In this multi-device, marketers are facing challenge to reach customers on computers, tablets and mobile. When it comes to mobile, it has created a huge opportunity for the markters to reach all – young and old who are connected to Internet almost all the time. Markters have realized this and so according to an eMarketer report, 57% of them plan to focus more on cross-channel measurement in 2017. Here are more findings presented in the report: 40% marketers intend to occupy their time on advertising content 38% plan to spend more on programmatic media buying Around 22% marketers are going... [...]