According to AdWeek, online ad fraud related loses my decline by 10% this year. Earlier such losses were predicted to reach $7.2 billion which has come down to $6.5 billion. According to Marty Swant of AdWeek, this new prediction will help marketers to rightly allocate their budgets. Bob Liodice, CEO, ANA, says, “Marketers worldwide are successfully adopting strategies and tactics to fight digital ad fraud. This is a powerful indicator that the war on digital ad fraud is winnable for those who establish proper controls and protocols. And that is exceptionally good news for the advertising,... [...]