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Monday, March 4, 2024

Archive for the 'Internet Marketing Tips' Category

Creative Excellence Starts With Emotional Engagement…and Data, March 26 [Webinar]

Research reveals that 90% of decisions are made subconsciously, with emotionally engaged consumers three times more likely to recommend a product or re-purchase. Adweek is hosting a webinar ‘Creative Excellence Starts With Emotional Engagement…and Data’ on Tuesday, March 26, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the keys to this process from Risa Crandall, SVP of CPG strategy and sales at Aki Technologies. You’ll find out:  The impact of emotions on consumer decisions How the effectiveness of advertising creative directly impacts the performance of a campaign Creative... [...]

How to Use WordPress: Ultimate Guide to Building a WordPress Website [Guide]

HubSpot has published a new guide titled ‘How to Use WordPress: Ultimate Guide to Building a WordPress Website’ featuring tips and tricks to build a website using WordPress. Kristen Baker says, “I‘ll cover everything that you need to build your own WordPress site, starting from zero and working up to adding your own content and plugins. Beyond the step-by-step guide, I’ll also share a list of tips and tricks to remember while working with WordPress. But first, let’s answer the question most people have when they begin thinking about their new WordPress website: What is the... [...]

Master GA4: Transforming Data into Actionable Insights, March 13 [Webinar]

Digital Marketing Institute is hosting a webinar ‘Master GA4: Transforming Data into Actionable Insights’ on Wednesday, March 13, 2024. The DMI team says, “Join us for an insightful two-part live webinar series with SEO and data expert, Chris Coomer of Neil Patel Accel. Chris will walk us through the GA4 interface, showing you tips and tricks that will help you track and analyze your user data, identify areas for improvement, and make informed decisions to drive your business growth. In this live series you will learn how to maximize the creation of custom reports to segment and... [...]

The 5 Best Practices of Leading Marketing Teams [White Paper]

Digital Marketing Depot has published a new white paper titled ‘The 5 Best Practices of Leading Marketing Teams’. The DMD team says, “These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the highlights of which you can find in this infographic. Discover 5 best practices that separate leading marketing teams from the rest with insights from leaders in The 5 Best Practices of... [...]

Turn Shoppers Into Brand Advocates, March 20 [Webinar]

The modern, dynamic buying journey demands that brands make their products accessible to customers whenever and wherever they’re ready to buy. Adweek is hosting a webinar ‘Turn Shoppers Into Brand Advocates’ on Wednesday, March 20, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to develop deeper ominichannel relationships with customers from Stackline CEO Michael Lagoni and CMO Benjamin Felix. You’ll find out: Techniques for measuring brand performance through new customer loyalty metrics and industry benchmarks Agile strategies to identify and activate these insights... [...]

OpenAI Agents 2.0… Is This The End Of Google Search? [Podcast]

OpenAI is developing a new type of agent that can control personal computers to automate tasks, handling web-based tasks without predefined functions for each website. This approach aims to teach agents fundamental skills rather than creating different functions for every website. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘OpenAI Agents 2.0… Is This The End Of Google Search?’. The HubSpot team says, “Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development... [...]

Lead Generation Funnel Strategy: From Idea to Execution [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Lead Generation Funnel Strategy: From Idea to Execution’ featuring Alisha Conlin-Hurd. The SME team says, “Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? Explore how to build lead generation funnels that convert.” Social Media Examiner              [...]

9 Pro Tips to Start Your Podcast in 2024 [Video]

HubSpot has published a new video ‘9 Pro Tips to Start Your Podcast in 2024’. The HubSpot team says, “If you’re looking to establish expertise in your industry and build your brand, this video is a one stop shop for all the podcast tips that you’ll need to build a compelling, thriving show to engage your listeners. Podcasts are an accessible, affordable way to boost your business, and we’ll tell you everything you need to know about the kind of equipment to use, free software to take advantage of, and AI tools to help your production sound top notch. There’s... [...]

Email Marketing Platforms: A Marketer’s Guide [Guide]

Digital Marketing Depot has published ‘Email Marketing Platforms: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of the “Email Marketing Platforms: A Marketer’s Guide” examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market for email marketing platforms, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category. In... [...]

Boundaries, Breaks, and Delegation: Insights on Agency Leadership [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Boundaries, Breaks, and Delegation: Insights on Agency Leadership’ featuring Terry Isner. The SME team says, “Do you feel guilty taking time off? Not sure your team can manage without you? Discover how agency owners and leadership can prioritize self-care, delegate more, and boost innovation through transparent communication and vulnerability.” Social Media Examiner              [...]


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