One of the reasons SEO management is so complicated is that there are many pitfalls, so many that you may be unaware of them all. Some are relatively small and fixable when noticed early. Others are more damaging to your SEO rating. And their effects are often quite difficult or outright impossible to fix. One such oversight is keyword cannibalization. Let’s take a closer look at how to identify and fix keyword cannibalization. What is keyword cannibalization? To understand keyword cannibalization, we first need to outline what keywords are and how they function. Keywords are the... [...]

Keyword research plays pivotal role in planning and executing your SEO strategy. Marketers are always on hunt for those niche keyword which can help them get good rankings. MOZ writer Brian Childs has shared a six-step guide to target multiple keywords with one page of your websites. On optimizing a page for multiple keywords, Childs says, “If you develop a strategy of optimizing your pages for only one keyword, this can lead to a couple of issues. For example, if a content writer feels restricted to one keyword for a page they might develop very thin content that doesn’t discuss the broader... [...]