Marketing Glossary
New Gmail service brings marketers closer to consumers
MediaPost Columnist Ray Schultz has reported about the redesigned Gmail service that will help consumers track purchases and reservations.
He says, “Google is taking another stab at improving the Gmail experience. It has updated its summary cards, adding new details to the snippets it previously supplied at the top of emails.
The new cards are now appearing in Android and iOS.
What’s all the hype about?
“For starters, summary cards as you know them are getting a whole new look across purchases, events, bills and travel emails,” Google writes. “They’ll offer new action buttons, like adding an event to your Calendar and inviting others or setting a bill payment reminder.”
This could be a boon to ecommerce brands and just about any email senders conducting business with consumers.”
Redesigned Gmail Service Will Help Consumers Track Purchases, Reservations
Navigating Content Marketing Amidst the Rise of AI [MOZ Video]
The MOZ team says, “In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.”
Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media, September 19 [Webinar]
EMARKETER is hosting a webinar ‘Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media’ on Thursday, September 19, 2024, at 2.00 pm ET.
The EMARKETER team says, “Non-endemic advertising is transforming how retailers monetize their first-party data by extending ad inventory to brands promoting products not sold by the retailer. In this Meet the Analyst Webinar, Sarah Marzano, our principal analyst, will break down the basics of non-endemic advertising—including key players and notable partnerships—to help you understand the implications it will have on retail media strategies.
You’ll learn:
- The current state and adoption of non-endemic advertising
- Non-endemic ad strategies for both on- and off-site environments
- How this tactic can increase revenues and enhance the value of first-party data
- Plus! Ask your questions live to get personalized insights on what lies ahead for non-endemic ads”.
Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media
Not Tracking Campaign Performance? Start Using THIS Free Tool [Video]
Semrush has published a new video ‘Not Tracking Campaign Performance? Start Using THIS Free Tool’.
The Semrush team says, ” In this video, we’re diving into the world of UTMs—what they are, why you absolutely need them, and how to create them like a pro. We’ll break down:
- What UTM codes are and how they work
- Why UTMs are essential for tracking your marketing campaigns (trust us, you don’t want to skip this!)
- How to easily create UTM parameters step-by-step, without the guesswork
- How to track those UTMs in Google Analytics.”
Navigating SERP Complexity: How to Leverage Search Intent for SEO, September 25 [Webinar]
Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate.
Search Engine Journal is hosting a webinar ‘Navigating SERP Complexity: How to Leverage Search Intent for SEO’ on Wednesday, September 25, 2024, at 2.00 pm ET.
The SEJ team says, “Join us live as we break down all of these complexities and reveal how to identify valuable opportunities in your space. We’ll show you how to tap into the searcher’s motivation behind each query (and how Google responds to it in kind).
You’ll hear insights into:
- How intent is nuanced, and many keywords can support multiple intents.
- Why the same keyword can have a different intent depending where it was searched from, and on what device.
- The differences of SERP features depending on intent, and how this impacts your content strategy.
With Tom Capper, we’ll dissect the intent motivating searchers’ keywords, and present insights from first-party research data to bolster your SEO strategies and increase your organic visibility.”
Navigating SERP Complexity: How to Leverage Search Intent for SEO
Neil Patel’s Website Migration Checklist [Guide]
Site migration challenges include potential SEO disruptions, such as losing search rankings or traffic due to changes in URL structure. It also requires careful planning to avoid broken links, content duplication, and technical errors that could affect user experience and site performance.
Neil Patel has published the ‘Website Migration Checklist’.
He says, “Website migrations are sometimes necessary when moving to a new CMS or programming framework, site redesign, or rebranding. Despite the potential increase in revenue, migrations are not without risk.
A bad migration can result in decreased technical performance, plummeting search engine rankings, and total traffic loss. Think of a brick-and-mortar business that’s moving to a new area. They want to grow a larger clientele but can’t risk completely losing the old audience as well. The same thing applies with a web migration, a concept that we call URL equity.
Across any given website, you can build up 100s or 1000s of URLs that rank for certain queries or have built up traffic and authority. Without a good migration strategy, all of that could be lost, and there’s no guarantee you will ever get it back.
That’s why following a proven process and a website migration checklist is crucial. Because expert first-hand advice is also valuable, we have gathered input from 250 people working in digital marketing who have either launched or completed a website migration in the last year.”
New Google Shopping Ads Strategies Uncovered, May 8 [Webinar]
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition.
Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET.
The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time.
We’ll show you:
- How to reduce costs while maximizing ROI using the entire Google Ads ecosystem.
- The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience.
- How to set up Google Shopping feeds flawlessly with Google Merchant Center Next.
In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics.”
No More High Latency: JetWebinar is Here (Live Demo) #ad
Maybe you’ve been there. You’re hosting a crucial webinar, hundreds of potential leads are tuned in, and then the dreaded lag hits.
Questions freeze, audio stutters, visuals pixelate, and your audience loses focus. That can become a disaster for a marketer.
Traditional webinar platforms can struggle with latency, creating a frustrating experience for both you and your attendees.
But now, there’s a way to deliver a flawless, lag-free webinar that keeps your audience engaged and ready to convert.
Introducing JetWebinar, the brand-new all-in-one platform with ultra-low latency technology. Here’s how it can transform your webinars: JetWebinar Launch.
Using the newest technology, it gives you:
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➤ Boosted conversions: A seamless webinar experience builds trust and credibility, leading to higher conversion rates.
Don’t settle for mediocre webinars. You need to investigate this new tech. Secure your spot at the launch event (10 AM EDT) and discover the power of JetWebinar. Space is limited, so register early: JetWebinar Launch.
This JetWebinar Training will show you how to upgrade your webinar delivery if you are already doing webinar marketing or get off on the right foot if you are itching to give it a try. You need some webinar software ; why not the newest and best?
The marketing landscape is evolving at breakneck speed. Some traditional methods are losing their pulling power, but webinars are emerging as the new power player. Yo can take advantage of their popularity.
Did you know webinars can boast a 73% conversion rate for qualified leads? That’s compared to a measly 2% for cold calls.
Neil Napier is hosting to day’s live training where he’ll reveal how you can use webinars to increase their sales and leads – plus, he’ll be revealing his brand-new software JetWebinar.
You can register for the 10AM webinar here: JetWebinar Launch Training.
During this webinar, you’ll discover:
✔️ How JetWebinar can help you create engaging webinars that convert
✔️ Proven strategies for attracting a targeted audience and maximizing registrations.
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✔️ Live Q&A session with our experts to answer all your burning questions.
✔️ Space is limited, so reserve your spot today.
To top it all off, if you join the live webinar, you will be offered a special bundle of upgrades at a low price, and you also have a chance to win a free copy of JetWebinar. So, make sure you’re there.
If you decide to invest in either the basic webinar software or in the bundle, we have two bonuses to complement your software:
JetWebinar Bonuses
BoxedNiches
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A feature-rich, comprehensive niche package that will enable you to market in a niche in multiple ways. |
Link Customizer Pro
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The Link Customizer Pro software allows you to customize all of your text links and image links and also generates button links for you. Each link can have a title tag, open in current or new window & even display separate text messages in the status bar OnMouseOver & OnMouseOut. Additionally, you can add text for ALT tags for all of your image links. |
Register now: JetWebinar Launch. If you see this too late to attend, this link will take you to a recorded introduction.
NewsMailer: Done-for-you DMARC, DKIM, SPF integrated autoresponder #ad
NewsMailer is a solution to your email deliverability problem. As IM News watch reported, there’s a risk that all your emails (ours, too) will go to the receiver’s spam folder due to the new compliance policy created by Gmail and Yahoo.
⇒Check our report here: Everything You Need To Know About 2024 Google & Yahoo Email Changes.
To comply with these new rules, you need to set DMARC, DKIM, and SPF in your autoresponder. Unfortunately, that’s a complex process requiring technical skills and a fair amount of time.
NewsMailer was just launched, and it has “Done for You” DMARC, DKIM, And SPF compliance built in.
It is up-to-date and compliant with Gmail & Yahoo’s 2024 Update, and it lets you send unlimited emails to unlimited subscribers with no monthly fee.
That’s just the beginning. Look at what NewsMailer offers you:
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Navigate the Complex Brand-Creator Relationship, May 14 [Webinar]
More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical.
Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday, May 14, 2024, at 1.00 pm ET.
The Adweek team says, “Discover everything that brands and creators should keep in mind to ensure a successful working relationship from leaders at LinkedIn influencer agency Creator Authority, We Are Verified and social commerce creator Orca. You’ll find out:
- Industry best practices right now that those getting into the space need to be aware of
- What both parties needs out of the relationship in order to be happy
- Strategies to create long-term brand partnerships and revenue streams, and ensure ROI”.
