HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Hack Lets You Get Advice From Billionaires’. The HubSpot says, “What if you could have Steve Jobs and Oprah Winfrey as your personal guides? Kipp dives into how to turn AI into your personal board of directors, transforming your approach to big projects and decisions. Learn more on selecting impactful figures for guidance, crafting the perfect AI prompts, and utilizing... [...]

Increasing leads and sales is essential for business growth and long-term success. Effective marketing strategies, strong customer relationships, and data-driven decisions help drive conversions. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Telling Stories That Convert: How to Increase Your Leads and Sales’ featuring Justin Moore. This episode covers the following: Why Does Story Matter to Marketers and Entrepreneurs How to Use Story to Get Leads and Sales,... [...]

Data collaboration enables advertisers to combine insights from multiple sources, improving targeting and campaign performance. It fosters personalized marketing while ensuring data privacy and compliance. Digital Marketing Depot has published a new e-book ‘The Essential Guide to Secure Data Collaboration for Advertisers’. The DMD team says, “To thrive in this new era, advertisers are leveraging secure data collaboration to accelerate revenue and increase ROI. Download the ebook to learn: How to build and implement a successful, secure data collaboration strategy Top data clean... [...]

Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value. Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET. The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue... [...]

SEO in 2025 will be driven by AI, voice search, and user experience. Prioritizing high-quality content, E-E-A-T, and intent-based optimization will be key to ranking success. The latest ‘Exposure Ninja’ video is titled ‘How SEO Works in 2025’. This video covers the following: Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans Why zero-click search is escalating (and how to keep my brand visible... [...]

In today’s innovation-driven marketing, we must adapt or fall behind. Staying ahead requires benchmarking against competitors to make strategic moves. Content Marketing Institute is hosting a webinar ‘2025 Digital Engagement Benchmarks’ on Thursday, April 30, 2024, at 2.00 pm ETD. The CMI team says, “Join us as we unveil the 2025 Digital Engagement Benchmarks, where you will get the most up-to-date data on digital engagement based on the thousands of digital experiences we’ve analyzed plus insight on audience behaviors trends that could reset your marketing strategies... [...]

Customer-centric marketing focuses on understanding and addressing customer needs, creating personalized experiences that build long-term loyalty. By prioritizing customer insights and engagement, brands can foster stronger relationships and drive sustainable growth. Adweek is hosting a webinar ‘Winning Attention Starts With Customer-Centric Marketing’ on Monday, March 31, 2025, at 1.00 pm ET. The Adweek team says, “Learn how DoorDash has integrated customer centricity across their marketing with Toby Espinosa, VP of Ads, DoorDash and Ryan Joe, Editor-in-Chief of ADWEEK.... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Google Just Changed Image Editing FOREVER’. This video covers the following: AI Streamlines Passport Photo Creation Image Editing in Seconds DIY Children’s Story Generator AI Studio for Visual Presentations. HubSpot  [...]

First-party data is crucial for businesses as it provides accurate, privacy-compliant insights directly from customers, enhancing personalization and targeting. With tighter data regulations, leveraging first-party data ensures better control over audience engagement and marketing effectiveness. Digital Marketing Depot has published a new e-book ‘Mastering First-Party Data: The Complete Playbook for Marketers’. The DMD team says, “As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant... [...]

Marketing is tough right now—especially when your audience is other marketers. AI-generated content is everywhere, trust in digital interactions is fading, and social platforms aren’t what they used to be. Content Marketing Institute is hosting a webinar ‘AI Overload & the Changing Internet: How Marketers Can Adapt’ on Thursday, March 20, 2024, at 1.00 pm ET. The CMI team says, “Join us for a real talk about what’s changing, what’s working, and how to break through when you’re marketing to the people who do marketing for a living. We’ll cover how to build trust,... [...]