Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context... [...]

Google Shopping Product Feed Optimization ensures product listings are accurate, relevant, and high-quality to improve visibility and conversions. Optimizing titles, descriptions, images, and attributes enhances rankings and ad performance. Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 Google shopping product feed optimization tips and tricks. She says, “Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on your product feed. The quality, accuracy, and completeness of your product data determine how often and... [...]

MOZ expert Dr. Peter J. Meyers has published an article titled ’11 Years of Google Warming: Is Search Heating Up?’. He says, ” If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase every change, but the past 11 years can tell us a lot about where Google is headed. How many Google updates per year? In 2023, Google reported an astonishing 4,781 “launches”, up dramatically from the 350–400 first reported by Matt... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Enhance your Public Alerts to surface on Google Search’. The GSC team says, “This lightning talk is for authorities who manage and disseminate emergency alerts, such as those about floods, storms, or power outages. Learn how to help people stay safe during emergencies by maximizing the reach of your alerts on Google Search. This session covers how to increase the reach of emergency alerts on Google Search by enhancing Common Alerting Protocol (CAP) feeds. Join us as we cover... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Monitoring Organic Google Search Traffic in Looker Studio’. The GSC team says, “Join Googlers Cherry Prommawin and Daniel Waisberg as they discuss monitoring Google organic search traffic using Search Console, Google Analytics, and Looker Studio. Follow along with the Looker Studio dashboard template linked below and start monitoring your own data today.”  [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Demystifying Google Analytics and Search Console data’. The GSC team says, “Search Console and Google Analytics are both powerful tools to help website owners make informed decisions. However, the data coming from these tools are not the same. Join Googlers Cherry Prommawin and Daniel Waisberg as they provide an overview of each tool and explain the differences between Search Console and Google Analytics data.”  [...]

AI enhances competitive analysis by automating data collection, identifying trends, and providing actionable insights from vast datasets. It enables businesses to monitor competitors, predict market shifts, and make data-driven decisions faster and more accurately. Orbit Media Studios has published a new video ‘How to use AI to do quick competitive analysis’ featuring Andy Crestodina. It covers the following: AI competitive analysis for SEO: Grab the keyword gap report and clean up the data The SEO competitive analysis prompt and giving AI the CSV file The on-page SEO recommendations... [...]

Orbit Media Studios has published a new video ‘These are the ways to get AI to recommend your brand’ featuring Andy Crestodina. The Orbit Medi team says, “This is how to make your brand visible in AI responses with Andy from Orbit Media. Yes, it’s time to learn how to rank in AI searches. We are in a new era of digital marketing. It’s a breakdown of seven practical steps to optimize your content, website, and online presence for AI-driven tools, chatbots and LLMs, such as ChatGPT, Gemini, Perplexity and Copilot. And of course, Google’s AI Overviews.“ Orbit Media... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘The Current State of SEO, Revamped Search Console Emails, and more!’. The GSC team says, “Happy 2025 SEO practitioners! Catch up on the latest Google Search news with Google Search Advocate, John Mueller. Watch along and learn about the current state of SEO in the Web Almanac, updates to the Search Console Performance report, Project Mariner for Chrome, and more!”  [...]

Website rendering is the process of converting website code into a visual interface that users can interact with on their browsers. It ensures proper display of content, images, and styles for an optimal user experience. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Website rendering strategies’. The GSC team says, “Make informed decisions about the technical setup of your website with this insightful Search Lighting Talk on rendering strategies. Join Martin Splitt as he breaks down complex concepts into easy to understand... [...]