Marketing Glossary
Neurodiversity and Digital Inclusion [Webinar Replay]
Neurodiversity emphasizes the unique ways individuals process information, highlighting the need for inclusive digital experiences. By designing accessible technologies, organizations can ensure equitable participation and engagement for people with diverse cognitive abilities.
Econsultancy’s webinar on ‘Neurodiversity and Digital Inclusion’ is available on demand.
The Econsultancy team says, “Designed specifically for marketers and digital experience professionals, this session covers both customer and employee experience. Drawing on Econsultancy’s original research, it offers practical advice on how your organisation, marketing and products can become more inclusive.
It covers:
- The business case for neuroinclusion in the context of billions of dollars being lost every month due to a lack of accessible and inclusive digital experiences..
- Best practice approaches to building inclusive customer experiences, products and content and how these can support better design as a whole.
- How recruiting and supporting neurodivergent talent is a strategic advantage, key to the resilience of your organisation.
- Your role in creating a more neuroinclusive world.”
New Marketing Measurement Strategies, December 12 [Webinar]
The Adweek team says, “Discover why the answer to this misalignment is unified measurement strategies, in which models are bought together to limit miscommunication and accelerate time to insight, with Bayer and TransUnion® leaders. You’ll find out:
- Why a unified analytics approach incorporating both MMM and MTA models can speed up decision making and increase transparency
- The steps brands and their agencies can take to streamline their performance reporting and boost ROI
- How Bayer worked with TransUnion and Nielsen to nip a measurement “frankenstack” in the bud and create a single source of truth for their marketing analytics”.
Navigating Social with Your Friendly Neighborhood Gen-Z [Podcast]
Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Navigating Social with Your Friendly Neighborhood Gen-Z‘.
This episode covers the following:
- How social pros can approach working with non-sexy brands (and stay motivated)
- How Mitchell stays motivated when working on all types of content
- Mitchell’s take on how social media platforms and behaviors are changing
- How to get marketing clients with looking beyond vanity metrics
- Why employee-generated content is a huge trend today
- Why a desire to learn and try new things are a Gen-Z marketer’s secret weapon
- Are Gen-Z afraid of LinkedIn?
- Mitchell’s top tip for aspiring social pros.
Navigating content abundance: The future of marketing with GenAI [Webinar Replay]
In today’s digital-first world, the demand for high-quality, personalized content is at an all-time high. Generative AI enables marketers to produce vast amounts of content with unprecedented speed and precision.
Content Marketing Institute has made available a replay of its webinar on ‘Navigating content abundance: The future of marketing with GenAI’.
The CMI team says, “In this webinar, explore compelling new research from Adobe and learn how to navigate the complexities of content abundance and leverage generative AI to ensure your marketing stands out and delivers a distinct, compelling brand message.
- Discover how to harness the potential of generative AI not only to accelerate content production but also to ensure your brand voice remains distinct and resonates with your target audience.
- Explore strategies for navigating the complexities of content abundance and ensuring your marketing efforts rise above the noise, as 68% of consumers now expect brands to deliver personalized experiences tailored to their needs.
- See how this workflow comes to life in a practical demonstration, integrating generative AI into your creative process.”
Navigating content abundance: The future of marketing with GenAI
Navigating Shifting Consumer Trends [Video]
Here is a ‘Talks at Google’ video on ‘Navigating Shifting Consumer Trends: A Guide to Survival and Thriving’ featuring Rando Kim.
In this video, Rando shares insights from his extensive experience in trend study. He illuminates the art of interpreting consumer trends, revealing the key trends shaping the current landscape.
Nailing Down Paid Social for Your Business [Podcast]
Convince & Convert has published the latest episode of the Social Pros podcast titled ‘Nailing Down Paid Social for Your Business’.
The Convince & Convert team says, “We see paid social ads every day, scrolling through our feeds, watching YouTube videos… And a lot of the time it can leave us frustrated and eager to swipe past. So how can social pros pause that never-ending scroll and get people interested? Sammy Lent, Creative Strategist and Growth & Acquisition Specialist joins Social Pros to take us through her strategies for winning the battle against low attention spans and ad-resistant consumers.”
NotebookLM: A Cheat Code for Content? [Video]
NotebookLM is an AI-powered research assistant that lets people in your organization interact with trusted source content to get grounded insights
Content Marketing Institute has published a new video ‘NotebookLM: A Cheat Code for Content?’.
The CMI team says, “LMarketers are raving about Audio Overviews — the latest feature in Google’s NotebookLM productivity app. Among its benefits, it transforms text documents into friendly podcast-style audio files. Robert Rose considers it a modern equivalent of CliffsNotes, pointing out that AI-generated summaries can overlook key nuances and themes of the original work. Yet, he does see a valuable content use case: helping marketers move through ideas more fluidly, so they can spend their time on the ones that matter most.”
New Gmail service brings marketers closer to consumers
MediaPost Columnist Ray Schultz has reported about the redesigned Gmail service that will help consumers track purchases and reservations.
He says, “Google is taking another stab at improving the Gmail experience. It has updated its summary cards, adding new details to the snippets it previously supplied at the top of emails.
The new cards are now appearing in Android and iOS.
What’s all the hype about?
“For starters, summary cards as you know them are getting a whole new look across purchases, events, bills and travel emails,” Google writes. “They’ll offer new action buttons, like adding an event to your Calendar and inviting others or setting a bill payment reminder.”
This could be a boon to ecommerce brands and just about any email senders conducting business with consumers.”
Redesigned Gmail Service Will Help Consumers Track Purchases, Reservations
