Marketing Glossary
Navigating Uncertainty With Social Intelligence, June 30 [Webinar]
The Adweek team says, “It’s essential for marketers to track the trends and narratives driving online moments. Missing the mark can carry serious reputational risks. Join executives from Revlon and Pendulum Intelligence to explore how smart social listening and trend monitoring help brands adapt in real time and stay resilient. You’ll learn:
- How trending narratives intersect with brand reputation in a fragmented media landscape
- How to proactively manage brand response during moments of crisis
- How to identify social media trends that present opportunity, not risk
- Why video-first platforms like TikTok and YouTube are crucial to understanding consumer sentiment”.
New Google AI Mode: Everything You Need To Know & What To Do Next, June 25 [Webinar]
Google’s new AI Mode, powered by Gemini 2.5, transforms Search into an interactive assistant capable of handling complex, multi-part queries with personalized, context-aware responses. Features like Deep Think reasoning, real-time camera input, and Gmail integration make it a powerful tool for research, planning, and decision-making .
Search Engine Journal is hosting a webinar, ‘New Google AI Mode: Everything You Need To Know & What To Do Next’ on Wednesday, June 25, 2025, at 2.00 pm ET.
The SEJ team says, “Join us as we explore early implications for click-through rates, organic visibility, and content performance so you can:
- Spot AIO SERP triggers: Identify search types most likely to spark AI Overviews.
- Analyze impact: Find out which industries are being hit hardest.
- Audit AIO brand mentions: See which domains are dominating AI-generated answers.
- Optimize visibility: Update your SEO strategy to stay competitive.
- Accurately track AI traffic: Measure shifts in click-through rates, visibility, and content performance.
In this actionable session, Nick Gallagher, Sr. SEO Strategy Director, gives you actionable SEO guidance in this new era of search engine results page (SERPs).”
New Google AI Mode: Everything You Need To Know & What To Do Next
New AI Lessons In Coding, Marketing, And Product Design [Podcast]
Forrester has published a new podcast episode, ‘New AI Lessons In Coding, Marketing, And Product Design’.
The Forrester team says, “In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.
Here’s a closer look:
- Senior Analyst Janet Worthington reviews a new study that identifies the risk of hallucinations in AI-generated code and provides guidance on how developers can avoid this.
- AI hallucinations are increasing in marketing outputs. Principal Analyst Lisa Gately explains why and shares advice on how marketers can counter this growing trend.”
Neil Patel Shares International PPC Strategies & Tips
International PPC (Pay-Per-Click) is a digital advertising strategy that targets global audiences through paid search engine ads across different countries and languages. It involves localization, keyword adaptation, and region-specific targeting to maximize reach and ROI in international markets. 4o
Neil Patel has published an article featuring useful international PPC strategies and tips.
He says, “Successful international PPC campaigns tailor keywords, audience targeting, ad copy, visuals, and landing pages to the specific market.
Here’s why:
- Search behavior varies by region: People in different countries use different search terms and structures. A keyword that converts well in English may have a completely different intent when translated.
- Competition levels fluctuate: Cost-per-click (CPC) rates fluctuate by region. A $5 CPC in the U.S. could cost $1 USD in India or $10 USD in Switzerland. Understanding these differences helps with budget allocation.
- Popular ad platforms differ: Google dominates in many regions, but markets like China and Russia use Baidu and Yandex instead. Running ads on the right platform is critical.”
Neil Patel on How Marketers Are Spending Their Money in 2025
Neil Patel has published an article on how marketers spend their money in 2025 based on a survey of 11,093 marketers.
He says, “44% of marketers plan to increase their SEO budget. The number 1 reason was that most marketers believe SEO is still alive and doing well, as AI results haven’t affected most people’s traffic drastically.
As for the 39% that plan to keep it the same, the number 1 reason was because it is working.
And for the 17% decrease, there were a few reasons…
- The fear of algorithm changes, which they didn’t like how their traffic could go up or down, and they have mainly experienced a downward trend.
- The second most common response was that they were afraid of what search results would look like in the future due to AI.”
How Marketers Are Spending Their Money in 2025 (We Asked 11,093 Marketers)
Navigating content abundance: The future of marketing with GenAI [Webinar Replay]
Content Marketing Institute has made available the replay of its webinar on ‘Navigating content abundance: The future of marketing with GenAI’.
The CMI team says, “In this webinar, explore compelling new research from Adobe and learn how to navigate the complexities of content abundance and leverage generative AI to ensure your marketing stands out and delivers a distinct, compelling brand message.
- Discover how to harness the potential of generative AI not only to accelerate content production but also to ensure your brand voice remains distinct and resonates with your target audience.
- Explore strategies for navigating the complexities of content abundance and ensuring your marketing efforts rise above the noise, as 68% of consumers now expect brands to deliver personalized experiences tailored to their needs.
- See how this workflow comes to life in a practical demonstration, integrating generative AI into your creative process.”
Navigating content abundance: The future of marketing with GenAI
Navigating the Future of Work for Marketers [LinkedIn Infographic]
LinkedIn’s Editor in Chief has published an infographic titled ‘Navigating the Future of Work for Marketers’ on the current state of the marketing industry and highlights key trends that will shape its future.
She says, “Check out our infographic to help guide your strategy. Meanwhile, keep these tips in mind to help you become the best marketer you can be.
1. Stay Agile and Embrace Change
Our data clearly shows that change is constant in the marketing industry. From shifts in consumer behavior to advancements in technology, marketers must be agile and adaptable to succeed. This means having a growth mindset and being open to learning new skills and taking on new challenges. Embrace change as an opportunity for growth, and you’ll be better equipped to navigate the ever-evolving landscape.
2. Develop a Diverse Skill Set
Our infographic also highlights the importance of possessing both technical and human-centric skills in today’s marketing world. While AI and technology are transforming the industry, it’s crucial not to neglect the essential human skills that cannot be replicated by machines. As such, professionals must continually invest in their skill sets, with a focus on developing a diverse range of abilities. This could mean honing your creative execution capabilities while also building emotional intelligence and collaborative problem-solving skills.”
Neurodiversity and Digital Inclusion [Webinar Replay]
Neurodiversity emphasizes the unique ways individuals process information, highlighting the need for inclusive digital experiences. By designing accessible technologies, organizations can ensure equitable participation and engagement for people with diverse cognitive abilities.
Econsultancy’s webinar on ‘Neurodiversity and Digital Inclusion’ is available on demand.
The Econsultancy team says, “Designed specifically for marketers and digital experience professionals, this session covers both customer and employee experience. Drawing on Econsultancy’s original research, it offers practical advice on how your organisation, marketing and products can become more inclusive.
It covers:
- The business case for neuroinclusion in the context of billions of dollars being lost every month due to a lack of accessible and inclusive digital experiences..
- Best practice approaches to building inclusive customer experiences, products and content and how these can support better design as a whole.
- How recruiting and supporting neurodivergent talent is a strategic advantage, key to the resilience of your organisation.
- Your role in creating a more neuroinclusive world.”
New Marketing Measurement Strategies, December 12 [Webinar]
The Adweek team says, “Discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit miscommunication and accelerate time to insight, with Bayer and TransUnion® leaders. You’ll find out:
- Why a unified analytics approach incorporating both MMM and MTA models can speed up decision making and increase transparency
- The steps brands and their agencies can take to streamline their performance reporting and boost ROI
- How Bayer worked with TransUnion and Nielsen to nip a measurement “frankenstack” in the bud and create a single source of truth for their marketing analytics”.
