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Tuesday, February 7, 2023

Archive for the 'Featured Snippets' Category

How to Optimize Existing Content for Featured Snippets [Video]

MOZ has published a new Whiteboard Friday video ‘How to Optimize Existing Content for Featured Snippets’ featuring Crystal Carter. The MOZ team says, “In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.” MOZ  [...]

Steps to Optimize for Featured Snippets

Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. By getting indexed in these snippets, you can easily capture your prospects’ attention. BrightEdge contributor Andrew Riker has published an article featuring steps to optimize for featured snippets and position zero. He says, “This post includes a comprehensive overview of the different types of featured snippets and provides a step-by-step outline of how to increase your chances of appearing in the top position (along with advice about when you might... [...]

Four Steps to Get Your YouTube Video Featured in Google

YouTube video publishing allows you to grow your online reach to your target audience and promote your products. Search Engine Watch contributor Ann Smarty has shared four steps to help you get your YouTube video featured in Google’s featured snippet. She says, “YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through both video carousels and featured snippets. Why YouTube? According to Ahrefs, ranks in the top five organic searches for 139,830,455 queries. Of those, it is... [...]

Creating Content That Wins Featured Snippets

Featured Snippets give you that special position where you stand a chance to grab the searchers’ attention. iPullRank contributor Nathan Turner has shared some useful ways to create content that enables you to make it to appear in Google’s featured snippets. Turner says, “As we noted back in January, Featured Snippets went through some pretty major changes earlier this year. Featured Snippets are no longer that coveted “0” position and now occupy the number 1 position. Also, this update made it so you cannot have the same URL rank in a Featured Snippet and in... [...]

The Hands-on Guide to Winning Featured Snippets [Guide]

Rank Ranger’s  Darrell Mordecai has published ‘The Hands-on Guide to Winning Featured Snippets’ to improve your marketing performance using Google featured snippets. Mordecai says, “In this post, I’ll be covering how to take your research from the previous post, and put it into action. Before we jump in, we first need to understand user intent. UNDERSTANDING USER INTENT FOR WINNING FEATURED SNIPPETS User intent refers to what the searcher is looking for when typing a query into Google. It’s where Google meets the user by presenting content. The user has... [...]

Aja Frost on Topic Clusters, Featured Snippets, Image SEO & Suggested Clips [Video]

A well-developed SEO strategy focuses on multiple dimensions of achieving to achieve rankings in search engines. You need to consider different ways to influence search engines and secure higher placement. Topic clusters, featured snippets, image SEO etc. are some of the techniques that help you to make most from your SEO efforts. Rusty Brick has published a video interview with HubSpot’s Aja Frost. In this video Frost talks about the importance of Topic Clusters, Featured Snippets, Image SEO & Suggested Clips. Brick says, “Aja Frost (@ajavuu) is the senior SEO strategies at Hubspot,... [...]

Featured Snippets Essentials: What to Know & How to Target [On-Demand Webinar]

MOZ team has made available an on-demand webinar ‘Featured Snippets Essentials: What to Know & How to Target’ to help you understand how to use featured snippets for your marketing. This webinar is presented by Britney Muller, Senior SEO Scientist at Moz. Watch this webinar to learn: Understand the different types of featured snippets and how Google dishes them out; Identify and track opportunities for your business to win on the SERPs; Use Moz tools like STAT to help you stay on top of your SEO game. Featured Snippets Essentials: What to Know & How to Target MOZ  [...]

Featured Snippets: What to Know & How to Target [Video]

Google’s featured snippets allow you to get a special position on search result pages. The snippets capture most appropriate description that satisfies the searcher question. MOZ team has published a new video ‘Featured Snippets: What to Know & How to Target’ featuring Britney Muller. Watch this video to learn how you can take apt advantage of snippets. MOZ team says, “Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured... [...]

How to Feature Your Content in Featured Snippets!

Google displays featured snippets at the top of its Organic results. The snippets show the extracts from the web pages that answer search engine queries. Portent contributor Evan Hall has shared an article on how you can compete to get listed in the featured snippets. Hall says, “Your content must rank on the first page of Google’s search results to be eligible for a featured snippet. SEMrush and Ahrefs have done research in the past to see where the source pages of featured snippets rank, and over 99% of the time pages in the first 10 blue links are the source.... [...]

Dealing with the evolution of featured snippets [podcast]

Google has launched Featured Snippets to provide its users with a concise, direct answer to their questions. The snippets present these answers on the search results page, without the users having to click through to a specific result. Rank Ranger’s Mordy Oberstein has published a new ‘The In Search’ podcast on how to use featured snippets in your marketing. This podcast featuring Nigel Stevens, CEO & Growth Lead at Organic Growth Marketing. Listen to this podcast and learn: What tips the scales when Google chooses content for its Featured Snippets? How can you know? How... [...]