Marketing Glossary
Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance [Case Study]
MarketingSherpa has published a new case study ‘Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance’.
Daniel Burstein says, “The customer is the boss.
So when your team is unsure of which strategy to move forward on, let the customer decide. Run a test.
To give you ideas for your own tests, in this article we bring you examples from the world’s largest animal health company, a commercial gym equipment manufacturer, and a SaaS company.”
Maximizing ROAS Through Reduced Latency and Silo Removal [Webinar Replay]
MarTech has made available the replay of its webinar on ‘Maximizing ROAS Through Reduced Latency and Silo Removal’.
The MarTech team says, “A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started?
Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly. They will dive into a case study where Digital Virgo deployed this new stack during the 2022 FIFA World Cup, its impact, and why.
Key takeaways from this session:
- The monetary impact of data latency on your marketing budget’s bottom line.
- The advantages of a first-party data pipeline delivered in the Data Cloud.
- How increased visibility into your customer base can drive your campaign decisions (and reactions).”
MOZ on Google Bard vs. the New Bing
MOZ contributor Tom Capper has published a detailed article comparing Google Bard andthe New Bing.
He says, “This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions.
What is the new Bing?
“The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to have seismic effects on the search ecosystem, with Microsoft’s CEO saying they’re happy to accept “demonetization” of search in their pursuit of market share, and Google extremely concerned about the threat ChatGPT technology poses as an alternative to their core search business.
Of course, by now we’ve all also seen various viral posts and tweets showing just how dangerous it can be to use chat AI as a search engine, but that’s a topic for another day. For now, the point is that Bing is making moves.”
Microsoft’s AI Future of Work Event: Everything Revealed in 8 Minutes [Video]
CNET has published a new video ‘Microsoft’s AI Future of Work Event: Everything Revealed in 8 Minutes’.
At a media event in Redmond, Washington, Microsoft CEO Satya Nadella and his team shows off new advancements in artificial intelligence with its productivity tools, like Outlook and Teams.
Watch the video here.
Maximizing ROAS Through Reduced Latency and Silo Removal, March 14 [Webinar]
A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack.
MarTech is hosting a webinar ‘Maximizing ROAS Through Reduced Latency and Silo Removal’ on Tuesday, March 14, 2023.
The MarTech team says, “Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly. They will dive into a case study where Digital Virgo deployed this new stack during the 2022 FIFA World Cup, its impact, and why.
Key takeaways from this session:
- The monetary impact of data latency on your marketing budget’s bottom line.
- The advantages of a first-party data pipeline delivered in the Data Cloud.
- How increased visibility into your customer base can drive your campaign decisions (and reactions).”
Maximizing ROAS Through Reduced Latency and Silo Removal
My 5 Favorite PPC Strategies [Video]
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Neil Patel has published a new video ‘My 5 Favorite PPC Strategies’ talking about his favorite PPC strategies.
He says, “Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.”
Multiple Streams of Income; How to Get Started #ad
This means that if you want, you can place your name on this package and sell to others who want to know how to create Multiple Streams of Income for themselves.
Of course, that’s not necessary to benefit from this training. Creating multiple streams for yourself can benefit your own income and pay for this purchase.
Many people have heard of the importance of having multiple streams of income; if one stream falls short, you aren’t left completely without income. Other streams can keep going.
The question is how can you build these multiple streams without working yourself to death? After all, many people have been forced to hold down two or more jobs to make ends meet, but it’s a really tough way to live.
You need multiple income streams that do not require your constant involvement. That’s what musicians and authors do. They create a “product” (a book, a video, or a CD, etc.) and continue earning from it while they start a new project. Soon they have several streams of income, each relatively independent and generating its own income without the need for constant involvement.
When you focus on building multiple streams of income like this, you’re able to:
➤ Increase your earning potential: Even small sources of revenue add up
➤ Reduce your reliance on a single source of revenue: Stress? It flies out the window.
➤ Build a business that can stand the test of time: Diversification gives you the flexibility to adapt to change
➤ Pursue new opportunities and passions: Sometimes, you just want a new side hustle to play around with.
In the new Multiple Streams of Income PLR package, you will get clear directions for building multiple streams of income in your own business, plus you will get all the content you need to become a mentor to others (presentation slides, speaker notes, etc.).
Using this material, you can lead a seminar or teach a class, online or in person.
As usual, ContentSparks is launching this new training at a steep discount for one week. Then the price triples.
Get your copy here: Multiple Streams of Income.
Moving your landing pages beyond PPC [Podcast]
Here is the latest episode of the SERP’s Up podcast episode ‘Moving your landing pages beyond PPC’.
The SERP’s Up team says, “Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search.
With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the Paid Search AD at Marin Software, shares her thoughts on landing pages for paid search.
It’s all things SEO and landing pages with this episode of the SERPs Up SEO Podcast!”
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth, March 21 [Webinar]
We rely on data to make smarter, more strategic decisions… faster. And that’s just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value.
MarketingProfs is hosting a webinar ‘Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth’ on Tuesday, March 21, 2023, at 2.00 pm ET.
The MarketingProfs team says, “Join marketing ops visionary Laura Patterson for a hands-on, interactive session.
She’ll explain why the marketing ops team is one of the most important in your organization. And she’ll unveil her special formula for creating a stellar marketing ops function to support your growth in 2023.
You’ll learn:
- Five key responsibilities of today’s marketing ops function
- Four primary benefits of effective marketing ops
- The Circle of Traction framework and Marketing Ops’ place in that framework.”
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
MOZ on Nine Years of the Google Algorithm
Google continues to update its search algorithm for offering a productive search experience to its users. The algorithm updates require webmasters to constantly update their SEO strategy.
MOZ contributor Dr. Peter J. Meyers has published an article on nine years of the Google Algorithm.
He says, “While 2022 was certainly hotter than 2014, the pattern of rising temperatures over time is much more complicated than that. In some cases, we can’t map temperatures directly to algorithm updates, and in others, there are known causes outside of Google’s control.
Take, for example, the WHO declaration of the global COVID-19 pandemic on March 11, 2020 (#8 in the labeled events). COVID-19 changed consumer behavior dramatically in the following months, including huge shifts in e-commerce as brick-and-mortar businesses shut down. While it’s likely that Google launched algorithm updates to respond to these changes, COVID-19 itself reshaped global behavior and search rankings along with it.”
