Olivia Dello Buono says, “From deliverability to open rates, email analytics give you real-time insight into the success of your campaigns. So why is it that they often get a bad rep? While these reports may seem overwhelming, they can help you make major improvements to your email strategy. In yesterday’s #emailchat, we asked marketers to share their tips for understanding these metrics: 1. The “most important” email stats are the ones determined by you. Opens & clicks are at the top of my list. They’ll tell you how effective your subj line & CTA are! @KristenWritesIt Subscriber... [...]