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Saturday, January 28, 2023

Archive for the 'Content Marketing' Category

The value of valuing reviews [Podcast]

WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘The value of valuing reviews’. The WIX team says, “When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search. Get actionable advice from Claire Carlile... [...]

How big of an SEO problem is duplicate content? [Podcast]

WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘How big of an SEO problem is duplicate content?’. The WIX team says, “What’s true and what’s not about content duplication and SEO? Mordy and Crystal discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate... [...]

Three Ways to Improve Your Content Creation Process

Quality content can help you influence an audience and achieve desired results. Content Marketing Institute contributor Jodi Harris has published an article featuring three ways to create content that works for you. She says, “The resources in this article will help you enhance your team’s content capabilities, so they can craft engaging brand stories and smash your brand’s marketing goals. Follow the expert tips, tricks, and guidance below to make all aspects of marketing content creation easier to manage – and more likely to achieve success. 1. Establish your content... [...]

Writing Marketing Content: A Proven Framework [Video]

Social Media Examiner has published a new video ‘Writing Marketing Content: A Proven Framework’ featuring Ann Handley. The SME team says, “Wondering how to write marketing content easily? Looking for a step-by-step model? Discover how to create written content that helps businesses.” Social Media Examiner  [...]

Three Steps to Repurpose Your Video Content

Content repurposing refers to converting a piece of content into different media for use across multiple platforms. Content Marketing Institute contributor Amy Woods has published an article featuring three ways to repurpose your video content. She says, “Repurposing your content expands and reinforces your ideas and presence on multiple touchpoints. By varying lengths and formats for various platforms, you reach audiences: Where they consume content In formats they prefer Who have more than one learning style I’ll share some ideas and examples for repurposing your video content.... [...]

How To Avoid Getting Burned By AI-Gen Content Creation [Video]

Copyblogger has published a new video ‘How To Avoid Getting Burned By AI-Gen Content Creation’ featuring content creation tips. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) explore writing, humour, and how to avoid getting burned by the explosion of AI-generated content.” Copyblogger  [...]

What Is the Main Action a Writer Takes When Proofreading? [Answered]

Proofreading is one of the most important procedures to be taken up during the content creation process. Copyblogger’s Stefanie Flaxman has published an article answering the question ‘What Is the Main Action a Writer Takes When Proofreading?’. She says, “Whenever someone questions the importance of proofreading, my go-to response is: “Pubic relations is quite different from public relations.” We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word (or words). It’s... [...]

Reminder- Measuring Marketing Effectiveness: What You Need to Know, September 28 [Webinar]

This is a reminder for SEJ’s ‘Measuring Marketing Effectiveness: What You Need to Know’ webinar. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques you can implement today. The pros and cons of each measurement technique. How to... [...]

Eight steps to optimize content

Content optimization helps users and search engines easily understand your written text. Search Engine Watch contributor Robert Phillips has published an article featuring eight steps to optimize your website content. He says, “Let’s find out how you can benefit from all this, and more, by effectively optimizing your content. Think about your topic Before you write content, you need to decide on the topic you’re going to cover. This might sound obvious, but it’s worth thinking about. Spending some extra time planning will help you to identify specific subjects and talking... [...]

Real-World SEO – How People Search, Shop & Buy Online, September 21 [Webinar]

Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people... [...]