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Thursday, June 1, 2023

Archive for the 'email segmentation' Category

Three Steps for Audience Segmentation

With audience segmentation, you get to learn about your target audience. The more you know about your visitors, the better chance you have at turning them into customers. Business 2 Community contributor Jared Atchison has published an article highlighting three steps to segment your audience in 2022. He says, “One of the best ways to build rapport with your audience and secure more sales is with customer segmentation. Essentially, segmenting is the process of dividing existing customers and qualified leads based on their unique interests, goals, and pain points. Segmenting is also an excellent... [...]

Tips to segment your subscribers with survey tamplets

In email marketing segmentation is quite important as it helps marketers target the subscribers based on their interests and requirements. There are different ways you can segment you email subscribers. AWeber columnist Tom Tate has shared four ways to use survey templates to for segmenting email subscribers. Tate says, “Have you ever wondered what content to send to your subscribers? Simply ask. That’s all it takes to get started with marketing segmentation. Ask your audience great questions, tag your subscribers based on their answers, and send more targeted and valuable emails to specific... [...]

AWeber answers seven most common email list segmentation questions

Email list segmentation helps you to target different types of customers based on their interests, needs and geography. If you are able to deploy this process successfully, you can make your email marketing more rewarding. AWeber columnist Sam Hollis has answered the seven most common questions that marketers have about email list segmentation. Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices,... [...]

Seven email list segmentation questions answered

Email segmentation allows you to  offer more relevant content to your email recipients. With segmentation you can customize your campaigns depending upon the requirements or location of the subscribers. AWeber columnist Sam Hollis has answered seven email list segmentation related questions in his blog post. Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization. But... [...]

Strengthen Targeted, Automated Welcome Campaigns Through Segmentation

In email marketing, segmentation helps marketers serve right content to their subscribers at the right time. It leads the email campaigns toward higher success levels. Segementation is one of the easiest techniques marketers can adopt to launch automate email campaigns. AWeber’s Monica Montesa has shared some useful tips to use segmentation for running automated welcome campaigns. Montesa says, “With email automation, you can nurture relationships and save valuable time by letting your emails do all the work for you. With segmentation, you can send more relevant content to targeted... [...]

‘How to Handle Demographic and Psychographic Segmentation’ – Copyblogger

Sonia Simone says, “A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best practices. Last week the New York Times ran a funny little piece about the Baby Boomers being The Next Hot Market to sell to. It sparked some thoughts on how (and why) we divide our markets into segments, the perils of trying to speak to everyone with the same message, and some of the dangerous curves on the road to... [...]

‘How to optimise your personalisation efforts with segmentation’ – Econsultancy

Jeff Rajeck says, “Most companies are exploring personalisation as a marketing strategy, but many are finding it difficult fitting it into the marketing mix. Here is one interesting way to do it. Econsultancy recently held roundtable discussions in Jakarta, Indonesia about The Rise of Customer Experience & Customer Journey, sponsored by IBM. Client-side marketers brought experiences from many different companies and industries and they openly discussed their success stories and challenges with the group. One of the three tables discussed personalisation and arrived at an interesting... [...]

‘Email Segmentation: 40% average open rate via relevant content journey’ – MarketingSherpa Case Study

Erin Hogg says, “When you become a trusted advisor to your prospects, how can you deliver the most relevant content for them? TechnologyAdvice, a consultative service with a goal of helping businesses find the best technology solutions for their needs, appeals to a wide range of customers in different verticals. Sending targeted content for specific industries, solutions and other customer factors would be an overwhelming task for any team to manually handle. Learn how the brand turned to marketing automation to set up various segments and created content to appeal to each buyer and their location... [...]

‘The 7 Most Meaningful Dimensions For Customer Segmentation’ – ‘Marketing Land’ Article

Jordan Elkind says, “How would you describe your store’s ideal customer? Would you be able to map out where they came from, how they ended up on your site, and what products they first purchased? Finding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the answers to those questions can be hard. The number of data points that a marketing team can bring to bear continues to expand, and it takes time to know which variables to focus on. It’s easy to get bogged down in this process and let valuable customer information... [...]

‘Brand Affinity: Mellow Mushroom builds engagement via original content, e-club program’ – MarketingSherpa Case Study

Erin Hogg says, “Balancing promotional content with brand affinity content is a challenge — how can you meet your business strategy with promotional emails but not overwhelm subscribers? How can you create an experience that is unique to your brand and builds awareness and loyalty with customers? Learn how national restaurant collection Mellow Mushroom goes the extra mile with email marketing, serving up artistic and customer-centric messaging and content for subscribers to devour as well as infusing promotional emails without tipping the balance”. Brand Affinity: Mellow Mushroom builds... [...]