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Sunday, September 25, 2022

Marketing Glossary

New SEO Strategies: 3 Steps to Perfect SEO Content Creation, October 6 [Webinar]

With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve. Search engines are known to reward websites that publish high-quality content on a consistent basis.

Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Thursday, October 6, 2022, at 2.00 pm ET.

The SEJ team says, “If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar.

It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts.

Key Insights:

  • Content strategies that used to work but don’t anymore.
  • How to future-proof your content strategy.
  • Tips to scale your content strategy to increase organic traffic.

Carlos Meza, President & CEO at Crowd Content, will explain how to optimize your content for user intent and relevancy by using a meaningful content structure.”

New SEO Strategies: 3 Steps to Perfect SEO Content Creation

Search Engine Journal

NLP SEO Explained

NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. It focuses on understanding the context of Google searches, not just selected keywords.

Rank Ranger contributor Darrell Mordecai has published an article explaining the NLP SEO.

He says, “Natural language processing allows search engines to bring surprisingly accurate answers to user queries and brings quick answers to questions in the form of SERP features. It also helps the users to refine their searches when the question is broad or vague.

In other words, think about this…

Have you noticed that when you type a query into Google, you get a surprisingly accurate and relevant answer?

How does Google do it?

In reality, Google solves two problems at the same time.

First, Google has to understand the query.

Think about it.

How do you word your query so that it will bring you the results you are actually looking for? For the most part, you use natural language.”

NLP SEO – WHAT IT IS, AND HOW IT CAN BOOST YOUR SITE

Rank Ranger

New B2B Email Marketing Techniques That Work Right Now [Podcast]

MarketingProfs has published a new episode of Marketing Smarts podcast ‘New B2B Email Marketing Techniques That Work Right Now’ featuring Jay Schwedelson.

George B. Thomas says, “Technology is changing. Things that were true 10 years ago no longer apply. Jay and host George B. Thomas refer to the world of email marketing as “the wild wild west.” “There are no more rules,” Jay says, and then proves it by taking controversial stances.

Here are a few of them: Open rates can be valuable (what?). Unsubscribes are a good thing, so don’t let them freak you out. There’s no such thing as ultimate success with email, and if things don’t suck, you’re probably doing fine (whew).

The episode also emphasizes the importance of segmentation, A/B-testing, and CTAs that offer a benefit instead of a task.

Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.”

New B2B Email Marketing Techniques That Work Right Now

MarketingProfs

No Excuses: Using Video as an Immersive Content Strategy, August 31 [Webinar]

Visual storytelling is a powerful and engaging way to communicate. It helps you connect with your audience and achieve desired results.

Content Marketing Institute is hosting a webinar ‘No Excuses: Using Video as an Immersive Content Strategy’ on Wednesday, August 31, 2022, at 2.00 pm ET.

The CMI team says, “Join us for a free webinar on August 31, 2022. We’ll have an in-depth discussion about how any business can use video – or start using video – more effectively to increase audience engagement and revenue. We’re bringing together a panel of content marketers to share their insights about how to:

  • Effectively plan for video in your content strategy (and get buy-in from your executive team)
  • Use video to its fullest potential
  • Leverage video across social channels
  • Drive audience engagement
  • Overcome common obstacles like lack of skills, people and budgets.”

No Excuses: Using Video as an Immersive Content Strategy

Content Marketing Institute

No Excuses: Using Video as an Immersive Content Strategy, August 31 [Webinar]

Visual storytelling is a powerful and engaging way to communicate. It helps you connect with your audience and achieve desired results.

Content Marketing Institute is hosting a webinar ‘No Excuses: Using Video as an Immersive Content Strategy’ on Wednesday, August 31, 2022, at 2.00 pm ET.

The CMI team says, “Join us for a free webinar on August 31, 2022. We’ll have an in-depth discussion about how any business can use video – or start using video – more effectively to increase audience engagement and revenue. We’re bringing together a panel of content marketers to share their insights about how to:

  • Effectively plan for video in your content strategy (and get buy-in from your executive team)
  • Use video to its fullest potential
  • Leverage video across social channels
  • Drive audience engagement
  • Overcome common obstacles like lack of skills, people and budgets.”

No Excuses: Using Video as an Immersive Content Strategy

Content Marketing Institute

Newsly builds viral news sites on autopilot #ad

Branson Tay just released new SaaS software Newsly that will build an online news site for you.

According to Tay, you can create your online news site without:
❌ Manual work
❌ Complicated technology
❌ Marketing or selling anything
❌ Any previous experience
❌ Any upfront cost

Early users report success with this new software. Here’s was one confirmed client says about Newsly:

“Well I need an online opportunity because it will change my financial status to a better one since the kind of job I’m doing requires a lot of strength and it also consumes a lot of time . At times I feel like I’m overworking myself for a little money. I’m also a breadwinner at home.

Newsly really helped me a lot. I’m considering taking this on a full time journey. Thanks for selecting me as a candidate for your trial. I made $280.04 in the trial of using your new software. My goal is simple… I have a son and granddaughter and I want to be their role model, I want them to know anyone from anywhere can make a good life for themselves.” – Benjamin Verdugo, can call me Ben – HVAC ELECTRICAL REPAIR

As this happy client shows, Newsly is ideal for the person who is already busy with other things in life, whether in business or in personal life, because it takes almost no time away from the rest of your life.

➤ Your site is 100% automated, beginner-friendly, self-updating, and self-monetizing.
➤ This product is a completely new breakthrough system suitable for beginners
➤ Case Studies reveal that 25 out of 27 beginner participants made documented and verified profits
➤ Proprietary “3-Clicks” Setup lets you get started in just 2 minutes.

Some of the most profitable sites on the internet are news sites. You can have your own news site in minutes. Get it here: Newsly.

Nine Ways The Google SERPs Are Changing [Video]

RankRanger has published a new podcast episode ‘Nine Ways The Google SERPs Are Changing’ featuring Gerld Murphy.

The RankRanger team says, “How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done?

Those are just two of the topics that we’re going to be covering today with a man whose favorite cuisines include Indian, Indonesian, and Vietnamese. He’s presented at Brighton SEO three times and he works with various stakeholders to create unique SEO functionality over at Similarweb. A warm welcome to the In Search SEO podcast, Gerald Murphy.”

RankRanger

Networking on LinkedIn [Video]

HubSpot has published a new video ‘Networking on LinkedIn – Getting Responses and Generating Leads’ to help you generate more leads using LinkedIn.

The HubSpot team says, “Most networking messages sent on LinkedIn get ignored. This video will show you how to network on LinkedIn by preparing you for success before you hit send, and explaining the best ways to grow your LinkedIn network to get the sort of responses that can lead to your next job or new clients.”

HubSpot

Nine Ways to Increase Your Instagram Engagement Rate in 2022

Instagram engagement rate is a quantitative measure of how users interact with the content on your profile. It takes into account your number of followers, likes, comments, and shares.

HubSpot contributor Flori Needle has shared nine ways to increase your Instagram engagement rate in 2022.

She says, “Instagram engagement rates are significant because they measure an audience’s interest, brand relevance, and social authority.

Audience Interest

If your content appeals to your target audience, your engagement rate will be higher.

If you take the time to review your best-performing content — i.e., posts with the most likes, shares, saves, and comments — you’ll get a feel for what your users want to see.

It’s important to note high impressions may indicate that your content has been viewed a lot, but engagement is typically defined as concrete interactions with your posts.”

How to Increase Your Instagram Engagement Rate in 2022

HubSpot

Nail Your Digital Strategy and Website UX for the New Hybrid Shopper, June 28 [Webinar]

Neil Patel is hosting a webinar ‘Nail Your Digital Strategy and Website UX for the New Hybrid Shopper’ on Tuesday, June 28, 2022 on YouTube.

He says, “Modern customers demand convenience. Accelerate your e-commerce experience and convert more leads than ever before with NP Digital + WP Engine’s webinar.”

Nail Your Digital Strategy and Website UX for the New Hybrid Shopper

Neil Patel’s Blog