Google’s conversion tracking tool shows you what happens after a customer clicks on your ads. It lets you the customer actions such as purchase of a product, signing up for your newsletter, call to your business, downloading your app etc. Entrepreneur magazine has featured an article by Google AdWords expert Perry Marshall on setting up ad conversion tracking. Marshall says, “Do you run a lead-generation site where a visitor can fill in a form and get a free brochure? We’ll walk you through how to set up your Google account to track it. 1. Create a new conversion and name... [...]