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Saturday, June 10, 2023

Archive for the 'Image SEO' Category

Advantages of Optimising Images For SEO

Optimizing images is the process of decreasing their file size, using either a plugin or script, which in turn speeds up the load time of the page. Koozai contributor Gary Hainsworth has published an article citing the advantages of optimizing images. He says, “When it comes to SEO, there are many factors to consider, such as keywords, backlinks, and content quality. However, one aspect that is often overlooked is image optimisation. Optimising the file size and names of images can actually have a significant impact on your website’s search engine rankings. In this blog post, we’ll... [...]

Five Ways to Enhance Image SEO

Image SEO is the practice of optimizing photos on your website for search engine crawlers in order to improve their visibility and ranking in search engine results pages (SERPs). Go Fish Digital contributor Aubrey Izurieta has published an article featuring five best practices for enhancing image SEO. She says, “We have included 5 tips to enhance your image SEO below. 1. Use unique and relevant images that enhance your content All images that are added to your site should be done in a purposeful way that elevates your content. Adding irrelevant images will not only confuse users, but will... [...]

Your Guide to Optimizing Images for SEO

Images on your website and blog help you perform better in terms of SEO. Image optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. Content Marketing Institute contributor Isaac Justesen has published an article featuring 10 steps to optimize images for SEO. He says, “When you can reduce the size of images without compromising quality, page load times and the overall user experience improves. That can have a positive impact on search engine rankings, which further improves customer engagement, conversions,... [...]

Eight Image SEO Best Practices

Image SEO refers to the practice of optimizing your images for search engines through thoughtful alt text, appropriate captions, good file dimensions, and more. HubSpot contributor Caroline Forsey has published an article featuring eight image SEO best practices. She says, “Here, let’s explore what image SEO is, and the best practices you’ll want to follow to make your webpages more discoverable in image search results. 1. Use relevant, accurate alt text for user accessibility and SEO. As a quick refresher: Alt text is written copy that describes an image. For instance, if you... [...]

Let’s talk image SEO [Podcast]

Google Search Central has published a new episode of the ‘Search Off the Record’ podcast titled ‘Let’s talk image SEO’. The Google team says, “Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility.” Let’s... [...]

Guide to Google’s Advanced Image Search

By optimizing Google image search, you can give a boost to your website traffic. Search Engine Journal contributor Natalie Hoben has published a ‘Guide to Google’s Advanced Image Search’. Hoben says, “Searching for images on Google is a simple process. Many of us can quickly find a picture of something we are searching for by performing a basic Google image search. Google populates the results, sometimes with ads in the first row, with rows and rows of images and then links back to their respective websites. This is the standard image search functionality that most of... [...]

How to Increase Traffic with Images

By using relevant images that match with your text, you can grow your website traffic from search engines. SEMrush contributor Melissa Fach has shared seven useful tips to help you increase traffic with images.   Fach says, “Image SEO isn’t something that should be ignored, and in this guide, we will walk you through the steps you can take to optimize your site’s images and rank higher on image searches. In this image SEO guide, we will cover: Why Are Images So Important? What is Image SEO? What Are Alt Tags and Alt Text? How To Optimize Alt Text How to Add Alt Tags... [...]