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Friday, February 23, 2024

Archive for the 'Featured Snippets' Category

How to Win Featured Snippets in Google [Video]

Ahrefs has published a new video ‘How to Win Featured Snippets in Google (Step by Step)’ explaining how to rank in Featured Snippets. The Ahrefs team says, “Featured snippets are those answer boxes you see at the top of the Google search results. They come in different formats, but the most common types are paragraphs, lists, tables, and videos. Featured snippets can significantly increase your click-through-rate as they occupy prime real estate on the search engine results page. In this tutorial, we’ll guide you through four easy steps to maximize your chances of getting... [...]

How to Identify Featured Snippet Opportunities?

Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. MOZ contributor Meghan Pahinui has published an article on how to identify featured snippet opportunities. She says, “Featured snippets can come in a variety of formats including paragraphs, numerical lists, bulleted lists, and more and can be identified by the inclusion of a source link at the bottom of the feature. These features are not to be confused with answer features which do not include a source link and typically have a slightly different format. Now... [...]

How to Optimize Existing Content for Featured Snippets [Video]

MOZ has published a new Whiteboard Friday video ‘How to Optimize Existing Content for Featured Snippets’ featuring Crystal Carter. The MOZ team says, “In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.” MOZ  [...]

Steps to Optimize for Featured Snippets

Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. By getting indexed in these snippets, you can easily capture your prospects’ attention. BrightEdge contributor Andrew Riker has published an article featuring steps to optimize for featured snippets and position zero. He says, “This post includes a comprehensive overview of the different types of featured snippets and provides a step-by-step outline of how to increase your chances of appearing in the top position (along with advice about when you might... [...]

Four Steps to Get Your YouTube Video Featured in Google

YouTube video publishing allows you to grow your online reach to your target audience and promote your products. Search Engine Watch contributor Ann Smarty has shared four steps to help you get your YouTube video featured in Google’s featured snippet. She says, “YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through both video carousels and featured snippets. Why YouTube? According to Ahrefs, YouTube.com ranks in the top five organic searches for 139,830,455 queries. Of those, it is being featured... [...]

Creating Content That Wins Featured Snippets

Featured Snippets give you that special position where you stand a chance to grab the searchers’ attention. iPullRank contributor Nathan Turner has shared some useful ways to create content that enables you to make it to appear in Google’s featured snippets. Turner says, “As we noted back in January, Featured Snippets went through some pretty major changes earlier this year. Featured Snippets are no longer that coveted “0” position and now occupy the number 1 position. Also, this update made it so you cannot have the same URL rank in a Featured Snippet and in the first page’s... [...]

The Hands-on Guide to Winning Featured Snippets [Guide]

Rank Ranger’s  Darrell Mordecai has published ‘The Hands-on Guide to Winning Featured Snippets’ to improve your marketing performance using Google featured snippets. Mordecai says, “In this post, I’ll be covering how to take your research from the previous post, and put it into action. Before we jump in, we first need to understand user intent. UNDERSTANDING USER INTENT FOR WINNING FEATURED SNIPPETS User intent refers to what the searcher is looking for when typing a query into Google. It’s where Google meets the user by presenting content. The user has a burning question... [...]

Aja Frost on Topic Clusters, Featured Snippets, Image SEO & Suggested Clips [Video]

A well-developed SEO strategy focuses on multiple dimensions of achieving to achieve rankings in search engines. You need to consider different ways to influence search engines and secure higher placement. Topic clusters, featured snippets, image SEO etc. are some of the techniques that help you to make most from your SEO efforts. Rusty Brick has published a video interview with HubSpot’s Aja Frost. In this video Frost talks about the importance of Topic Clusters, Featured Snippets, Image SEO & Suggested Clips. Brick says, “Aja Frost (@ajavuu) is the senior SEO strategies at Hubspot,... [...]

Featured Snippets Essentials: What to Know & How to Target [On-Demand Webinar]

MOZ team has made available an on-demand webinar ‘Featured Snippets Essentials: What to Know & How to Target’ to help you understand how to use featured snippets for your marketing. This webinar is presented by Britney Muller, Senior SEO Scientist at Moz. Watch this webinar to learn: Understand the different types of featured snippets and how Google dishes them out; Identify and track opportunities for your business to win on the SERPs; Use Moz tools like STAT to help you stay on top of your SEO game. Featured Snippets Essentials: What to Know & How to Target MOZ  [...]

Featured Snippets: What to Know & How to Target [Video]

Google’s featured snippets allow you to get a special position on search result pages. The snippets capture most appropriate description that satisfies the searcher question. MOZ team has published a new video ‘Featured Snippets: What to Know & How to Target’ featuring Britney Muller. Watch this video to learn how you can take apt advantage of snippets. MOZ team says, “Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured... [...]


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