dashboard with zero monthly or yearly fees ever.
Finally, you can say goodbye to 6 complicated apps doing individual marketing tasks in just 3 easy steps:
Step #1- Grab Your Copy
Step #2- Activate
Step #3- Use and Enjoy
Watch this short demo video: MarketingHub Demo
Here’s What Makes MarketingHub the last all-in-1 marketing platform you need:
➤ Zero Searching, Finding & Hiring Expensive Copywriters & Content Creators
➤ Zero Wasting Time Planning, Evaluating & Finalizing How To Create Marketing Assets
➤ Zero Paying Huge Monthly Fees To Third Party Graphic Creation Platforms
➤ Zero Worrying About Low Conversions For The Ad Copy Created
➤ Zero Getting Blacklisted With Using Plagiarized Content On Your Websites
By now, you surely see that there is huge potential in this new suite of tools for you .
With MarketingHub by your side, you’ve got the ultimate edge over your competition.
You’re not willing to let this once in a lifetime opportunity pass by, are you? It will unless you act fast.
Checkout complete MarketingHub features hereMarketingHub.
These are the bonuses you will also get (check the links to get a full description):
Fast Action Bonus 1: Plexity AI: https://plexityai.live/
Fast Action Bonus 2: AI Force: https://getaiforce.live/
Fast Action Bonus 3: HQ Sites: https://hqsites.live/
Fast Action Bonus 4: AI Store: https://storeai.live/
Fast Action Bonus 5: VRStudio: AI Fusion-Based Technology that is used to Create & Sell Engaging 360* Virtual Tours Video In Just 3 Clicks From A Single Dashboard.
Fast Action Bonus 6: WebinarStudio: https://webinarstudio.live/
As usual, the product is structured as a basic version along with several upgrades. You can get a $5 discount on the basic product and each of the upgrades using coupon HUB5.
If you recognize the power of this suite of tools and want all the tools available you can avoid the cost of buying individual upgrades buying a “bundle” including the basic product and all the the upgrades in a single purchase, for a significant discount. You can increase your discount using the coupon HUBBUNDLE100, for an additional $100 OFF, here: MarketingHub Bundle.
Take a look at the bundle before deciding. It gives you a lot of improved capabilities and may be worth the additional investment.
Grab MarketingHub (basic version) with the 6 limited time bonuses here: MarketingHub.
MarketingHub: Ultimate toolkit for website, video, graphics, etc #ad
Brett Ingram has just released MarketingHub, a suite of tools for all your online marketing needs.
This new-generation all-in-one AI-based platform does everything:
➤ Creates Stunning Websites,
➤ Builds Mind Blowing Videos,
➤ Creates Eye Catchy Graphics,
➤ Crafts Stunning Marketing Content & Copies,
➤ Gives Instant Replies to Customers,
➤ And Much More From One Central Dashboard.
First-to-Market MarketingHub replaces 18 complicated, expensive marketing apps.
Now you can create mind-blowing websites & landing pages from just a keyword or URL in under 60 seconds.
With the help of these new tools, you can smartly transform any idea into 100% fresh, audience-friendly images that get 10x engagement.
You don’t need a subscription to ChatGPT to use it. MarketingHub has no Third Party Dependencies, and you can manage everything from one central dashboard.
Use it in your own business or start your own profitable marketing agency business in 3 easy clicks.
If you at now, Ingram is including Premium Bonuses that he estimates are worth $14,878. (Se below.)
Here Are Some of the Amazing Benefits when you invest in MarketingHub:
✔️ Use AI To Create Stunning Graphics That Attract 10X More Eyeballs Hands Down
✔️ Instantly Create 100% Original Marketing Content For Any Offer In Any Niche In Just 3 Clicks
✔️ Create Ultra 4K HD Videos With Just One Keyword
✔️ Save Money On Expensive And Recurring Marketing Platforms That Charge Every Month
✔️ Get Dedicated, Round-the-Clock Expert Assistance
✔️ An Iron-Clad 30-Day Money-Back Guarantee Included
Here are the bonuses you will also get (check the links to get a full description):
Fast Action Bonus 1: Plexity AI: https://plexityai.live/
Fast Action Bonus 2: AI Force: https://getaiforce.live/
Fast Action Bonus 3: HQ Sites: https://hqsites.live/
Fast Action Bonus 4: AI Store: https://storeai.live/
Fast Action Bonus 5: VRStudio: AI Fusion-Based Technology that is used to Create & Sell Engaging 360* Virtual Tours Video In Just 3 Clicks From A Single Dashboard.
Fast Action Bonus 6: WebinarStudio: https://webinarstudio.live/
As usual, the product is structured as a basic version along with several upgrades. You can get a $5 discount on the basic product and each of the upgrades using coupon HUB5.
If you recognize the power of this suite of tools and want all the tools available you can avoid the cot of buying individual upgrades buying a “bundle” including the basic product and all the the upgrades in a single purchase, for a significant discount. You can increase your discount using the coupon HUBBUNDLE100, for an additional $100 OFF, here: MarketingHub Bundle.
Take a look at the bundle before deciding. It gives you a lot of improved capabilities and may be worth the additional investment.
Check out the basic version here: MarketingHub.
Mastering Organic Marketing: Strategies To Grow Your Business [Podcast]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Mastering Organic Marketing: Strategies To Grow Your Business’.
The HubSpot team says, “Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions.”
MOZ On The Anatomy of Addictive Content
Content marketing is a marketing strategy that involves creating and distributing relevant content to attract, engage, and retain an audience. Content marketing can include articles, videos, podcasts, and other media.
MOZ contributor Sarah Sal has published an article on the anatomy of addictive content.
She says, “In this blog post, I’ll unveil my strategies for crafting content as irresistible as a double scoop of ice cream on a hot summer day. It’ll grab your readers’ attention and lead them to conversion.
Principles to write addictive content
1. Pick a fight
In 2019, I got a message on LinkedIn telling me a blog post I wrote for Copyhackers about long-form Facebook ad copy became one of the top 45 marketing articles of the year.
My first thought was: “Thanks, I’ll go and brag on social media about my article making it to the top of the list, even if I am unsure how it got selected.”
Then I asked about the selection process, and they mentioned that for each of the top 15 digital marketing blogs, they used BuzzSumo to find the top 3 articles with the most engagement.”
Marigold’s 2024 Global Consumer Trends Index [Report]
MarketingProfs has published a new report ‘Marigold’s 2024 Global Consumer Trends Index’.
The MarketingProfs team says, “According to a survey of over 10,000 buyers, their behaviors are shifting with technology and economic concerns.
Brand loyalty remains strong—for brands that forge strong relationships with their buyers.
In fact, eight out of every ten buyers are more likely to buy from brands that treat them as an individual.
But brands with weaker customer relationships risk losing customers due to competitor prices or convenience.
So the question is: How can your brand reinforce these important buyer relationships?
In Marigold’s 2024 Global Consumer Trends Index, you’ll discover:
- How to increase customer engagement and loyalty
- The factors that produce better survey responses
- Buyers’ preferred media for sales-producing marketing
- How to overcome price-conscious buying behaviors.”
MOZ Shares Four Steps to Improve Your About Page
An about page is a section of a website that provides information about a company, organization, or individual.
MOZ contributor Ann Smarty has published an article featuring four steps to create a better-performing about page.
She says, “An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand.
Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come.
It is often an entry page
Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks.”