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Thursday, February 2, 2023

Archive for the 'Instagram Marketing' Category

22 Strategies to Get More Followers on Instagram

Search Engine Journal contributor Shelley Walsh has shared 22 tips to help you get more followers on Instagram. She says, “Here are 22 strategies to get more followers on Instagram without breaking the bank. From increasing likes to posting high-quality images, all of these tips are tried and tested: 1. Have A Plan & Create A Content Calendar Full Of Great Ideas We usually focus on ideas, delivery, and optimization when we create great content. It should be no different when we share photos and videos on a business or brand’s Instagram account. It’s important to take time... [...]

14 Ways to Use Instagram Stories Highlights

Instagram Stories Highlights allows its users to feature specific parts of the stories published on the social network. Social Media Examiner contributor Ana Sonnenberg has published an article featuring 14 ways to use Instagram Stories Highlights for marketing. She says, “How can you use Instagram Stories Highlights to your brand’s advantage? Let’s look at 14 ways to curate Instagram stories and create highlights that align with common business and marketing goals. #1: Product Launches and New Features Thanks to their temporary nature, stories are ideal for time-sensitive... [...]

Instagram Marketing: An In-Depth Guide [Guide]

Search Engine Journal has published ‘Instagram Marketing: An In-Depth Guide’ to help marketers achieve better marketing performance on Instagram. Brian Fredrick says, “Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. So, if you don’t have an account for your business, go and create one right now. We’ll wait. Once you have your business Instagram account all set up and ready to go, it’s time to start using it to elevate your brand. In this guide, we’re going to take a look at... [...]

Why Instagram Alt Text Matters [Explained]

Alt text on Instagram is the description that identifies the content of an image and allows screen readers to describe your photos to blind or visually impaired users. Hootsuite contributor Hannah Macready has published an article explaining the usefulness of Instagram Alt text. Macready says, “Instagram alt text is important because it improves accessibility on the platform. Instagram users with visual impairments or other disabilities may use screen readers that read aloud text descriptions of on-screen images. Providing alt text for Instagram posts ensures that your content is accessible... [...]

Scheduling Instagram Reels: The Complete Guide [Guide]

According to Conviva, Instagram Reels generate 43.5% more engagement than Instagram videos on average. HubSpot contributor Jenny Romanchuk has published ‘Scheduling Instagram Reels: The Complete Guide’ to help you make the most from your Instagram Reels. She says, “Still not convinced that you should schedule your reels? Here are six major benefits of planning ahead. 1. Posting at the right time garners more engagement. The best time to post Reels is between 9 a.m. and 12 p.m. from Monday to Thursday, according to a two-year-long research study from Hootsuite. On... [...]

Instagram DM Automation Strategy [Video]

Social Media Examiner has published a new video ‘Instagram DM Automation Strategy: A Model for More Leads and Sales’ featuring an Instagram marketing strategy. The SME team says, “Want more prospects and customers from Instagram? Looking for a strategy to follow? Discover how to use Instagram DM automation for more leads and sales.” Social Media Examiner  [...]

Your Guide to Scheduling Instagram Posts

If you post Instagram content when your audience is most active, you can increase the chances of engagement, brand awareness, referral traffic, and conversions. HubSpot contributor Aja Frost has published a comprehensive article on scheduling Instagram posts. She says,  “There are many reasons you should get in the habit of scheduling your Instagram posts. One reason is that it saves valuable time and gives you the opportunity to plan and execute a comprehensive marketing strategy. Think about it — instead of scrambling to post content at the perfect time, you’re able to... [...]

How to Post on Instagram: A Step-by-Step Guide [Guide]

Instagram’s large audience base provides an opportunity to advertise your business, reach new audiences, and grow brand awareness. HubSpot contributor Caroline Forsey has published ‘How to Post on Instagram: A Step-by-Step Guide‘ explaining how to post on Instagram to achieve your marketing goals. She says, “If you’re ready to start sharing content through this channel, we’ve got you covered. Here, we’re sharing a quick-and-easy guide to posting on Instagram, to ensure you can begin attracting the attention of your audience with Instagram marketing. Posting... [...]

Boost E-commerce Marketing with These Instagram Tools

Social media platforms can do magic. With the right tools and strategies, you can give an edge to our business. Practical Ecommerce contributor Sig Ueland has published an article featuring 28 Instagram tools for e-commerce marketing. He says, “Instagram is among the largest global social networks, with over 200 million commercial accounts and 2 billion monthly active users. It’s an opportunity for businesses to market to new and existing customers, drive engagement, and grow a brand. Here is a list of tools for marketing on Instagram. There are tools to create and edit images and videos,... [...]

The A to Z of Instagram Insights [Guide]

Sprout Social has published ‘The A to Z of Instagram Insights’ to help marketers achieve better Instagram marketing results. The Sprout Social team says, “Nearly 6 in 10 consumers follow brands on Instagram, and almost half want brands to use the platform more. As video and image-based content continue to reign on social, smart marketers must dig into their data to make the most of their IG efforts. In this interactive A to Z guide, we’ll show you how to use Instagram insights to connect with your audience, refine your strategy and elevate your brand.” The A to... [...]