Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Digital Marketing Depot is hosting a webinar ‘Overcoming the Google SGE Challenge: Assessment and Recovery Strategies’ on Thursday, September 28, 2023, at 1.00 pm EDT. The DMD team says, “Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and how it will impact your organic traffic. Next, identify how to recover from expected traffic drops.... [...]

Watch Google Search Central’s latest video ‘The effect of quality on Search’ to learn about the impact of quality on search results. The GSC team says, “In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how quality of the page and site plays a role in crawling and indexing, too, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! ” Google Search Central  [...]

Watch Google Search Central’s latest video ‘Debugging Core Web Vitals with Chrome Devtools’. The Core Web Vitals allows you to identify challenges users might face while they’re on your pages. How can you turn these metrics into actionable steps? Watch along and learn how Chrome can give you extra insights with Devtools. Google Search Central  [...]

Watch Google Search Central’s latest video ‘Getting the most out of the URL inspection tool’ to discover useful techniques for using the URL inspection tool. The GSC team says, “Did you know you can explore behind the scenes of URLs with the URL inspection tool? Is the URL indexed, or does the URL have any enhancements? Watch along and discover the “View crawled page,” which gives additional information such as rendered HTML, HTTP Response headers, and more!” Google Search Central  [...]

Neil Patel has published a new video ‘Project Magi – Google’s Making Big Changes to Search’. He says, “In the fast-paced world of technology and information, Google has long been at the forefront of search engine innovation. From its humble beginnings as a search engine, Google has evolved into a tech giant that touches nearly every aspect of our digital lives. Now, with the unveiling of Project Magi, Google is set to make some groundbreaking changes to the way we search and interact with information online.” Neil Patel’s Blog  [...]

When it comes to web search, it is Google that dominates the domain. HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you should bookmark. She says, “Let’s look at how Google influences search with these latest statistics. 65% of SEOs say Google’s 2023 algorithm updates have positively impacted web traffic and SERP rankings. (HubSpot Blog Research) 70% of web analysts and SEOs say the new AI search will incentivize people to use search engines more than before. (HubSpot Blog Research) If generative AI was integrated into search, 75% of... [...]

Google PageRank helps a website rank higher, and the algorithm is based on the concept that a page is deemed to be important if other important pages link to it. Search Engine Journal contributor Dixon Jones has published an article explaining Google PageRank for SEO beginners. He says, “PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from PageRank, there’s no denying that it has long been a pervasive concept in the industry. Every SEO pro should have a good grasp of what PageRank was – and... [...]

Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console’. Loren Baker says, “Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Learn how to better leverage these powerful tools to improve your website’s SEO.” Q&A on Semantic HTML, Search & Google... [...]

The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Rank Ranger contributor Darrell Mordecai has published an article featuring some useful tips to rank in ‘People Also Ask’ (PAA) boxes. He says, “Google’s “People Also Ask” (PAA) feature presents a list of questions that are related to the original query and may be of interest to the user. These questions are usually presented in a drop-down format, allowing users to expand the list to view additional questions and answers. The... [...]

AI content creation means using tools powered by artificial intelligence to generate content. AI chatbots like ChatGPT use a language-based model, meaning it’ll respond to the text you input and then generate outputs based on the data it gathers. The Google Search Central team has published new guidance about AI-generated content. The Google team says, “At Google, we’ve long believed in the power of AI to transform the ability to deliver helpful information. In this post, we’ll share more about how AI-generated content fits into our long-standing approach to show helpful... [...]