Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Search Engine Journal contributor Annabelle Nyst has published an article explaining marketing automation. She says, “Marketing automation can help businesses in several ways, including: Speeding up marketing team processes and saving time. Improving team and individual productivity. Generating and nurturing relationships with leads. Improving customer experience and retention. Reducing... [...]

Marketing automation is a term used to generally describe the use of a platform whose main purpose is to automate activities across your inbound marketing channels. Digital Marketing Institute has published ‘The Ultimate Guide to Marketing Automation’. The DMI team says, “Here we look at the business-boosting benefits of using marketing automation tools and making them a key part of your ongoing promotional strategy. 1. Cross-departmental collaboration The right marketing automation platform and strategy will inspire better communication between your sales and marketing department. Increasingly,... [...]

This is a reminder for a MarketingProfs webinar to be held on November 15, 2022.  MarketingProfs is hosting a webinar ‘Drive More Sales and Improve Customer Experience Using Marketing Automation’ on Tuesday, November 15, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us for Drive More Sales and Improve Customer Experience Using Marketing Automation—a free webinar from ActiveCampaign. You’ll learn how to: Measure and optimize your marketing automation efforts Align marketing automation and Sales for more conversions and deals Determine the mission-critical... [...]

Marketing automation can help businesses of all sizes scale their efforts and reach more customers at the right time. MarketingProfs is hosting a webinar ‘Drive More Sales and Improve Customer Experience Using Marketing Automation’ on Tuesday, November 15, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us for Drive More Sales and Improve Customer Experience Using Marketing Automation—a free webinar from ActiveCampaign. You’ll learn how to: Measure and optimize your marketing automation efforts Align marketing automation and Sales for more conversions and deals Determine... [...]

Can you really put your marketing on autopilot? BotMatic makes it possible. Thanks to this brand new automation and chatbot technology, it’s now easier than ever to automate your online marketing. Firelaunchers and their partners, Ankur Shukla and Ashwath Shivaram have spent months building, testing and perfecting a new marketing automation tool called BotMatic. This new tool is Instagram-Approved and Facebook-Approved. BotMatic puts every key marketing solution you need in one integrated platform. Imagine running your entire online business, even with: ✓ Multiple niches ✓ Multiple products ✓... [...]

Marketing automation is all about software handling routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. PPC Hero contributor Luke Carlino has published an article highlighting six dangers of automation in marketing. He says, “Automation software may be one of the greatest business development tools invented to date. However, there are some dangers to becoming too dependent on automation; it could be costing you a ton of profit, and, if you are not... [...]

Copyblogger has published a new podcast episode ‘How to Automate Your Agency’. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the automations that Tim uses to allow his agency to run smoothly, remotely, and without a ton of his micromanagement. These ideas will transfer to other types of service businesses too, so check it out!” Copyblogger  [...]

Copyblogger has published a new podcast episode ‘How to Automate Your Agency’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the automations that Tim uses to allow his agency to run smoothly, remotely, and without a ton of his micromanagement. These ideas will transfer to other types of service businesses too, so check it out! Cool Stuff Mentioned In The Show Check out our podcast website Tim’s article on how he automated his business Archive of the Boron letters... [...]

SociRobotic, which has just been released, is your All-In-One social media automation and traffic generation tool. It has two important missions: • Make management of your social media accounts easier • Find and attract new traffic to your social media accounts (which can drive more traffic to your main website or sales page). It allows you drive highly targeted buyers traffic from 11 different social media platforms to any page, website or store in a few clicks without any technical skills or setup. Here are the 11 social media sites you can syndicate your information to. Of course,... [...]

Marketing Week is hosting a webinar ‘The key customer engagement trends of 2021, and how successful brands are adapting’ on Thursday, March 4, 2021. The MW team says, “Companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business growth. To do that, marketers must work effectively to listen to what their customers are telling them through digital interactions, understand those signals, and then act in a way that is relevant and personal to that individual. Join us on 4th March... [...]