Blaise Lucey says, “Minimalism. As far as I can tell, it’s the art of throwing away things until your apartment looks like an Apple Store. But it’s a useful exercise — especially when it comes to prioritization and organization. Or, for a company, let’s call it reprioritization. In 2010, as the social media craze went into overdrive, there was a very real fear of being left behind by The Future. You had to hire social media experts who understood The Future. You had to focus on building out a presence on every channel so you could connect with The Future. The penalties, everyone... [...]