Right use of information to gain more customers and building your brand is very much essential. Quick assimilation, integration and analysis of data is required to use the information in proper manner. Econsultancy has shared a six-point guide to data-driven transformation to help marketers successfully integrate data in their marketing efforts. Jeff Rajeck says, “Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology. Commonly known as ‘digital transformation‘, this process could (and perhaps should) be thought of... [...]