Greg Sterling says, “Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the boundaries of Facebook itself. Facebook users could then be targeted on third-party mobile apps and, as of earlier this year, mobile websites in the network. Audience Network targeting was limited to Facebook users, however. While that’s a massive audience, it’s still not everyone. Today, the company is announcing that it has expanded targeting available on the Audience Network to all users, whether or not they’re on Facebook. All... [...]

Ginny Marvin says, “It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social media giant was testing an expansion of what started as an in-app advertising network in 2014 broke earlier this month. Facebook says it has been working with global publishers such as Hearst, Elite Daily, USA Today Sports Media Group and Time Inc. to test FAN on their mobile sites in a closed beta. Facebook’s 2.5 million advertisers can now access native ad units on mobile websites via the Audience Network. The company says native... [...]