Content creation is the process of creating and publishing informational content. It involves: Researching, Generating ideas, Creating content, Promoting content. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Avoid These Unethical Marketing Practices’ featuring Lauren Teague. The SME team says, “Spending a lot of time creating content deliverables for clients? Looking for a smart way to repurpose and amplify content? Discover how to 10x the content your clients already have for more awareness, engagement, and growth.” https://www.youtube.com/watch?v=94uoT-aeYhI   Social... [...]

Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Create High-Impact Content In A Changing Landscape’ featuring Purna Virji. Loren Baker says, “In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized... [...]

Engaging content can help attract new customers, retain existing ones, and build credibility. It can also help you establish yourself as an industry expert. Copyblogger contributor Tim Stoddart has published an article featuring five tips to create engaging content in 2024. He says, “Regardless of the platform you’re publishing on, there needs to be substance behind your content idea for it to perform well. So here’s the recipe for creating highly engaging content. Tip #1: Research Your Target Audience’s Pain Points For Content Ideas Content marketing is designed to attract your ideal... [...]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘Eight Steps to Creating a Topic Cluster with Limited Marketing Resources’ featuring Alice Rowan. The Similarweb team says, “What are the key elements that are part of creating the optimum topic cluster? That’s what we’re going to be covering today with a lady who last year spoke to a packed-out room at Brighton SEO and she’s back for seconds this year. She worked in SEO for copywriting for 10 years and is currently a website copywriter and SEO content consultant at Alice Rowan Content... [...]

High-quality content that helps you catch your audience’s interest plays a great role in your marketing success. Copyblogger contributor Tim Stoddart has published an article featuring 10 content ideas to create killer content. He says, “Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen or heard is tricky. As most content creators only want to publish the very best content, the thought of generating a new idea that tops your last piece is overwhelming. If you’re staring at a blank page and don’t know what to create,... [...]

Google Bard is a conversational AI chatbot that uses machine learning (ML), natural language processing (NLP), and generative AI to understand user prompts and provide text responses. Google developed Bard to simulate human conversations. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO’ featuring Yury Pinsky. Loren Baker says, “Hear about the origins and journey to Bard’s unveiling, and discover how the team behind it envisions a collaborative... [...]

Content marketing is a marketing strategy that involves creating and sharing relevant content to attract and engage audiences. The goal is to reach a target audience and increase brand awareness, sales, engagement, and loyalty. Copyblogger contributor Tim Stoddart has published an article featuring 10 content ideas to create killer content. He says, “If you’re staring at a blank page and don’t know what to create, this post will help you generate a stellar content idea that can top your last piece of content. 1. Identify Customer Pain Points The best content idea isn’t necessarily... [...]

Quality content helps you boost engagement, brand awareness, search engine rankings and conversions. MOZ contributor Melissa Popp has published an article featuring six tips to generate top-shelf content with budget constraints. She says, “High-quality content is the cornerstone of effective digital marketing. From SEO to email marketing to social media and other channels, helpful content wins every time. While quality content is as important as ever, tight deadlines and budget restrictions often put creators under pressure. I’ll share my journey and strategies for creating top-notch... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content’ featuring James Tennant. George B. Thomas says, “Marketers who create content and then think about promoting it are going about the process backwards, says James Tennant on Marketing Smarts Episode 569. That is to say, no one should feel obliged to promote on every platform available. Instead, audience research will inform your promotional channels. “It’s not just a case of, ‘we like that channel, we’re... [...]

AI content creation is the use of artificial intelligence to generate written material without human input.  HubSpot has published a new video ‘AI Content Creation: 4 Easy Tools to Speed up Your Creative Process’ highlighting four useful content creation tools. The HubSpot team says, “Are you ready to unlock the secrets of lightning-fast content creation across a multitude of channels? Whether you’re a marketing maverick or a newbie, the challenge of generating compelling content can be a rollercoaster ride. But guess what? We’ve got the solution you’ve... [...]