Amy Gesenhues says, “According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s November and December sales results, reaching more than $53 billion in sales for the 2014 holiday season. Online desktop sales occurring between November 1 and December 31 was up more than $6 billion compared to the $46.5 billion spent in 2013. ComScore’s chairman and emeritus Gian Fulgoni noted that e-commerce sales exceeded his company’s predictions”. U.S. Holiday Desktop... [...]

Daniel Burstein says, “”Testing is the only way to find customer logic.” The above quote is from a respondent to the MarketingSherpa Ecommerce Benchmark Study survey. In this chart, we’ll look at data generated from responses by 2,151 marketers and explore the correlation between A/B testing and ecommerce success“. How are successful and unsuccessful ecommerce companies approaching online testing? MarketingSherpa  [...]

The latest ‘Econsultancy’ blog post is titled “Small business ecommerce: a beginner’s guide to supplier selection”. Ben Davis says, “This post is designed for those small businesses that aren’t yet selling online and are getting ready to start. I won’t pretend this piece is for those with lots of experience online. It’s more a starting point to steady the nerves for those that are bamboozled by how complex supplier selection can seem. Although many ecommerce ventures are small scale, and indeed many choose to stick with online marketplaces instead... [...]

The latest ‘MarketingExperiments’ blog post is titled “E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit”. Erin Hogg says, “Over the past two days, I’ve been at ROI Revolution Retail Traffic Summit in Atlanta. For those of you unfamiliar with ROI Revolution, it is an agency concentrated in e-commerce, specializing in paid search, shopping feeds and a few other goodies. This MarketingExperiments Blog post features a few takeaways from the event to help inspire your e-commerce marketing efforts. But, before we dive into the takeaways, I want to give a special... [...]

The latest ‘Econsultancy’ blog post is titled “Six omnichannel trends in ecommerce”. Ben Davis says, “I like writing about trends in digital marketing and ecommerce and the exciting thing about 2014 is I get the feeling we all have a better idea of where it’s headed. In 2013, retail sales totalled $15.15tn. $1.2tn dollars (<8%) of this was spent online. If online retail figures continue to rise (the most ‘virtual’ market is the UK, with 13% of sales online in 2013), it will likely be the product of a new generation of consumers and increasingly sophisticated... [...]

The latest article on ‘Website Magazine’ is titled “Is Sellvana Your Next E-Commerce Solution?”. Pete Prestipino says, “There’s a new e-commerce contender and it could just be your next retail platform of choice.  Sellvana, which recently took on $5 million in funding, is an open source solution created by Boris Gurvich (the original Lead Technical Architect of Magento) that hopes to remove all the “technical roadblocks” for merchants, developers and designers. “The established generation of open source e-commerce platforms has not aged gracefully –... [...]

The latest article on  ‘Marketing Land’ is titled “E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android”. Amy Gesenhues says, “Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores. Based on e-commerce transactions from over 100 retailers and 70 million shoppers,... [...]