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Sunday, May 26, 2024

Archive for the 'Internet Marketing Tips' Category

How to Optimize Your Videos to Reach More of the Right People [Podcast]

Optimizing video content is essential for improving visibility and engagement, as it ensures that videos reach the right audience effectively. High-quality, well-optimized videos can significantly boost viewer retention and drive better performance across digital platforms. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Optimize Your Videos to Reach More of the Right People’ featuring Ben Amos. This episode covers the following: Why Videos Tend to Underperfom \Understanding... [...]

2024 Digital Engagement Benchmarks, May 29 [Webinar]

From AI to analytics, new tech innovations are transforming marketing right before our eyes. But, that’s not the only trend that’s changing fast – this year, digital audiences are consuming more content and interacting with brands at higher levels than ever before. Content Marketing Institute is hosting a webinar ‘2024 Digital Engagement Benchmarks’ on Wednesday, May 29, 2024, at 2.00 pm ET. The CMI team says, “Join us as we unveil the “2024 Digital Engagement Benchmarks,” where you’ll see new data on audience behaviors, content preferences and the impact of personalization... [...]

How to Master the Instagram Algorithm in 2024 [Video]

The Instagram algorithm prioritizes content that users are likely to engage with, based on factors such as user interests, relationships, and recency of posts. It dynamically adjusts to promote personalized and relevant content, enhancing user experience and platform engagement. HubSpot has published a new video ‘How to Master the Instagram Algorithm in 2024’. The HubSpot team says, “The Instagram Algorithm sounds like a mysterious entity that controls everything we see while using Instagram, but it’s really not as scary as it sounds! In this video, we breakdown... [...]

The Future of Measurement: Use AI to Elevate Marketing ROI, June 11 [Webinar]

Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth. Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday, June 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into what marketers are doing to boost their ROI and deliver growth from Igor Skokan, marketing science director at Meta, and Henrik Busch, CEO of Kantar Global Analytics. You’ll... [...]

Enterprise SEO Platforms: A Marketer’s Guide [Guide]

Enterprise SEO platforms provide comprehensive tools for large-scale website optimization, offering insights into search engine performance, keyword rankings, and competitive analysis. MarTech has published ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 78-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will... [...]

How to Use Strategic Networking to Grow Your Agency [Podcast]

Strategic networking involves purposefully building and maintaining relationships with individuals or groups who can provide valuable opportunities, insights, or support. It’s about identifying key connections aligned with your professional goals and nurturing those relationships through genuine engagement and reciprocity. By strategically networking, individuals can expand their influence, access new resources, and enhance their career prospects. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to... [...]

The New Measurement Methods You Need to Master, June 5 [Webinar]

Digital advertising is undergoing a transformative shift where emerging data strategies and measurement methodologies are redefining marketing effectiveness. From predictive audience targeting to AI optimization and personalization, there are a lot of new methodologies and strategies for marketers to consider when evaluating campaign impact and budgets. Adweek is hosting a webinar ‘The New Measurement Methods You Need to Master’ on Wednesday, June 5, 2024, at 1.00 pm ET. The Adweek team says, “Learn how to harness these new capabilities to craft personalized marketing strategies... [...]

5 Ways OpenAI’s GPT-4o Changes Marketing [Podcast]

GPT-4o represents a significant leap in AI capabilities, boasting unparalleled language understanding and generation. With its advanced architecture and extensive training, GPT-40 pushes the boundaries of natural language processing, revolutionizing various fields from content creation to virtual assistance. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Ways OpenAI’s GPT-4o Changes Marketing’. The video covers the following: Call to innovate... [...]

The 2024 Guide to Email Deliverability [Guide]

Email deliverability ensures your messages reach the inbox, not the spam folder, fostering effective communication and engagement. It’s the gateway to successful email marketing campaigns, requiring meticulous attention to factors like sender reputation and content quality. Digital Marketing Depot has published ‘The 2024 Guide to Email Deliverability’. The DMD team says, “Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in February 2024 –- and now is a great time to see if you have room to improve your... [...]

How to Use Strategic Networking to Grow Your Agency [Podcast]

Strategic networking is building meaningful connections, not just collecting business cards. Focus on quality over quantity, targeting individuals who share your goals and can offer mutual benefit. By providing value and fostering genuine relationships, you create a powerful network that unlocks opportunities and fuels your success. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Use Strategic Networking to Grow Your Agency’ featuring Sunny Hunt. This episode... [...]


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