ChatGPT can significantly enhance SEO by generating optimized content that targets relevant keywords and search queries. It also aids in creating engaging meta descriptions and improving overall website visibility through strategic content planning. HubSpot contributor Anna Rubkiewicz has published an article featuring useful information on using ChatGPT for SEO. She says, “In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Let’s dive in. What exactly is this AI... [...]

GPT-4o represents a significant leap in AI capabilities, boasting unparalleled language understanding and generation. With its advanced architecture and extensive training, GPT-40 pushes the boundaries of natural language processing, revolutionizing various fields from content creation to virtual assistance. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Ways OpenAI’s GPT-4o Changes Marketing’. The video covers the following: Call to innovate... [...]

Using AI in sales enhances efficiency by analyzing customer data to personalize interactions, predict buying behavior, and tailor product recommendations, ultimately boosting conversion rates and driving revenue growth through targeted strategies and insights-driven decision-making. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Using AI To 10X Sales Prospects’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends... [...]

ChatGPT enhances SEO endeavors through personalized content creation, keyword optimization, and strategic insights, leading to improved website rankings and increased traffic. Its versatile nature in generating varied content and grasping user intent empowers businesses to maintain a competitive edge in the digital realm. HubSpot has published a new video ‘How to use ChatGPT for SEO the right way in 2024’. The HubSpot team says, “It seems like everybody’s talking about AI, but what can and can’t it actually do for your business? In this video, we’ll prove... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5% Possible data anomaly in shift from Google. AI chat bots need to be stickier Generative AI tech stack for audio and video. AI created video scripts save time and effort Gary Vaynerchuk’s insights and advice Google provides direct attribution marketing channel impact Educate managers on value of indirect channels Planning... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5%. Possible data anomaly in shift from Google. AI chat bots need to be stickier. Generative AI tech stack for audio and video. AI created video scripts save time and effort. Gary Vaynerchuk’s insights and advice. Google provides direct attribution marketing channel impact. Educate managers on value of indirect channels. Planning... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How This GPT-4 Prompt Is Breaking a $257 Billion Industry’. The video covers the following: GPT-2 chatbot added with secret model. Chat GBT model quality declining with time. AI models face popularity penalties, but advancing rapidly. Learning from experience, optimistic attitude, pursuing growth. AI’s potential for brand tracking discussed positively. Tested prompt in Claude, matches current awareness. Analyzing automatable tasks in marketing... [...]

Webinars are a great way to showcase your expertise. But creating a fantastic webinar isn’t the only challenge you face. You still have to promote it to the right audience. MarketingProfs is hosting a webinar ‘Behind the Scenes: How We Built a Webinar Using ChatGPT’ on Thursday, November 9, 2023, at 2:00 pm ET. The MarketingProfs team says, “In this webinar about webinars, Brooke Gracey, marketing director at Cvent, reveals how her team used generative AI to quickly create a webinar that had people virtually lining up to attend. She’ll share how ChatGPT crafted a... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘ChatGPT: Marketing Dream or Marketing Disaster?’ featuring Chris Carr. George B. Thomas says, “Chris Carr compares AI technology to the invention of the printing press or the atomic bomb—a massive shockwave that is going to change the world. “If you are in the marketing space, you can’t be an ostrich, you can’t bury your head in the sand and you can’t pretend like this wave isn’t coming,” he says on the latest episode of Marketing Smarts. “You can either get... [...]

ChatGPT has many functionalities when it comes to improving the online marketing process. For better SEO performance, it can be employed to speed up your keyword research processes. Search Engine Journal contributor Daniel Smullen has published an article featuring useful tips on using ChatGPT for keyword research. He says, “Steal my most effective prompts for conducting keyword research – and if you can hold off on trying them out and get to the end of the article, I will provide you with some additional advanced use cases for ChatGPT and keyword research. Let’s jump straight into... [...]