Personalisation is the key to achieving more customers and gaining their trust. Intelligent personalisation enables brands to send across irresistible offers in a personalized manner. Econsultancy contributor Cara Wilson has shared seven principles of intelligent personalisation. Wilson says, “Personalisation is an investment in creating better customer experiences. Keeping this at the forefront of activity will ensure brands are delivering real value to customers. It just so happens that increased revenue is a by-product of this activity. What makes personalisation intelligent? Here are... [...]