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Saturday, October 24, 2020

Marketing Glossary

Nine Steps to Increase Your Instagram Engagement

The engagement rate of Instagram varies from industry-to-industry. According to the HubSpot’s Instagram Engagement Report, posts on the platform generate 23% more engagement than Facebook.

HubSpot contributor Flori Needle has shared a nine-step guide to help you improve your Instagram engagement.

She says, “There is debate among marketers on the best way to calculate your Instagram engagement rate, as different industries define success in different ways. Your preferred method depends on your goals as a brand or influencer.

Calculating Instagram engagement rate for brands

This formula is best for brands on Instagram because it considers the number of people who have seen a piece of content (impressions) rather than the total number of followers.
formula to calculate brand instagram engagement rate
Brands typically convert more leads via exposure first, rather than follower count. When branded advertisements get viewed, engagement rates go up, especially if they follow the advertisements to Instagram profiles and become followers. Note that Instagram accounts need to be public Business Profiles to see impressions”.

How to Increase Your Instagram Engagement Rate


NicheCheetah builds sites with quality content and ads in minutes #ad

NicheCheetah, in short, allows you to create “Content-Ready” Websites For Any Niche.

Yes, it builds the website, and then it populates it with content. And it does it almost instantaneously.

And you’ll also be getting Resale Rights to this new software so not only can you build niche sites for yourself; you can start selling it to other marketers right away and keep 100% of each sale you make.

NicheCheetah creates text articles bsed on YouTube videos. That’s permitted under the YouTube Creative Commons license (although individual creators can opt out so make sure any videos you use are under “Creative Commons”.

Here is how it works:
1. Choose your niche. Among the millions of videos on YouTube, there will probably be several for your niche.
2. Search YouTube for keywords related to your niche
3. Choose the best vdeos you find and enter their URLs into NicheCheetah, along with the title you want to use for the article being created.
4. NicheCheetah creates the article with its title on your Windows PC, ready to upload to your site.
5. To have your site built, enter the name you want and other settings you want NicheCheetah to use.
6. It builds your site and adds the articles it created to your site.

You can also tell NicheCheetah what products you want to promote on your site, and it will insert your ads for you.

You do this whole process without needing any technical skills. The software has all the tech skills, not you.

This software sits on your Windows PC, so you can use it at any time to build as many sites as you choose.

Get the whole story here: NicheCheetah.

New LinkedIn Company Page Features Improve Visibility [Video]

Social Media Examiner has published a new video ‘New LinkedIn Company Page Features Improve Visibility’ featuring Jeff Sieh and Grace Duffy.

The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore new LinkedIn Company Page features, updates to LinkedIn ad targeting, and more with special guest, Louise Brogan”.

Watch the video here.

Social Media Examiner

Nine Ways to Improve Your SEO Performance

An effective SEO strategy enables you to explore and utilize unprecedented opportunities to grow your business. But to keep performing well, you need to continue your efforts to synchronize your SEO efforts with the changing search algorithms.

Terakeet contributor Jonas Sickler has shared nine useful ways to help you improve your website’s SEO performance.

Sickler says, “With SEO strategy, it’s important to think holistically about your website. You need high-quality content, and you need high-quality domains pointing at your web pages.

First, though, you should make sure that your structural and technical foundation is rock solid. Here’s how to do that:

1. Organize your site taxonomy

Is your website easy to navigate? Is the hierarchical structure logical? URL structure matters. Each folder and subfolder in your URL provides search engines with more context around what’s on the page, and how the URL relates to the overall website.

When organizing your site, pay attention to information architecture and enable site visitors to easily find what they want”.

How to Improve SEO Performance for Greater Marketing ROI


Nine Tips to Create Content for Better SEO Performance

Quality content creates the base for your SEO strategy. By continuously producing quality content your audience is waiting for, you can continue to grow your online reach.

Copyblogger’s Sonia Simone has shared nine tips to help you create content that improve your SEO performance.

Simone says, “Here are nine sensible SEO recommendations that also work to make your site experience better for the human beings who read your content, listen to your podcasts, watch your videos, and actually pay for your products and services.

1. Answer actual audience questions

Want lots and lots of people to visit your site, and stick around once they find you? Answer their pressing questions, and you’ll get your wish.

People fire up a search engine because they have unanswered questions. If you’re smart and knowledgeable about your topic, you can help with that.

Tutorial content is wonderful, but also think about questions like:

  • Why is [the thing] so hard to get started?
  • How competitive is [the thing]?
  • How can I get motivated to do more of [the thing]?
  • Is there a community of people who want to talk about”.

The Wise Content Marketer’s Guide to Sensible SEO

Neil Napier shows how to build better marketing funnels 10 AM #ad

At 10 AM Wednesday, FunnelVio, game-changing Funnel Builder announced #ad

At precisely at 10 AM EDT (3 PM UK time), Neil Napier will be leading a live training webinar to show you a few funnel building tricks.

With what you discover on this webinar, you can:
1. Create better funnels
2. Generate more leads, and
3. Sell more products

If you haven’t already done so, make sure you go ahead and sign up here (and be there 10 minutes early, due to the limited sets available.)

From everything we have seen so far, this webinar will fill up quickly because a lot of people are promoting this webinar. (Of course, he has a commercial motive for giving away this information. He has been working on new software (called FunnelVio) to build funnels for you. Before the webinar concludes, he will tell you about this new project.)

There’s no replay, but he plans a repeat performance at 5 PM EDT.

He will be sharing some proprietary techniques that his team uses to:
✓ Grow any businesses that use marketing funnels
✓ Replace obsolete tools and use affordable (with a one-time price) tools that work well
✓ Cash in on market trends
✓ Reach a bigger audience

Funnel Vio softwareYou can do all this by leveraging fast loading pages with 99.9% uptime reliability. (And, as you might suspect, his software, called FunnelVio, can make this kind of page for you.)

This free training is scheduled on 29th July at 10 AM EDT.

Click here to register (do it now to be sure you can get in): FunnelVio Webinar. Limited seats only.

By being on the call, you get a chance to ask direct questions in the Q and A section at the end. In addition, you can also win some cool prizes.

Napier has been working on this for a long time and he is proud to be showing off the results. Don’t miss the training, the prizes and the introduction to the new software, here: FunnelVio

Nine Ways to Create Useful Content

Your content needs to be authentic and useful. Your audience will share it only if they find it worth using. Visually appealing content can help you to catch your audience’s attention and reach your conversion goals.

Content Marketing Institute’s Jodi Harris has shared nine ways to create visual content that your readers would love to share.

Harris says, “Considering how rapidly visual trends come and go and how often new creative platforms and capabilities emerge, it’s always worth taking a fresh look at ways to let your brand’s photos, videos, and graphics do the talking. Below, I’ve compiled a collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with a few best-in-show examples to inspire you to put your brand’s own vision on display.

1. Align your visual story with your content marketing strategy

Posting a photo or video online and waiting for the business offers to start rolling in is not an effective strategy. Neither is hinging your visual content success on creating the next viral phenomenon.

Like any content marketing format, you should have a compelling rationale for communicating with your audience through visual storytelling, as well as a clear plan for turning views into meaningful marketing results”.

How to Create Visual Content That’s Worth a Thousand Shares

Content Marketing Institute

Nine-Step Guide to Creating SEO-Friendly URLs

URLs that are designed to meet the needs of users and searchers are known as SEO friendly URLs. Such URLs make it easier for search engines to find your content.

Ahrefs contributor Joshua Hardwick has published a nine-step guide to help you create SEO-friendly URLs.

Hardwick says, “There’s rarely much point changing existing URL slugs as it takes too much time. You’re also likely to do more harm than good.

So let’s focus on new posts and pages.

If you did keyword research and created content around that keyword, jump to step 6.

If you created your page without doing keyword research (which is never a good idea if you want to rank), follow the steps in order.

  1. Start with your page title
  2. Remove special characters
  3. Remove numbers
  4. Remove superfluous information
  5. Boil it down to a keyword“.

How to Create SEO-Friendly URLs (Step-by-Step)


New Pinterest Tools for Marketers [Podcast]

Pinterest enables marketers to convert more leads, drive traffic to their websites, and increase brand awareness. According to Hootsuite

Nine-Point Checklist to Improve E-commerce SEO

SEO plays an important role in driving more sales. By creating a clear plan to execute your SEO tasks you can grow you business quickly.

Go Fish Digital’s Chris Long has shared a nine-point list for improving e-commerce SEO.

Long says, “SEO on eCommerce sites can be extremely challenging. eCommerce sites can have massive amounts of pages due to factors such as large inventories, faceted navigation, and robust site functionality. Due to the size of these sites, SEO becomes a much larger challenge as solutions oftentimes need to be scaled across thousands or millions of URLs.

At Go Fish Digital, we run into our fair share of eCommerce sites and I thought it would be helpful to show you our eCommerce SEO checklist. This checklist breaks down how we analyze eCommerce sites in terms of analytics, crawling/indexing, site architecture and more:


  1. Analytics
  2. Crawling & Indexing
  3. Website Architecture
  4. Keyword Research
  5. On-Page SEO
  6. Site Performance
  7. Backlinks
  8. Guides By Platform
  9. Ecommerce Tools“.

Our Ecommerce SEO Checklist

Go Fish Digital