Rex Santus says, “After repeatedly angering third-party apps by cutting off access to its API, Twitter will launch a new app development platform called Fabric to bury the hatchet with scorned developers, according to a report. The Information reports that Twitter wants to embed itself into more mobile apps and collect more data from mobile users. If Fabric officially launches, Twitter hopes it will open the doors to do that. Once upon a time, Twitter encouraged third-party developers to use its feed. A shift occurred in 2011, and Twitter began to limit outside applications’ access”. Report:... [...]

The latest article on ‘Website Magazine’ is titled “Will Twitter Click-to-Call Click with Advertisers?”. Pete Prestipino says, “Twitter’s future is on your mobile phone – but not exactly in the way you might think. In an effort to appeal to direct response advertisers, Twitter is now beta testing a click-to-call feature which will allow mobile users to call an advertiser with the tap of a finger. Click-to-call really does make some sense for Twitter, particularly as the social network amps up its search functionality and aligns that more closely with its advertising initiatives“. Will... [...]