A good CRM software helps marketers maintain better client relationship, improve ability to cross-sell, increase team collaboration, improve efficiency to serve clients and more. Choosing a CRM is a challenge for most marketers since there are several provides who claim their system as ‘best’. HubSpot’s Padraig O’Connor has listed eleven mistakes that people make while choosing a CRM. O’Connor says, “We asked leading sales and marketers to tell us the most common mistakes of evaluating CRM software — so you don’t make the same ones. 1) Unwillingness to... [...]