Gina Broom says, “Site owners across the globe blow their noses noisily as they discover the obituary here. And then they don their black clothes and head out. The year is 2014, and this is the funeral of Google Authorship. Many put time and effort making sure that rel=”author” was laced throughout their website. Each content page frosted with the name and picture of whoever had compiled all of those words into a coherent, informative blog post. But in the words of the (once) famous boy band Five”. Google Authorship is Dead: What’s Missing and How to Fix It Mark Ling’s ’Affilorama’... [...]
Archive for the 'Google Authorship' Category
Pamella Neely says, “You don’t need rel=author tags on your site anymore. Google no longer tracks data from them. All authorship results in Google search are gone, too. And don’t look for Authorship functionality in your Google Plus profile, either — it’s been removed. Google has ended Google Authorship. There were signs of this coming If you feel betrayed, it’s okay. Many search=marketing professionals feel the same way. But after a few moments to process the grief, you’ll probably remember we did have signs of this coming”. Farewell Google Authorship, We Hardly Knew You Web... [...]
The latest article on HubSpot blog is titled “How to Add Google Authorship for Multiple Websites to Google+”. Alec Biedrzycki says, “Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. But what happens if you write for multiple sites? Or if you leave a company, and start writing elsewhere? Good news — you can claim authorship for multiple sites! So whether you guest blog, change jobs and start writing for different companies, or maintain your... [...]
The latest ‘Econsultancy’ blog post is titled “The value of Google Authorship for your content strategy”. Shane Jones says, “In February 2011 the first Panda Google algorithm update affected search results and changed the way SEO professionals and webmasters needed to think about optimizing websites. The goal of Google Panda was to lower the rank of ‘low-quality’ websites that had thin content and increase rankings of higher quality and more authoritative websites. It was the beginning of the end of ‘SEO content’. Since then, and after more... [...]