Instagram Stories are a powerful marketing tool for sharing time-sensitive content that boosts engagement and brand visibility. They allow businesses to connect with audiences through interactive features like polls, links, and behind-the-scenes glimpses. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Stories Strategy for 2025’ featuring Michelle Gifford. This episode covers the following: Why Should Marketers Use Instagram Stories Common Mistakes... [...]
Archive for the 'Instagram Marketing' Category
Instagram is a powerful platform for content marketing and audience growth. It has helped build brands and launch successful influencers, enabling individuals to become self-made social media stars. Digital Marketing Institute has published an article featuring eight ways to get noticed on Instagram. Clodagh O’Brien says, “If you’re looking to promote yourself or your brand on Instagram and achieve a large and loyal following, check out these 8 useful and effective tips. 1. Choose an Appealing Look When it comes to having your brand on Instagram, the aesthetic is crucial.... [...]
InstaRocket AI, the latest AI-based tool for online marketers, specializes in creating Instagram Reels in seconds. Using this new tool to create captivating reels is as simple as 1-2-3: STEP 1 – Enter a keyword to find a viral video in your niche and add the video link to InstaRocket AI or upload any video. STEP 2 – With 1 Click, the AI customizes it into 100s of addictive Instagram Reels videos. STEP 3 – Publish/Schedule for months, expand your reach, potentially go viral, and generate free traffic 24/7. Are you aware that Instagram and Facebook quietly promote specific types... [...]
Making money on Instagram involves leveraging sponsored posts, affiliate marketing, and brand collaborations to monetize your content. Building a loyal audience and using features like Instagram Shops and subscriptions can further boost earnings. The latest ‘HubSpot Marketing’ video is titled ‘How to Make Money on Instagram – Creative Strategies That Actually Work’. This video covers the following: How to monetize with under 1000 followers The IMPACT method for selling products Creating subscription-based content without official features Using Instagram Shopping... [...]
Instagram’s latest algorithm updates prioritize authentic engagement, rewarding content that fosters meaningful interactions. For business owners, this highlights the importance of creating relatable, interactive posts to boost visibility and connect with their audience effectively. The latest ‘HubSpot Marketing’ video is titled ‘Instagram Algorithm Updates for Business Owners’. This video covers the following: Instagram Algorithm 101 Trend 1: Authenticity and Community Building Trend 2: Short form video Trend 3 – Algorithmic shopping and integrated... [...]
Instagram Reels offers a powerful platform for marketing by allowing brands to engage users through short, creative videos that boost visibility and drive interaction. Leveraging trending music, hashtags, and engaging content can help increase reach, build brand awareness, and attract new customers. HubSpot has published ‘Scheduling Instagram Reels: The Complete Guide‘. Swetha Amaresan says, “If you’re still unconvinced about scheduling reels, I’ll share six major benefits of planning ahead. 1. Posting at the right time garners more engagement. According to a SocialPilot study... [...]
AI revolutionizes marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency in targeting, content creation, and campaign optimization, driving better engagement and ROI. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How AI is Transforming Marketing Forever: Latest Trends and Tools Explained’ featuring Michael Stelzner. This episode covers the following: Why AI is Reshaping Industries Potential of Generative... [...]
In 2025, Instagram is expected to focus even more on immersive experiences, with augmented reality (AR) and AI-driven content shaping user interactions. The platform will likely continue evolving as a hub for e-commerce and creator-driven content. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Updates for 2025: What Marketers Need to Know’ featuring Chelsea Peitz. This episode covers the following: Why Instagram Matters to Marketers Today The Latest... [...]
Facebook and Instagram Shops allow businesses to create online storefronts within the apps, enabling users to browse and purchase products directly. These features help brands streamline the shopping experience, driving sales through social media by providing an easy, integrated path from product discovery to purchase. The latest ‘HubSpot Marketing’ video is titled ‘How to Set Up Facebook and Instagram Shops’. The HubSpot team says, “In this video, we’re diving headfirst into the wild world of Facebook Shops. No boring tutorials here – just pure, unadulterated... [...]
Instagram video marketing is a powerful tool for brands to engage with their audience, using short, visually appealing videos to promote products and tell stories. It helps increase brand visibility and drive conversions by leveraging features like Reels, Stories, and IGTV to reach wider audiences. HubSpot contributor Ramona Sukhraj has published an article featuring 13 tips for creating videos for Instagram. She says, “According to recent findings by HubSpot Research, 76% of marketers using video in their marketing use Instagram. It’s also the third-most used social media platform by B2C... [...]