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Friday, July 12, 2024

Archive for the 'Baidu News' Category

‘Branded query optimization for SEO’ – Marketing Land

Clay Cazier says, “In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of our success is often judged by rankings achieved — specifically, rankings achieved for non-brand phrases. In today’s post, I’d like to highlight a valuable element of SEO that many marketers seem to overlook: SEO activities around branded queries. What we are talking about The first simple task is to define the queries we’re interested in optimizing. Branded keywords... [...]

‘China’s Baidu Outpaces Street Targets as Mobile Revenue Surges’ – Re/code

Re/Code team says, “Baidu, China’s biggest Internet search company, blew past Wall Street’s targets with a 34.1 percent jump in quarterly net profit, helped by a surge in mobile revenue. It shares climbed 7.3 percent in after-hours trading to $219.20, from a close of $204.27 on the Nasdaq. On Thursday, the company often likened to a Chinese Google said it now gets 30 percent of its revenue from mobile services, up from around 20 percent in previous quarters, as online advertisers migrate to mobile devices. Net income attributable to shareholders rose to 3.55 billion yuan ($571.7 million)... [...]

‘Seven on-page SEO tips for Baidu’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Seven on-page SEO tips for Baidu”. Ian Harris says, “Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google’s, this can lead to the misconception that the two search engines differ only in name and region. This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors. Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy’s Baidu... [...]

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