Page speed is the time it takes for a page to load in a browser. It’s determined by several factors, including: Page size, Image compression, Site’s server. Google Search Central has published a new video ‘3 ways to improve page speed’ explaining how to improve your page speed. The GSC team says, “Learn some tips for improving your site’s performance. In this episode of SEO Made Easy, Martin Splitt shares 3 tips for making your website more pleasant to use. ” https://www.youtube.com/watch?v=dNKAgBuXLoA  [...]

Google Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goal. Search Engine Journal contributor Brooke Osmundson has published an article featuring detailed information about Google Performance Max. She says, “Performance Max uses machine learning models to drive more conversions by optimizing bids and placements in real time. PMax uses Smart Bidding to achieve these goals. Google’s AI technology looks across many factors when optimizing PMax campaigns, including: Audiences. Creatives. Budget optimization. Bidding... [...]

Web design is the process of planning, conceptualizing, and implementing a website. It involves many different skills and disciplines. Google Search Central has published a new video ‘Which aspect of my site should I focus on?’ explaining how to improve your website. The GSC team says, “In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience.”  [...]

A sitemap is a file that lists the URLs of a website’s pages. Sitemaps can help search engines understand a website and locate specific pages. They can also help users navigate a website. Google Search Central has published a new video ‘3 tips for setting up a sitemap’ explaining how to setup a sitemap. The GSC team says, “Learn how to set up a sitemap for your website to let Google Search know about all your pages. In this episode of SEO Made Easy, Martin Split shares 3 tips to help make the most out of your sitemaps.”  [...]

E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google’s quality raters to evaluate the quality of search results. E-E-A-T is not a ranking factor, but it is part of Google’s Search Quality Evaluator Guidelines (SQEG). The latest The SERP’s Up SEO podcast episode is titled ‘What does good E-E-A-T even mean?’. The WIX SEO Hub team says, “What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’... [...]

Google Search Central has published a new video ‘5 Reasons for using Google Search Console’ explaining how you can improve your site performance using Google Search Console. The GSC team says, “Discover the power of Google Search Console in boosting your website’s performance! In this episode of SEO Made Easy, Martin Splitt unveils five essential features of the tool, from understanding page visibility in search results to integrating with other analytics platforms and more!”  [...]

Google Search Central has published a new video ‘Features and deprecations on Steve’ featuring experiments and results in the search engine – Steve. The GSC team says, “In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine... [...]

Content marketing helps organizations build customer awareness, generate leads, and increase conversions. By constantly improving your content, you can continue to achieve your ROI goals. Google Search Central has published a new video ‘Three ways to improve your content’ featuring useful tips to improve your content marketing. The GSC team says, “In this episode of SEO Made Easy, Martin Splitt dives into using Google Search Console to optimize your content, ensuring it aligns with user search queries and meets growing demand. Discover how to identify high-impression, low-click... [...]

Google Search Central has published a new video ‘Google SafeSearch for website owners’ explaining how SafeSearch works. The GSC team says, “Join Daniel Waisberg and Emma Higham as they discuss the nuances of Google’s SafeSearch filters. Learn essential techniques to ensure your content is properly categorized, whether it’s explicit or safe. Watch along to maintain web safety, attract relevant traffic, and improve your site’s presence on Google Search.” https://www.youtube.com/watch?v=cT4bvsgWFTM    [...]

HubSpot contributor Rebecca Churt has published an article answering the question ‘Does Google Think Your Website Is Spam?‘. She says, “If you have concerns about your website being considered spammy, here is helpful information to know when optimizing your website. As you read through these items, ask yourself, “Do I or has anyone working on my website ever employed these practices? Does this describe my business — even if it wasn’t intentional?” Here are some examples of what Google considers spam: 1. They Rarely Use Social Spammers simply don’t dedicate... [...]