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Tuesday, January 19, 2021

Marketing Glossary

Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble [Webinar Replay]

Martech Today has published a replay of a webinar on ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’.

The Martech Today team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity. No matter what changes the new year will bring, understanding identity insights is key to how marketers can ensure long-term success.

In this webinar, you will learn how to:

  • Leverage 1st, 2nd, and 3rd-party data to focus on your organization’s future consumer identity data strategy
  • Re-energize your efforts in first-party data building and identity resolution to improve marketing insights, activation, and measurement
  • Find new ways to maximize reach across channels and devices”.

Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble

Martech Today

Meeting the data challenge with Google Marketing Platform and Google Cloud [Guide]

Google Marketing Platform has published a new guide ‘Meeting the data challenge with Google Marketing Platform and Google Cloud’.

The GMP team says, “The consumer journey is becoming increasingly complicated. People are changing the way they purchase goods and services compared to just a year ago.

The technology that marketers are using to keep up with changing consumer behavior is getting more complicated as well. Google Marketing Platform brings together advertising and analytics, but as more new tools emerge to help marketers measure their users’ journeys, even advanced practitioners face another challenge: separate data sources that aren’t easily unified.

Marketers can meet this data challenge by using Google Marketing Platform and Google Cloud side-by-side. To help you use these two platforms together, we’ve put together a guide that highlights best practices and features customer success stories from around the world”.

Meeting the data challenge with Google Marketing Platform and Google Cloud [Download Guide]

Google Marketing Platform

MOZ Study Explores Correlation Between Authoritative Links and Ranking

MOZ contributor Eric Enge has published the results of a study on correlation between authoritative links and ranking.

He says, “Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis. In these studies, we perform Spearman Correlation analyses to show how the following variables correlate with ranking:

  • Number of links to the ranking page
  • DA of links to the ranking page
  • PA of links to the ranking page

Please note that Moz has never compensated us for including, or asked us to include, the DA and PA calculations — we have chosen to do that of our own volition. In fact, Moz staff only learned that we had done so in early October of 2020, even though we published the post with our findings on April 16, 2020 (to be honest, I was too busy to catch up with the Moz team and let them know). In short, there is no quid pro quo here”.

The Correlation Between Authoritative Links and Ranking [SEO Study]

MOZ

Mike Blumenthal on how to rank in Google Local [Video]

Search Engine Land contributor Barry Schwartz has published a new video on ‘how to rank in Google Local’ featuring Mike Blumenthal..

He says, “In part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is about 20 minutes of our 45-minute discussion on search. Here are part one and part two.

In part three we get into tactics, what tactical measures and actions can you take to rank well in Google Maps and Google Local. He explained NAP — name, address and phone number — is no longer that important. What is important is having a good web site, good links, good content, and good site structure. Good reviews and citations are also important and, of course, relevancy and distance all play a role.

We spent a nice amount of time talking about the impact of COVID-19 on local reviews for many businesses. We spoke about the local SEO community and so much more”.

Watch the video here.

Search Engine Land

Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble, December 3 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’ on Thursday, December 3 at 1.00 pm EDT.

The DMD team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity. No matter what changes the new year will bring, understanding identity insights is key to how marketers can ensure long-term success.

In this webinar, you will learn how to:

  • Leverage 1st, 2nd, and 3rd-party data to focus on your organization’s future consumer identity data strategy
  • Re-energize your efforts in first-party data building and identity resolution to improve marketing insights, activation, and measurement
  • Find new ways to maximize reach across channels and devices”.

 

Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble

SEMrush

Make Money Blogging: From Zero to $1,000-Plus per Day [Video]

Entrepreneur magazine has published a new video ‘Make Money Blogging: From Zero to $1,000-Plus per Day’ featuring Jeff Rose.

The Entrepreneur team says, “Jeff Rose started blogging to stand out as a financial advisor but is now earning most of his income from his website. In this video, he talks about the lessons he learned to monetize his blog, including the importance of:

  • SEO
  • Guest blogging
  • Google Adsense
  • Affiliate marketing
  • Publishing posts about topics before they trend
  • Positioning yourself as an expert
  • Offering various kinds of content such as video and podcasts”.

Make Money Blogging: From Zero to $1,000-Plus per Day

Entrepreneur

More Black Friday Sales for Marketers #ad

Back Friday for Online Marketers (Part 3)

Here are several more businesses offering sales for marketers, some ending Black Friday; others beginning then and continuing through next week.

Udemy

This week, Udemy has reduced the price on many of its courses to $9.99-$14.99. The “retail” price on some of these courses can be $100 or more.

But this week, you can get any training you need for just $9.99 here: Udemy Black Friday Sale.

There are a few we have been wanting, and now’s our chance.

Domestika

Domestika is a site similar to Udemy, with one difference: Most of its courses are in Spanish. For some of our readers, that will be a big advantage.

There are some English courses, as well. We just signed up for one on Instagram. And all the courses have English subtitles. Some also have subtitles in other languages, too.

Vidnami

The team at Vidnami has opened the doors to their Black Friday Sale. Vidnami is a simple video creation app. In this Black Friday sale, they have reduced the price and have bundled additional software and training with it.

You can use these quick videos, for example, on
➤ Your blog,
➤ Facebook,
➤ YouTube,
➤ LinkedIn,
➤ Instagram,
➤ Twitter (and more).

Click here to check it out: Vidnami Black Friday Sale

Imagine being able to create videos in just a few minutes, publish them on YouTube, and generate over 350,517,723 views.

Well, that’s exactly what Sergio Westphal did using Vidnami.

Sergio owns the ‘Natural Cures’ YouTube channel and has found that Vidnami is the fastest way to generate high-quality videos.

For example, here’s a video that Sergio created with Vidnami Black Friday Sale that describes a natural way to unblock a clogged drain that has now had over 4,726,010 views:

For the next two days, they are offering you a full suite of video marketing apps and resources at a discounted price.

But their special offer is only available until midnight this Friday.

So click here to get in before the sale ends: Vidnami Black Friday Sale

Content Sparks Bonus Bundle

We got a note from Sharyn Sheldon, leader of Content Sparks, reporting that they are offering a large bundle of their marketing training products and aids, this weekend, starting on Black Friday. These are especially useful to people providing online training. Each item could be used on its own or as a free introduction to a marketing topic you teach about. Content Sparks has courses you can sell as an affiliate or use as the basis for training you do.

Conrent Sparks Bonus Bundle.

Throughout the year, Content Sparks offered bonuses to people who bought two or more products in a sale. Now, they have collected most of these 2020 bonuses into one bundle and making them available with no other purchase necessary. Included are:

8 Ready to Go Challenge Kits A “challenge” is a short-term interactive training event. Participants are expected to perform a sequence of exercises that train them in a particular area.

Each kit includes:
Instructions for running your challenge
5 daily challenge emails (use for email and/or livestreams)
5 daily worksheets for your participants
2 promo emails (to promote the related course, either your own version or, as an affiliate, the original Content Sparks course.

Canva Image Templates 50 social media images created as Canva templates that can be used to promote your own products, or as an affiliate, Content Sparks courses. Just make a copy of the template and edit it to make it your own.

Content Inspiration Calendar A list of 365 ideas to inspire your content creation throughout the year.

Website Content Planner
A beautiful 73-page, planner created in PowerPoint and ready to add your own logo and other information to and upload to Amazon KDP as a printable.

Two Mini-Planners for Your Book Publishing Activities 10-page, editable planners in PowerPoint for creating your author bio and book description.

Curriculum Planner A pdf planner for your personal use, to help you work out your revenue-boosting online training series.

Get your bundle here, beginning on Black Friday Conrent Sparks Bonus Bundle.

Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble, December 3 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’ on Thursday, December 3 at 1.00 pm EDT.

The DMD team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity. No matter what changes the new year will bring, understanding identity insights is key to how marketers can ensure long-term success.

In this webinar, you will learn how to:

  • Leverage 1st, 2nd, and 3rd-party data to focus on your organization’s future consumer identity data strategy
  • Re-energize your efforts in first-party data building and identity resolution to improve marketing insights, activation, and measurement
  • Find new ways to maximize reach across channels and devices”.

 

Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble

SEMrush

Merkle on Winning the SEM Holiday Season

Merkle’s Adrian Troy, Gaia Read, and Egle Mazonaite have published an article highlighting six useful strategies to improve your holiday sales with a strong search engine marketing plan.

They say, “While a lot of the usual Cyber Week prep work is already behind us, below are some tips and tactical ideas on how retailers can continue to win throughout the entire holiday season.

Encourage Consumers to Go In-Store If Store Inventory is Stronger Than Online

First and foremost, before they go in-store, it’s important that customers know you prioritize the health of shoppers and employees alike. Ensure that prominent on-site messaging reassures consumers of all COVID precautions being taken to protect everyone’s health.

With the right safety measures in place, there may be cases where shipping delays and online inventory issues actually make in-store shopping a more seamless experience. As expected, Pick-Up In-Store options are more important to consumers this year than ever before”.

Winning the SEM Holiday Season – Beyond the Basics

Master Resale Rights Software Firesale #ad

At 11 AM EST, Diego Duarte is releasing his Master Resale Rights Software Firesale, with 5 applications, all developed by the Duarte team, that can improve your business in multiple ways:
1. Use them to build your marketing funnels, etc. Your business will run smoother.
2. Sell them to other businesses. They could use the improved productivity these apps can offer, too.
3. Sell resale rights to other online marketers. They need products to sell. You can supply these quality products.
4. Use them as bonuses for your customers.

The five applications — all of which run on WindowsTM — are:
Funnels in a Breeze Create a Funnel (Front-End Product, Upsells and Downsells) to sell your Products
Zero Product Creation Funnels Build your list without a product
Productivity Magic Convert any “to-do” list into a complete project with just a few clicks of the mouse.
Affiliate Funnel Builder Promote affiliate offers like a Pro
Fast Funnel Builder Build a mini funnel in five minutes or less

You can see a demo video for each application here: Master Resale Rights Software Firesale.

For each application, Duarte includes:
Module A: The software with Master Resale Rights.
Module B: A User Manual you can edit, for example, to add a link to your software store
Module C: A website for selling the software (the site you build has your sales pages and your download pages).

This is a quick way to get started in the software business. You have the web pages for your store’s website and you have software to sell. Get yours here: Master Resale Rights Software Firesale.