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Wednesday, February 1, 2023

Archive for the 'Amazon Marketing Strategies' Category

HubSpot Shares Five Ways to Figure Out What to Sell on Amazon

Amazon offers a huge sales potential to businesses with its 300 million active customers. By findings out what people want to buy on Amazon, you can grow your business exponentially. HubSpot contributor Caroline Forsey has shared five ways to figure out what to sell on Amazon. She says, “Amazon itself curates a list of current best-sellers, ranging from toys to books to video games —and the list is updated hourly. Here are some of the top product categories: 1. Home & Kitchen Given the wide range of products that fall within Home & Kitchen — appliances, furniture,... [...]

SEMpdx Shares Effective Amazon Marketing Strategies for 2021

SEMpdx contributor Kent Lewis has shared some useful effective Amazon marketing strategies for 2021. He says, “Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future. According to a Kenshoo study, 56 percent of consumers start product searches on Amazon. That number increases to 2x in a similar BloomReach study. On the seller-side, 63 percent of Amazon Advertisers plan to increase budget next year (a larger percentage... [...]