Content marketing is a field that has become an integral part of all the marketing strategies. Authentic content is something that helps you create trust among the customers. Search Engine Journal contributor Kristopher Jones has shared five tipt to help marketers create authentic content marketing campaigns. Jones says, “Creating authentic content is not hard, but there are some strategies you need to consider. Find your voice. Are you humorous, authoritative, or even a little strange? Provide consistency throughout content campaigns. Don’t try to break the stream of informative content... [...]