This is a reminder for the MarketingProfs webinar to be held on June 1, 2023.  MarketingProfs is hosting a webinar ‘From Content Creation to Conversion: A Marketer’s Guide to the Content Supply Chain’ on Thursday, June 1, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us and discover how to create a content supply chain that delivers impactful experiences that CONVERT. (What’s a content supply chain, you ask? Don’t worry, we’ll answer that too!) You’ll learn: Why asset creation merely solves part of the problem The 6-step process to building... [...]

Your customers want more personalized experiences from your company. But creating more content (a go-to for many organizations) isn’t the answer. MarketingProfs is hosting a webinar ‘From Content Creation to Conversion: A Marketer’s Guide to the Content Supply Chain’ on Thursday, June 1, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us and discover how to create a content supply chain that delivers impactful experiences that CONVERT. (What’s a content supply chain, you ask? Don’t worry, we’ll answer that too!) You’ll learn: Why asset... [...]

Neil Patel has published a new video ‘Human Intelligence vs Artificial Intelligence: Winning at Content Creation’ explaining how to improve content creation. He says, “The rise of artificial intelligence (AI) has led to concerns about its impact on human jobs, particularly in fields that require creativity and originality, such as content creation. However, while AI-generated content may be efficient and cost-effective, it often lacks the human touch that can make content truly engaging and memorable.” Neil Patel’s Blog  [...]

Content Marketing Institute contributor Ahava Leibtag has published an article featuring a checklist to creating valuable content. She says, “Use the checklist to ensure your content reaches and helps the right audience and to keep your team focused on your strategy’s goals. (It also may give you a feeling of accomplishment –who doesn’t love checking completed tasks off a list?) 1. Findable content People need a way to discover your content. Make sure you follow SEO guidelines to create findable content. TIP: Before creating findable content, perform keyword research based on... [...]

Conversational content writing makes you more approachable and accessible. Content Marketing Institute contributor Darek Black has published an article featuring 12 tips for creating conversational content. He says, “Use them as appropriate and ignore them when not. 1. Pose engaging questions How do you describe the color of your eyes? I’ll give you a second. Most likely, you paused to reflect, then snatched an image of your irises to arrive at your answer. In a split second, you visualized your response. I grabbed your attention just by asking a simple question that you saw long after... [...]

This is a reminder for the CMI webinar to be held on May 10, 2023.  Content Marketing Institute is hosting a webinar ‘From Supply Pain to Supply Chain: How Adobe Transformed the Content Creation Process’ on Wednesday, May 10, 2023, at 2.00 pm EDT. The CMI team says, “It’s no secret that the demand for content continues to rise. In fact, the Adobe 2023 Digital Trends report found that 89% of senior executives indicate the demand for content has significantly increased. But as content demands increase, the complexities of delivering it do as well. People, processes, and technology... [...]

Content creation is a challenging process. You need to instill newness in everything you create for capturing the attention of your target audience. Content Marketing Institute is hosting a webinar ‘From Supply Pain to Supply Chain: How Adobe Transformed the Content Creation Process’ on Wednesday, May 10, 2023, at 2.00 pm EDT. The CMI team says, “It’s no secret that the demand for content continues to rise. In fact, the Adobe 2023 Digital Trends report found that 89% of senior executives indicate the demand for content has significantly increased. But as content demands increase,... [...]

Right content creation tools can make you a more efficient and effective marketer. Semrush contributor Rachel Handley has published an article featuring 37 best content creation tools and software you should use in 2023. She says, “Check out the content creation tools by category to find apps that support your content marketing strategy. Whether you’re looking to save time or try something new, there’s software that can help. Content Research Tools Content Writing Tools Image Tools Video Tools Podcasting Tools Content Planning Tools Other Content Creation Tools Combat creative blocks... [...]

Neil Patel has published a new video ‘The Art of Digital Marketing’ explaining how to improve digital marketing. He says, “From identifying your target audience to crafting compelling messages and leveraging the latest digital marketing tools, is it all an art? Find the key elements of a winning marketing strategy.” Neil Patel’s Blog  [...]

Semrush has published a new video ‘How to Write High-Quality Content Optimized to Rank’ highlighting techniques to create content that ranks higher in search engines. The Semrush team says, “How can you build authority around an industry-related topic? Content-led SEO is a strategy that will help you get there. It’s a matter of writing high-quality copy that is not only helpful, but also optimized to rank on Search Engine Results Pages.” Semrush  [...]