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Thursday, May 23, 2024

Archive for the 'Google's Marketing Tools' Category

Is Captcha Technology Really Effective?

There are several Captcha engines available with technologies such as solving an equation, copying a character string or the one invented by Google, checking a checkbox. On the question and answer site, Quora, recently someone asked, “Why can’t bots check ‘I am not a robot’ checkboxes?” You have seen those boxes. We all have checked them from time to time. On Quora, someone took the time to give a detailed answer to the question, and the extent to which Google goes to assure that robots don’t sneak through is amazing. It’s worth 5 minutes to understand... [...]

‘Small Business Guide to Google’s Marketing Tools’ –

Meredith Wood says, “According to a 2012 survey by Search Engine Land, 85 percent of customers said that they had used the Internet to find a local business. Of those surveyed, 75 percent stated that they trusted online reviews as much as personal recommendations. In our web-centric culture, it’s clear that the website and online presence of a business are now a critical component of its marketing strategy. But in the absence of a large budget, is it possible for an entrepreneur to grow his (or her) business on the cheap? How could they leverage existing technology and free (or low-cost)... [...]

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