Your content needs to be authentic and useful. Your audience will share it only if they find it worth using. Visually appealing content can help you to catch your audience’s attention and reach your conversion goals.
Content Marketing Institute’s Jodi Harris has shared nine ways to create visual content that your readers would love to share.
Harris says, “Considering how rapidly visual trends come and go and how often new creative platforms and capabilities emerge, it’s always worth taking a fresh look at ways to let your brand’s photos, videos, and graphics do the talking. Below, I’ve compiled a collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with a few best-in-show examples to inspire you to put your brand’s own vision on display.
1. Align your visual story with your content marketing strategy
Posting a photo or video online and waiting for the business offers to start rolling in is not an effective strategy. Neither is hinging your visual content success on creating the next viral phenomenon.
Like any content marketing format, you should have a compelling rationale for communicating with your audience through visual storytelling, as well as a clear plan for turning views into meaningful marketing results”.
URLs that are designed to meet the needs of users and searchers are known as SEO friendly URLs. Such URLs make it easier for search engines to find your content.
Ahrefs contributor Joshua Hardwick has published a nine-step guide to help you create SEO-friendly URLs.
Hardwick says, “There’s rarely much point changing existing URL slugs as it takes too much time. You’re also likely to do more harm than good.
So let’s focus on new posts and pages.
If you created your page without doing keyword research (which is never a good idea if you want to rank), follow the steps in order.
- Start with your page title
- Remove special characters
- Remove numbers
- Remove superfluous information
- Boil it down to a keyword“.
Pinterest enables marketers to convert more leads, drive traffic to their websites, and increase brand awareness. According to Hootsuite
SEO plays an important role in driving more sales. By creating a clear plan to execute your SEO tasks you can grow you business quickly.
Go Fish Digital’s Chris Long has shared a nine-point list for improving e-commerce SEO.
Long says, “SEO on eCommerce sites can be extremely challenging. eCommerce sites can have massive amounts of pages due to factors such as large inventories, faceted navigation, and robust site functionality. Due to the size of these sites, SEO becomes a much larger challenge as solutions oftentimes need to be scaled across thousands or millions of URLs.
At Go Fish Digital, we run into our fair share of eCommerce sites and I thought it would be helpful to show you our eCommerce SEO checklist. This checklist breaks down how we analyze eCommerce sites in terms of analytics, crawling/indexing, site architecture and more:
TABLE OF CONTENTS
- Crawling & Indexing
- Website Architecture
- Keyword Research
- On-Page SEO
- Site Performance
- Guides By Platform
- Ecommerce Tools“.
The second generation of Kaptiwa was just released. There are a lot of features of this new video hosting platform. but fundamentally, you need to know that:
1. It hosts your videos on super-fast servers to minimize delays for your viewers and
2. There are no hosting fees, ever. That’s right, in the coming months and years there are no monthly video hosting fees, just a single upfront payment.
Here are some of the details:
► Super-Optimized Video Hosting to Deliver all Your Videos at Lightning Fast Speed. Using this system, you can host and market unlimited:
• Client Prospecting Videos,
• Product Demo Videos,
• Training Videos etc.
► Drag and Drop Editor to Customize Lead, Promo and Call To Action Templates in Few Clicks
► Ultra-Light, Attractive Player that Works on Any Device, Landing Page or Website
► MP4 Video Format with Full HDR Support to Play your Videos in High-Definition
► Precise analytics let you check how your videos are doing so you can optimize & maximize the ROI from them
► Fully SEO Optimized Videos and Video Pages for search traffic
► and many more.
Checkout all the features of this new video software here: Kaptiwa 2.0.
Step#1-Upload a video and the software gets into action to optimize it for faster delivery
Step#2-Customize with just a few clicks, the look and feel to use it for your brand or monetize
Step#3-Publish & Profit: Place your HD videos on any Landing Page or other web page and your customer engagement and sales should benefit due to the fast, no-glitch video delivery.
Use this coupon you to save $10 (today): supervip.
We have been given a collection of bonuses that you will want to use with your video work. Get the details on our bonuses along with all you could ever want to know about this new video platform here: Kaptiwa 2.0.
The Register contributor Shaun Nichols has reported that Apple’s Safari web browser will not accept new HTTPS certificates that expire more than 13 months from their creation date.
Nichols says, “The policy was unveiled by the iGiant at a Certification Authority Browser Forum (CA/Browser) meeting on Wednesday. Specifically, according to those present at the confab, from September 1, any new website cert valid for more than 398 days will not be trusted by the Safari browser and instead rejected. Older certs, issued prior to the deadline, are unaffected by this rule.
By implementing the policy in Safari, Apple will, by extension, enforce it on all iOS and macOS devices. This will put pressure on website admins and developers to make sure their certs meet Apple’s requirements – or risk breaking pages on a billion-plus devices and computers”.
With Facebook Groups you can enhance your online following and successfully promote your products.
The Social Media Examiner team has made available the replay of a webinar on ‘New Facebook Group Tools: What Group Admins Need to Know’.
SME team says, “On this week’s Social Media Marketing Talk Show, Jeff Sieh and Grace Duffy explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of Groups to engage their audience with special guest, Bella Vasta“.
The Accelerated Mobile Pages (AMP) technology helps you to improve your mobile website speed. By using different plugins you can further enhance your site performance.
Search Engine Journal contributor John Lincoln has shared an article highlighting nine AMP WordPress plugins to improve site speed, search and tracking.
Lincoln says, “Here are some of the best AMP plugins for WordPress in the market.
1. The Official AMP Plugin for WordPress
If you’re unsure which plugin to choose from in this list, you almost certainly can’t go wrong with the one that’s designed by the official AMP project.
Here are some of its capabilities:
- Support for core themes: The plugin is compatible with the “core” themes (such as Twenty Twenty).
- Compatibility tool: Sometimes, it’s not possible to automate AMP markup insertion. When that happens, the plugin will show which components are causing problems so you can address them manually”.
By understanding psyche and thinking process of your target audience, you can take decisions to prompt them to take desired actions. The study and understanding of the neuroscience can help you to do it effectively.
Social Media Examiner contributor Michael Stelzner has published a podcast ‘Neuroscience and Marketing: How People Make Decisions’ featuring Tracy Trost.
Stelzner says, “Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?
To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.
Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He’s also a feature and documentary filmmaker who’s worked in television for 30 years.
Tracy explains six principles of persuasion marketers should understand and how they can use concepts such as mirroring and anchoring in their messaging”.
Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies.
Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you.
Content Marketing Institute contributor Dmitry Dragilev has shared nine ways to help you promote your content using Facebook ads.
Dragilev says, “In this guide, I’ll show you how to use Facebook advertising to promote your content the smart way.
1. Install the Facebook pixel
This pixel is code that tracks your Facebook visitors’ actions on your website, such as:
- Link clicks
- Form submissions
- On-site search
- Becoming a lead
It’s crucial to install the pixel on your website before launching any Facebook campaigns.
Why? Because without it, you won’t be able to pinpoint what your Facebook ads are prompting people to do on your website. Judging the ROI of your content promotion campaign will be almost impossible”.